If you’ve been looking for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I learned, even more, reading it the 2nd time around.
It’s one of those books that you need to check out numerous times to totally comprehend it. And even then, it’s still insufficient.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing techniques continuously altering, this book will remain incredibly useful in marketing no matter the year (perhaps not the year 2700, however you never ever understand).
What’s in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The value ladder is what you’re selling to your consumers. To use the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dentist can offer.
The customer comes in for a regular tooth cleaning. And then after the whitening, he up-sells the retainer by stating that you might benefit from the use of a retainer.
Each step up the ladder, the price goes up and up.
Think of your company and see what you can include in your value ladder.
In the other parts of this area, Russell informs you how to best tackle starting your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them enter the funnel and transform as a lot of them as possible and have them return for more.
But before all of that, you initially need to figure out who your dream consumers are. Russell made it pretty clear in the book that without this knowledge, you will not succeed in running successful funnels.
I’m not going to try and ruin excessive for you, but the last part of area one is “the three types of traffic”.
The 3 types of traffic are 1.
Brunson enters into great detail on the three types of traffic so I recommend you take a look at the book on your own (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels won’t succeed).
The attractive character is somebody customers can relate too (i.e somebody who was in a comparable position as the customer, or an influencer of sorts).
Brunson likewise discusses the appropriate e-mails you need to send out to your consumers after they have registered for your e-mail list. He even offers you scripts!
Before he liquidates the chapter, he provides you his “everyday Seinfeld sequence” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I suggest you get a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to handle them, how to utilize them in the best possible way so you can see the best results.
He talks about the various types of funnels and the correct way to utilize each of those, where to place them, and he speaks about the foundation of a funnel which was truly cool to see.
I was shocked by just just how much info he handed out in this section. He could’ve kept back a bit, but he went full throttle in providing information.
Area Four; Funnels and Scripts.
In this section, Brunson discusses the various kinds of offers you can do for your funnels.
Do you know what else he performs in this area? He gives more email scripts!
The scripts he gives work for the various types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into higher detail about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a website where you can pick templates for a funnel and edit it to your preference.
DotCom Secrets is a thorough refresher course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience assisting thousands of other people develop effective business.
If you’ve spent any quantity of time worldwide of web marketing, then you’ve most likely heard of Russell before. He’s authored a couple of books already and has constructed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to achieve success selling online, you should absolutely take a look at ClickFunnels. They make it simple to try before you purchase with a 14 day totally free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of actual, actionable actions for structure and growing any business online. No tricks, no fluff.
It is necessary to comprehend that despite the fact that I’m qualifying web marketing as if it’s something various completely than plain old conventional marketing, it’s not. You might see internet marketing and believe “that’s for those internet guru people who sell courses and things. I have a brick and mortar service organisation, so that’s not for me” and totally overlook what I will say.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we don’t even require to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s merely the method customer behavior is heading. Even for companies that have a physical presence, the majority of consumers will have their very first interaction with the company online long prior to they ever show up face to face.
Here are the truths: every year, more individuals are investing more of their money online. Check this out from Business Insider (focus mine):.
The variety of online buyers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the total quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these customers are transacting more frequently, as the number of online deals has risen by 115 million from 2015 to 2016.
But is it actually all that unexpected? I’m not that shocked. You can buy anything online at this point, even a significant other (they don’t ship through Prime, however, so it’s not worth it to await more than 2 days).
Understand that you need to understand how to reach and sell to people online? Good.
Surpass the book. Benefit from nearly 50 pages of notes that act as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the abovementioned facts about customer habits and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has become vital.
Companies that wish to make it through, grow, and flourish now and into the future should for that reason understand how to reach and offer to individuals over the internet.
It’s that simple.
Even if the sale takes place in digital space, or a minimum of partly in digital area, doesn’t suggest you require to reassess whatever you understand about sales and selling. A lot of the attempted and real sales principles that have actually been used considering that companies first existed are still being utilized successfully, but they are being combined and hybridized to optimum result for the digital frontier.
From crossover sales to selling online one-for-one, there are several unique tools, techniques, and methods particular to the online landscape that build on fundamental sales concepts.
This blend of the old and the brand-new is at the foundation of what constitutes online marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you wish to be successful online, you need to understand what these methods are and how to utilize them.
Russell Brunson didn’t create most of the methods and strategies in the book, nor does he declare to. You can find educational items that similarly lay out a number of the topics he provides in DotCom Secrets.
None of these other items, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online business, while likewise making sure the reader never loses sight of the big picture: exponential organisation growth.
Not only does he break down how existing services effectively market and offer their products online, he supplies a detailed plan for you to duplicate it within your own business. It has actually been my experience that this is the area where lots of comparable guides crucially fail. They concentrate on theory and fall short on actionable info.
Simply put, if you wish to discover how to sell online– be it physical products, digital items, coaching, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of showing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us forever, which means that the tools you utilize to carry out the strategies in the book might alter, however the techniques will remain the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the range of tools, strategies, and techniques down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and deployment of different kinds of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the sequence of interactions a customer has with a business online during the purchase procedure. It’s the actual pages they visit before, during, and after they purchase something.
You may feel frightened at first, considering constructing sales funnels.
You can quash any concerns or fears you have relating to the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you pick up this book.
Brunson does not want you to get hung up on this when you’re working on your method.
This is NOT where entrepreneur and business owners require to be investing their time. Everything gone over in the book can be created quickly, with no previous technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our company forward– not on the technical elements. My team and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, however if you think you belong in the advanced placement class you can avoid ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you utilize a streamlined solution depends on you, however the principles that drive the success of sales funnels are true throughout any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you definitely must), then by using sales funnels, in addition to the ideas in DotCom Secrets, you’ll be able to manage this whole procedure. It it likewise essential to remember that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He sets out numerous techniques for building sales funnels for any kind of product and services.
It all starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure service– with no upward boundary for potential future growth.
At the risk of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical at first that it might be yet another pump and dispose information item.
Not the case in the least.
The beauty of Brunson’s explanation is that he concentrates on the mental elements at play that are affecting the decision-making of a customer. By doing things such as developing trust, easing worries, and eliminating risk, DotCom Secrets details how you can not just increase the earnings potential of a single client, but you can also construct a lifelong fan of your business.
In this way, sales funnels are truly no different than the conventional selling procedure old school salesmen have been developing for years. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your clients and maximize your earnings.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the web (i.e., virtually all businesses), then the response is a dedicated YES. Yes, this book is for you. If you check out nothing else prior to you start offering online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.
He also supplies links to free digital resources that help readers internalize and act upon the principles presented in the book. Jam-packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has ended up being a (dog-eared) staple of the tiny library of organisation books I continue a shelf next to my desk.
Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be offering this book away free of charge forever, so make certain you claim your copy prior to they are all gone– or before he begins charging what this book is actually worth.
It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize important passages.
You need to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie prior to however, so that’s just me.
The Bottom Line.
The bottom line is that I enjoy DotCom Tricks. It is all information and no frills. The writing style is concise and structured and the accompanying graphics are extremely easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I understand it appears like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital areas can seem so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such a helpful way truly stands apart from the crowd.
It’s full of actual, actionable actions for building and growing any company online. And these 224 million consumers are spending more, as the overall amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing companies successfully market and sell their items online, he offers a step-by-step plan for you to duplicate it within your own company. Brunson begins with the structure of revealing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.