If you’ve been trying to find a book to read that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time checking out the book and I found out, a lot more, reading it the 2nd time around.
It’s one of those books that you have to check out numerous times to fully grasp it. And even then, it’s still inadequate.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book appropriate. Even with marketing approaches constantly changing, this book will stay exceptionally beneficial in marketing no matter the year (maybe not the year 2700, however you never understand).
What is in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this section, Brunson talks about value ladders and funnels.
The value ladder is what you’re offering to your consumers. To use the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dentist can use.
The consumer comes in for a regular tooth cleansing. And then after the bleaching, he up-sells the retainer by saying that you might benefit from the usage of a retainer.
Each step up the ladder, the price increases and up.
Think about your business and see what you can include in your value ladder.
In the other parts of this area, Russell informs you how to best set about beginning your sales funnel( s).
A funnel moves people through the sales procedure. The goal is to have them go into the funnel and transform as a number of them as possible and have them come back for more.
Prior to all of that, you initially have to figure out who your dream customers are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to attempt and spoil excessive for you, however the last part of section one is “the 3 types of traffic”.
The 3 kinds of traffic are 1. traffic you control 2. traffic you do not control 3. traffic you own.
Brunson enters into terrific information on the three types of traffic so I suggest you check out the book for yourself (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it suggests for your funnels (if you don’t have an appealing character, then your funnels will not succeed).
The appealing character is someone customers can relate too (i.e somebody who was in a similar position as the consumer, or an influencer of sorts).
Brunson also discusses the proper emails you need to send to your consumers after they have signed up for your email list. He even offers you scripts!
Before he closes out the chapter, he provides you his “daily Seinfeld series” for e-mails. Who doesn’t like Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to create them, how to manage them, how to utilize them in the best possible way so you can see the very best results.
He discusses the various kinds of funnels and the correct method to utilize each of those, where to place them, and he talks about the building blocks of a funnel which was truly cool to see.
I was shocked by simply just how much information he handed out in this area. He could’ve held back a bit, but he went full throttle in supplying information.
Section Four; Funnels and Scripts.
In this area, Brunson goes over the different kinds of offers you can do for your funnels.
Do you understand what else he carries out in this section? He offers more email scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he enters into greater detail about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is simply a site where you can pick design templates for a funnel and modify it to your liking.
DotCom Secrets is a thorough crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience assisting thousands of other people develop successful companies.
If you’ve spent any quantity of time on the planet of internet marketing, then you’ve probably become aware of Russell before. He’s authored a couple of books currently and has constructed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to succeed selling online, you must definitely check out ClickFunnels. They make it easy to attempt prior to you purchase with a 14 day totally free trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s complete of real, actionable steps for building and growing any business online. No gimmicks, no fluff.
It is essential to understand that although I’m qualifying internet marketing as if it’s something different completely than plain old conventional marketing, it’s not. You may see online marketing and think “that’s for those internet master men who offer courses and stuff. I have a traditional service company, so that’s not for me” and completely disregard what I will state.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we don’t even need to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the way consumer habits is heading. Even for companies that have a physical presence, most consumers will have their first interaction with the business online long prior to they ever appear in person.
Here are the facts: every year, more people are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are transacting more frequently, as the number of online deals has actually risen by 115 million from 2015 to 2016.
However is it really all that surprising? I’m not that shocked. You can buy anything online at this point, even a loved one (they don’t ship by means of Prime, though, so it’s not worth it to wait on more than two days).
Recognize that you need to know how to reach and sell to individuals online? Great.
Exceed the book. Make the most of almost 50 pages of notes that serve as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Offered the abovementioned truths about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being essential.
Business that want to survive, grow, and grow now and into the future needs to for that reason comprehend how to reach and sell to people online.
It’s that basic.
Just because the sale takes place in digital area, or a minimum of partially in digital space, does not mean you need to reassess everything you understand about sales and selling. A lot of the tried and real sales principles that have actually been used because services initially existed are still being used efficiently, but they are being combined and hybridized to optimal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are several unique tools, strategies, and methods specific to the online landscape that build on fundamental sales principles.
This mix of the old and the new is at the foundation of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you wish to succeed online, you need to know what these methods are and how to utilize them.
Russell Brunson didn’t invent most of the techniques and techniques in the book, nor does he declare to. You can discover informative products that similarly outline a number of the topics he provides in DotCom Secrets.
None of these other items, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic method.
In DotCom Secrets, Brunson links all the small details that comprise an effective online company, while likewise making sure the reader never ever forgets the big picture: exponential business development.
Not only does he break down how present companies successfully market and sell their products online, he offers a detailed plan for you to reproduce it within your own company. It has been my experience that this is the area where lots of comparable guides crucially fall short. They concentrate on theory and fail on actionable details.
Simply put, if you want to find out how to offer online– be it physical items, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which means that the tools you use to execute the techniques in the book might alter, however the strategies will stay the exact same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the range of tools, techniques, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the development and deployment of various types of sales funnels online.
What precisely are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online throughout the purchase procedure. It’s the literal pages they go to previously, during, and after they purchase something.
You may feel intimidated at first, thinking about developing sales funnels.
You can quash any issues or fears you have concerning the technical elements of building sales funnels, or any webpages online for that matter, as soon as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your technique.
This is NOT where business owners and business owners require to be investing their time. Whatever talked about in the book can be created quickly, with no prior technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our organisation forward– not on the technical elements. My group and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, but if you believe you belong in the advanced positioning class you can skip ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a streamlined option depends on you, however the concepts that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely need to), then by making use of sales funnels, as well as the principles in DotCom Secrets, you’ll be able to control this whole process. It it also essential to bear in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He sets out numerous strategies for constructing sales funnels for any kind of services or product.
It all starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure service– without any upward border for possible future growth.
At the risk of sounding like a broken record, this book isn’t about a get rich fast plan. And I was doubtful initially that it might be yet another pump and discard details product.
Not the case in the least.
The appeal of Brunson’s description is that he focuses on the psychological elements at play that are impacting the decision-making of a consumer. By doing things such as developing trust, allaying fears, and removing risk, DotCom Tricks details how you can not just increase the profits potential of a single customer, however you can also construct a long-lasting fan of your business.
In this way, sales funnels are truly no various than the conventional selling procedure old-fashioned salesmen have been sharpening for decades. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the purchasing experience for your consumers and optimize your income.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and discovering clients/customers from the web (i.e., practically all organisations), then the response is an unwavering YES. Yes, this book is for you. If you check out nothing else prior to you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Tricks either.
He likewise offers links to free digital resources that assist readers internalize and act upon the concepts presented in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the mini library of organisation books I keep a shelf next to my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book away free of charge forever, so make sure you declare your copy prior to they are all gone– or before he starts charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize essential passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie before though, so that’s just me.
The bottom line is that I like DotCom Secrets. It is all information and no frills. The writing design is succinct and structured and the accompanying graphics are super easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can seem so frustrating. There are numerous moving pieces and variables that a book like DotCom Secrets that understands the madness in such a helpful way really stands apart from the crowd.
It’s complete of real, actionable steps for building and growing any business online. And these 224 million consumers are investing more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current companies effectively market and sell their products online, he supplies a detailed blueprint for you to replicate it within your own company. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out nothing else before you begin offering online, read this book.