If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time checking out the book and I learned, much more, reading it the 2nd time around.
It’s one of those books that you have to read numerous times to fully understand it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book appropriate. Even with marketing techniques continuously changing, this book will stay incredibly useful in marketing no matter the year (perhaps not the year 2700, however you never ever know).
What’s in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson discusses worth ladders and funnels.
The worth ladder is what you’re selling to your consumers. To utilize the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this specific worth ladder are examples of what a dental expert can use.
The consumer comes in for a regular tooth cleansing. The dental professional says that your teeth could be lightened a little bit. So he then up-sells you on teeth lightening. And after that after the bleaching, he up-sells the retainer by saying that you might benefit from making use of a retainer. The dental practitioner states that you can benefit from cosmetic dentistry.
Each step up the ladder, the cost increases and up.
Think of your organisation and see what you can include in your worth ladder.
In the other parts of this section, Russell informs you how to best set about beginning your sales funnel( s).
A funnel moves people through the sales procedure. The objective is to have them get in the funnel and transform as much of them as possible and have them come back for more.
However prior to all of that, you initially have to determine who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running effective funnels.
I’m not going to try and ruin too much for you, but the last part of section one is “the three kinds of traffic”.
The three types of traffic are 1.
Brunson goes into fantastic information on the three kinds of traffic so I recommend you have a look at the book on your own (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the attractive character and what it means for your funnels (if you do not have an appealing character, then your funnels won’t be successful).
The attractive character is somebody customers can relate too (i.e somebody who remained in a comparable position as the customer, or an influencer of sorts).
Brunson likewise discusses the appropriate e-mails you require to send to your consumers after they have actually signed up for your email list. He even gives you scripts!
Prior to he liquidates the chapter, he offers you his “everyday Seinfeld sequence” for e-mails. Who doesn’t like Seinfeld?? This chapter was pure gold, so once again, I recommend you pick up a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to develop them, how to manage them, how to utilize them in the very best possible method so you can see the best outcomes.
He speaks about the different kinds of funnels and the proper way to utilize each of those, where to put them, and he speaks about the foundation of a funnel which was actually cool to see.
I was shocked by just just how much information he gave away in this area. He could’ve held back a little bit, however he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the different types of deals you can do for your funnels.
Do you know what else he performs in this area? He provides more email scripts!
The scripts he gives work for the different kinds of funnels you run. For example; there is a chapter in this section entitled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into higher information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is simply a website where you can pick and choose design templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar organisations online and his experience helping countless other individuals construct successful companies.
If you’ve spent any amount of time worldwide of web marketing, then you’ve most likely become aware of Russell before. He’s authored a few books currently and has actually built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to be successful selling online, you should absolutely take a look at ClickFunnels. They make it simple to attempt before you purchase with a 14 day totally free trial.
Brunson is the real deal, and so is DotCom Secrets. It’s full of actual, actionable actions for structure and growing any company online. No tricks, no fluff.
It is necessary to comprehend that even though I’m certifying internet marketing as if it’s something various entirely than plain old standard marketing, it’s not. You might see web marketing and think “that’s for those internet expert people who offer courses and things. I have a brick and mortar service business, so that’s not for me” and entirely ignore what I’m about to say.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this since we’re getting to the point where we do not even need to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the way consumer habits is heading. Even for companies that have a physical existence, most consumers will have their very first interaction with the company online long prior to they ever show up face to face.
Here are the truths: every year, more people are investing more of their money online. Check this out from Business Insider (emphasis mine):.
The variety of online buyers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are negotiating more regularly, as the number of online deals has actually increased by 115 million from 2015 to 2016.
Is it actually all that surprising? I’m not that stunned. You can purchase anything online at this moment, even a significant other (they do not deliver via Prime, though, so it’s not worth it to wait on more than 2 days).
Recognize that you need to understand how to reach and offer to individuals online? Good.
Surpass the book. Make the most of nearly 50 pages of notes that serve as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the abovementioned truths about customer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital space has actually become important.
