If you’ve been searching for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, a lot more, reading it the second time around.
It’s one of those books that you need to check out several times to completely grasp it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book appropriate. Even with marketing techniques constantly altering, this book will remain incredibly useful in marketing no matter the year (perhaps not the year 2700, but you never ever know).
What’s in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this area, Brunson talks about value ladders and funnels.
The worth ladder is what you’re offering to your customers. So to utilize the example in the book, the worth ladder for a dental professional would look something like this:
- Teeth cleaning
Those 4 steps in this specific value ladder are examples of what a dental professional can provide.
The consumer comes in for a regular tooth cleansing. And then after the whitening, he up-sells the retainer by stating that you might benefit from the use of a retainer.
Each step up the ladder, the cost increases and up.
Consider your business and see what you can consist of in your worth ladder.
In the other parts of this section, Russell informs you how to best set about starting your sales funnel( s).
A funnel moves people through the sales procedure. The objective is to have them go into the funnel and convert as many of them as possible and have them come back for more.
However before all of that, you initially have to determine who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running successful funnels.
I’m not going to attempt and ruin excessive for you, but the last part of section one is “the 3 kinds of traffic”.
The 3 kinds of traffic are 1. traffic you control 2. traffic you don’t control 3. traffic you own.
Brunson goes into great information on the 3 types of traffic so I recommend you have a look at the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the attractive character and what it means for your funnels (if you don’t have an attractive character, then your funnels won’t be successful).
The attractive character is somebody consumers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).
Brunson also talks about the correct emails you require to send out to your consumers after they have signed up for your e-mail list. He even provides you scripts!
Before he closes out the chapter, he offers you his “everyday Seinfeld series” for emails. Who does not enjoy Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to create them, how to handle them, how to use them in the best possible method so you can see the very best outcomes.
He discusses the various kinds of funnels and the correct method to utilize each of those, where to put them, and he discusses the foundation of a funnel which was actually cool to see.
I was surprised by simply just how much info he distributed in this area. He might’ve held back a little bit, but he went full throttle in offering information.
Area Four; Funnels and Scripts.
In this section, Brunson discusses the different types of deals you can do for your funnels.
Do you understand what else he performs in this area? He provides more email scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is just a site where you can pick and choose design templates for a funnel and modify it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience assisting thousands of other individuals develop effective business.
If you’ve spent any quantity of time worldwide of web marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books currently and has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to succeed selling online, you should definitely check out ClickFunnels. They make it simple to try before you buy with a 14 day complimentary trial.
Brunson is the real deal, therefore is DotCom Secrets. It’s complete of real, actionable actions for building and growing any company online. No gimmicks, no fluff.
It is essential to comprehend that even though I’m certifying online marketing as if it’s something different completely than plain old standard marketing, it’s not. You may see internet marketing and believe “that’s for those internet guru people who offer courses and stuff. I have a physical service organisation, so that’s not for me” and completely ignore what I’m about to state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this because we’re specifying where we don’t even need to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s simply the way customer habits is heading. Even for organisations that have a physical presence, a lot of customers will have their very first interaction with the company online long prior to they ever show up face to face.
Here are the truths: every year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online buyers has actually grown by almost 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are negotiating more regularly, as the number of online deals has increased by 115 million from 2015 to 2016.
However is it truly all that unexpected? I’m not that stunned. You can purchase anything online at this point, even a better half (they do not ship by means of Prime, though, so it’s not worth it to wait on more than two days).
Realize that you require to understand how to reach and offer to individuals online? Great.
Go beyond the book. Benefit from nearly 50 pages of notes that act as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned facts about customer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being essential.
Companies that wish to survive, grow, and flourish now and into the future should for that reason understand how to reach and offer to individuals online.
It’s that basic.
Even if the sale takes place in digital area, or at least partly in digital space, does not indicate you need to reassess everything you know about sales and selling. Much of the tried and real sales principles that have actually been used considering that businesses initially existed are still being utilized efficiently, however they are being integrated and hybridized to optimum result for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of unique tools, methods, and methods specific to the online landscape that build on fundamental sales ideas.
This mix of the old and the new is at the foundation of what constitutes web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.
If you wish to succeed online, you have to understand what these strategies are and how to utilize them.
Russell Brunson didn’t develop most of the methods and techniques in the book, nor does he claim to. You can discover informational items that likewise outline much of the topics he presents in DotCom Secrets.
None of these other products, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while also ensuring the reader never ever loses sight of the big picture: exponential organisation growth.
Not only does he break down how existing businesses successfully market and offer their items online, he offers a detailed plan for you to reproduce it within your own organisation. It has been my experience that this is the location where lots of similar guides crucially fall short. They concentrate on theory and fall short on actionable information.
In other words, if you want to learn how to offer online– be it physical products, digital items, training, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to find out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us forever, which suggests that the tools you utilize to perform the techniques in the book may change, but the strategies will stay the same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the series of tools, methods, and tactics to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and deployment of various kinds of sales funnels online.
However what exactly are sales funnels?
Sales funnels are the series of interactions a client has with a business online throughout the purchase procedure. It’s the actual pages they go to previously, throughout, and after they buy something.
You might feel intimidated initially, considering developing sales funnels.
You can quash any concerns or fears you have concerning the technical aspects of structure sales funnels, or any web pages online for that matter, as quickly as you get this book.
Brunson does not want you to get hung up on this when you’re working on your strategy.
This is NOT where business owners and business owners need to be spending their time. Everything discussed in the book can be developed quickly, with no previous technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our business forward– not on the technical aspects. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a sturdy sales funnels, however if you think you belong in the sophisticated placement class you can avoid ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a streamlined option is up to you, but the concepts that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you definitely ought to), then by utilizing sales funnels, as well as the principles in DotCom Secrets, you’ll be able to manage this whole procedure. It it also important to remember that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out several methods for building sales funnels for any type of product or service.
All of it starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure company– with no upward boundary for possible future growth.
At the danger of seeming like a broken record, this book isn’t about a get rich quick plan. And I was hesitant in the beginning that it might be yet another pump and discard info item.
Not the case in the least.
The beauty of Brunson’s explanation is that he focuses on the psychological components at play that are affecting the decision-making of a customer. By doing things such as constructing trust, easing worries, and eliminating threat, DotCom Secrets information how you can not only increase the profits potential of a single consumer, however you can likewise develop a long-lasting fan of your business.
In this way, sales funnels are truly no various than the traditional selling process traditional salespeople have actually been honing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your customers and maximize your income.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., essentially all companies), then the response is a dedicated YES. Yes, this book is for you. If you read nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He likewise supplies links to totally free digital resources that help readers internalize and act upon the concepts provided in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the small library of service books I keep a shelf next to my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away free of charge forever, so ensure you claim your copy prior to they are all gone– or prior to he starts charging what this book is actually worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You ought to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict prior to however, so that’s just me.
The bottom line is that I enjoy DotCom Secrets. It is all details and no frills. The writing style is concise and structured and the accompanying graphics are super easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it seems like I have been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a handy way actually sticks out from the crowd.
It’s complete of actual, actionable steps for structure and growing any company online. And these 224 million consumers are spending more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing companies effectively market and offer their items online, he supplies a detailed plan for you to duplicate it within your own business. Brunson begins with the structure of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you check out absolutely nothing else before you begin selling online, read this book.