Dotcom Secrets or Expert Secrets First – Book Review

If you’ve been looking for a book to check out that will take your marketing abilities to the next level, then keep reading this.

I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, a lot more, reading it the second time around.

It’s one of those books that you need to read multiple times to completely comprehend it. And even then, it’s still inadequate.

Brunson said in the introduction of the book that his objective was to keep the book evergreen for many years and years to come.

By evergreen, he wishes to keep the book pertinent. Even with marketing approaches continuously changing, this book will remain extremely useful in marketing no matter the year (possibly not the year 2700, but you never ever understand).

What’s in the book?

In the book, there are 5 different areas.

Area One; Ladders and Funnels

In this area, Brunson talks about worth ladders and funnels.

The worth ladder is what you’re selling to your customers. So to utilize the example in the book, the worth ladder for a dentist would look something like this:

  • Teeth cleansing
  • Lightening
  • Retainer
  • Cosmetic

Those 4 steps in this specific worth ladder are examples of what a dentist can offer.

The customer comes in for a regular tooth cleaning. The dental expert states that your teeth could be lightened a little bit. So he then up-sells you on teeth lightening. And then after the bleaching, he up-sells the retainer by saying that you might gain from making use of a retainer. And finally, the dental expert says that you can benefit from cosmetic dentistry.

Each step up the ladder, the rate goes up and up.

Think about your service and see what you can include in your value ladder.


In the other parts of this area, Russell tells you how to best tackle beginning your sales funnel( s).

A funnel moves people through the sales procedure. The objective is to have them get in the funnel and convert as a lot of them as possible and have them come back for more.

Before all of that, you first have to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running successful funnels.

I’m not going to try and spoil excessive for you, but the last part of section one is “the 3 kinds of traffic”.

The 3 types of traffic are 1.
Brunson goes into fantastic detail on the 3 types of traffic so I recommend you check out the book on your own (click here for the DotCom Secrets).

Section Two; Your Communication/ Follow-up Funnel

In this area, Brunson discusses the appealing character and what it means for your funnels (if you do not have an appealing character, then your funnels will not be successful).

The appealing character is somebody consumers can relate too (i.e someone who remained in a comparable position as the consumer, or an influencer of sorts).

Brunson likewise discusses the proper emails you require to send out to your customers after they have registered for your email list. He even provides you scripts!

Prior to he closes out the chapter, he gives you his “daily Seinfeld sequence” for emails. Who does not love Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to find out more!

Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This area is all about funnels. How to produce them, how to manage them, how to utilize them in the best possible way so you can see the best outcomes.

He talks about the various types of funnels and the appropriate method to utilize each of those, where to put them, and he discusses the foundation of a funnel which was actually cool to see.

I was shocked by simply just how much information he gave away in this section. He might’ve held back a little bit, however he went full throttle in supplying detail.

Section Four; Funnels and Scripts.

In this section, Brunson talks about the various kinds of offers you can do for your funnels.
Do you know what else he performs in this section? He offers more e-mail scripts!

The scripts he gives work for the various types of funnels you run. ; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.

He goes into greater detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).

Section Five; Clickfunnels.

In the last section, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is simply a website where you can pick design templates for a funnel and edit it to your liking.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is a comprehensive crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting thousands of other individuals construct effective companies.

If you’ve spent any amount of time on the planet of web marketing, then you’ve most likely become aware of Russell before. He’s authored a couple of books already and has built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.

If you wish to achieve success selling online, you need to absolutely check out ClickFunnels. They make it easy to try prior to you buy with a 14 day free trial.

Brunson is the genuine deal, and so is DotCom Secrets. It’s complete of real, actionable steps for structure and growing any company online. No gimmicks, no fluff.

It’s important to understand that although I’m certifying internet marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You might see online marketing and think “that’s for those internet expert men who offer courses and things. I have a physical service company, so that’s not for me” and entirely ignore what I’m about to state.

That’s when I would scream “WRONG”!

Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.

I state this because we’re getting to the point where we don’t even require to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.

It’s simply the method customer habits is heading. Even for organisations that have a physical existence, a lot of customers will have their very first interaction with the company online long prior to they ever show up face to face.

Here are the facts: year after year, more individuals are spending more of their cash online. Check this out from Business Insider (focus mine):.

The variety of online shoppers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more regularly, as the number of online deals has actually increased by 115 million from 2015 to 2016.

Is it truly all that unexpected? I’m not that surprised. You can buy anything online at this point, even a significant other (they do not ship through Prime, however, so it’s not worth it to wait on more than two days).

Understand that you need to understand how to reach and offer to individuals online? Great.

Read on.

Surpass the book. Benefit from almost 50 pages of notes that serve as the best buddy to DotCom Secrets.

Why DotCom Secrets?

