Dotcom Secrets Table of Contents – Book Review

If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.

I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, a lot more, reading it the second time around.

It’s one of those books that you have to check out several times to completely understand it. And even then, it’s still insufficient.

Brunson said in the introduction of the book that his objective was to keep the book evergreen for several years and years to come.

By evergreen, he wishes to keep the book relevant. Even with marketing methods continuously changing, this book will stay incredibly beneficial in marketing no matter the year (perhaps not the year 2700, however you never ever know).

What is in the book?

In the book, there are 5 various sections.

Area One; Ladders and Funnels

In this area, Brunson discusses value ladders and funnels.

The worth ladder is what you’re offering to your customers. So to utilize the example in the book, the value ladder for a dental practitioner would look something like this:

  • Teeth cleaning
  • Whitening
  • Retainer
  • Cosmetic

Those 4 steps in this specific value ladder are examples of what a dental expert can use.

The consumer comes in for a routine tooth cleaning. The dentist states that your teeth could be bleached a little bit. He then up-sells you on teeth lightening. And after that after the lightening, he up-sells the retainer by stating that you could benefit from using a retainer. And lastly, the dental professional says that you can benefit from cosmetic dentistry.

Each step up the ladder, the price increases and up.

Think about your service and see what you can include in your value ladder.


In the other parts of this area, Russell informs you how to best set about beginning your sales funnel( s).

A funnel relocations individuals through the sales process. The goal is to have them enter the funnel and transform as much of them as possible and have them come back for more.

But before all of that, you initially need to find out who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not prosper in running effective funnels.

I’m not going to try and ruin excessive for you, but the last part of area one is “the three kinds of traffic”.

The three types of traffic are 1.
Brunson enters into fantastic detail on the three kinds of traffic so I suggest you have a look at the book for yourself (click here for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this section, Brunson talks about the attractive character and what it indicates for your funnels (if you do not have an attractive character, then your funnels will not achieve success).

The appealing character is somebody customers can relate too (i.e somebody who remained in a comparable position as the consumer, or an influencer of sorts).

Brunson also discusses the correct e-mails you need to send out to your customers after they have registered for your email list. He even provides you scripts!

Prior to he closes out the chapter, he gives you his “everyday Seinfeld series” for e-mails. Who doesn’t like Seinfeld?? This chapter was pure gold, so again, I suggest you get a copy of the book to find out more!

Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This section is everything about funnels. How to create them, how to handle them, how to utilize them in the best possible method so you can see the very best results.

He speaks about the various types of funnels and the correct method to use each of those, where to position them, and he discusses the foundation of a funnel which was actually cool to see.

I was shocked by just how much info he handed out in this area. He could’ve held back a bit, but he went full throttle in supplying information.

Area Four; Funnels and Scripts.

In this section, Brunson discusses the different kinds of offers you can do for your funnels.
Do you know what else he carries out in this section? He gives more e-mail scripts!

The scripts he gives work for the various types of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.

He goes into higher detail about the different types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).

Area Five; Clickfunnels.

In the last area, he shows you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is just a website where you can pick and choose templates for a funnel and modify it to your preference.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is an extensive refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online and his experience helping countless other people build effective companies.

If you’ve invested any amount of time worldwide of online marketing, then you’ve probably heard of Russell before. He’s authored a couple of books currently and has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.

If you wish to achieve success selling online, you ought to certainly have a look at ClickFunnels. They make it simple to attempt prior to you purchase with a 14 day totally free trial.

Brunson is the real offer, therefore is DotCom Secrets. It’s complete of actual, actionable actions for building and growing any company online. No gimmicks, no fluff.

It is very important to understand that even though I’m qualifying web marketing as if it’s something various completely than plain old conventional marketing, it’s not. You may see internet marketing and believe “that’s for those internet guru people who offer courses and stuff. I have a traditional service organisation, so that’s not for me” and totally disregard what I will say.

That’s when I would scream “WRONG”!

Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.

I state this due to the fact that we’re getting to the point where we do not even need to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.

It’s simply the method consumer behavior is heading. Even for services that have a physical existence, a lot of customers will have their very first interaction with the business online long prior to they ever show up personally.

Here are the realities: every year, more individuals are spending more of their money online. Check this out from Business Insider (emphasis mine):.

The number of online consumers has grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are negotiating more regularly, as the number of online deals has actually risen by 115 million from 2015 to 2016.

Is it really all that surprising? I’m not that shocked. You can buy anything online at this moment, even a better half (they don’t deliver through Prime, however, so it’s not worth it to wait for more than 2 days).

Realize that you require to understand how to reach and sell to people online? Great.

Read on.

Exceed the book. Take advantage of almost 50 pages of notes that act as the best buddy to DotCom Secrets.

Why DotCom Secrets?

Provided the aforementioned facts about customer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital area has become essential.

