If you’ve been looking for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I found out, much more, reading it the second time around.
It’s one of those books that you need to read numerous times to completely comprehend it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing approaches continuously changing, this book will remain exceptionally useful in marketing no matter the year (maybe not the year 2700, but you never ever know).
What’s in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this section, Brunson discusses value ladders and funnels.
The worth ladder is what you’re offering to your consumers. To utilize the example in the book, the value ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this particular value ladder are examples of what a dental expert can use.
The customer comes in for a routine tooth cleaning. And then after the bleaching, he up-sells the retainer by stating that you might benefit from the usage of a retainer.
Each step up the ladder, the price increases and up.
Consider your service and see what you can consist of in your worth ladder.
In the other parts of this area, Russell informs you how to best tackle beginning your sales funnel( s).
A funnel moves individuals through the sales process. The objective is to have them get in the funnel and transform as a number of them as possible and have them come back for more.
But before all of that, you initially have to find out who your dream clients are. Russell made it quite clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to attempt and ruin too much for you, however the tail end of area one is “the three types of traffic”.
The three types of traffic are 1.
Brunson enters into great information on the three types of traffic so I recommend you have a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it means for your funnels (if you don’t have an appealing character, then your funnels will not achieve success).
The appealing character is somebody consumers can relate too (i.e somebody who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson also goes over the correct emails you require to send to your consumers after they have signed up for your email list. He even gives you scripts!
Before he closes out the chapter, he offers you his “day-to-day Seinfeld sequence” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to create them, how to manage them, how to use them in the very best possible method so you can see the best outcomes.
He speaks about the different types of funnels and the appropriate way to utilize each of those, where to position them, and he discusses the foundation of a funnel which was really cool to see.
I was amazed by simply just how much info he gave away in this area. He might’ve kept back a bit, however he went full throttle in providing detail.
Section Four; Funnels and Scripts.
In this section, Brunson goes over the different types of offers you can do for your funnels.
Do you understand what else he carries out in this section? He provides more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
And finally, he goes into higher detail about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can pick design templates for a funnel and modify it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience helping countless other people build successful companies.
If you’ve invested any quantity of time in the world of internet marketing, then you’ve probably become aware of Russell prior to. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to achieve success selling online, you need to certainly check out ClickFunnels. They make it simple to attempt before you purchase with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of actual, actionable steps for structure and growing any company online. No gimmicks, no fluff.
It’s important to understand that although I’m certifying online marketing as if it’s something various totally than plain old conventional marketing, it’s not. You might see online marketing and think “that’s for those internet master men who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and entirely overlook what I will state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we do not even require to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s merely the way consumer habits is heading. Even for businesses that have a physical presence, the majority of customers will have their first interaction with the company online long prior to they ever show up face to face.
Here are the realities: year after year, more people are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online buyers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These consumers are negotiating more regularly, as the number of online transactions has actually risen by 115 million from 2015 to 2016.
Is it actually all that unexpected? I’m not that stunned. You can purchase anything online at this point, even a loved one (they do not deliver through Prime, however, so it’s not worth it to await more than 2 days).
Understand that you require to understand how to reach and offer to individuals online? Good.
Go beyond the book. Take advantage of nearly 50 pages of notes that serve as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned realities about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being necessary.
Companies that wish to survive, grow, and grow now and into the future needs to therefore comprehend how to reach and offer to individuals online.
It’s that easy.
Just because the sale occurs in digital area, or at least partly in digital space, does not imply you require to reconsider everything you know about sales and selling. A lot of the attempted and true sales concepts that have been used because companies first existed are still being utilized effectively, however they are being combined and hybridized to ideal result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, techniques, and methods specific to the online landscape that build on fundamental sales principles.
This mix of the old and the new is at the structure of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.
If you want to succeed online, you have to understand what these methods are and how to use them.
Russell Brunson didn’t create most of the strategies and strategies in the book, nor does he claim to. You can find informational products that similarly outline much of the topics he presents in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while likewise making sure the reader never forgets the big picture: exponential company development.
Not just does he break down how current companies successfully market and offer their items online, he provides a step-by-step plan for you to replicate it within your own organisation. It has actually been my experience that this is the location where lots of comparable guides crucially fall short. They concentrate on theory and fall short on actionable info.
Simply put, if you wish to find out how to offer online– be it physical items, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to find out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, meaning it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which suggests that the tools you utilize to perform the strategies in the book might change, but the techniques will stay the very same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the series of tools, techniques, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and release of different types of sales funnels online.
What exactly are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a business online during the purchase procedure. It’s the actual pages they visit in the past, during, and after they purchase something.
You may feel intimidated in the beginning, thinking of building sales funnels.
You can quash any issues or worries you have regarding the technical aspects of structure sales funnels, or any web pages online for that matter, as quickly as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your technique.
This is NOT where company owner and entrepreneurs need to be investing their time. Everything talked about in the book can be developed easily, without any prior technical or coding knowledge, utilizing the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our organisation forward– not on the technical aspects. My group and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, however if you think you belong in the advanced positioning class you can skip best to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a streamlined option is up to you, but the principles that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you absolutely should), then by using sales funnels, in addition to the ideas in DotCom Secrets, you’ll have the ability to control this entire procedure. It it likewise essential to bear in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He lays out numerous methods for constructing sales funnels for any type of product and services.
All of it starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure organisation– with no upward limit for possible future development.
At the risk of sounding like a broken record, this book isn’t about a get rich fast plan. And I was hesitant initially that it might be yet another pump and dump details item.
Not the case in the least.
The beauty of Brunson’s explanation is that he focuses on the mental aspects at play that are impacting the decision-making of a client. By doing things such as building trust, easing fears, and eliminating danger, DotCom Tricks information how you can not only increase the earnings potential of a single client, but you can also construct a lifelong fan of your company.
In this way, sales funnels are truly no different than the standard selling process old school salesmen have actually been honing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your clients and maximize your income.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the web (i.e., essentially all organisations), then the response is a wholehearted YES. Yes, this book is for you. If you check out nothing else prior to you begin offering online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He also supplies links to free digital resources that assist readers internalize and act on the concepts presented in the book. Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the tiny library of business books I keep a rack beside my desk.
Most importantly, you can get a free copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away free of charge permanently, so ensure you claim your copy before they are all gone– or before he starts charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight crucial passages.
You must see my copy. Every page is bright yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter addict before though, so that’s just me.
The bottom line is that I love DotCom Tricks. It is all details and no frills. The writing style is concise and structured and the accompanying graphics are incredibly easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I know it looks like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can seem so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such a practical method really stands out from the crowd.
It’s complete of actual, actionable actions for building and growing any business online. And these 224 million buyers are spending more, as the overall amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current services successfully market and sell their items online, he offers a detailed blueprint for you to reproduce it within your own business. Brunson starts with the structure of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you check out nothing else prior to you start offering online, read this book.