Offered the previously mentioned facts about consumer behavior and the general direction of marketing and commerce, understanding and mastering selling in the digital space has ended up being essential.

Business that want to endure, grow, and grow now and into the future must therefore comprehend how to reach and sell to individuals over the internet.

It’s that basic.

Even if the sale takes place in digital space, or at least partially in digital space, does not imply you need to reconsider whatever you understand about sales and selling. Many of the tried and real sales concepts that have been used given that organisations first existed are still being used successfully, however they are being combined and hybridized to ideal effect for the digital frontier.

From crossover sales to offering online one-for-one, there are numerous special tools, techniques, and techniques specific to the online landscape that build on basic sales ideas.

This blend of the old and the new is at the structure of what makes up online marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.

If you wish to succeed online, you have to understand what these methods are and how to use them.

Russell Brunson didn’t invent most of the techniques and techniques in the book, nor does he claim to. You can find informative items that similarly describe a lot of the subjects he presents in DotCom Secrets.

None of these other items, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise do not take such a holistic method.

In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online business, while also ensuring the reader never ever forgets the big picture: rapid service growth.

Not only does he break down how current companies successfully market and offer their items online, he provides a step-by-step blueprint for you to reproduce it within your own organisation. It has actually been my experience that this is the area where lots of comparable guides crucially fall short. They concentrate on theory and fall short on actionable information.

Simply put, if you want to discover how to offer online– be it physical items, digital products, coaching, or in-person services– you simply HAVE to read this book.


Brunson begins with the structure of revealing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …

Okay, so it’s not that basic.

Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or using some loophole to rank on Google or Amazon.

The strength of this book is that the material is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals purchase.

That hardwiring will be with us forever, which suggests that the tools you utilize to carry out the strategies in the book might change, but the methods will remain the very same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the range of tools, techniques, and tactics to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the development and release of various types of sales funnels online.

What precisely are sales funnels?

Sales funnels are the sequence of interactions a consumer has with a business online during the purchase process. It’s the actual pages they go to previously, throughout, and after they purchase something.

You might feel frightened in the beginning, thinking of constructing sales funnels.

You can quash any concerns or fears you have relating to the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you get this book.

Brunson does not want you to get hung up on this when you’re working on your method.

This is NOT where business owners and business owners need to be spending their time. Everything gone over in the book can be produced easily, with no prior technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.

ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the things that drive our service forward– not on the technical elements. My team and I utilize ClickFunnels and we love it.

DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, however if you believe you belong in the sophisticated placement class you can skip ideal to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.

Whether you use a simplified solution is up to you, but the ideas that drive the success of sales funnels apply throughout any number of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they work in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.

When you have your own site and platform for selling things online (as you definitely should), then by using sales funnels, in addition to the principles in DotCom Secrets, you’ll have the ability to manage this whole process. It it likewise essential to bear in mind that sales funnels aren’t just for offering items.

In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He sets out a number of techniques for constructing sales funnels for any kind of product or service.

It all starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure organisation– without any upward limit for possible future development.

At the threat of seeming like a broken record, this book isn’t about a get rich quick plan. And I was doubtful initially that it might be yet another pump and dump details product.

Not the case in the least.

The beauty of Brunson’s explanation is that he concentrates on the psychological aspects at play that are impacting the decision-making of a client. By doing things such as developing trust, easing fears, and removing threat, DotCom Tricks information how you can not only increase the income potential of a single consumer, however you can likewise develop a long-lasting fan of your business.

In this way, sales funnels are truly no different than the traditional selling process old school salesmen have actually been sharpening for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your customers and maximize your earnings.

… Should I Read It?

If you have actually been interested enough to read this far, then this book is for you.

If you presently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all companies), then the answer is an unwavering YES. Yes, this book is for you. If you read nothing else prior to you start selling online, read this book.

Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.

He likewise provides links to complimentary digital resources that assist readers internalize and act upon the concepts provided in the book. Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has actually ended up being a (dog-eared) staple of the small library of organisation books I keep on a rack beside my desk.

Best of all, you can get a free copy (just pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be providing this book away free of charge forever, so make sure you claim your copy before they are all gone– or prior to he begins charging what this book is really worth.

It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize crucial passages.

You ought to see my copy. Every page is bright yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter junkie prior to though, so that’s simply me.

The Bottom Line.

The bottom line is that I enjoy DotCom Tricks. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for instant recall.”.

Those are Brunson’s words, not mine, but he struck the nail on the head.

I know it seems like I have been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has actually been a valuable tool. Marketing and sales in digital areas can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Secrets that understands the madness in such an useful way actually stands apart from the crowd.

It’s complete of actual, actionable actions for structure and growing any business online. And these 224 million consumers are investing more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing businesses successfully market and sell their items online, he offers a detailed plan for you to reproduce it within your own company. Brunson starts with the structure of showing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you check out nothing else before you begin offering online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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