If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my second time checking out the book and I discovered, even more, reading it the 2nd time around.
It’s one of those books that you have to check out numerous times to fully understand it. And even then, it’s still not enough.
Brunson said in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing techniques constantly altering, this book will remain incredibly useful in marketing no matter the year (maybe not the year 2700, but you never ever understand).
What’s in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this area, Brunson talks about worth ladders and funnels.
The worth ladder is what you’re selling to your consumers. So to utilize the example in the book, the value ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this specific value ladder are examples of what a dentist can use.
The consumer comes in for a routine tooth cleaning. The dentist says that your teeth could be lightened a little bit. He then up-sells you on teeth lightening. And then after the whitening, he up-sells the retainer by stating that you could take advantage of the use of a retainer. The dental expert states that you can benefit from cosmetic dentistry.
Each step up the ladder, the price goes up and up.
Think about your service and see what you can consist of in your worth ladder.
In the other parts of this area, Russell informs you how to best go about beginning your sales funnel( s).
A funnel moves people through the sales procedure. The goal is to have them go into the funnel and transform as a number of them as possible and have them return for more.
However before all of that, you initially need to figure out who your dream clients are. Russell made it pretty clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to try and ruin too much for you, however the last part of area one is “the 3 kinds of traffic”.
The three kinds of traffic are 1. traffic you manage 2. traffic you do not control 3. traffic you own.
Brunson goes into great detail on the 3 types of traffic so I suggest you take a look at the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the appealing character and what it means for your funnels (if you don’t have an attractive character, then your funnels will not be successful).
The appealing character is someone consumers can relate too (i.e somebody who was in a comparable position as the consumer, or an influencer of sorts).
Brunson also talks about the appropriate emails you need to send out to your consumers after they have registered for your email list. He even offers you scripts!
Prior to he closes out the chapter, he provides you his “day-to-day Seinfeld series” for e-mails. Who does not like Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to develop them, how to handle them, how to use them in the very best possible way so you can see the best results.
He speaks about the different types of funnels and the proper method to utilize each of those, where to put them, and he discusses the foundation of a funnel which was actually cool to see.
I was amazed by simply just how much details he gave away in this area. He could’ve held back a little bit, but he went full throttle in supplying detail.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the different types of deals you can do for your funnels.
Do you understand what else he performs in this area? He offers more email scripts!
The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into greater information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a site where you can pick and choose design templates for a funnel and edit it to your liking.
DotCom Secrets is a comprehensive refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar organisations online and his experience assisting thousands of other people construct effective business.
If you’ve invested any amount of time on the planet of internet marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books currently and has actually built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to succeed selling online, you need to certainly check out ClickFunnels. They make it simple to try prior to you purchase with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of real, actionable steps for structure and growing any business online. No tricks, no fluff.
It’s important to understand that even though I’m certifying web marketing as if it’s something various entirely than plain old standard marketing, it’s not. You might see online marketing and believe “that’s for those internet guru people who offer courses and things. I have a traditional service organisation, so that’s not for me” and totally overlook what I’m about to say.
That’s when I would yell “WRONG”!
Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re getting to the point where we don’t even require to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the method consumer behavior is heading. Even for organisations that have a physical presence, many consumers will have their first interaction with the business online long prior to they ever appear face to face.
Here are the realities: year after year, more people are investing more of their money online. Check this out from Business Insider (focus mine):.
The number of online buyers has grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these customers are negotiating more often, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
Is it actually all that surprising? I’m not that shocked. You can purchase anything online at this point, even a significant other (they don’t deliver through Prime, though, so it’s not worth it to await more than two days).
Realize that you need to know how to reach and sell to individuals online? Good.
Go beyond the book. Make the most of almost 50 pages of notes that work as the ideal companion to DotCom Secrets.
Why DotCom Secrets?
Provided the abovementioned realities about consumer habits and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has become essential.
Business that want to make it through, grow, and grow now and into the future should therefore comprehend how to reach and offer to people over the internet.
