If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I found out, even more, reading it the second time around.
It’s one of those books that you need to check out numerous times to completely comprehend it. And even then, it’s still insufficient.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wants to keep the book relevant. Even with marketing methods constantly changing, this book will remain incredibly beneficial in marketing no matter the year (perhaps not the year 2700, but you never ever understand).
What is in the book?
In the book, there are 5 various sections.
Section One; Ladders and Funnels
In this area, Brunson talks about value ladders and funnels.
The worth ladder is what you’re offering to your consumers. To utilize the example in the book, the value ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this specific value ladder are examples of what a dental professional can offer.
The consumer comes in for a routine tooth cleansing. And then after the bleaching, he up-sells the retainer by stating that you might benefit from the use of a retainer.
Each step up the ladder, the rate goes up and up.
Think about your organisation and see what you can consist of in your value ladder.
In the other parts of this area, Russell informs you how to best go about starting your sales funnel( s).
A funnel moves individuals through the sales process. The goal is to have them enter the funnel and convert as a number of them as possible and have them return for more.
Prior to all of that, you first have to figure out who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running successful funnels.
I’m not going to attempt and spoil too much for you, but the tail end of area one is “the 3 kinds of traffic”.
The three types of traffic are 1. traffic you manage 2. traffic you do not manage 3. traffic you own.
Brunson goes into terrific detail on the three kinds of traffic so I recommend you have a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the attractive character and what it means for your funnels (if you don’t have an appealing character, then your funnels won’t be successful).
The appealing character is someone customers can relate too (i.e someone who was in a similar position as the consumer, or an influencer of sorts).
Brunson also talks about the appropriate emails you require to send to your customers after they have signed up for your e-mail list. He even offers you scripts!
Before he liquidates the chapter, he gives you his “daily Seinfeld series” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so again, I recommend you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to handle them, how to use them in the best possible way so you can see the very best outcomes.
He talks about the different types of funnels and the correct way to use each of those, where to position them, and he discusses the building blocks of a funnel which was actually cool to see.
I was amazed by just just how much information he distributed in this section. He might’ve held back a bit, but he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this area, Brunson goes over the different types of offers you can do for your funnels.
Do you know what else he carries out in this section? He provides more email scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher detail about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is merely a site where you can decide on templates for a funnel and modify it to your taste.
DotCom Secrets is a detailed crash course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience helping countless other people build successful business.
If you’ve spent any quantity of time in the world of online marketing, then you’ve probably become aware of Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to achieve success selling online, you ought to certainly have a look at ClickFunnels. They make it easy to try prior to you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets. It’s full of real, actionable actions for structure and growing any business online. No gimmicks, no fluff.
It’s important to understand that although I’m certifying web marketing as if it’s something different completely than plain old traditional marketing, it’s not. You might see internet marketing and think “that’s for those internet expert men who offer courses and things. I have a physical service organisation, so that’s not for me” and totally neglect what I’m about to state.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we don’t even need to qualify shopping online as online shopping anymore, or stores online as e-commerce; it’s just shopping and commerce.
It’s merely the way consumer behavior is heading. Even for companies that have a physical existence, most customers will have their first interaction with the business online long before they ever appear in person.
Here are the facts: year after year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are negotiating more often, as the variety of online deals has actually increased by 115 million from 2015 to 2016.
Is it really all that surprising? I’m not that stunned. You can buy anything online at this moment, even a better half (they do not deliver by means of Prime, though, so it’s not worth it to await more than two days).
Understand that you require to understand how to reach and offer to people online? Great.
Exceed the book. Benefit from nearly 50 pages of notes that function as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Provided the abovementioned realities about customer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has actually become important.
Business that want to endure, grow, and flourish now and into the future should for that reason understand how to reach and offer to people over the internet.
It’s that basic.
Even if the sale occurs in digital space, or a minimum of partially in digital space, does not suggest you require to reconsider everything you know about sales and selling. Much of the tried and real sales concepts that have been used since organisations first existed are still being utilized successfully, but they are being integrated and hybridized to optimal impact for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of distinct tools, strategies, and methods particular to the online landscape that build on basic sales ideas.
This blend of the old and the brand-new is at the foundation of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.
If you want to be successful online, you have to understand what these techniques are and how to utilize them.
Russell Brunson didn’t invent most of the strategies and methods in the book, nor does he declare to. You can find educational products that likewise outline a lot of the topics he presents in DotCom Secrets.
None of these other products, however, present the details in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online company, while also ensuring the reader never loses sight of the big picture: exponential business growth.
Not only does he break down how existing businesses effectively market and sell their products online, he provides a step-by-step plan for you to replicate it within your own service. It has actually been my experience that this is the location where lots of comparable guides most importantly fail. They concentrate on theory and fall short on actionable information.
In short, if you want to learn how to offer online– be it physical items, digital products, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us permanently, which suggests that the tools you use to carry out the methods in the book might alter, but the strategies will remain the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the series of tools, methods, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the development and deployment of different kinds of sales funnels online.
But what exactly are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online during the purchase process. It’s the literal pages they check out before, throughout, and after they buy something.
You might feel daunted initially, considering developing sales funnels.
You can quash any concerns or worries you have relating to the technical aspects of building sales funnels, or any web pages online for that matter, as soon as you pick up this book.
Brunson does not desire you to get hung up on this when you’re working on your method.
This is NOT where business owners and entrepreneurs need to be spending their time. Everything talked about in the book can be developed quickly, with no prior technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can concentrate on the important things that drive our company forward– not on the technical elements. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, however if you think you belong in the innovative placement class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you use a streamlined service is up to you, however the ideas that drive the success of sales funnels are true across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you definitely need to), then by using sales funnels, in addition to the principles in DotCom Secrets, you’ll be able to control this whole process. It it likewise essential to keep in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He sets out a number of techniques for constructing sales funnels for any kind of product and services.
It all starts with the Secret Formula (which isn’t that secret actually). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure business– with no upward boundary for prospective future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical in the beginning that it might be yet another pump and discard information product.
Not the case in the least.
The appeal of Brunson’s description is that he focuses on the psychological elements at play that are affecting the decision-making of a client. By doing things such as developing trust, allaying fears, and getting rid of threat, DotCom Tricks details how you can not just increase the profits potential of a single client, however you can likewise develop a long-lasting fan of your business.
In this way, sales funnels are actually no different than the standard selling procedure traditional salesmen have been refining for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your consumers and maximize your revenue.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the internet (i.e., virtually all organisations), then the answer is an unfaltering YES. Yes, this book is for you. If you check out absolutely nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He likewise supplies links to complimentary digital resources that help readers internalize and act upon the principles presented in the book. Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has actually become a (dog-eared) staple of the tiny library of business books I keep a shelf next to my desk.
Best of all, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away free of charge forever, so make sure you declare your copy prior to they are all gone– or prior to he starts charging what this book is truly worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight essential passages.
You ought to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters next to my desk. I have actually been called a highlighter addict prior to though, so that’s just me.
The bottom line is that I enjoy DotCom Secrets. It is all information and no frills. The writing style is concise and structured and the accompanying graphics are super easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it appears like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can appear so frustrating. There are a lot of moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a handy method really stands out from the crowd.
It’s full of real, actionable steps for building and growing any business online. And these 224 million consumers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing organisations successfully market and offer their products online, he offers a step-by-step blueprint for you to reproduce it within your own business. Brunson starts with the structure of showing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you read nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.