Business that wish to make it through, grow, and flourish now and into the future must therefore understand how to reach and offer to individuals online.
It’s that easy.
Just because the sale occurs in digital area, or a minimum of partially in digital space, does not imply you require to reassess everything you learn about sales and selling. Many of the attempted and true sales principles that have actually been used given that businesses first existed are still being utilized effectively, however they are being integrated and hybridized to optimal result for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, techniques, and methods particular to the online landscape that build on basic sales principles.
This blend of the old and the brand-new is at the foundation of what makes up web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you want to achieve success online, you need to understand what these techniques are and how to use them.
Russell Brunson didn’t invent most of the strategies and methods in the book, nor does he claim to. You can find educational items that similarly outline much of the topics he provides in DotCom Secrets.
None of these other items, however, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that make up an effective online company, while likewise making certain the reader never forgets the big picture: rapid organisation growth.
Not only does he break down how current companies effectively market and offer their products online, he offers a step-by-step blueprint for you to reproduce it within your own business. It has actually been my experience that this is the area where lots of comparable guides most importantly fall short. They focus on theory and fail on actionable info.
In other words, if you wish to find out how to offer online– be it physical products, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of showing you how to determine who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which means that the tools you use to execute the methods in the book may alter, but the techniques will stay the exact same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the range of tools, techniques, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and release of various kinds of sales funnels online.
However exactly what are sales funnels?
Sales funnels are the sequence of interactions a client has with a business online throughout the purchase procedure. It’s the literal pages they go to previously, during, and after they buy something.
You might feel frightened initially, thinking about building sales funnels.
You can quash any concerns or worries you have relating to the technical aspects of structure sales funnels, or any websites online for that matter, as soon as you get this book.
Brunson does not want you to get hung up on this when you’re dealing with your technique.
This is NOT where company owner and entrepreneurs need to be investing their time. Everything discussed in the book can be developed quickly, without any prior technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our company forward– not on the technical aspects. My team and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you believe you belong in the innovative placement class you can skip best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you utilize a simplified solution depends on you, but the concepts that drive the success of sales funnels are true throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a big method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you definitely should), then by utilizing sales funnels, in addition to the concepts in DotCom Secrets, you’ll have the ability to control this whole procedure. It it likewise important to keep in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He sets out numerous techniques for constructing sales funnels for any kind of product and services.
It all starts with the Secret Formula (which isn’t that secret actually). By using pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– with no upward border for potential future growth.
At the risk of seeming like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical in the beginning that it might be yet another pump and dump information product.
Not the case in the least.
The beauty of Brunson’s explanation is that he concentrates on the psychological components at play that are impacting the decision-making of a client. By doing things such as constructing trust, allaying fears, and removing threat, DotCom Secrets details how you can not only increase the income capacity of a single client, however you can likewise develop a lifelong fan of your company.
In this way, sales funnels are really no different than the traditional selling procedure traditional salesmen have been honing for years. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your clients and maximize your income.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the web (i.e., practically all organisations), then the answer is an unwavering YES. Yes, this book is for you. If you read nothing else prior to you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He also offers links to totally free digital resources that help readers internalize and act on the principles presented in the book. Packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has ended up being a (dog-eared) staple of the tiny library of organisation books I keep a rack beside my desk.
Most importantly, you can get a free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away totally free permanently, so make sure you declare your copy prior to they are all gone– or before he starts charging what this book is really worth.
It deserves keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize crucial passages.
You need to see my copy. Every page is bright yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter junkie before though, so that’s just me.
The bottom line is that I like DotCom Secrets. It is all info and no frills. The composing style is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are so many moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such an useful method truly sticks out from the crowd.
It’s complete of actual, actionable actions for structure and growing any company online. And these 224 million shoppers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how current organisations effectively market and offer their items online, he supplies a detailed plan for you to duplicate it within your own business. Brunson begins with the structure of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out absolutely nothing else before you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.