Business that want to survive, grow, and thrive now and into the future must for that reason understand how to reach and sell to individuals online.

It’s that simple.

Even if the sale happens in digital space, or at least partly in digital space, does not imply you require to reconsider everything you learn about sales and selling. Much of the tried and true sales principles that have actually been used because companies first existed are still being used efficiently, however they are being combined and hybridized to ideal impact for the digital frontier.

From crossover sales to selling online one-for-one, there are a number of distinct tools, techniques, and strategies particular to the online landscape that build on fundamental sales concepts.

This blend of the old and the new is at the structure of what makes up online marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.

If you wish to be successful online, you need to understand what these strategies are and how to utilize them.

Russell Brunson didn’t create the majority of the strategies and techniques in the book, nor does he claim to. You can discover informative items that similarly outline a number of the subjects he provides in DotCom Secrets.

None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In many cases they also don’t take such a holistic approach.

In DotCom Secrets, Brunson links all the small details that comprise a successful online business, while also ensuring the reader never ever loses sight of the big picture: rapid organisation growth.

Not only does he break down how present services effectively market and sell their products online, he provides a step-by-step plan for you to duplicate it within your own company. It has been my experience that this is the location where many comparable guides crucially fall short. They focus on theory and fall short on actionable info.

In short, if you wish to find out how to sell online– be it physical products, digital items, training, or in-person services– you merely HAVE to read this book.


Brunson starts with the foundation of revealing you how to determine who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …

Okay, so it’s not that simple.

Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals buy.

That hardwiring will be with us forever, which implies that the tools you utilize to carry out the methods in the book may alter, but the techniques will stay the same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the series of tools, strategies, and methods down to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the production and implementation of various kinds of sales funnels online.

What precisely are sales funnels?

Sales funnels are the series of interactions a customer has with a company online during the purchase procedure. It’s the literal pages they check out in the past, during, and after they purchase something.

You may feel daunted initially, thinking of constructing sales funnels.

You can quash any issues or worries you have regarding the technical aspects of structure sales funnels, or any websites online for that matter, as soon as you pick up this book.

Brunson doesn’t desire you to get hung up on this when you’re working on your strategy.

This is NOT where company owner and entrepreneurs need to be spending their time. Whatever gone over in the book can be created easily, without any previous technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.

ClickFunnels was created by Russell Brunson so that business owners like you and I can focus on the important things that drive our organisation forward– not on the technical aspects. My group and I use ClickFunnels and we like it.

DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you believe you belong in the sophisticated placement class you can skip ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.

Whether or not you utilize a streamlined solution is up to you, but the ideas that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, all the more power to you.

Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.

When you have your own website and platform for offering things online (as you absolutely need to), then by making use of sales funnels, along with the ideas in DotCom Secrets, you’ll have the ability to manage this entire process. It it also crucial to remember that sales funnels aren’t just for selling products.

In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He sets out a number of techniques for building sales funnels for any kind of product or service.

It all starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure organisation– with no upward limit for potential future development.

At the danger of sounding like a broken record, this book isn’t about a get rich fast plan. And I was hesitant initially that it might be yet another pump and discard details product.

Not the case in the least.

The charm of Brunson’s description is that he concentrates on the psychological aspects at play that are affecting the decision-making of a client. By doing things such as building trust, allaying worries, and getting rid of danger, DotCom Tricks information how you can not just increase the profits capacity of a single customer, but you can likewise develop a lifelong fan of your company.

In this way, sales funnels are actually no various than the standard selling procedure old-fashioned salesmen have actually been refining for years. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your clients and maximize your earnings.

So … Should I Read It?

If you’ve been interested enough to read this far, then this book is for you.

If you presently are or will in the future be offering things and finding clients/customers from the internet (i.e., virtually all companies), then the answer is an unfaltering YES. Yes, this book is for you. If you read nothing else prior to you start selling online, read this book.

Russell Brunson’s insight isn’t confined to living between the covers of DotCom Tricks either.

He also supplies links to complimentary digital resources that help readers internalize and act upon the principles presented in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually become a (dog-eared) staple of the mini library of organisation books I continue a rack next to my desk.

Best of all, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book away free of charge forever, so ensure you declare your copy before they are all gone– or prior to he starts charging what this book is really worth.

It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize crucial passages.

You ought to see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict before however, so that’s simply me.

The Bottom Line.

The bottom line is that I enjoy DotCom Secrets. It is all info and no frills. The writing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for instantaneous recall.”.

Those are Brunson’s words, not mine, however he struck the nail on the head.

I understand it seems like I have actually been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Tricks that understands the madness in such a practical way really stands out from the crowd.

It’s full of real, actionable steps for building and growing any business online. And these 224 million consumers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present companies effectively market and offer their items online, he offers a step-by-step blueprint for you to replicate it within your own business. Brunson starts with the foundation of revealing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you check out nothing else prior to you start selling online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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