If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I discovered, a lot more, reading it the 2nd time around.
It’s one of those books that you have to read multiple times to totally comprehend it. And even then, it’s still inadequate.
Brunson said in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing methods continuously changing, this book will remain incredibly useful in marketing no matter the year (maybe not the year 2700, however you never understand).
What’s in the book?
In the book, there are 5 different sections.
Section One; Ladders and Funnels
In this area, Brunson talks about worth ladders and funnels.
The worth ladder is what you’re offering to your consumers. So to utilize the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental expert can offer.
The consumer comes in for a regular tooth cleaning. Then the dental expert says that your teeth could be bleached a bit. He then up-sells you on teeth whitening. And after that after the bleaching, he up-sells the retainer by stating that you could take advantage of the use of a retainer. And lastly, the dentist says that you can benefit from cosmetic dentistry.
Each step up the ladder, the price goes up and up.
Think of your organisation and see what you can include in your value ladder.
In the other parts of this section, Russell tells you how to best tackle beginning your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them go into the funnel and convert as a number of them as possible and have them return for more.
Prior to all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not be successful in running successful funnels.
I’m not going to attempt and ruin excessive for you, but the tail end of area one is “the three types of traffic”.
The three kinds of traffic are 1. traffic you control 2. traffic you do not manage 3. traffic you own.
Brunson goes into great information on the three types of traffic so I recommend you check out the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the appealing character and what it implies for your funnels (if you don’t have an appealing character, then your funnels won’t achieve success).
The attractive character is somebody consumers can relate too (i.e somebody who remained in a similar position as the consumer, or an influencer of sorts).
Brunson also talks about the correct emails you need to send out to your consumers after they have registered for your e-mail list. He even offers you scripts!
Prior to he liquidates the chapter, he gives you his “everyday Seinfeld sequence” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to create them, how to manage them, how to utilize them in the best possible way so you can see the best outcomes.
He speaks about the different types of funnels and the correct way to utilize each of those, where to position them, and he discusses the building blocks of a funnel which was actually cool to see.
I was surprised by simply how much information he gave away in this area. He could’ve held back a bit, however he went full throttle in providing detail.
Section Four; Funnels and Scripts.
In this section, Brunson goes over the various kinds of offers you can do for your funnels.
Do you understand what else he carries out in this area? He gives more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. For example; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And finally, he enters into higher detail about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can choose design templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and his experience assisting thousands of other people construct successful business.
If you’ve spent any quantity of time worldwide of web marketing, then you’ve probably heard of Russell prior to. He’s authored a couple of books currently and has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to achieve success selling online, you must certainly take a look at ClickFunnels. They make it simple to try prior to you purchase with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of actual, actionable steps for structure and growing any business online. No tricks, no fluff.
It is very important to understand that although I’m certifying internet marketing as if it’s something various totally than plain old conventional marketing, it’s not. You may see internet marketing and think “that’s for those internet guru people who offer courses and things. I have a brick and mortar service organisation, so that’s not for me” and entirely ignore what I will state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re getting to the point where we don’t even need to qualify shopping online as online shopping anymore, or stores online as e-commerce; it’s just shopping and commerce.
It’s simply the method customer habits is heading. Even for businesses that have a physical existence, a lot of consumers will have their very first interaction with the company online long prior to they ever appear face to face.
Here are the truths: year after year, more individuals are investing more of their cash online. Check this out from Business Insider (focus mine):.
The number of online shoppers has grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the total quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these consumers are negotiating more often, as the number of online deals has actually increased by 115 million from 2015 to 2016.
Is it actually all that surprising? I’m not that surprised. You can buy anything online at this point, even a loved one (they do not deliver via Prime, though, so it’s not worth it to wait on more than two days).
Recognize that you require to know how to reach and offer to people online? Excellent.
Surpass the book. Benefit from nearly 50 pages of notes that work as the best buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the aforementioned facts about consumer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being necessary.
Companies that wish to survive, grow, and thrive now and into the future must for that reason understand how to reach and offer to individuals online.
It’s that simple.
Even if the sale takes place in digital area, or at least partly in digital space, does not mean you require to reconsider everything you understand about sales and selling. A number of the attempted and true sales principles that have been utilized considering that organisations initially existed are still being utilized effectively, however they are being combined and hybridized to optimal result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous distinct tools, techniques, and strategies specific to the online landscape that build on essential sales principles.
This blend of the old and the new is at the structure of what constitutes online marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.
If you wish to succeed online, you have to know what these strategies are and how to use them.
Russell Brunson didn’t create most of the strategies and techniques in the book, nor does he declare to. You can discover informational items that similarly describe a lot of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online company, while also making certain the reader never forgets the big picture: exponential business development.
Not just does he break down how present organisations successfully market and offer their products online, he provides a step-by-step blueprint for you to reproduce it within your own organisation. It has been my experience that this is the area where lots of comparable guides most importantly fall short. They focus on theory and fail on actionable details.
In short, if you wish to learn how to sell online– be it physical products, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which suggests that the tools you utilize to execute the strategies in the book might alter, but the methods will remain the very same. The staying power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, strategies, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and deployment of various types of sales funnels online.
However just what are sales funnels?
Sales funnels are the series of interactions a customer has with a company online throughout the purchase procedure. It’s the actual pages they check out in the past, during, and after they buy something.
You might feel daunted in the beginning, thinking of developing sales funnels.
You can quash any concerns or worries you have concerning the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re dealing with your method.
This is NOT where business owners and business owners need to be investing their time. Everything discussed in the book can be created easily, with no previous technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the things that drive our business forward– not on the technical elements. My team and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the sophisticated placement class you can avoid best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a streamlined service depends on you, but the principles that drive the success of sales funnels hold true throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely need to), then by utilizing sales funnels, in addition to the ideas in DotCom Secrets, you’ll be able to control this entire procedure. It it also crucial to bear in mind that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out several techniques for building sales funnels for any kind of services or product.
It all starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure organisation– with no upward border for possible future growth.
At the risk of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was doubtful at first that it might be yet another pump and dispose details product.
Not the case in the least.
The beauty of Brunson’s description is that he focuses on the mental components at play that are impacting the decision-making of a customer. By doing things such as building trust, easing fears, and eliminating risk, DotCom Tricks details how you can not only increase the profits potential of a single consumer, but you can also develop a long-lasting fan of your company.
In this way, sales funnels are actually no various than the traditional selling procedure traditional salespeople have actually been refining for years. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your consumers and maximize your earnings.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the web (i.e., virtually all businesses), then the answer is a wholehearted YES. Yes, this book is for you. If you check out nothing else prior to you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He likewise offers links to totally free digital resources that assist readers internalize and act on the concepts presented in the book. Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the tiny library of business books I continue a shelf next to my desk.
Most importantly, you can get a free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away free of charge forever, so ensure you declare your copy before they are all gone– or before he starts charging what this book is really worth.
It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize crucial passages.
You must see my copy. Every page is bright yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter junkie before however, so that’s simply me.
The bottom line is that I like DotCom Tricks. It is all info and no frills. The composing style is succinct and structured and the accompanying graphics are super easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it appears like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can seem so frustrating. There are a lot of moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such a practical method truly stands apart from the crowd.
It’s full of real, actionable steps for building and growing any business online. And these 224 million shoppers are investing more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present organisations successfully market and sell their items online, he offers a detailed blueprint for you to reproduce it within your own business. Brunson begins with the foundation of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you check out nothing else before you start selling online, read this book.