If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, even more, reading it the second time around.
It’s one of those books that you need to read several times to totally understand it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing techniques constantly changing, this book will stay extremely beneficial in marketing no matter the year (perhaps not the year 2700, but you never know).
What is in the book?
In the book, there are 5 various sections.
Area One; Ladders and Funnels
In this area, Brunson talks about worth ladders and funnels.
The worth ladder is what you’re offering to your consumers. So to utilize the example in the book, the value ladder for a dentist would look something like this:
- Teeth cleaning
Those 4 steps in this specific worth ladder are examples of what a dental expert can offer.
The customer comes in for a routine tooth cleansing. Then the dental expert says that your teeth could be whitened a little bit. So he then up-sells you on teeth lightening. And then after the whitening, he up-sells the retainer by saying that you could gain from making use of a retainer. And lastly, the dentist says that you can benefit from cosmetic dentistry.
Each step up the ladder, the rate increases and up.
Think about your service and see what you can consist of in your value ladder.
In the other parts of this area, Russell tells you how to best set about starting your sales funnel( s).
A funnel moves individuals through the sales procedure. The goal is to have them go into the funnel and convert as a number of them as possible and have them come back for more.
However prior to all of that, you first need to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running effective funnels.
I’m not going to attempt and ruin too much for you, but the tail end of section one is “the 3 kinds of traffic”.
The 3 types of traffic are 1.
Brunson goes into terrific detail on the 3 kinds of traffic so I suggest you have a look at the book on your own (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it suggests for your funnels (if you don’t have an attractive character, then your funnels will not achieve success).
The appealing character is someone customers can relate too (i.e somebody who remained in a similar position as the consumer, or an influencer of sorts).
Brunson likewise goes over the appropriate emails you require to send out to your customers after they have signed up for your e-mail list. He even provides you scripts!
Before he closes out the chapter, he gives you his “daily Seinfeld series” for emails. Who does not love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to develop them, how to manage them, how to use them in the best possible way so you can see the very best outcomes.
He talks about the different types of funnels and the correct way to use each of those, where to place them, and he talks about the foundation of a funnel which was truly cool to see.
I was amazed by just just how much information he gave away in this area. He could’ve held back a little bit, however he went full throttle in offering information.
Section Four; Funnels and Scripts.
In this section, Brunson goes over the different types of offers you can do for your funnels.
Do you know what else he performs in this area? He offers more email scripts!
The scripts he gives work for the different kinds of funnels you run. For instance; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
And finally, he goes into greater detail about the different kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is just a website where you can pick and choose design templates for a funnel and edit it to your taste.
DotCom Secrets is a detailed crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar organisations online and his experience helping thousands of other people develop effective companies.
If you’ve invested any quantity of time on the planet of internet marketing, then you’ve probably heard of Russell before. He’s authored a few books already and has actually developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to achieve success selling online, you need to absolutely check out ClickFunnels. They make it easy to try prior to you purchase with a 14 day complimentary trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of real, actionable actions for structure and growing any business online. No tricks, no fluff.
It is very important to comprehend that although I’m certifying web marketing as if it’s something different entirely than plain old standard marketing, it’s not. You might see internet marketing and believe “that’s for those internet master people who offer courses and things. I have a physical service business, so that’s not for me” and entirely disregard what I will say.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we don’t even require to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the method customer behavior is heading. Even for businesses that have a physical existence, many customers will have their first interaction with the company online long prior to they ever appear personally.
Here are the realities: year after year, more people are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The variety of online buyers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Finally, these clients are transacting more frequently, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
Is it truly all that surprising? I’m not that shocked. You can purchase anything online at this point, even a loved one (they do not ship through Prime, though, so it’s not worth it to wait for more than 2 days).
Recognize that you require to know how to reach and offer to people online? Excellent.
Surpass the book. Benefit from almost 50 pages of notes that function as the best buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the abovementioned facts about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has become important.
Companies that wish to make it through, grow, and thrive now and into the future should for that reason understand how to reach and offer to individuals online.
It’s that basic.