It’s that simple.
Even if the sale happens in digital space, or at least partially in digital area, doesn’t mean you require to reassess whatever you know about sales and selling. Much of the attempted and real sales concepts that have been utilized considering that organisations initially existed are still being utilized efficiently, but they are being combined and hybridized to optimum result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous unique tools, techniques, and methods specific to the online landscape that build on basic sales concepts.
This blend of the old and the brand-new is at the structure of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state work of art?) DotCom Secrets.
If you want to succeed online, you have to know what these methods are and how to use them.
Russell Brunson didn’t create most of the techniques and strategies in the book, nor does he claim to. You can find informative products that similarly lay out much of the subjects he presents in DotCom Secrets.
None of these other items, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online company, while also making sure the reader never ever loses sight of the big picture: rapid organisation growth.
Not only does he break down how existing businesses effectively market and offer their items online, he offers a step-by-step blueprint for you to reproduce it within your own service. It has been my experience that this is the location where many comparable guides crucially fall short. They concentrate on theory and fail on actionable details.
Simply put, if you wish to discover how to sell online– be it physical items, digital products, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to find out who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which suggests that the tools you use to carry out the techniques in the book might change, however the strategies will stay the same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the variety of tools, strategies, and strategies to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and implementation of various types of sales funnels online.
However what exactly are sales funnels?
Sales funnels are the series of interactions a customer has with a business online throughout the purchase procedure. It’s the literal pages they go to previously, throughout, and after they purchase something.
You may feel intimidated at first, thinking of constructing sales funnels.
You can quash any concerns or worries you have regarding the technical aspects of building sales funnels, or any websites online for that matter, as soon as you pick up this book.
Brunson does not want you to get hung up on this when you’re dealing with your technique.
This is NOT where business owners and business owners require to be investing their time. Whatever talked about in the book can be developed easily, without any prior technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can focus on the important things that drive our business forward– not on the technical elements. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a sturdy sales funnels, however if you think you belong in the sophisticated positioning class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you use a streamlined solution is up to you, but the principles that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a big method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely should), then by making use of sales funnels, in addition to the ideas in DotCom Secrets, you’ll have the ability to manage this entire procedure. It it likewise essential to keep in mind that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He lays out several techniques for developing sales funnels for any kind of service or product.
All of it starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure business– without any upward border for prospective future development.
At the danger of seeming like a broken record, this book isn’t about a get rich quick plan. And I was doubtful at first that it might be yet another pump and discard details product.
Not the case in the least.
The appeal of Brunson’s description is that he focuses on the mental aspects at play that are impacting the decision-making of a client. By doing things such as developing trust, allaying fears, and removing threat, DotCom Tricks details how you can not only increase the profits potential of a single client, but you can likewise construct a long-lasting fan of your business.
In this way, sales funnels are really no different than the conventional selling process old-fashioned salespeople have actually been developing for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your clients and maximize your revenue.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the internet (i.e., practically all services), then the answer is a dedicated YES. Yes, this book is for you. If you check out nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.
He likewise supplies links to totally free digital resources that help readers internalize and act upon the ideas presented in the book. Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has actually ended up being a (dog-eared) staple of the small library of business books I keep on a shelf beside my desk.
Most importantly, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book away for free forever, so make certain you declare your copy before they are all gone– or prior to he begins charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize crucial passages.
You ought to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie before though, so that’s simply me.
The bottom line is that I love DotCom Secrets. It is all details and no frills. The writing design is concise and structured and the accompanying graphics are incredibly easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it appears like I have been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can seem so frustrating. There are a lot of moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such an useful way actually stands out from the crowd.
It’s full of actual, actionable steps for structure and growing any business online. And these 224 million shoppers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present companies effectively market and offer their products online, he supplies a step-by-step blueprint for you to reproduce it within your own organisation. Brunson starts with the foundation of showing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you read nothing else before you begin selling online, read this book.
Check out Dotcom Secrets for FREE Here.