If you’ve been searching for a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, even more, reading it the second time around.
It’s one of those books that you need to read multiple times to totally understand it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing approaches continuously changing, this book will stay incredibly helpful in marketing no matter the year (perhaps not the year 2700, but you never know).
What is in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re offering to your customers. To utilize the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this particular value ladder are examples of what a dentist can use.
The consumer comes in for a routine tooth cleaning. And then after the whitening, he up-sells the retainer by saying that you might benefit from the usage of a retainer.
Each step up the ladder, the rate increases and up.
Think of your organisation and see what you can consist of in your value ladder.
In the other parts of this area, Russell informs you how to best tackle starting your sales funnel( s).
A funnel relocations individuals through the sales procedure. The objective is to have them get in the funnel and transform as a number of them as possible and have them return for more.
Prior to all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not be successful in running successful funnels.
I’m not going to try and spoil excessive for you, but the tail end of section one is “the three types of traffic”.
The three types of traffic are 1. traffic you manage 2. traffic you don’t manage 3. traffic you own.
Brunson enters into great detail on the 3 types of traffic so I recommend you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the attractive character and what it suggests for your funnels (if you do not have an attractive character, then your funnels will not succeed).
The appealing character is somebody consumers can relate too (i.e someone who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson likewise talks about the correct emails you require to send out to your consumers after they have registered for your e-mail list. He even provides you scripts!
Prior to he closes out the chapter, he provides you his “day-to-day Seinfeld series” for emails. Who does not love Seinfeld?? This chapter was pure gold, so again, I recommend you get a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to manage them, how to use them in the best possible method so you can see the best results.
He speaks about the various types of funnels and the appropriate method to use each of those, where to place them, and he talks about the building blocks of a funnel which was actually cool to see.
I was surprised by simply how much info he gave away in this section. He might’ve kept back a bit, however he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this section, Brunson talks about the various kinds of deals you can do for your funnels.
Do you understand what else he does in this area? He provides more email scripts!
The scripts he gives work for the different types of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into higher information about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a site where you can pick templates for a funnel and edit it to your taste.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is a comprehensive refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar services online and his experience assisting countless other individuals develop successful business.
If you’ve invested any amount of time in the world of online marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books already and has developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to achieve success selling online, you ought to definitely have a look at ClickFunnels. They make it easy to attempt prior to you buy with a 14 day totally free trial.
Brunson is the real deal, and so is DotCom Secrets. It’s full of real, actionable steps for building and growing any business online. No gimmicks, no fluff.
It is necessary to comprehend that even though I’m certifying web marketing as if it’s something different completely than plain old standard marketing, it’s not. You might see online marketing and think “that’s for those internet guru guys who sell courses and things. I have a traditional service business, so that’s not for me” and completely overlook what I will state.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this since we’re specifying where we don’t even need to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the way consumer behavior is heading. Even for organisations that have a physical presence, most customers will have their very first interaction with the company online long prior to they ever show up face to face.
Here are the realities: every year, more people are investing more of their cash online. Check this out from Business Insider (focus mine):.
The number of online buyers has grown by almost 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are negotiating more often, as the variety of online deals has actually risen by 115 million from 2015 to 2016.
Is it truly all that unexpected? I’m not that stunned. You can purchase anything online at this moment, even a better half (they do not deliver via Prime, however, so it’s not worth it to wait on more than 2 days).
Recognize that you need to understand how to reach and sell to individuals online? Good.
Go beyond the book. Take advantage of almost 50 pages of notes that function as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Given the abovementioned realities about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has ended up being essential.
Business that wish to make it through, grow, and grow now and into the future must therefore understand how to reach and sell to individuals online.
It’s that basic.
Just because the sale takes place in digital area, or a minimum of partially in digital area, does not indicate you require to reassess whatever you learn about sales and selling. A lot of the attempted and real sales principles that have actually been utilized because organisations initially existed are still being used efficiently, however they are being integrated and hybridized to optimal result for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, techniques, and techniques specific to the online landscape that build on essential sales ideas.
This blend of the old and the new is at the structure of what makes up web marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.
If you wish to be successful online, you need to understand what these strategies are and how to use them.
Russell Brunson didn’t invent most of the techniques and methods in the book, nor does he declare to. You can discover informational items that likewise outline a lot of the topics he provides in DotCom Secrets.
None of these other products, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. Oftentimes they likewise do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise an effective online company, while likewise making sure the reader never forgets the big picture: rapid organisation development.
Not only does he break down how current organisations effectively market and sell their products online, he offers a step-by-step plan for you to replicate it within your own service. It has been my experience that this is the location where many similar guides crucially fail. They focus on theory and fail on actionable details.
Simply put, if you want to find out how to offer online– be it physical products, digital items, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of revealing you how to determine who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which indicates that the tools you use to execute the methods in the book might change, but the techniques will stay the exact same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the series of tools, techniques, and methods down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and implementation of different types of sales funnels online.
But what exactly are sales funnels?
Sales funnels are the series of interactions a client has with a company online during the purchase process. It’s the actual pages they go to before, throughout, and after they purchase something.
You may feel intimidated initially, thinking about developing sales funnels.
You can quash any concerns or worries you have concerning the technical elements of structure sales funnels, or any websites online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and entrepreneurs require to be investing their time. Everything talked about in the book can be created easily, with no previous technical or coding knowledge, utilizing the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can concentrate on the important things that drive our company forward– not on the technical elements. My group and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, but if you believe you belong in the innovative positioning class you can skip right to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a streamlined option is up to you, however the principles that drive the success of sales funnels hold true throughout any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you absolutely ought to), then by using sales funnels, along with the concepts in DotCom Secrets, you’ll be able to control this entire procedure. It it likewise crucial to keep in mind that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this flexibility well within the book’s scope and always in focus. He sets out a number of strategies for building sales funnels for any kind of service or product.
It all starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure business– without any upward limit for possible future development.
At the danger of seeming like a broken record, this book isn’t about a get rich quick plan. And I was hesitant initially that it might be yet another pump and dump info product.
Not the case in the least.
The appeal of Brunson’s explanation is that he concentrates on the mental aspects at play that are impacting the decision-making of a client. By doing things such as developing trust, allaying worries, and removing risk, DotCom Tricks details how you can not just increase the revenue potential of a single consumer, however you can also build a long-lasting fan of your business.
In this way, sales funnels are truly no different than the conventional selling process old school salesmen have been sharpening for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your customers and optimize your profits.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the web (i.e., essentially all services), then the answer is an unfaltering YES. Yes, this book is for you. If you check out absolutely nothing else prior to you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He likewise offers links to free digital resources that assist readers internalize and act on the ideas presented in the book. Loaded with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has ended up being a (dog-eared) staple of the small library of organisation books I continue a rack beside my desk.
Best of all, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be offering this book away free of charge forever, so make certain you claim your copy prior to they are all gone– or prior to he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You must see my copy. Every page is bright yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie prior to however, so that’s just me.
The bottom line is that I enjoy DotCom Tricks. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are very easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has actually been an important tool. Marketing and sales in digital spaces can seem so frustrating. There are so many moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such an useful way really stands apart from the crowd.
It’s full of actual, actionable steps for structure and growing any business online. And these 224 million consumers are investing more, as the total amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present services effectively market and sell their products online, he offers a detailed plan for you to duplicate it within your own business. Brunson starts with the structure of revealing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.