Just because the sale occurs in digital area, or a minimum of partly in digital space, does not suggest you require to reconsider everything you understand about sales and selling. Much of the attempted and real sales principles that have been used considering that organisations first existed are still being used effectively, however they are being combined and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous distinct tools, strategies, and strategies particular to the online landscape that build on fundamental sales concepts.
This blend of the old and the brand-new is at the foundation of what constitutes online marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you want to achieve success online, you need to know what these strategies are and how to use them.
Russell Brunson didn’t invent the majority of the techniques and methods in the book, nor does he declare to. You can find educational products that similarly detail a lot of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. Oftentimes they also do not take such a holistic technique.
In DotCom Secrets, Brunson intertwines all the small details that make up an effective online business, while likewise ensuring the reader never ever loses sight of the big picture: rapid service development.
Not just does he break down how existing companies effectively market and offer their products online, he provides a step-by-step blueprint for you to duplicate it within your own company. It has been my experience that this is the location where lots of similar guides most importantly fall short. They focus on theory and fail on actionable info.
In short, if you wish to discover how to offer online– be it physical products, digital items, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of revealing you how to find out who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us forever, which suggests that the tools you utilize to perform the strategies in the book might alter, but the strategies will stay the exact same. The remaining power that the Secret Formula has is a testimony to Brunson’s ability to boil the series of tools, methods, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the development and deployment of different kinds of sales funnels online.
However what exactly are sales funnels?
Sales funnels are the series of interactions a client has with a company online throughout the purchase procedure. It’s the actual pages they visit previously, throughout, and after they buy something.
You might feel intimidated initially, thinking of developing sales funnels.
You can quash any concerns or worries you have regarding the technical aspects of structure sales funnels, or any websites online for that matter, as quickly as you get this book.
Brunson does not desire you to get hung up on this when you’re working on your technique.
This is NOT where business owners and entrepreneurs need to be spending their time. Everything discussed in the book can be created quickly, without any prior technical or coding understanding, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our company forward– not on the technical aspects. My team and I use ClickFunnels and we love it.
DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, however if you believe you belong in the innovative positioning class you can avoid best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a simplified solution is up to you, but the concepts that drive the success of sales funnels apply throughout any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own site and platform for selling things online (as you absolutely ought to), then by using sales funnels, as well as the principles in DotCom Secrets, you’ll be able to manage this whole procedure. It it likewise essential to remember that sales funnels aren’t just for selling items.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He lays out a number of strategies for constructing sales funnels for any kind of services or product.
It all starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure service– without any upward boundary for prospective future growth.
At the danger of seeming like a broken record, this book isn’t about a get rich quick plan. And I was hesitant initially that it might be yet another pump and discard details product.
Not the case in the least.
The appeal of Brunson’s explanation is that he focuses on the psychological elements at play that are affecting the decision-making of a consumer. By doing things such as constructing trust, allaying fears, and removing risk, DotCom Secrets information how you can not just increase the revenue capacity of a single customer, however you can also develop a lifelong fan of your business.
In this way, sales funnels are really no various than the traditional selling procedure traditional salesmen have been developing for decades. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your clients and maximize your revenue.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all services), then the answer is a dedicated YES. Yes, this book is for you. If you check out absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Tricks either.
He likewise offers links to totally free digital resources that assist readers internalize and act upon the concepts presented in the book. Packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the mini library of business books I continue a rack beside my desk.
Best of all, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away totally free forever, so make sure you declare your copy before they are all gone– or before he begins charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize essential passages.
You must see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict prior to though, so that’s just me.
The bottom line is that I like DotCom Tricks. It is all info and no frills. The composing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it looks like I have actually been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can seem so frustrating. There are numerous moving pieces and variables that a book like DotCom Tricks that makes sense of the insanity in such a helpful method really stands out from the crowd.
It’s full of real, actionable steps for structure and growing any business online. And these 224 million consumers are spending more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present companies successfully market and offer their items online, he provides a step-by-step plan for you to replicate it within your own service. Brunson begins with the foundation of showing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. If you check out absolutely nothing else prior to you begin selling online, read this book.