If you’ve been searching for a book to read that will take your marketing skills to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the second time around.
It’s one of those books that you have to read numerous times to fully comprehend it. And even then, it’s still inadequate.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing approaches continuously changing, this book will remain incredibly helpful in marketing no matter the year (maybe not the year 2700, however you never ever understand).
What’s in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this section, Brunson talks about worth ladders and funnels.
The value ladder is what you’re selling to your consumers. So to use the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this particular value ladder are examples of what a dentist can offer.
The consumer comes in for a regular tooth cleaning. And then after the lightening, he up-sells the retainer by stating that you could benefit from the usage of a retainer.
Each step up the ladder, the cost increases and up.
Think about your business and see what you can include in your value ladder.
In the other parts of this section, Russell informs you how to best tackle beginning your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them get in the funnel and convert as a number of them as possible and have them return for more.
But before all of that, you initially need to determine who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not succeed in running successful funnels.
I’m not going to try and spoil too much for you, however the tail end of section one is “the 3 types of traffic”.
The 3 types of traffic are 1. traffic you manage 2. traffic you don’t control 3. traffic you own.
Brunson enters into excellent detail on the 3 kinds of traffic so I recommend you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the appealing character and what it means for your funnels (if you don’t have an attractive character, then your funnels will not be successful).
The attractive character is someone customers can relate too (i.e somebody who remained in a similar position as the consumer, or an influencer of sorts).
Brunson likewise goes over the correct emails you need to send to your consumers after they have actually registered for your email list. He even provides you scripts!
Before he liquidates the chapter, he offers you his “daily Seinfeld series” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to develop them, how to handle them, how to use them in the very best possible method so you can see the best outcomes.
He talks about the various kinds of funnels and the correct way to use each of those, where to place them, and he talks about the foundation of a funnel which was truly cool to see.
I was shocked by just just how much details he gave away in this area. He could’ve kept back a bit, but he went full throttle in offering detail.
Area Four; Funnels and Scripts.
In this section, Brunson goes over the different kinds of deals you can do for your funnels.
Do you understand what else he does in this section? He gives more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into greater information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is just a site where you can pick templates for a funnel and modify it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a thorough refresher course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience helping countless other people develop effective companies.
If you’ve spent any quantity of time in the world of web marketing, then you’ve probably become aware of Russell before. He’s authored a few books currently and has constructed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to achieve success selling online, you should certainly take a look at ClickFunnels. They make it easy to try prior to you purchase with a 14 day free trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s complete of actual, actionable actions for building and growing any company online. No gimmicks, no fluff.
It’s important to understand that although I’m qualifying online marketing as if it’s something different totally than plain old conventional marketing, it’s not. You may see internet marketing and believe “that’s for those internet master men who offer courses and things. I have a physical service organisation, so that’s not for me” and completely disregard what I will state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I say this since we’re specifying where we do not even require to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s just the way consumer behavior is heading. Even for services that have a physical presence, most customers will have their first interaction with the business online long prior to they ever appear face to face.
Here are the truths: year after year, more people are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online shoppers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are transacting more often, as the number of online deals has actually risen by 115 million from 2015 to 2016.
However is it really all that unexpected? I’m not that surprised. You can buy anything online at this moment, even a loved one (they don’t ship through Prime, though, so it’s not worth it to wait on more than two days).
Realize that you need to understand how to reach and sell to individuals online? Good.
Go beyond the book. Make the most of nearly 50 pages of notes that work as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Offered the previously mentioned realities about customer behavior and the general direction of marketing and commerce, understanding and mastering selling in the digital space has become vital.
Companies that wish to endure, grow, and thrive now and into the future should for that reason understand how to reach and offer to individuals online.
It’s that basic.
Even if the sale occurs in digital space, or at least partly in digital space, does not mean you need to reconsider whatever you know about sales and selling. A number of the tried and true sales principles that have been utilized given that businesses initially existed are still being utilized successfully, but they are being integrated and hybridized to optimum impact for the digital frontier.
From crossover sales to selling online one-for-one, there are several unique tools, strategies, and methods specific to the online landscape that build on basic sales concepts.
This mix of the old and the brand-new is at the foundation of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you wish to be successful online, you have to understand what these methods are and how to utilize them.
Russell Brunson didn’t create most of the methods and techniques in the book, nor does he declare to. You can find informative products that likewise outline a number of the subjects he provides in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online company, while also making certain the reader never ever loses sight of the big picture: rapid service growth.
Not just does he break down how present businesses effectively market and offer their items online, he provides a step-by-step blueprint for you to replicate it within your own company. It has been my experience that this is the area where numerous comparable guides crucially fall short. They focus on theory and fail on actionable details.
In short, if you wish to find out how to sell online– be it physical items, digital products, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which indicates that the tools you utilize to execute the techniques in the book might alter, however the techniques will remain the same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the series of tools, strategies, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the development and implementation of various kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a client has with a business online throughout the purchase procedure. It’s the literal pages they check out previously, throughout, and after they buy something.
You might feel frightened in the beginning, considering building sales funnels.
You can quash any issues or fears you have relating to the technical aspects of structure sales funnels, or any websites online for that matter, as soon as you get this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your strategy.
This is NOT where entrepreneur and entrepreneurs require to be spending their time. Everything discussed in the book can be produced easily, with no prior technical or coding knowledge, using the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can focus on the things that drive our business forward– not on the technical elements. My team and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, however if you think you belong in the sophisticated placement class you can skip best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you use a simplified solution is up to you, but the ideas that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you definitely should), then by using sales funnels, as well as the ideas in DotCom Secrets, you’ll have the ability to control this entire procedure. It it likewise essential to bear in mind that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out several techniques for building sales funnels for any kind of services or product.
Everything starts with the Secret Formula (which isn’t that secret actually). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure organisation– without any upward boundary for prospective future growth.
At the threat of sounding like a broken record, this book isn’t about a get rich quick plan. And I was doubtful initially that it might be yet another pump and dump info item.
Not the case in the least.
The charm of Brunson’s explanation is that he concentrates on the psychological aspects at play that are affecting the decision-making of a customer. By doing things such as constructing trust, easing worries, and getting rid of threat, DotCom Secrets details how you can not just increase the revenue capacity of a single consumer, but you can likewise develop a lifelong fan of your company.
In this way, sales funnels are really no various than the standard selling procedure old-fashioned salespeople have been sharpening for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your consumers and maximize your profits.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the web (i.e., essentially all businesses), then the response is a wholehearted YES. Yes, this book is for you. If you check out nothing else prior to you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also offers links to totally free digital resources that help readers internalize and act upon the ideas presented in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has become a (dog-eared) staple of the small library of company books I continue a shelf beside my desk.
Most importantly, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book away totally free permanently, so make certain you declare your copy before they are all gone– or before he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize essential passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter addict prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I enjoy DotCom Secrets. It is all information and no frills. The writing design is concise and structured and the accompanying graphics are extremely easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it seems like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can seem so overwhelming. There are numerous moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such a handy way actually stands out from the crowd.
It’s full of real, actionable actions for building and growing any company online. And these 224 million buyers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing companies effectively market and sell their products online, he supplies a detailed blueprint for you to reproduce it within your own service. Brunson begins with the foundation of showing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you begin selling online, read this book.
Check out Dotcom Secrets for FREE Here.