If you’ve been searching for a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, much more, reading it the second time around.
It’s one of those books that you have to read multiple times to completely grasp it. And even then, it’s still insufficient.
Brunson said in the intro of the book that his goal was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing methods continuously altering, this book will remain incredibly useful in marketing no matter the year (possibly not the year 2700, however you never ever understand).
What’s in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this section, Brunson speaks about worth ladders and funnels.
The worth ladder is what you’re selling to your consumers. So to utilize the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental expert can offer.
The customer comes in for a regular tooth cleaning. The dental practitioner states that your teeth might be bleached a little bit. He then up-sells you on teeth bleaching. And after that after the lightening, he up-sells the retainer by stating that you might take advantage of making use of a retainer. And finally, the dental expert states that you can take advantage of cosmetic dentistry.
Each step up the ladder, the rate goes up and up.
Think of your business and see what you can consist of in your worth ladder.
In the other parts of this section, Russell tells you how to best set about beginning your sales funnel( s).
A funnel relocations people through the sales procedure. The objective is to have them go into the funnel and transform as much of them as possible and have them come back for more.
But prior to all of that, you initially have to figure out who your dream customers are. Russell made it quite clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to try and ruin too much for you, however the tail end of area one is “the 3 kinds of traffic”.
The three kinds of traffic are 1. traffic you manage 2. traffic you do not control 3. traffic you own.
Brunson enters into terrific information on the 3 kinds of traffic so I suggest you take a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the appealing character and what it indicates for your funnels (if you do not have an attractive character, then your funnels will not be successful).
The appealing character is somebody consumers can relate too (i.e somebody who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise discusses the correct emails you need to send to your customers after they have registered for your e-mail list. He even provides you scripts!
Prior to he closes out the chapter, he gives you his “everyday Seinfeld series” for emails. Who doesn’t like Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to produce them, how to handle them, how to utilize them in the very best possible way so you can see the best results.
He discusses the various types of funnels and the correct method to utilize each of those, where to place them, and he discusses the foundation of a funnel which was really cool to see.
I was surprised by simply just how much details he gave away in this area. He might’ve kept back a bit, however he went full throttle in providing information.
Area Four; Funnels and Scripts.
In this area, Brunson discusses the different types of deals you can do for your funnels.
Do you understand what else he carries out in this section? He gives more e-mail scripts!
The scripts he gives work for the various kinds of funnels you run. For example; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And finally, he goes into greater information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is just a site where you can pick and choose templates for a funnel and edit it to your preference.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a thorough crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting countless other individuals build successful companies.
If you’ve invested any quantity of time on the planet of online marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books currently and has developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to succeed selling online, you must definitely check out ClickFunnels. They make it easy to attempt prior to you purchase with a 14 day totally free trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s complete of real, actionable actions for building and growing any business online. No tricks, no fluff.
It is necessary to comprehend that despite the fact that I’m certifying web marketing as if it’s something various totally than plain old traditional marketing, it’s not. You might see online marketing and think “that’s for those internet guru guys who offer courses and stuff. I have a traditional service organisation, so that’s not for me” and totally neglect what I will say.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we do not even need to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s simply shopping and commerce.
It’s simply the way customer behavior is heading. Even for services that have a physical presence, the majority of consumers will have their first interaction with the business online long before they ever show up face to face.
Here are the facts: year after year, more people are investing more of their cash online. Check this out from Business Insider (focus mine):.
The number of online shoppers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are negotiating more regularly, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
Is it really all that surprising? I’m not that shocked. You can purchase anything online at this point, even a significant other (they don’t deliver by means of Prime, though, so it’s not worth it to wait for more than two days).
Realize that you require to understand how to reach and sell to individuals online? Excellent.
Exceed the book. Benefit from almost 50 pages of notes that act as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned truths about consumer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being essential.
Companies that wish to make it through, grow, and thrive now and into the future must therefore understand how to reach and sell to people over the internet.
It’s that simple.
Just because the sale takes place in digital area, or a minimum of partially in digital area, doesn’t indicate you require to reconsider everything you know about sales and selling. Much of the tried and true sales concepts that have been utilized considering that businesses initially existed are still being utilized efficiently, however they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous distinct tools, methods, and strategies specific to the online landscape that build on fundamental sales principles.
This blend of the old and the brand-new is at the structure of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you wish to succeed online, you have to know what these strategies are and how to use them.
Russell Brunson didn’t develop the majority of the techniques and methods in the book, nor does he claim to. You can discover informational items that likewise detail much of the subjects he presents in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also don’t take such a holistic technique.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online business, while likewise making sure the reader never ever loses sight of the big picture: exponential organisation development.
Not just does he break down how current businesses successfully market and offer their products online, he offers a detailed plan for you to duplicate it within your own service. It has actually been my experience that this is the location where numerous similar guides crucially fall short. They focus on theory and fall short on actionable details.
In other words, if you wish to discover how to offer online– be it physical items, digital items, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which suggests that the tools you utilize to perform the techniques in the book might alter, but the methods will remain the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the series of tools, techniques, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the development and deployment of different types of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the series of interactions a client has with a business online during the purchase process. It’s the actual pages they check out in the past, throughout, and after they buy something.
You might feel intimidated in the beginning, thinking about developing sales funnels.
You can quash any concerns or fears you have relating to the technical elements of building sales funnels, or any websites online for that matter, as soon as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your method.
This is NOT where company owner and business owners require to be spending their time. Whatever talked about in the book can be produced quickly, without any prior technical or coding knowledge, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can focus on the things that drive our company forward– not on the technical elements. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a sturdy sales funnels, but if you think you belong in the advanced placement class you can skip right to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a streamlined solution is up to you, but the ideas that drive the success of sales funnels apply throughout any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you definitely must), then by using sales funnels, in addition to the ideas in DotCom Secrets, you’ll be able to manage this entire process. It it likewise crucial to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He sets out numerous strategies for constructing sales funnels for any type of service or product.
All of it starts with the Secret Formula (which isn’t that secret really). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure business– with no upward limit for potential future growth.
At the threat of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical in the beginning that it might be yet another pump and discard details product.
Not the case in the least.
The charm of Brunson’s description is that he focuses on the psychological components at play that are affecting the decision-making of a customer. By doing things such as building trust, allaying worries, and getting rid of danger, DotCom Secrets details how you can not just increase the income potential of a single consumer, however you can likewise build a lifelong fan of your business.
In this way, sales funnels are actually no different than the conventional selling process old-fashioned salespeople have been refining for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your consumers and maximize your income.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all businesses), then the response is a wholehearted YES. Yes, this book is for you. If you check out absolutely nothing else prior to you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He also provides links to totally free digital resources that assist readers internalize and act upon the principles presented in the book. Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the small library of business books I keep on a rack next to my desk.
Most importantly, you can get a free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be offering this book away free of charge forever, so make certain you declare your copy before they are all gone– or prior to he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight crucial passages.
You should see my copy. Every page is intense yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie prior to however, so that’s simply me.
The bottom line is that I love DotCom Tricks. It is all info and no frills. The composing style is concise and structured and the accompanying graphics are incredibly easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it seems like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can appear so frustrating. There are a lot of moving pieces and variables that a book like DotCom Tricks that understands the insanity in such a helpful method truly stands out from the crowd.
It’s complete of actual, actionable actions for structure and growing any company online. And these 224 million consumers are spending more, as the overall quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how current companies successfully market and offer their products online, he supplies a step-by-step blueprint for you to duplicate it within your own organisation. Brunson starts with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else before you start selling online, read this book.