If you’ve been trying to find a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, much more, reading it the 2nd time around.
It’s one of those books that you have to read multiple times to completely comprehend it. And even then, it’s still not enough.
Brunson said in the intro of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing techniques constantly changing, this book will remain extremely beneficial in marketing no matter the year (maybe not the year 2700, but you never understand).
What is in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this area, Brunson discusses worth ladders and funnels.
The value ladder is what you’re selling to your consumers. To use the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleaning
Those 4 steps in this particular value ladder are examples of what a dental expert can provide.
The consumer comes in for a regular tooth cleansing. And then after the bleaching, he up-sells the retainer by saying that you could benefit from the use of a retainer.
Each step up the ladder, the rate goes up and up.
Consider your service and see what you can consist of in your worth ladder.
In the other parts of this section, Russell tells you how to best set about starting your sales funnel( s).
A funnel relocations individuals through the sales procedure. The goal is to have them get in the funnel and transform as much of them as possible and have them return for more.
But before all of that, you first need to determine who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running effective funnels.
I’m not going to attempt and spoil too much for you, but the last part of section one is “the three kinds of traffic”.
The 3 kinds of traffic are 1. traffic you manage 2. traffic you don’t manage 3. traffic you own.
Brunson enters into fantastic information on the 3 types of traffic so I recommend you check out the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the appealing character and what it suggests for your funnels (if you do not have an attractive character, then your funnels will not achieve success).
The appealing character is somebody customers can relate too (i.e somebody who was in a comparable position as the customer, or an influencer of sorts).
Brunson likewise goes over the correct e-mails you need to send out to your consumers after they have signed up for your email list. He even gives you scripts!
Before he closes out the chapter, he provides you his “daily Seinfeld sequence” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I suggest you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to handle them, how to use them in the very best possible way so you can see the very best results.
He discusses the different kinds of funnels and the correct way to use each of those, where to put them, and he discusses the foundation of a funnel which was actually cool to see.
I was shocked by just how much information he gave away in this area. He could’ve kept back a bit, but he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the various types of deals you can do for your funnels.
Do you understand what else he performs in this area? He provides more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. For instance; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And lastly, he enters into greater detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is just a site where you can decide on templates for a funnel and modify it to your preference.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a thorough crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience helping countless other individuals develop successful companies.
If you’ve spent any amount of time in the world of online marketing, then you’ve probably heard of Russell prior to. He’s authored a couple of books currently and has developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to be successful selling online, you ought to definitely have a look at ClickFunnels. They make it easy to try prior to you buy with a 14 day totally free trial.
Brunson is the real offer, and so is DotCom Secrets. It’s complete of real, actionable steps for building and growing any company online. No gimmicks, no fluff.
It is necessary to comprehend that although I’m qualifying online marketing as if it’s something various entirely than plain old standard marketing, it’s not. You may see online marketing and believe “that’s for those internet master men who sell courses and things. I have a traditional service company, so that’s not for me” and entirely overlook what I will state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re getting to the point where we don’t even require to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s just the method customer habits is heading. Even for companies that have a physical existence, most consumers will have their very first interaction with the business online long prior to they ever appear personally.
Here are the facts: year after year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online buyers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more regularly, as the number of online transactions has actually risen by 115 million from 2015 to 2016.
However is it truly all that unexpected? I’m not that shocked. You can buy anything online at this moment, even a better half (they do not deliver via Prime, however, so it’s not worth it to wait for more than two days).
Realize that you need to understand how to reach and offer to people online? Good.
Go beyond the book. Benefit from almost 50 pages of notes that function as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned truths about customer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has become vital.
Companies that want to endure, grow, and grow now and into the future needs to therefore understand how to reach and offer to people online.
It’s that basic.
Just because the sale occurs in digital space, or a minimum of partly in digital space, does not mean you need to reconsider everything you learn about sales and selling. A number of the tried and true sales concepts that have been used because companies first existed are still being used successfully, but they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of special tools, techniques, and methods specific to the online landscape that build on essential sales principles.
This mix of the old and the new is at the foundation of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you want to be successful online, you need to know what these techniques are and how to utilize them.
Russell Brunson didn’t invent most of the strategies and methods in the book, nor does he declare to. You can discover educational products that similarly detail a number of the topics he provides in DotCom Secrets.
None of these other products, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online business, while also ensuring the reader never ever loses sight of the big picture: rapid business development.
Not only does he break down how existing businesses effectively market and sell their items online, he offers a detailed plan for you to duplicate it within your own service. It has been my experience that this is the area where lots of similar guides crucially fall short. They focus on theory and fall short on actionable info.
In short, if you wish to discover how to offer online– be it physical products, digital products, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which implies that the tools you use to carry out the methods in the book may alter, however the methods will remain the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the variety of tools, methods, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the production and deployment of different kinds of sales funnels online.
However exactly what are sales funnels?
Sales funnels are the series of interactions a consumer has with a company online during the purchase procedure. It’s the actual pages they go to before, throughout, and after they buy something.
You may feel daunted in the beginning, thinking of building sales funnels.
You can quash any issues or fears you have regarding the technical elements of building sales funnels, or any websites online for that matter, as soon as you pick up this book.
Brunson does not want you to get hung up on this when you’re working on your method.
This is NOT where entrepreneur and business owners require to be spending their time. Everything talked about in the book can be created easily, without any prior technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our service forward– not on the technical aspects. My team and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you think you belong in the advanced placement class you can skip best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a simplified service depends on you, however the ideas that drive the success of sales funnels hold true across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely need to), then by making use of sales funnels, as well as the principles in DotCom Secrets, you’ll have the ability to control this whole process. It it likewise important to remember that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out a number of methods for constructing sales funnels for any kind of service or product.
All of it starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure service– without any upward limit for prospective future growth.
At the risk of sounding like a broken record, this book isn’t about a get rich quick plan. And I was doubtful initially that it might be yet another pump and dump information product.
Not the case in the least.
The appeal of Brunson’s explanation is that he concentrates on the psychological components at play that are impacting the decision-making of a customer. By doing things such as building trust, allaying worries, and getting rid of danger, DotCom Secrets information how you can not just increase the income potential of a single client, however you can likewise develop a long-lasting fan of your business.
In this way, sales funnels are truly no different than the traditional selling process old school salespeople have actually been developing for decades. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your consumers and maximize your earnings.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., practically all services), then the answer is a wholehearted YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.
He likewise offers links to totally free digital resources that assist readers internalize and act upon the ideas presented in the book. Loaded with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the tiny library of company books I keep on a rack beside my desk.
Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be giving this book away free of charge forever, so make sure you declare your copy before they are all gone– or before he starts charging what this book is truly worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight essential passages.
You must see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie prior to though, so that’s simply me.
The Bottom Line.
The bottom line is that I like DotCom Secrets. It is all details and no frills. The composing style is succinct and structured and the accompanying graphics are super easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I know it seems like I have been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Tricks that understands the madness in such a practical method truly stands apart from the crowd.
It’s full of actual, actionable steps for building and growing any business online. And these 224 million shoppers are spending more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present services effectively market and sell their products online, he provides a detailed plan for you to duplicate it within your own business. Brunson begins with the foundation of showing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you check out absolutely nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.