If you’ve been looking for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I discovered, much more, reading it the second time around.
It’s one of those books that you have to check out multiple times to totally comprehend it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing techniques continuously altering, this book will remain extremely helpful in marketing no matter the year (possibly not the year 2700, however you never ever understand).
What’s in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this section, Brunson discusses value ladders and funnels.
The worth ladder is what you’re offering to your consumers. So to use the example in the book, the value ladder for a dental professional would look something like this:
- Teeth cleaning
Those 4 steps in this particular value ladder are examples of what a dental professional can use.
The consumer comes in for a routine tooth cleansing. And then after the bleaching, he up-sells the retainer by stating that you might benefit from the use of a retainer.
Each step up the ladder, the price increases and up.
Think about your service and see what you can include in your value ladder.
In the other parts of this section, Russell informs you how to best go about beginning your sales funnel( s).
A funnel relocations people through the sales procedure. The objective is to have them go into the funnel and convert as a lot of them as possible and have them return for more.
Before all of that, you initially have to figure out who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to attempt and ruin too much for you, but the tail end of area one is “the three kinds of traffic”.
The three types of traffic are 1. traffic you manage 2. traffic you do not manage 3. traffic you own.
Brunson goes into terrific information on the 3 types of traffic so I suggest you check out the book for yourself (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the appealing character and what it suggests for your funnels (if you do not have an attractive character, then your funnels won’t achieve success).
The attractive character is someone customers can relate too (i.e someone who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise goes over the proper e-mails you require to send out to your customers after they have signed up for your e-mail list. He even provides you scripts!
Before he liquidates the chapter, he offers you his “everyday Seinfeld sequence” for emails. Who doesn’t like Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to produce them, how to manage them, how to utilize them in the best possible method so you can see the very best results.
He speaks about the different kinds of funnels and the appropriate way to utilize each of those, where to position them, and he speaks about the foundation of a funnel which was actually cool to see.
I was surprised by just just how much information he handed out in this section. He could’ve held back a little bit, but he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the various kinds of offers you can do for your funnels.
Do you understand what else he performs in this area? He gives more email scripts!
The scripts he gives work for the various kinds of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he goes into greater information about the various kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can pick templates for a funnel and modify it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a detailed refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar organisations online and his experience assisting thousands of other people construct effective companies.
If you’ve invested any amount of time worldwide of internet marketing, then you’ve most likely heard of Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to be successful selling online, you need to certainly check out ClickFunnels. They make it simple to try prior to you purchase with a 14 day totally free trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s full of actual, actionable actions for building and growing any business online. No gimmicks, no fluff.
It is very important to comprehend that even though I’m qualifying web marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You may see online marketing and think “that’s for those internet guru people who offer courses and things. I have a physical service organisation, so that’s not for me” and completely neglect what I’m about to state.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I state this because we’re specifying where we don’t even require to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s just the method customer behavior is heading. Even for services that have a physical presence, the majority of customers will have their very first interaction with the company online long prior to they ever show up face to face.
Here are the realities: year after year, more people are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The variety of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more frequently, as the number of online deals has actually increased by 115 million from 2015 to 2016.
But is it really all that surprising? I’m not that stunned. You can buy anything online at this moment, even a better half (they don’t deliver via Prime, however, so it’s not worth it to wait for more than two days).
Recognize that you require to understand how to reach and offer to individuals online? Good.
Surpass the book. Make the most of almost 50 pages of notes that work as the best companion to DotCom Secrets.
Why DotCom Secrets?
Provided the aforementioned truths about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has actually become essential.
Companies that wish to make it through, grow, and flourish now and into the future should for that reason understand how to reach and offer to individuals over the internet.
It’s that basic.
Even if the sale happens in digital space, or a minimum of partly in digital area, doesn’t indicate you require to reassess whatever you know about sales and selling. A number of the attempted and true sales concepts that have been used given that services initially existed are still being used efficiently, however they are being integrated and hybridized to optimal result for the digital frontier.
From crossover sales to selling online one-for-one, there are several special tools, methods, and techniques particular to the online landscape that build on fundamental sales concepts.
This blend of the old and the new is at the structure of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.
If you want to achieve success online, you need to know what these strategies are and how to utilize them.
Russell Brunson didn’t create the majority of the strategies and techniques in the book, nor does he claim to. You can find educational items that similarly describe a lot of the subjects he presents in DotCom Secrets.
None of these other items, however, present the info in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online company, while likewise making sure the reader never ever forgets the big picture: rapid company growth.
Not only does he break down how current services successfully market and offer their items online, he supplies a detailed plan for you to reproduce it within your own service. It has actually been my experience that this is the location where lots of comparable guides most importantly fail. They concentrate on theory and fall short on actionable details.
In other words, if you want to discover how to sell online– be it physical items, digital items, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which indicates that the tools you utilize to execute the methods in the book might change, however the techniques will stay the same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the variety of tools, strategies, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets discusses the production and deployment of various kinds of sales funnels online.
But what exactly are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a business online throughout the purchase procedure. It’s the literal pages they go to before, throughout, and after they purchase something.
You may feel daunted at first, thinking of developing sales funnels.
You can quash any issues or worries you have regarding the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re working on your technique.
This is NOT where company owner and business owners need to be investing their time. Whatever gone over in the book can be developed easily, without any previous technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can concentrate on the things that drive our organisation forward– not on the technical elements. My group and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, however if you think you belong in the advanced placement class you can avoid right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you utilize a streamlined option is up to you, however the principles that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they operate in a huge way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you definitely must), then by using sales funnels, along with the concepts in DotCom Secrets, you’ll be able to control this entire procedure. It it also important to keep in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He lays out several methods for developing sales funnels for any type of product and services.
Everything starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure service– with no upward limit for prospective future development.
At the threat of seeming like a broken record, this book isn’t about a get rich fast plan. And I was doubtful in the beginning that it might be yet another pump and dispose info product.
Not the case in the least.
The beauty of Brunson’s explanation is that he concentrates on the mental elements at play that are impacting the decision-making of a consumer. By doing things such as building trust, allaying worries, and eliminating risk, DotCom Secrets details how you can not only increase the earnings potential of a single customer, however you can also build a lifelong fan of your business.
In this way, sales funnels are really no various than the conventional selling process old-fashioned salesmen have actually been honing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your consumers and maximize your profits.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the internet (i.e., virtually all services), then the answer is a dedicated YES. Yes, this book is for you. If you check out absolutely nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Tricks either.
He also supplies links to complimentary digital resources that help readers internalize and act upon the ideas provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the small library of business books I continue a rack next to my desk.
Best of all, you can get a free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be offering this book away for free forever, so make certain you declare your copy before they are all gone– or before he begins charging what this book is really worth.
It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight important passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter addict before however, so that’s just me.
The bottom line is that I love DotCom Secrets. It is all details and no frills. The composing design is succinct and structured and the accompanying graphics are super easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I know it looks like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Tricks that understands the madness in such a helpful method truly stands apart from the crowd.
It’s complete of real, actionable actions for building and growing any business online. And these 224 million buyers are investing more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present companies successfully market and offer their items online, he provides a detailed blueprint for you to reproduce it within your own company. Brunson begins with the foundation of showing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you check out nothing else before you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.