If you’ve been looking for a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I discovered, a lot more, reading it the 2nd time around.
It’s one of those books that you need to read numerous times to completely comprehend it. And even then, it’s still inadequate.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing techniques constantly changing, this book will remain extremely helpful in marketing no matter the year (perhaps not the year 2700, but you never know).
What’s in the book?
In the book, there are 5 different areas.
Section One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The value ladder is what you’re selling to your consumers. To utilize the example in the book, the worth ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental practitioner can offer.
The customer comes in for a regular tooth cleansing. Then the dental professional states that your teeth could be whitened a little bit. So he then up-sells you on teeth bleaching. And then after the lightening, he up-sells the retainer by saying that you could take advantage of making use of a retainer. And lastly, the dental expert says that you can gain from cosmetic dentistry.
Each step up the ladder, the cost increases and up.
Consider your service and see what you can consist of in your worth ladder.
In the other parts of this section, Russell tells you how to best set about starting your sales funnel( s).
A funnel moves individuals through the sales process. The goal is to have them get in the funnel and transform as a lot of them as possible and have them come back for more.
But before all of that, you first need to figure out who your dream customers are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running successful funnels.
I’m not going to try and spoil too much for you, however the tail end of section one is “the 3 kinds of traffic”.
The 3 types of traffic are 1.
Brunson enters into excellent information on the three types of traffic so I suggest you take a look at the book for yourself (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson goes over the appealing character and what it indicates for your funnels (if you don’t have an appealing character, then your funnels won’t succeed).
The appealing character is somebody customers can relate too (i.e somebody who was in a comparable position as the customer, or an influencer of sorts).
Brunson likewise discusses the correct e-mails you require to send to your consumers after they have signed up for your e-mail list. He even provides you scripts!
Before he liquidates the chapter, he offers you his “day-to-day Seinfeld sequence” for e-mails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to develop them, how to handle them, how to use them in the best possible way so you can see the very best results.
He speaks about the various types of funnels and the proper method to utilize each of those, where to put them, and he talks about the foundation of a funnel which was actually cool to see.
I was amazed by just just how much information he handed out in this area. He could’ve kept back a little bit, but he went full throttle in providing detail.
Section Four; Funnels and Scripts.
In this section, Brunson talks about the different types of offers you can do for your funnels.
Do you know what else he performs in this area? He gives more email scripts!
The scripts he gives work for the various kinds of funnels you run. For example; there is a chapter in this area entitled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he enters into higher detail about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is simply a site where you can pick templates for a funnel and edit it to your taste.
DotCom Secrets is a thorough refresher course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar companies online and his experience helping countless other people develop effective business.
If you’ve spent any quantity of time worldwide of internet marketing, then you’ve probably heard of Russell prior to. He’s authored a couple of books already and has actually built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to achieve success selling online, you ought to definitely take a look at ClickFunnels. They make it simple to attempt prior to you purchase with a 14 day free trial.
Brunson is the real offer, and so is DotCom Secrets. It’s full of actual, actionable steps for structure and growing any business online. No tricks, no fluff.
It is very important to understand that although I’m qualifying online marketing as if it’s something various completely than plain old conventional marketing, it’s not. You may see web marketing and think “that’s for those internet master men who sell courses and stuff. I have a traditional service organisation, so that’s not for me” and completely disregard what I’m about to say.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re specifying where we do not even need to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s simply the way customer behavior is heading. Even for companies that have a physical presence, the majority of customers will have their very first interaction with the business online long before they ever appear in person.
Here are the realities: every year, more people are spending more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online shoppers has grown by almost 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total quantity spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Lastly, these consumers are transacting more often, as the number of online transactions has increased by 115 million from 2015 to 2016.
But is it actually all that unexpected? I’m not that surprised. You can buy anything online at this point, even a loved one (they do not deliver through Prime, though, so it’s not worth it to await more than 2 days).
Recognize that you require to understand how to reach and offer to people online? Good.
Go beyond the book. Make the most of almost 50 pages of notes that serve as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Offered the previously mentioned realities about consumer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has become essential.
Companies that wish to endure, grow, and thrive now and into the future should for that reason comprehend how to reach and sell to individuals over the internet.
It’s that easy.
Just because the sale occurs in digital space, or a minimum of partially in digital space, does not imply you require to reassess everything you learn about sales and selling. Many of the attempted and true sales concepts that have been used because businesses first existed are still being used successfully, however they are being combined and hybridized to ideal impact for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous distinct tools, strategies, and methods particular to the online landscape that build on essential sales principles.
This blend of the old and the new is at the foundation of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.
If you want to be successful online, you need to know what these strategies are and how to utilize them.
Russell Brunson didn’t invent the majority of the strategies and techniques in the book, nor does he declare to. You can discover informational products that likewise detail a number of the subjects he provides in DotCom Secrets.
None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they also do not take such a holistic technique.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while likewise making certain the reader never ever loses sight of the big picture: rapid company growth.
Not just does he break down how current businesses effectively market and sell their items online, he provides a detailed blueprint for you to duplicate it within your own business. It has been my experience that this is the location where lots of comparable guides most importantly fall short. They focus on theory and fail on actionable information.
Simply put, if you want to learn how to offer online– be it physical products, digital products, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of revealing you how to determine who your customers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us permanently, which implies that the tools you utilize to perform the methods in the book may change, however the techniques will stay the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the range of tools, strategies, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and implementation of different kinds of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the series of interactions a customer has with a company online during the purchase procedure. It’s the literal pages they check out in the past, during, and after they buy something.
You might feel frightened initially, thinking about constructing sales funnels.
You can quash any concerns or fears you have concerning the technical aspects of structure sales funnels, or any webpages online for that matter, as quickly as you get this book.
Brunson does not desire you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and business owners need to be investing their time. Whatever talked about in the book can be created quickly, with no prior technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our business forward– not on the technical elements. My team and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a sturdy sales funnels, however if you believe you belong in the sophisticated positioning class you can avoid ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you use a streamlined option depends on you, however the concepts that drive the success of sales funnels apply throughout any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you absolutely must), then by making use of sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to manage this whole process. It it also crucial to remember that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out numerous strategies for constructing sales funnels for any type of product or service.
All of it starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure company– without any upward border for potential future development.
At the threat of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical initially that it might be yet another pump and discard info product.
Not the case in the least.
The charm of Brunson’s description is that he concentrates on the psychological aspects at play that are impacting the decision-making of a customer. By doing things such as building trust, allaying fears, and removing danger, DotCom Secrets information how you can not only increase the revenue potential of a single customer, but you can also construct a long-lasting fan of your business.
In this way, sales funnels are truly no different than the standard selling procedure old school salesmen have been sharpening for years. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your clients and maximize your income.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the internet (i.e., essentially all businesses), then the answer is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He also provides links to complimentary digital resources that help readers internalize and act on the concepts presented in the book. Packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has actually ended up being a (dog-eared) staple of the tiny library of company books I keep on a shelf beside my desk.
Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be offering this book away totally free permanently, so ensure you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize essential passages.
You must see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter junkie prior to however, so that’s just me.
The bottom line is that I love DotCom Secrets. It is all details and no frills. The composing style is succinct and structured and the accompanying graphics are very easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it seems like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so frustrating. There are many moving pieces and variables that a book like DotCom Tricks that makes sense of the insanity in such a helpful way truly stands out from the crowd.
It’s full of actual, actionable steps for structure and growing any business online. And these 224 million shoppers are investing more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present companies successfully market and sell their items online, he provides a step-by-step blueprint for you to duplicate it within your own organisation. Brunson begins with the structure of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.