If you’ve been trying to find a book to check out that will take your marketing skills to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I found out, a lot more, reading it the 2nd time around.
It’s one of those books that you need to check out multiple times to fully comprehend it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing methods constantly changing, this book will stay incredibly useful in marketing no matter the year (perhaps not the year 2700, but you never know).
What is in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this area, Brunson talks about worth ladders and funnels.
The value ladder is what you’re offering to your consumers. To use the example in the book, the value ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dentist can use.
The consumer comes in for a routine tooth cleaning. Then the dental practitioner says that your teeth could be lightened a bit. So he then up-sells you on teeth whitening. And after that after the bleaching, he up-sells the retainer by stating that you might take advantage of making use of a retainer. And lastly, the dentist says that you can take advantage of cosmetic dentistry.
Each step up the ladder, the price goes up and up.
Think about your company and see what you can include in your value ladder.
In the other parts of this area, Russell informs you how to best set about beginning your sales funnel( s).
A funnel moves people through the sales process. The objective is to have them get in the funnel and convert as a lot of them as possible and have them return for more.
However prior to all of that, you initially need to figure out who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not succeed in running effective funnels.
I’m not going to attempt and ruin excessive for you, however the last part of area one is “the three types of traffic”.
The three types of traffic are 1.
Brunson enters into excellent information on the 3 types of traffic so I suggest you check out the book on your own (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the attractive character and what it indicates for your funnels (if you do not have an appealing character, then your funnels won’t achieve success).
The attractive character is someone consumers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).
Brunson likewise discusses the appropriate emails you need to send to your customers after they have registered for your email list. He even gives you scripts!
Prior to he closes out the chapter, he provides you his “day-to-day Seinfeld series” for e-mails. Who does not enjoy Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to produce them, how to manage them, how to use them in the best possible way so you can see the very best results.
He talks about the various types of funnels and the correct way to utilize each of those, where to put them, and he discusses the building blocks of a funnel which was truly cool to see.
I was shocked by simply how much info he gave away in this section. He might’ve held back a bit, however he went full throttle in supplying information.
Section Four; Funnels and Scripts.
In this area, Brunson talks about the various types of deals you can do for your funnels.
Do you know what else he performs in this area? He offers more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. For instance; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is simply a site where you can pick templates for a funnel and modify it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a thorough refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar services online and his experience assisting thousands of other people construct successful business.
If you’ve spent any quantity of time worldwide of online marketing, then you’ve probably become aware of Russell before. He’s authored a couple of books already and has developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to achieve success selling online, you must certainly have a look at ClickFunnels. They make it easy to try before you purchase with a 14 day totally free trial.
Brunson is the genuine offer, therefore is DotCom Secrets. It’s full of actual, actionable actions for building and growing any company online. No tricks, no fluff.
It is necessary to understand that despite the fact that I’m qualifying web marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You may see web marketing and think “that’s for those internet master guys who offer courses and things. I have a traditional service organisation, so that’s not for me” and completely ignore what I will state.
That’s when I would yell “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re specifying where we do not even require to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the method consumer behavior is heading. Even for organisations that have a physical presence, most consumers will have their very first interaction with the company online long prior to they ever appear in person.
Here are the realities: every year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online shoppers has actually grown by almost 20 million from 2015 to 2016. And these 224 million buyers are investing more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These consumers are negotiating more regularly, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
However is it really all that surprising? I’m not that surprised. You can purchase anything online at this moment, even a loved one (they do not deliver by means of Prime, though, so it’s not worth it to await more than 2 days).
Recognize that you require to know how to reach and offer to people online? Great.
Go beyond the book. Benefit from almost 50 pages of notes that work as the best companion to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned realities about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has ended up being necessary.
Companies that wish to survive, grow, and flourish now and into the future needs to for that reason comprehend how to reach and sell to individuals online.
It’s that simple.
Even if the sale happens in digital area, or a minimum of partly in digital area, doesn’t suggest you require to rethink everything you understand about sales and selling. A number of the tried and true sales principles that have been utilized since companies initially existed are still being used efficiently, however they are being combined and hybridized to optimum impact for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous special tools, techniques, and methods specific to the online landscape that build on basic sales principles.
This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you want to be successful online, you need to know what these techniques are and how to use them.
Russell Brunson didn’t develop the majority of the strategies and techniques in the book, nor does he declare to. You can find educational products that likewise outline many of the subjects he provides in DotCom Secrets.
None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. In most cases they likewise do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that make up an effective online company, while also making sure the reader never loses sight of the big picture: exponential organisation growth.
Not just does he break down how current businesses successfully market and offer their products online, he provides a detailed plan for you to replicate it within your own business. It has been my experience that this is the location where lots of comparable guides crucially fall short. They focus on theory and fall short on actionable info.
Simply put, if you wish to find out how to offer online– be it physical products, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of revealing you how to find out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which means that the tools you utilize to perform the strategies in the book might alter, but the techniques will stay the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the variety of tools, strategies, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the production and release of various types of sales funnels online.
What exactly are sales funnels?
Sales funnels are the series of interactions a consumer has with a company online throughout the purchase process. It’s the actual pages they go to in the past, throughout, and after they purchase something.
You might feel intimidated in the beginning, considering building sales funnels.
You can quash any issues or worries you have relating to the technical aspects of structure sales funnels, or any web pages online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your method.
This is NOT where business owners and business owners need to be spending their time. Everything discussed in the book can be created quickly, with no previous technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the important things that drive our business forward– not on the technical elements. My team and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, but if you think you belong in the innovative placement class you can avoid right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether or not you utilize a streamlined solution is up to you, however the concepts that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely should), then by utilizing sales funnels, along with the ideas in DotCom Secrets, you’ll be able to manage this entire procedure. It it likewise essential to keep in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out several methods for developing sales funnels for any kind of service or product.
Everything starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure company– with no upward limit for prospective future development.
At the risk of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was doubtful initially that it might be yet another pump and discard info product.
Not the case in the least.
The charm of Brunson’s description is that he focuses on the mental elements at play that are impacting the decision-making of a customer. By doing things such as developing trust, allaying fears, and eliminating risk, DotCom Secrets information how you can not just increase the earnings potential of a single consumer, but you can likewise construct a long-lasting fan of your business.
In this way, sales funnels are actually no different than the standard selling procedure old school salespeople have actually been sharpening for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your clients and maximize your profits.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the internet (i.e., essentially all organisations), then the answer is an unwavering YES. Yes, this book is for you. If you read nothing else prior to you start offering online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He also provides links to complimentary digital resources that help readers internalize and act upon the principles provided in the book. Loaded with extremely consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the mini library of business books I keep a rack next to my desk.
Best of all, you can get a complimentary copy (just pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be offering this book away for free permanently, so make sure you claim your copy before they are all gone– or prior to he begins charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize vital passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie before though, so that’s simply me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all details and no frills. The writing style is succinct and structured and the accompanying graphics are extremely easy to understand and are “engineered for immediate recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it seems like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can seem so frustrating. There are many moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such a valuable method truly stands out from the crowd.
It’s complete of actual, actionable actions for building and growing any business online. And these 224 million consumers are investing more, as the overall amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how current services effectively market and sell their items online, he supplies a detailed plan for you to duplicate it within your own company. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else before you start selling online, read this book.