If you’ve been looking for a book to read that will take your marketing skills to the next level, then keep reading this.
I recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I found out, a lot more, reading it the 2nd time around.
It’s one of those books that you have to read multiple times to fully grasp it. And even then, it’s still insufficient.
Brunson said in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing approaches continuously altering, this book will stay extremely beneficial in marketing no matter the year (possibly not the year 2700, however you never ever know).
What’s in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson talks about worth ladders and funnels.
The worth ladder is what you’re selling to your consumers. So to use the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental practitioner can provide.
The customer comes in for a regular tooth cleansing. Then the dentist states that your teeth could be lightened a bit. He then up-sells you on teeth whitening. And then after the lightening, he up-sells the retainer by stating that you might gain from making use of a retainer. And finally, the dental practitioner states that you can gain from cosmetic dentistry.
Each step up the ladder, the price increases and up.
Consider your business and see what you can include in your value ladder.
In the other parts of this area, Russell tells you how to best tackle starting your sales funnel( s).
A funnel relocations people through the sales process. The objective is to have them get in the funnel and convert as a lot of them as possible and have them return for more.
However prior to all of that, you first have to figure out who your dream consumers are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to attempt and ruin too much for you, however the tail end of section one is “the 3 types of traffic”.
The 3 types of traffic are 1.
Brunson enters into fantastic information on the 3 types of traffic so I suggest you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the appealing character and what it implies for your funnels (if you don’t have an appealing character, then your funnels won’t be successful).
The appealing character is somebody consumers can relate too (i.e somebody who remained in a similar position as the customer, or an influencer of sorts).
Brunson likewise discusses the proper e-mails you require to send to your customers after they have signed up for your email list. He even provides you scripts!
Before he liquidates the chapter, he provides you his “everyday Seinfeld sequence” for emails. Who doesn’t like Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to produce them, how to manage them, how to utilize them in the best possible way so you can see the very best results.
He discusses the various types of funnels and the appropriate way to utilize each of those, where to put them, and he speaks about the foundation of a funnel which was really cool to see.
I was surprised by simply just how much info he handed out in this area. He might’ve kept back a bit, but he went full throttle in providing detail.
Area Four; Funnels and Scripts.
In this section, Brunson goes over the different types of deals you can do for your funnels.
Do you understand what else he does in this area? He offers more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And finally, he goes into higher information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a website where you can choose templates for a funnel and modify it to your preference.
DotCom Secrets is a thorough crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience helping countless other people construct successful business.
If you’ve invested any amount of time worldwide of online marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books already and has built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to be successful selling online, you ought to certainly take a look at ClickFunnels. They make it simple to attempt prior to you buy with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of actual, actionable steps for building and growing any business online. No tricks, no fluff.
It is very important to comprehend that even though I’m qualifying web marketing as if it’s something various entirely than plain old traditional marketing, it’s not. You may see web marketing and think “that’s for those internet guru men who sell courses and things. I have a traditional service organisation, so that’s not for me” and completely neglect what I’m about to say.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this since we’re getting to the point where we don’t even need to certify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.
It’s merely the method consumer habits is heading. Even for companies that have a physical existence, a lot of customers will have their very first interaction with the business online long prior to they ever show up in person.
Here are the truths: every year, more individuals are spending more of their money online. Check this out from Business Insider (focus mine):.
The number of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are transacting more regularly, as the number of online transactions has increased by 115 million from 2015 to 2016.
Is it really all that unexpected? I’m not that stunned. You can buy anything online at this moment, even a significant other (they do not ship by means of Prime, however, so it’s not worth it to wait on more than two days).
Understand that you require to know how to reach and offer to people online? Great.
Surpass the book. Take advantage of almost 50 pages of notes that function as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the previously mentioned truths about consumer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being essential.
Business that wish to survive, grow, and thrive now and into the future needs to for that reason comprehend how to reach and sell to people online.
It’s that simple.
Just because the sale takes place in digital space, or a minimum of partially in digital space, does not mean you require to reassess whatever you understand about sales and selling. Much of the attempted and true sales concepts that have actually been used considering that businesses initially existed are still being used successfully, however they are being integrated and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of special tools, strategies, and methods specific to the online landscape that build on basic sales ideas.
This blend of the old and the new is at the foundation of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you want to achieve success online, you have to understand what these techniques are and how to utilize them.
Russell Brunson didn’t develop most of the methods and methods in the book, nor does he declare to. You can find informative products that likewise outline many of the topics he provides in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise do not take such a holistic technique.
In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while also making sure the reader never loses sight of the big picture: rapid company growth.
Not just does he break down how present services successfully market and offer their items online, he offers a step-by-step blueprint for you to replicate it within your own business. It has actually been my experience that this is the area where lots of comparable guides crucially fail. They concentrate on theory and fail on actionable details.
Simply put, if you want to learn how to sell online– be it physical items, digital products, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of revealing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which suggests that the tools you use to perform the techniques in the book might change, but the methods will remain the exact same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the series of tools, techniques, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the production and deployment of various kinds of sales funnels online.
But just what are sales funnels?
Sales funnels are the series of interactions a customer has with a business online during the purchase process. It’s the literal pages they go to previously, during, and after they purchase something.
You might feel intimidated at first, thinking about constructing sales funnels.
You can quash any issues or fears you have regarding the technical elements of building sales funnels, or any web pages online for that matter, as quickly as you get this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your strategy.
This is NOT where entrepreneur and business owners need to be spending their time. Whatever discussed in the book can be created quickly, without any previous technical or coding understanding, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our organisation forward– not on the technical aspects. My group and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, but if you think you belong in the advanced positioning class you can skip right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you use a simplified service is up to you, but the principles that drive the success of sales funnels are true across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely need to), then by making use of sales funnels, as well as the principles in DotCom Secrets, you’ll have the ability to control this entire process. It it likewise crucial to bear in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out several strategies for building sales funnels for any type of services or product.
It all starts with the Secret Formula (which isn’t that secret really). By making use of pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– without any upward limit for prospective future development.
At the risk of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant at first that it might be yet another pump and discard details product.
Not the case in the least.
The charm of Brunson’s explanation is that he focuses on the mental components at play that are impacting the decision-making of a consumer. By doing things such as developing trust, easing worries, and getting rid of risk, DotCom Tricks information how you can not just increase the revenue capacity of a single customer, but you can also develop a lifelong fan of your business.
In this way, sales funnels are really no various than the conventional selling procedure traditional salesmen have actually been refining for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the purchasing experience for your customers and optimize your income.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the web (i.e., practically all services), then the response is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He likewise supplies links to free digital resources that assist readers internalize and act on the concepts provided in the book. Packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the tiny library of organisation books I continue a rack beside my desk.
Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book away free of charge permanently, so make certain you claim your copy before they are all gone– or before he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight vital passages.
You need to see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie before though, so that’s just me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all info and no frills. The writing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it appears like I have actually been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can seem so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Tricks that understands the insanity in such a practical method actually sticks out from the crowd.
It’s complete of real, actionable actions for structure and growing any company online. And these 224 million buyers are investing more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing businesses effectively market and sell their items online, he provides a step-by-step plan for you to replicate it within your own service. Brunson begins with the foundation of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you check out nothing else before you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.