If you’ve been trying to find a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, much more, reading it the 2nd time around.
It’s one of those books that you have to check out multiple times to completely comprehend it. And even then, it’s still not enough.
Brunson said in the intro of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wants to keep the book relevant. Even with marketing methods constantly altering, this book will remain incredibly useful in marketing no matter the year (maybe not the year 2700, however you never know).
What’s in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this area, Brunson speaks about value ladders and funnels.
The value ladder is what you’re offering to your customers. To utilize the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental professional can use.
The customer comes in for a routine tooth cleaning. And then after the bleaching, he up-sells the retainer by stating that you might benefit from the use of a retainer.
Each step up the ladder, the rate increases and up.
Think about your business and see what you can include in your worth ladder.
In the other parts of this area, Russell tells you how to best tackle beginning your sales funnel( s).
A funnel moves people through the sales procedure. The objective is to have them go into the funnel and transform as much of them as possible and have them return for more.
But prior to all of that, you first need to determine who your dream clients are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running successful funnels.
I’m not going to attempt and ruin too much for you, however the tail end of area one is “the three kinds of traffic”.
The three kinds of traffic are 1. traffic you manage 2. traffic you do not control 3. traffic you own.
Brunson enters into terrific detail on the three kinds of traffic so I suggest you take a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it suggests for your funnels (if you don’t have an attractive character, then your funnels will not achieve success).
The appealing character is someone consumers can relate too (i.e someone who remained in a comparable position as the customer, or an influencer of sorts).
Brunson likewise goes over the proper emails you require to send out to your consumers after they have actually signed up for your email list. He even offers you scripts!
Prior to he closes out the chapter, he gives you his “daily Seinfeld series” for e-mails. Who does not enjoy Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to produce them, how to manage them, how to utilize them in the very best possible way so you can see the best results.
He discusses the various types of funnels and the correct way to use each of those, where to put them, and he speaks about the building blocks of a funnel which was actually cool to see.
I was shocked by just just how much information he handed out in this section. He could’ve kept back a little bit, however he went full throttle in providing information.
Section Four; Funnels and Scripts.
In this section, Brunson goes over the various types of offers you can do for your funnels.
Do you know what else he carries out in this area? He offers more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is merely a website where you can choose templates for a funnel and edit it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience assisting thousands of other people develop successful business.
If you’ve invested any amount of time worldwide of internet marketing, then you’ve most likely heard of Russell prior to. He’s authored a few books currently and has actually developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to succeed selling online, you should certainly take a look at ClickFunnels. They make it easy to try before you buy with a 14 day totally free trial.
Brunson is the genuine deal, therefore is DotCom Secrets. It’s full of real, actionable steps for structure and growing any business online. No tricks, no fluff.
It is necessary to understand that although I’m certifying internet marketing as if it’s something various totally than plain old standard marketing, it’s not. You may see internet marketing and think “that’s for those internet expert men who sell courses and stuff. I have a physical service organisation, so that’s not for me” and totally neglect what I’m about to state.
That’s when I would yell “WRONG”!
Call it what you want– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this since we’re getting to the point where we do not even need to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the method customer habits is heading. Even for businesses that have a physical presence, most customers will have their first interaction with the business online long prior to they ever appear in person.
Here are the realities: year after year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online buyers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are transacting more frequently, as the variety of online deals has actually increased by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that shocked. You can purchase anything online at this moment, even a better half (they do not deliver by means of Prime, though, so it’s not worth it to await more than 2 days).
Recognize that you need to know how to reach and sell to individuals online? Good.
Go beyond the book. Take advantage of almost 50 pages of notes that serve as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Provided the previously mentioned truths about customer habits and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being vital.
Companies that want to survive, grow, and flourish now and into the future needs to therefore understand how to reach and offer to people online.
It’s that easy.
Even if the sale takes place in digital area, or a minimum of partially in digital area, doesn’t mean you need to rethink whatever you know about sales and selling. A number of the tried and true sales principles that have actually been used given that companies first existed are still being utilized effectively, however they are being integrated and hybridized to ideal result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, strategies, and techniques specific to the online landscape that build on essential sales concepts.
This mix of the old and the new is at the foundation of what makes up online marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you wish to succeed online, you need to know what these methods are and how to use them.
Russell Brunson didn’t develop most of the techniques and strategies in the book, nor does he declare to. You can discover informational products that similarly describe much of the subjects he presents in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In many cases they likewise don’t take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while also ensuring the reader never loses sight of the big picture: rapid organisation growth.
Not only does he break down how existing companies successfully market and sell their products online, he provides a detailed plan for you to replicate it within your own service. It has actually been my experience that this is the location where many comparable guides most importantly fall short. They concentrate on theory and fall short on actionable details.
In short, if you wish to discover how to sell online– be it physical products, digital items, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of showing you how to determine who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us permanently, which means that the tools you utilize to execute the strategies in the book might alter, but the techniques will stay the same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, techniques, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and release of various kinds of sales funnels online.
But just what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online during the purchase procedure. It’s the literal pages they visit before, throughout, and after they purchase something.
You might feel frightened in the beginning, thinking about building sales funnels.
You can quash any concerns or worries you have concerning the technical elements of building sales funnels, or any websites online for that matter, as quickly as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and entrepreneurs need to be investing their time. Everything talked about in the book can be created easily, without any prior technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can concentrate on the things that drive our service forward– not on the technical aspects. My team and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, however if you think you belong in the advanced positioning class you can skip best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you utilize a simplified solution depends on you, however the principles that drive the success of sales funnels are true across any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely ought to), then by making use of sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to control this whole procedure. It it likewise crucial to keep in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out numerous methods for building sales funnels for any kind of services or product.
It all starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure business– with no upward boundary for potential future development.
At the risk of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant at first that it might be yet another pump and dump information item.
Not the case in the least.
The beauty of Brunson’s description is that he focuses on the psychological elements at play that are affecting the decision-making of a client. By doing things such as constructing trust, easing worries, and eliminating risk, DotCom Tricks information how you can not just increase the income capacity of a single consumer, but you can likewise construct a lifelong fan of your company.
In this way, sales funnels are truly no different than the standard selling process old school salesmen have actually been sharpening for years. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your consumers and optimize your revenue.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., practically all organisations), then the response is an unfaltering YES. Yes, this book is for you. If you check out nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also provides links to free digital resources that help readers internalize and act on the concepts provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the tiny library of business books I continue a rack next to my desk.
Most importantly, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be offering this book away for free permanently, so make certain you declare your copy before they are all gone– or before he starts charging what this book is really worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight essential passages.
You should see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict before though, so that’s just me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all info and no frills. The composing design is succinct and structured and the accompanying graphics are super easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I understand it appears like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital areas can seem so frustrating. There are numerous moving pieces and variables that a book like DotCom Tricks that understands the insanity in such a valuable method really stands out from the crowd.
It’s full of real, actionable actions for structure and growing any company online. And these 224 million consumers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing businesses effectively market and sell their products online, he provides a detailed plan for you to duplicate it within your own service. Brunson begins with the foundation of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read nothing else before you start offering online, read this book.