If you’ve been searching for a book to read that will take your marketing skills to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the 2nd time around.
It’s one of those books that you need to check out multiple times to completely grasp it. And even then, it’s still inadequate.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing methods constantly changing, this book will stay extremely helpful in marketing no matter the year (perhaps not the year 2700, however you never ever know).
What is in the book?
In the book, there are 5 different sections.
Section One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re offering to your consumers. So to use the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this specific value ladder are examples of what a dentist can provide.
The customer comes in for a routine tooth cleaning. And then after the bleaching, he up-sells the retainer by saying that you could benefit from the use of a retainer.
Each step up the ladder, the rate increases and up.
Think of your company and see what you can include in your worth ladder.
In the other parts of this area, Russell tells you how to best go about starting your sales funnel( s).
A funnel relocations people through the sales procedure. The goal is to have them get in the funnel and transform as a lot of them as possible and have them come back for more.
Prior to all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not be successful in running successful funnels.
I’m not going to attempt and ruin excessive for you, but the last part of section one is “the 3 kinds of traffic”.
The 3 types of traffic are 1. traffic you control 2. traffic you don’t control 3. traffic you own.
Brunson goes into fantastic information on the three kinds of traffic so I recommend you take a look at the book for yourself (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the appealing character and what it suggests for your funnels (if you don’t have an appealing character, then your funnels won’t succeed).
The attractive character is somebody consumers can relate too (i.e someone who was in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise talks about the appropriate emails you require to send to your consumers after they have registered for your email list. He even gives you scripts!
Before he closes out the chapter, he provides you his “everyday Seinfeld series” for e-mails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to produce them, how to manage them, how to use them in the very best possible method so you can see the best results.
He talks about the different kinds of funnels and the correct way to utilize each of those, where to put them, and he talks about the building blocks of a funnel which was truly cool to see.
I was amazed by simply how much details he gave away in this section. He could’ve kept back a bit, but he went full throttle in supplying information.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the different types of offers you can do for your funnels.
Do you know what else he does in this section? He provides more e-mail scripts!
The scripts he gives work for the different types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And finally, he goes into higher information about the various kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is merely a site where you can pick design templates for a funnel and edit it to your preference.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience assisting countless other people construct effective business.
If you’ve invested any amount of time worldwide of web marketing, then you’ve most likely become aware of Russell before. He’s authored a few books already and has constructed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to succeed selling online, you should absolutely have a look at ClickFunnels. They make it simple to try before you purchase with a 14 day complimentary trial.
Brunson is the real offer, and so is DotCom Secrets. It’s complete of real, actionable actions for building and growing any business online. No gimmicks, no fluff.
It is essential to understand that although I’m certifying online marketing as if it’s something different completely than plain old traditional marketing, it’s not. You might see internet marketing and think “that’s for those internet expert guys who offer courses and stuff. I have a brick and mortar service company, so that’s not for me” and entirely neglect what I will state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re specifying where we do not even need to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the method consumer behavior is heading. Even for services that have a physical presence, the majority of consumers will have their first interaction with the business online long before they ever appear personally.
Here are the realities: every year, more people are investing more of their cash online. Check this out from Business Insider (focus mine):.
The variety of online buyers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these consumers are negotiating more frequently, as the number of online deals has actually increased by 115 million from 2015 to 2016.
Is it actually all that unexpected? I’m not that stunned. You can buy anything online at this point, even a better half (they don’t deliver through Prime, though, so it’s not worth it to wait on more than two days).
Understand that you need to understand how to reach and sell to individuals online? Great.
Surpass the book. Take advantage of almost 50 pages of notes that act as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the aforementioned realities about consumer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being vital.
Companies that wish to survive, grow, and thrive now and into the future needs to therefore understand how to reach and offer to people over the internet.
It’s that simple.
Even if the sale happens in digital area, or at least partially in digital area, doesn’t indicate you require to rethink everything you understand about sales and selling. A number of the attempted and true sales concepts that have been used considering that companies first existed are still being used efficiently, but they are being integrated and hybridized to optimal result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, methods, and methods specific to the online landscape that build on basic sales ideas.
This blend of the old and the brand-new is at the foundation of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you wish to achieve success online, you need to know what these techniques are and how to utilize them.
Russell Brunson didn’t develop the majority of the methods and methods in the book, nor does he declare to. You can discover informative items that likewise detail a lot of the topics he provides in DotCom Secrets.
None of these other items, however, present the information in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that comprise an effective online business, while likewise making sure the reader never ever loses sight of the big picture: rapid organisation development.
Not only does he break down how present companies effectively market and offer their items online, he offers a step-by-step plan for you to replicate it within your own service. It has been my experience that this is the area where lots of comparable guides most importantly fall short. They focus on theory and fail on actionable details.
Simply put, if you wish to find out how to offer online– be it physical items, digital products, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to find out who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which indicates that the tools you utilize to perform the methods in the book may alter, but the techniques will stay the exact same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the range of tools, techniques, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and implementation of different kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the sequence of interactions a client has with a business online during the purchase process. It’s the actual pages they go to in the past, throughout, and after they buy something.
You might feel daunted initially, thinking about building sales funnels.
You can quash any issues or fears you have regarding the technical aspects of building sales funnels, or any web pages online for that matter, as soon as you get this book.
Brunson does not desire you to get hung up on this when you’re working on your method.
This is NOT where company owner and business owners need to be spending their time. Everything gone over in the book can be created quickly, with no previous technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can focus on the things that drive our organisation forward– not on the technical aspects. My team and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you believe you belong in the sophisticated placement class you can avoid ideal to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a streamlined solution depends on you, but the concepts that drive the success of sales funnels apply throughout any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely must), then by using sales funnels, along with the principles in DotCom Secrets, you’ll be able to control this entire procedure. It it also crucial to remember that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out several strategies for constructing sales funnels for any type of product and services.
Everything starts with the Secret Formula (which isn’t that secret actually). By making use of pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure service– without any upward limit for prospective future growth.
At the danger of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was doubtful at first that it might be yet another pump and discard info item.
Not the case in the least.
The appeal of Brunson’s explanation is that he focuses on the psychological aspects at play that are affecting the decision-making of a customer. By doing things such as developing trust, allaying worries, and removing threat, DotCom Tricks details how you can not only increase the profits potential of a single customer, but you can also develop a lifelong fan of your business.
In this way, sales funnels are really no different than the traditional selling procedure traditional salesmen have actually been honing for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and enhance the buying experience for your customers and optimize your revenue.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., virtually all organisations), then the answer is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else prior to you begin offering online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He likewise supplies links to totally free digital resources that help readers internalize and act upon the ideas provided in the book. Jam-packed with highly consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has become a (dog-eared) staple of the mini library of service books I keep on a shelf beside my desk.
Most importantly, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away totally free forever, so ensure you declare your copy prior to they are all gone– or prior to he begins charging what this book is truly worth.
It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight essential passages.
You should see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter addict prior to though, so that’s just me.
The bottom line is that I enjoy DotCom Tricks. It is all information and no frills. The composing style is concise and structured and the accompanying graphics are very easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I understand it appears like I have been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has actually been a valuable tool. Marketing and sales in digital spaces can seem so frustrating. There are so many moving pieces and variables that a book like DotCom Tricks that understands the insanity in such an useful way really sticks out from the crowd.
It’s complete of actual, actionable actions for building and growing any business online. And these 224 million buyers are spending more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing businesses successfully market and sell their items online, he provides a detailed plan for you to replicate it within your own service. Brunson begins with the structure of showing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you read nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.