If you’ve been searching for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the 2nd time around.
It’s one of those books that you have to read multiple times to totally grasp it. And even then, it’s still inadequate.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing techniques continuously changing, this book will stay incredibly beneficial in marketing no matter the year (maybe not the year 2700, however you never ever understand).
What’s in the book?
In the book, there are 5 different sections.
Section One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The worth ladder is what you’re offering to your customers. So to use the example in the book, the worth ladder for a dental professional would look something like this:
- Teeth cleaning
Those 4 steps in this specific worth ladder are examples of what a dental professional can offer.
The customer comes in for a routine tooth cleansing. And then after the lightening, he up-sells the retainer by saying that you might benefit from the use of a retainer.
Each step up the ladder, the rate goes up and up.
Think about your service and see what you can include in your worth ladder.
In the other parts of this section, Russell tells you how to best tackle beginning your sales funnel( s).
A funnel moves individuals through the sales procedure. The goal is to have them get in the funnel and convert as many of them as possible and have them return for more.
However prior to all of that, you first need to find out who your dream customers are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to try and ruin too much for you, but the tail end of area one is “the 3 kinds of traffic”.
The 3 types of traffic are 1.
Brunson enters into fantastic information on the three kinds of traffic so I suggest you have a look at the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the appealing character and what it means for your funnels (if you don’t have an appealing character, then your funnels will not succeed).
The attractive character is someone customers can relate too (i.e someone who was in a similar position as the customer, or an influencer of sorts).
Brunson also talks about the correct e-mails you require to send to your customers after they have signed up for your email list. He even offers you scripts!
Before he liquidates the chapter, he offers you his “daily Seinfeld sequence” for e-mails. Who does not enjoy Seinfeld?? This chapter was pure gold, so again, I suggest you get a copy of the book to discover more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to develop them, how to manage them, how to use them in the best possible method so you can see the very best outcomes.
He talks about the various types of funnels and the appropriate method to utilize each of those, where to place them, and he speaks about the building blocks of a funnel which was really cool to see.
I was amazed by just how much details he gave away in this area. He might’ve kept back a bit, however he went full throttle in supplying detail.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the different kinds of deals you can do for your funnels.
Do you understand what else he does in this section? He gives more e-mail scripts!
The scripts he gives work for the various kinds of funnels you run. For example; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into higher information about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a site where you can decide on design templates for a funnel and modify it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a comprehensive refresher course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience helping thousands of other individuals develop effective companies.
If you’ve invested any quantity of time on the planet of web marketing, then you’ve most likely become aware of Russell prior to. He’s authored a few books already and has actually built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to succeed selling online, you must certainly have a look at ClickFunnels. They make it simple to attempt prior to you buy with a 14 day totally free trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s complete of real, actionable steps for structure and growing any company online. No gimmicks, no fluff.
It is necessary to understand that although I’m certifying internet marketing as if it’s something various completely than plain old standard marketing, it’s not. You may see online marketing and think “that’s for those internet expert guys who offer courses and things. I have a traditional service organisation, so that’s not for me” and totally neglect what I’m about to state.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re getting to the point where we do not even need to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.
It’s just the way consumer habits is heading. Even for companies that have a physical presence, a lot of consumers will have their first interaction with the business online long prior to they ever appear personally.
Here are the facts: year after year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online buyers has grown by almost 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These clients are transacting more regularly, as the number of online deals has increased by 115 million from 2015 to 2016.
But is it actually all that surprising? I’m not that stunned. You can buy anything online at this moment, even a loved one (they do not ship through Prime, however, so it’s not worth it to wait on more than 2 days).
Recognize that you require to understand how to reach and offer to people online? Good.
Surpass the book. Take advantage of nearly 50 pages of notes that serve as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Given the previously mentioned facts about consumer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has become necessary.
Business that wish to survive, grow, and thrive now and into the future should therefore comprehend how to reach and sell to individuals over the internet.
It’s that easy.
Even if the sale occurs in digital space, or at least partly in digital space, does not indicate you need to reconsider everything you understand about sales and selling. Many of the tried and real sales principles that have been utilized given that companies initially existed are still being used efficiently, but they are being combined and hybridized to ideal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, techniques, and strategies specific to the online landscape that build on basic sales principles.
This mix of the old and the brand-new is at the structure of what constitutes internet marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you wish to succeed online, you need to know what these methods are and how to use them.
Russell Brunson didn’t create the majority of the strategies and strategies in the book, nor does he declare to. You can discover educational products that similarly describe many of the topics he presents in DotCom Secrets.
None of these other items, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic method.
In DotCom Secrets, Brunson links all the small details that make up an effective online business, while likewise making sure the reader never ever forgets the big picture: rapid business growth.
Not just does he break down how present companies effectively market and sell their items online, he supplies a step-by-step blueprint for you to duplicate it within your own service. It has been my experience that this is the area where numerous comparable guides most importantly fall short. They focus on theory and fall short on actionable info.
Simply put, if you wish to discover how to sell online– be it physical products, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to determine who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us forever, which suggests that the tools you use to carry out the strategies in the book may change, but the methods will stay the exact same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the range of tools, strategies, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the production and deployment of various kinds of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the series of interactions a client has with a company online during the purchase procedure. It’s the literal pages they check out previously, throughout, and after they buy something.
You may feel daunted initially, considering constructing sales funnels.
You can quash any concerns or fears you have regarding the technical elements of structure sales funnels, or any websites online for that matter, as soon as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your strategy.
This is NOT where entrepreneur and entrepreneurs require to be investing their time. Whatever talked about in the book can be developed easily, without any prior technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our organisation forward– not on the technical elements. My team and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, however if you think you belong in the advanced positioning class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you utilize a simplified solution is up to you, however the ideas that drive the success of sales funnels hold true throughout any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you definitely should), then by utilizing sales funnels, in addition to the concepts in DotCom Secrets, you’ll have the ability to manage this whole procedure. It it also important to remember that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He lays out numerous strategies for developing sales funnels for any type of product and services.
Everything starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure service– without any upward boundary for potential future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical in the beginning that it might be yet another pump and dispose information item.
Not the case in the least.
The appeal of Brunson’s explanation is that he focuses on the psychological elements at play that are impacting the decision-making of a customer. By doing things such as building trust, allaying fears, and eliminating danger, DotCom Secrets details how you can not only increase the income capacity of a single consumer, however you can also build a lifelong fan of your company.
In this way, sales funnels are truly no various than the traditional selling procedure old school salespeople have actually been sharpening for decades. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your consumers and maximize your revenue.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and finding clients/customers from the web (i.e., essentially all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He also supplies links to complimentary digital resources that help readers internalize and act upon the principles presented in the book. Packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has actually become a (dog-eared) staple of the small library of service books I keep a shelf next to my desk.
Most importantly, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be giving this book away totally free forever, so ensure you declare your copy before they are all gone– or prior to he starts charging what this book is really worth.
It’s worth noting that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize vital passages.
You need to see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie prior to though, so that’s just me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all info and no frills. The writing style is concise and structured and the accompanying graphics are extremely easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I understand it appears like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Secrets that understands the madness in such a helpful method truly stands out from the crowd.
It’s complete of actual, actionable steps for building and growing any business online. And these 224 million buyers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current services effectively market and offer their items online, he supplies a detailed plan for you to reproduce it within your own company. Brunson starts with the foundation of revealing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you read nothing else before you begin offering online, read this book.