If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, even more, reading it the 2nd time around.
It’s one of those books that you need to check out multiple times to totally understand it. And even then, it’s still not enough.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing methods continuously changing, this book will stay extremely useful in marketing no matter the year (maybe not the year 2700, however you never ever know).
What’s in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson talks about value ladders and funnels.
The worth ladder is what you’re selling to your customers. So to use the example in the book, the worth ladder for a dental professional would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental practitioner can provide.
The customer comes in for a routine tooth cleaning. And then after the whitening, he up-sells the retainer by stating that you might benefit from the usage of a retainer.
Each step up the ladder, the cost increases and up.
Consider your service and see what you can consist of in your value ladder.
In the other parts of this section, Russell tells you how to best set about beginning your sales funnel( s).
A funnel moves people through the sales procedure. The objective is to have them enter the funnel and convert as a number of them as possible and have them return for more.
Prior to all of that, you initially have to figure out who your dream customers are. Russell made it quite clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to try and spoil excessive for you, but the tail end of area one is “the three types of traffic”.
The three kinds of traffic are 1. traffic you control 2. traffic you do not control 3. traffic you own.
Brunson goes into excellent detail on the 3 kinds of traffic so I recommend you check out the book on your own (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the appealing character and what it suggests for your funnels (if you don’t have an appealing character, then your funnels will not achieve success).
The attractive character is someone consumers can relate too (i.e somebody who was in a comparable position as the consumer, or an influencer of sorts).
Brunson also discusses the proper emails you require to send out to your customers after they have actually signed up for your e-mail list. He even offers you scripts!
Prior to he liquidates the chapter, he offers you his “daily Seinfeld series” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to learn more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to produce them, how to manage them, how to utilize them in the best possible way so you can see the very best outcomes.
He discusses the different types of funnels and the proper way to use each of those, where to position them, and he discusses the foundation of a funnel which was actually cool to see.
I was surprised by just just how much info he gave away in this area. He could’ve held back a little bit, however he went full throttle in supplying detail.
Section Four; Funnels and Scripts.
In this area, Brunson discusses the various kinds of deals you can do for your funnels.
Do you know what else he performs in this section? He gives more email scripts!
The scripts he gives work for the different kinds of funnels you run. For instance; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
And finally, he enters into higher detail about the different kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can pick design templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a comprehensive crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting countless other people develop successful business.
If you’ve spent any amount of time on the planet of online marketing, then you’ve probably heard of Russell before. He’s authored a few books currently and has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to be successful selling online, you should definitely have a look at ClickFunnels. They make it simple to attempt prior to you buy with a 14 day totally free trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s complete of actual, actionable actions for structure and growing any company online. No gimmicks, no fluff.
It is very important to comprehend that even though I’m certifying online marketing as if it’s something various entirely than plain old traditional marketing, it’s not. You may see online marketing and think “that’s for those internet expert guys who sell courses and stuff. I have a traditional service business, so that’s not for me” and totally disregard what I’m about to say.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we don’t even need to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s simply the way customer behavior is heading. Even for businesses that have a physical existence, many consumers will have their first interaction with the company online long prior to they ever appear in person.
Here are the truths: every year, more people are investing more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are transacting more frequently, as the variety of online deals has risen by 115 million from 2015 to 2016.
But is it really all that surprising? I’m not that stunned. You can purchase anything online at this point, even a better half (they don’t deliver by means of Prime, though, so it’s not worth it to wait on more than two days).
Recognize that you need to understand how to reach and sell to people online? Excellent.
Go beyond the book. Make the most of nearly 50 pages of notes that function as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Given the aforementioned realities about customer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital area has actually become vital.
Companies that wish to endure, grow, and grow now and into the future needs to for that reason understand how to reach and sell to people over the internet.
It’s that simple.
Just because the sale happens in digital area, or at least partially in digital space, doesn’t imply you need to rethink everything you understand about sales and selling. Many of the attempted and true sales principles that have actually been used given that services first existed are still being utilized efficiently, however they are being combined and hybridized to optimal impact for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of special tools, techniques, and techniques particular to the online landscape that build on fundamental sales concepts.
This blend of the old and the new is at the structure of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.
If you want to achieve success online, you have to understand what these techniques are and how to use them.
Russell Brunson didn’t invent most of the techniques and strategies in the book, nor does he declare to. You can find informational products that similarly lay out many of the topics he presents in DotCom Secrets.
None of these other items, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that make up a successful online company, while likewise ensuring the reader never loses sight of the big picture: exponential business growth.
Not just does he break down how present services successfully market and offer their items online, he offers a step-by-step blueprint for you to duplicate it within your own company. It has been my experience that this is the area where many similar guides crucially fall short. They concentrate on theory and fail on actionable info.
Simply put, if you wish to discover how to offer online– be it physical items, digital items, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to determine who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which means that the tools you utilize to execute the methods in the book might alter, but the methods will stay the exact same. The staying power that the Secret Formula has is a testimony to Brunson’s capability to boil the range of tools, techniques, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the production and release of different kinds of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a business online throughout the purchase process. It’s the literal pages they go to in the past, during, and after they buy something.
You might feel frightened at first, thinking about building sales funnels.
You can quash any issues or worries you have regarding the technical elements of structure sales funnels, or any web pages online for that matter, as quickly as you pick up this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your technique.
This is NOT where business owners and entrepreneurs need to be spending their time. Everything gone over in the book can be produced quickly, without any prior technical or coding understanding, utilizing the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can concentrate on the things that drive our business forward– not on the technical elements. My team and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, however if you think you belong in the sophisticated placement class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a simplified service depends on you, but the principles that drive the success of sales funnels are true throughout any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely ought to), then by making use of sales funnels, along with the concepts in DotCom Secrets, you’ll be able to manage this whole procedure. It it likewise essential to remember that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this versatility well within the book’s scope and constantly in focus. He sets out numerous strategies for building sales funnels for any kind of product and services.
All of it starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure service– with no upward boundary for prospective future growth.
At the threat of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was doubtful in the beginning that it might be yet another pump and discard information product.
Not the case in the least.
The charm of Brunson’s explanation is that he concentrates on the psychological elements at play that are impacting the decision-making of a client. By doing things such as constructing trust, easing worries, and removing risk, DotCom Tricks details how you can not just increase the income capacity of a single consumer, but you can also construct a long-lasting fan of your company.
In this way, sales funnels are really no different than the conventional selling process traditional salesmen have been developing for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your clients and maximize your profits.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and finding clients/customers from the web (i.e., essentially all businesses), then the answer is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He likewise provides links to complimentary digital resources that help readers internalize and act on the ideas presented in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has actually become a (dog-eared) staple of the small library of organisation books I continue a rack beside my desk.
Best of all, you can get a free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book away for free forever, so make sure you claim your copy prior to they are all gone– or before he starts charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize vital passages.
You need to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter addict before though, so that’s simply me.
The bottom line is that I like DotCom Secrets. It is all details and no frills. The composing design is concise and structured and the accompanying graphics are super easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it looks like I have been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are so many moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a practical method really stands out from the crowd.
It’s complete of real, actionable steps for building and growing any company online. And these 224 million buyers are spending more, as the overall quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present services successfully market and sell their items online, he provides a detailed plan for you to replicate it within your own business. Brunson starts with the foundation of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out nothing else prior to you begin selling online, read this book.