If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, much more, reading it the 2nd time around.
It’s one of those books that you need to check out multiple times to fully comprehend it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing methods constantly altering, this book will remain extremely beneficial in marketing no matter the year (maybe not the year 2700, however you never ever know).
What’s in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re selling to your consumers. So to utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dentist can provide.
The consumer comes in for a routine tooth cleansing. And then after the bleaching, he up-sells the retainer by saying that you might benefit from the use of a retainer.
Each step up the ladder, the price goes up and up.
Think of your company and see what you can include in your value ladder.
In the other parts of this section, Russell informs you how to best tackle starting your sales funnel( s).
A funnel moves people through the sales process. The goal is to have them enter the funnel and convert as a number of them as possible and have them return for more.
Before all of that, you first have to figure out who your dream consumers are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to attempt and ruin excessive for you, but the last part of area one is “the 3 types of traffic”.
The 3 types of traffic are 1.
Brunson enters into terrific detail on the three kinds of traffic so I suggest you take a look at the book for yourself (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the attractive character and what it means for your funnels (if you do not have an attractive character, then your funnels won’t succeed).
The appealing character is somebody customers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).
Brunson likewise goes over the appropriate emails you require to send to your customers after they have registered for your email list. He even gives you scripts!
Before he liquidates the chapter, he gives you his “day-to-day Seinfeld sequence” for emails. Who does not like Seinfeld?? This chapter was pure gold, so again, I recommend you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to handle them, how to use them in the very best possible way so you can see the very best outcomes.
He talks about the various types of funnels and the proper way to utilize each of those, where to put them, and he talks about the building blocks of a funnel which was really cool to see.
I was shocked by simply just how much details he gave away in this section. He might’ve kept back a little bit, however he went full throttle in providing detail.
Area Four; Funnels and Scripts.
In this area, Brunson goes over the different kinds of deals you can do for your funnels.
Do you know what else he carries out in this section? He provides more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And finally, he enters into higher detail about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is simply a website where you can pick and choose design templates for a funnel and modify it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience assisting countless other people construct successful business.
If you’ve invested any quantity of time on the planet of web marketing, then you’ve probably heard of Russell before. He’s authored a couple of books currently and has actually built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to be successful selling online, you need to absolutely take a look at ClickFunnels. They make it simple to attempt before you buy with a 14 day totally free trial.
Brunson is the real deal, and so is DotCom Secrets. It’s full of actual, actionable actions for structure and growing any company online. No gimmicks, no fluff.
It’s important to comprehend that even though I’m qualifying internet marketing as if it’s something different totally than plain old standard marketing, it’s not. You might see internet marketing and think “that’s for those internet guru guys who sell courses and things. I have a physical service organisation, so that’s not for me” and entirely overlook what I’m about to state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this because we’re getting to the point where we don’t even require to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the way consumer behavior is heading. Even for companies that have a physical presence, many customers will have their very first interaction with the business online long before they ever show up in person.
Here are the truths: every year, more people are spending more of their cash online. Check this out from Business Insider (focus mine):.
The number of online shoppers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more regularly, as the number of online transactions has risen by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that stunned. You can buy anything online at this point, even a loved one (they do not ship via Prime, however, so it’s not worth it to await more than 2 days).
Understand that you require to know how to reach and sell to individuals online? Excellent.
Go beyond the book. Take advantage of nearly 50 pages of notes that work as the best buddy to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned realities about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has become necessary.
Companies that want to make it through, grow, and grow now and into the future should therefore understand how to reach and sell to individuals over the internet.
It’s that basic.
Even if the sale occurs in digital space, or at least partly in digital space, does not suggest you need to rethink everything you learn about sales and selling. Much of the tried and true sales concepts that have been utilized considering that services initially existed are still being used effectively, however they are being integrated and hybridized to optimal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are several unique tools, strategies, and strategies specific to the online landscape that build on essential sales principles.
This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you want to succeed online, you have to understand what these strategies are and how to utilize them.
Russell Brunson didn’t develop the majority of the techniques and methods in the book, nor does he claim to. You can discover educational products that likewise outline many of the subjects he provides in DotCom Secrets.
None of these other items, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they also do not take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that comprise an effective online business, while likewise making certain the reader never ever loses sight of the big picture: rapid business growth.
Not just does he break down how present companies successfully market and sell their items online, he offers a detailed plan for you to duplicate it within your own service. It has been my experience that this is the location where lots of comparable guides most importantly fail. They concentrate on theory and fail on actionable info.
In short, if you wish to find out how to offer online– be it physical items, digital items, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to find out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which means that the tools you use to perform the methods in the book might change, but the strategies will stay the exact same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the variety of tools, strategies, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the production and implementation of various kinds of sales funnels online.
What precisely are sales funnels?
Sales funnels are the sequence of interactions a client has with a company online during the purchase process. It’s the actual pages they visit in the past, during, and after they buy something.
You may feel intimidated in the beginning, considering building sales funnels.
You can quash any concerns or worries you have concerning the technical elements of building sales funnels, or any websites online for that matter, as quickly as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your strategy.
This is NOT where company owner and business owners need to be investing their time. Everything discussed in the book can be developed quickly, without any prior technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our organisation forward– not on the technical aspects. My group and I utilize ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, but if you believe you belong in the sophisticated positioning class you can avoid best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you use a streamlined option is up to you, however the ideas that drive the success of sales funnels are true throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely must), then by utilizing sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to control this whole process. It it also crucial to bear in mind that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He lays out a number of methods for building sales funnels for any kind of product and services.
It all starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– without any upward boundary for prospective future development.
At the risk of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was hesitant at first that it might be yet another pump and dispose details item.
Not the case in the least.
The appeal of Brunson’s explanation is that he focuses on the mental aspects at play that are impacting the decision-making of a customer. By doing things such as developing trust, allaying worries, and eliminating risk, DotCom Secrets details how you can not only increase the income capacity of a single customer, but you can also build a long-lasting fan of your business.
In this way, sales funnels are actually no different than the conventional selling process traditional salespeople have actually been refining for years. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your customers and optimize your income.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the web (i.e., practically all organisations), then the response is a wholehearted YES. Yes, this book is for you. If you check out absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He also offers links to totally free digital resources that assist readers internalize and act upon the concepts presented in the book. Jam-packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually become a (dog-eared) staple of the small library of service books I continue a shelf next to my desk.
Best of all, you can get a totally free copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book away for free permanently, so make sure you declare your copy prior to they are all gone– or before he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize important passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter addict prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all information and no frills. The writing design is succinct and structured and the accompanying graphics are incredibly easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I know it seems like I have been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are many moving pieces and variables that a book like DotCom Secrets that makes sense of the insanity in such a handy method really sticks out from the crowd.
It’s complete of real, actionable steps for building and growing any business online. And these 224 million shoppers are spending more, as the overall amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current companies effectively market and offer their items online, he supplies a detailed blueprint for you to replicate it within your own business. Brunson starts with the structure of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read nothing else before you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.