If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, a lot more, reading it the second time around.
It’s one of those books that you have to check out several times to totally comprehend it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing approaches constantly changing, this book will remain incredibly helpful in marketing no matter the year (maybe not the year 2700, but you never know).
What’s in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this area, Brunson talks about value ladders and funnels.
The worth ladder is what you’re selling to your consumers. So to utilize the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental practitioner can offer.
The customer comes in for a regular tooth cleansing. Then the dental practitioner says that your teeth could be whitened a little bit. He then up-sells you on teeth whitening. And after that after the bleaching, he up-sells the retainer by stating that you might benefit from the use of a retainer. The dentist states that you can benefit from cosmetic dentistry.
Each step up the ladder, the cost goes up and up.
Think of your organisation and see what you can consist of in your worth ladder.
In the other parts of this section, Russell tells you how to best set about starting your sales funnel( s).
A funnel relocations people through the sales process. The objective is to have them enter the funnel and convert as a number of them as possible and have them come back for more.
Before all of that, you first have to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running effective funnels.
I’m not going to try and ruin too much for you, however the last part of area one is “the 3 kinds of traffic”.
The 3 kinds of traffic are 1. traffic you control 2. traffic you don’t manage 3. traffic you own.
Brunson enters into great information on the 3 kinds of traffic so I suggest you check out the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the appealing character and what it means for your funnels (if you don’t have an attractive character, then your funnels won’t be successful).
The appealing character is somebody consumers can relate too (i.e somebody who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise talks about the proper emails you need to send out to your consumers after they have registered for your e-mail list. He even provides you scripts!
Before he liquidates the chapter, he offers you his “day-to-day Seinfeld sequence” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to develop them, how to manage them, how to utilize them in the best possible way so you can see the best outcomes.
He discusses the different types of funnels and the proper method to utilize each of those, where to place them, and he discusses the building blocks of a funnel which was truly cool to see.
I was shocked by simply just how much details he distributed in this area. He could’ve kept back a little bit, but he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this section, Brunson discusses the various kinds of deals you can do for your funnels.
Do you understand what else he does in this area? He gives more email scripts!
The scripts he gives work for the different types of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher information about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a site where you can pick and choose design templates for a funnel and edit it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online and his experience helping thousands of other people build effective companies.
If you’ve invested any quantity of time in the world of web marketing, then you’ve probably heard of Russell before. He’s authored a couple of books already and has built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to achieve success selling online, you need to definitely have a look at ClickFunnels. They make it simple to attempt prior to you buy with a 14 day complimentary trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of actual, actionable actions for structure and growing any business online. No tricks, no fluff.
It is essential to comprehend that although I’m qualifying online marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You might see web marketing and think “that’s for those internet master men who sell courses and stuff. I have a traditional service organisation, so that’s not for me” and totally neglect what I will say.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this since we’re getting to the point where we don’t even need to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s merely the method customer habits is heading. Even for services that have a physical existence, a lot of customers will have their very first interaction with the company online long prior to they ever appear personally.
Here are the realities: year after year, more people are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online consumers has grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these consumers are transacting more regularly, as the number of online deals has increased by 115 million from 2015 to 2016.
But is it really all that unexpected? I’m not that surprised. You can buy anything online at this point, even a loved one (they don’t deliver via Prime, though, so it’s not worth it to wait for more than 2 days).
Understand that you require to know how to reach and offer to people online? Great.
Surpass the book. Take advantage of nearly 50 pages of notes that serve as the best companion to DotCom Secrets.
Why DotCom Secrets?
Given the aforementioned truths about consumer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has actually ended up being important.
Companies that want to endure, grow, and grow now and into the future should therefore comprehend how to reach and sell to individuals online.
It’s that easy.
Just because the sale occurs in digital area, or at least partially in digital area, does not mean you require to reconsider whatever you learn about sales and selling. A number of the tried and real sales principles that have been utilized because organisations initially existed are still being used successfully, however they are being combined and hybridized to ideal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous unique tools, methods, and techniques particular to the online landscape that build on basic sales principles.
This mix of the old and the brand-new is at the structure of what constitutes online marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you want to achieve success online, you need to understand what these strategies are and how to utilize them.
Russell Brunson didn’t invent most of the strategies and techniques in the book, nor does he claim to. You can discover informative products that similarly describe a number of the subjects he provides in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic method.
In DotCom Secrets, Brunson links all the small details that make up a successful online business, while likewise making sure the reader never loses sight of the big picture: rapid organisation growth.
Not only does he break down how current organisations successfully market and offer their products online, he supplies a detailed plan for you to replicate it within your own business. It has actually been my experience that this is the location where many similar guides most importantly fall short. They focus on theory and fail on actionable information.
In other words, if you wish to find out how to offer online– be it physical items, digital products, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to determine who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us forever, which means that the tools you utilize to perform the techniques in the book might change, however the strategies will remain the very same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, strategies, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and deployment of different kinds of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the sequence of interactions a client has with a company online during the purchase procedure. It’s the literal pages they check out previously, during, and after they purchase something.
You might feel intimidated in the beginning, thinking about constructing sales funnels.
You can quash any concerns or fears you have regarding the technical elements of structure sales funnels, or any web pages online for that matter, as quickly as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re dealing with your strategy.
This is NOT where business owners and entrepreneurs need to be investing their time. Everything gone over in the book can be created easily, with no prior technical or coding understanding, utilizing the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the things that drive our company forward– not on the technical elements. My group and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you believe you belong in the advanced positioning class you can avoid ideal to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you utilize a simplified solution is up to you, however the concepts that drive the success of sales funnels hold true throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely ought to), then by making use of sales funnels, in addition to the concepts in DotCom Secrets, you’ll have the ability to control this entire process. It it likewise essential to keep in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He sets out several methods for building sales funnels for any kind of product or service.
It all starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure company– with no upward border for possible future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich fast plan. And I was hesitant initially that it might be yet another pump and dump info product.
Not the case in the least.
The charm of Brunson’s description is that he concentrates on the psychological aspects at play that are affecting the decision-making of a customer. By doing things such as developing trust, allaying worries, and eliminating danger, DotCom Secrets details how you can not just increase the profits potential of a single client, but you can likewise build a lifelong fan of your business.
In this way, sales funnels are actually no different than the traditional selling procedure old school salesmen have actually been honing for years. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the purchasing experience for your customers and optimize your profits.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and finding clients/customers from the internet (i.e., practically all services), then the answer is a dedicated YES. Yes, this book is for you. If you check out nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He also provides links to totally free digital resources that help readers internalize and act on the concepts presented in the book. Packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has actually become a (dog-eared) staple of the tiny library of company books I keep a rack beside my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away free of charge forever, so ensure you declare your copy prior to they are all gone– or before he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight crucial passages.
You must see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter addict prior to though, so that’s just me.
The bottom line is that I like DotCom Secrets. It is all details and no frills. The writing style is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I know it appears like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can seem so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that understands the madness in such a helpful method truly stands out from the crowd.
It’s full of actual, actionable actions for structure and growing any business online. And these 224 million buyers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present services successfully market and sell their products online, he provides a step-by-step blueprint for you to duplicate it within your own business. Brunson begins with the foundation of revealing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you start selling online, read this book.