If you’ve been looking for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I learned, much more, reading it the second time around.
It’s one of those books that you need to check out numerous times to totally understand it. And even then, it’s still inadequate.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for years and years to come.
By evergreen, he wishes to keep the book relevant. Even with marketing methods constantly changing, this book will remain exceptionally beneficial in marketing no matter the year (maybe not the year 2700, however you never ever know).
What’s in the book?
In the book, there are 5 various sections.
Section One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re offering to your consumers. To use the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleaning
Those 4 steps in this particular worth ladder are examples of what a dental expert can use.
The consumer comes in for a regular tooth cleaning. The dental professional states that your teeth might be whitened a little bit. He then up-sells you on teeth lightening. And then after the whitening, he up-sells the retainer by stating that you could gain from the use of a retainer. The dental professional states that you can benefit from cosmetic dentistry.
Each step up the ladder, the cost increases and up.
Consider your organisation and see what you can consist of in your value ladder.
In the other parts of this area, Russell informs you how to best tackle starting your sales funnel( s).
A funnel relocations individuals through the sales procedure. The objective is to have them go into the funnel and convert as many of them as possible and have them return for more.
However before all of that, you initially have to determine who your dream clients are. Russell made it quite clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to try and ruin excessive for you, but the last part of section one is “the 3 kinds of traffic”.
The three types of traffic are 1.
Brunson enters into great information on the 3 kinds of traffic so I recommend you check out the book for yourself (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the attractive character and what it indicates for your funnels (if you don’t have an attractive character, then your funnels will not be successful).
The attractive character is somebody consumers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).
Brunson also discusses the proper e-mails you need to send out to your customers after they have actually signed up for your e-mail list. He even offers you scripts!
Prior to he closes out the chapter, he provides you his “everyday Seinfeld sequence” for e-mails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to produce them, how to manage them, how to utilize them in the very best possible way so you can see the best results.
He discusses the different kinds of funnels and the correct way to utilize each of those, where to place them, and he talks about the building blocks of a funnel which was really cool to see.
I was shocked by simply how much info he gave away in this section. He could’ve held back a little bit, however he went full throttle in offering information.
Area Four; Funnels and Scripts.
In this area, Brunson talks about the different kinds of offers you can do for your funnels.
Do you know what else he does in this section? He provides more email scripts!
The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he enters into greater information about the various kinds of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who do not understand what Clickfunnels is, it is just a website where you can decide on design templates for a funnel and edit it to your liking.
DotCom Secrets is a detailed refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience helping countless other people develop effective business.
If you’ve invested any quantity of time on the planet of web marketing, then you’ve most likely heard of Russell prior to. He’s authored a few books already and has actually built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to achieve success selling online, you ought to absolutely take a look at ClickFunnels. They make it easy to try before you purchase with a 14 day free trial.
Brunson is the genuine offer, therefore is DotCom Secrets. It’s complete of real, actionable steps for building and growing any business online. No gimmicks, no fluff.
It is essential to understand that although I’m certifying internet marketing as if it’s something various totally than plain old standard marketing, it’s not. You may see web marketing and think “that’s for those internet expert men who offer courses and things. I have a traditional service organisation, so that’s not for me” and totally ignore what I’m about to say.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this since we’re specifying where we don’t even require to qualify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s just the way customer behavior is heading. Even for services that have a physical existence, the majority of consumers will have their very first interaction with the company online long prior to they ever show up in person.
Here are the realities: year after year, more individuals are spending more of their money online. Check this out from Business Insider (emphasis mine):.
The number of online buyers has grown by nearly 20 million from 2015 to 2016. And these 224 million shoppers are investing more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more frequently, as the number of online deals has actually risen by 115 million from 2015 to 2016.
Is it actually all that unexpected? I’m not that surprised. You can buy anything online at this moment, even a loved one (they do not ship by means of Prime, though, so it’s not worth it to wait on more than 2 days).
Realize that you require to know how to reach and offer to people online? Good.
Surpass the book. Make the most of nearly 50 pages of notes that function as the best companion to DotCom Secrets.
