If you’ve been trying to find a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, much more, reading it the 2nd time around.
It’s one of those books that you have to check out several times to fully comprehend it. And even then, it’s still insufficient.
Brunson stated in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book relevant. Even with marketing methods continuously altering, this book will remain extremely helpful in marketing no matter the year (maybe not the year 2700, but you never ever know).
What’s in the book?
In the book, there are 5 various sections.
Section One; Ladders and Funnels
In this section, Brunson discusses value ladders and funnels.
The worth ladder is what you’re selling to your customers. To utilize the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental professional can offer.
The consumer comes in for a regular tooth cleaning. And then after the whitening, he up-sells the retainer by stating that you could benefit from the use of a retainer.
Each step up the ladder, the cost increases and up.
Consider your business and see what you can include in your worth ladder.
In the other parts of this area, Russell informs you how to best set about starting your sales funnel( s).
A funnel relocations individuals through the sales procedure. The goal is to have them go into the funnel and transform as a lot of them as possible and have them return for more.
But before all of that, you first need to find out who your dream customers are. Russell made it quite clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to try and spoil too much for you, however the last part of area one is “the three types of traffic”.
The 3 types of traffic are 1.
Brunson goes into excellent information on the 3 kinds of traffic so I recommend you have a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the attractive character and what it means for your funnels (if you don’t have an attractive character, then your funnels won’t succeed).
The attractive character is someone consumers can relate too (i.e somebody who was in a comparable position as the customer, or an influencer of sorts).
Brunson also talks about the appropriate e-mails you require to send out to your consumers after they have actually registered for your e-mail list. He even gives you scripts!
Before he closes out the chapter, he offers you his “daily Seinfeld sequence” for e-mails. Who doesn’t love Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to create them, how to handle them, how to use them in the best possible way so you can see the best results.
He talks about the different kinds of funnels and the proper method to utilize each of those, where to put them, and he discusses the foundation of a funnel which was truly cool to see.
I was amazed by just just how much details he gave away in this area. He could’ve kept back a little bit, however he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this section, Brunson goes over the different kinds of deals you can do for your funnels.
Do you understand what else he does in this section? He provides more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. For example; there is a chapter in this area titled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he enters into higher detail about the various kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a site where you can pick and choose design templates for a funnel and modify it to your liking.
DotCom Secrets is a thorough refresher course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar businesses online and his experience assisting thousands of other people develop effective business.
If you’ve invested any quantity of time on the planet of web marketing, then you’ve probably heard of Russell before. He’s authored a few books already and has actually constructed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to succeed selling online, you need to absolutely check out ClickFunnels. They make it easy to try before you buy with a 14 day totally free trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s full of real, actionable steps for building and growing any company online. No gimmicks, no fluff.
It is very important to comprehend that even though I’m qualifying internet marketing as if it’s something different totally than plain old conventional marketing, it’s not. You might see web marketing and think “that’s for those internet guru guys who sell courses and stuff. I have a traditional service business, so that’s not for me” and totally ignore what I’m about to say.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re getting to the point where we do not even need to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s merely the way consumer habits is heading. Even for companies that have a physical existence, most consumers will have their very first interaction with the business online long prior to they ever appear in person.
Here are the truths: every year, more individuals are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These clients are transacting more often, as the number of online deals has actually risen by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that shocked. You can purchase anything online at this point, even a better half (they don’t ship via Prime, however, so it’s not worth it to wait on more than two days).
Realize that you need to understand how to reach and sell to individuals online? Great.
Go beyond the book. Take advantage of almost 50 pages of notes that serve as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned realities about consumer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being vital.
Companies that want to endure, grow, and grow now and into the future needs to for that reason understand how to reach and sell to people over the internet.
It’s that easy.
Even if the sale takes place in digital area, or at least partially in digital space, doesn’t imply you need to reassess whatever you learn about sales and selling. A lot of the tried and true sales principles that have actually been utilized because services initially existed are still being utilized effectively, however they are being integrated and hybridized to optimal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are several unique tools, methods, and methods specific to the online landscape that build on essential sales ideas.
This blend of the old and the brand-new is at the foundation of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you want to be successful online, you need to know what these strategies are and how to utilize them.
Russell Brunson didn’t create most of the methods and methods in the book, nor does he claim to. You can find educational items that similarly lay out much of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that comprise an effective online business, while also ensuring the reader never loses sight of the big picture: exponential company growth.
Not only does he break down how present companies effectively market and sell their products online, he supplies a detailed plan for you to replicate it within your own service. It has been my experience that this is the location where numerous comparable guides most importantly fall short. They focus on theory and fall short on actionable information.
In short, if you want to discover how to offer online– be it physical items, digital items, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which implies that the tools you use to perform the techniques in the book might alter, but the methods will remain the exact same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the series of tools, methods, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and deployment of various types of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a client has with a business online during the purchase procedure. It’s the literal pages they go to previously, throughout, and after they purchase something.
You might feel daunted initially, thinking of developing sales funnels.
You can quash any concerns or fears you have regarding the technical aspects of structure sales funnels, or any websites online for that matter, as soon as you get this book.
Brunson does not want you to get hung up on this when you’re working on your strategy.
This is NOT where company owner and entrepreneurs require to be investing their time. Everything talked about in the book can be developed easily, without any prior technical or coding knowledge, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our business forward– not on the technical aspects. My group and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, however if you think you belong in the sophisticated positioning class you can skip ideal to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you use a streamlined option is up to you, however the principles that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely must), then by using sales funnels, along with the principles in DotCom Secrets, you’ll be able to control this whole procedure. It it also important to remember that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this versatility well within the book’s scope and constantly in focus. He lays out a number of techniques for developing sales funnels for any kind of product and services.
It all starts with the Secret Formula (which isn’t that secret actually). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure company– without any upward border for potential future growth.
At the risk of seeming like a broken record, this book isn’t about a get rich quick plan. And I was hesitant in the beginning that it might be yet another pump and dump details item.
Not the case in the least.
The beauty of Brunson’s explanation is that he concentrates on the psychological components at play that are impacting the decision-making of a customer. By doing things such as building trust, allaying worries, and getting rid of threat, DotCom Secrets details how you can not just increase the income capacity of a single client, but you can likewise construct a lifelong fan of your business.
In this way, sales funnels are truly no different than the standard selling procedure old-fashioned salesmen have actually been sharpening for years. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your clients and maximize your revenue.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the internet (i.e., virtually all businesses), then the response is a wholehearted YES. Yes, this book is for you. If you read nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He also offers links to totally free digital resources that assist readers internalize and act on the concepts provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has actually become a (dog-eared) staple of the mini library of company books I continue a shelf next to my desk.
Best of all, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book away totally free forever, so make sure you declare your copy prior to they are all gone– or prior to he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight vital passages.
You must see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all details and no frills. The writing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it looks like I have been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can appear so frustrating. There are numerous moving pieces and variables that a book like DotCom Tricks that understands the madness in such a practical way really stands apart from the crowd.
It’s full of actual, actionable actions for building and growing any company online. And these 224 million shoppers are spending more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present companies effectively market and offer their products online, he supplies a step-by-step plan for you to replicate it within your own company. Brunson begins with the foundation of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read nothing else before you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.