Why DotCom Secrets?
Provided the aforementioned truths about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has become necessary.
Companies that want to survive, grow, and grow now and into the future needs to therefore understand how to reach and offer to people over the internet.
It’s that easy.
Just because the sale takes place in digital area, or at least partly in digital space, does not mean you require to reassess whatever you know about sales and selling. A lot of the attempted and true sales principles that have been used because services first existed are still being used efficiently, but they are being combined and hybridized to optimum result for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous distinct tools, strategies, and strategies specific to the online landscape that build on basic sales ideas.
This mix of the old and the new is at the foundation of what makes up online marketing as we know it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you want to succeed online, you have to understand what these methods are and how to utilize them.
Russell Brunson didn’t invent most of the methods and techniques in the book, nor does he declare to. You can discover informative items that likewise outline a number of the subjects he presents in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic method.
In DotCom Secrets, Brunson links all the small details that make up a successful online business, while likewise making certain the reader never forgets the big picture: rapid company growth.
Not only does he break down how current services effectively market and sell their items online, he offers a detailed blueprint for you to reproduce it within your own organisation. It has been my experience that this is the location where many similar guides crucially fail. They focus on theory and fall short on actionable info.
In other words, if you want to find out how to offer online– be it physical items, digital items, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of revealing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich quick, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which indicates that the tools you use to execute the techniques in the book might change, however the methods will remain the same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the series of tools, techniques, and strategies to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and release of various kinds of sales funnels online.
But what exactly are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a business online during the purchase process. It’s the actual pages they go to before, during, and after they purchase something.
You may feel daunted initially, thinking of developing sales funnels.
You can quash any issues or fears you have concerning the technical elements of structure sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson does not want you to get hung up on this when you’re working on your strategy.
This is NOT where entrepreneur and entrepreneurs need to be spending their time. Whatever discussed in the book can be produced easily, with no prior technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the things that drive our business forward– not on the technical aspects. My group and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, but if you think you belong in the innovative positioning class you can skip ideal to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a simplified option depends on you, however the principles that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely must), then by using sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to control this entire procedure. It it also important to remember that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out numerous methods for developing sales funnels for any type of product or service.
It all starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure company– with no upward boundary for possible future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was doubtful at first that it might be yet another pump and discard information item.
Not the case in the least.
The appeal of Brunson’s description is that he concentrates on the psychological components at play that are impacting the decision-making of a customer. By doing things such as building trust, allaying worries, and removing threat, DotCom Tricks details how you can not only increase the earnings capacity of a single customer, however you can also construct a long-lasting fan of your business.
In this way, sales funnels are truly no various than the traditional selling procedure traditional salesmen have actually been refining for decades. Sales funnels merely adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your customers and optimize your profits.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and discovering clients/customers from the web (i.e., virtually all businesses), then the response is a dedicated YES. Yes, this book is for you. If you check out absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He likewise supplies links to complimentary digital resources that help readers internalize and act on the concepts presented in the book. Jam-packed with highly consumable graphics, funnel plans, sales scripts, and evergreen techniques, this book has actually ended up being a (dog-eared) staple of the mini library of organisation books I keep a rack next to my desk.
Most importantly, you can get a complimentary copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book away totally free permanently, so make sure you declare your copy before they are all gone– or before he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You need to see my copy. Every page is bright yellow and there’s a pile of dead highlighters next to my desk. I’ve been called a highlighter junkie before however, so that’s just me.
The Bottom Line.
The bottom line is that I enjoy DotCom Secrets. It is all details and no frills. The writing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, however he struck the nail on the head.
I understand it seems like I have been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has actually been a valuable tool. Marketing and sales in digital spaces can appear so frustrating. There are so many moving pieces and variables that a book like DotCom Tricks that understands the madness in such a practical way really stands out from the crowd.
It’s complete of real, actionable actions for building and growing any business online. And these 224 million consumers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how current organisations effectively market and offer their products online, he offers a detailed plan for you to reproduce it within your own organisation. Brunson starts with the foundation of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read nothing else prior to you begin offering online, read this book.