If you’ve been searching for a book to check out that will take your marketing abilities to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I found out, a lot more, reading it the 2nd time around.
It’s one of those books that you need to read numerous times to completely comprehend it. And even then, it’s still insufficient.
Brunson stated in the introduction of the book that his objective was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing methods continuously altering, this book will stay incredibly helpful in marketing no matter the year (perhaps not the year 2700, but you never understand).
What is in the book?
In the book, there are 5 various sections.
Section One; Ladders and Funnels
In this area, Brunson talks about value ladders and funnels.
The value ladder is what you’re offering to your customers. To utilize the example in the book, the value ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular value ladder are examples of what a dental professional can offer.
The consumer comes in for a regular tooth cleaning. And then after the bleaching, he up-sells the retainer by saying that you could benefit from the usage of a retainer.
Each step up the ladder, the rate increases and up.
Consider your service and see what you can include in your value ladder.
In the other parts of this area, Russell tells you how to best tackle beginning your sales funnel( s).
A funnel moves individuals through the sales procedure. The objective is to have them enter the funnel and convert as many of them as possible and have them come back for more.
However prior to all of that, you initially have to find out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not be successful in running successful funnels.
I’m not going to attempt and ruin excessive for you, however the last part of area one is “the 3 types of traffic”.
The three types of traffic are 1. traffic you manage 2. traffic you don’t control 3. traffic you own.
Brunson enters into excellent information on the three types of traffic so I suggest you have a look at the book for yourself (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson discusses the attractive character and what it means for your funnels (if you don’t have an appealing character, then your funnels will not be successful).
The appealing character is someone customers can relate too (i.e someone who remained in a comparable position as the consumer, or an influencer of sorts).
Brunson also talks about the correct emails you require to send out to your consumers after they have actually signed up for your email list. He even provides you scripts!
Prior to he liquidates the chapter, he gives you his “everyday Seinfeld series” for emails. Who does not enjoy Seinfeld?? This chapter was pure gold, so once again, I recommend you get a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to manage them, how to utilize them in the best possible way so you can see the best outcomes.
He speaks about the various kinds of funnels and the proper method to use each of those, where to place them, and he discusses the foundation of a funnel which was actually cool to see.
I was amazed by just how much information he distributed in this area. He might’ve kept back a little bit, but he went full throttle in offering information.
Area Four; Funnels and Scripts.
In this section, Brunson goes over the various types of offers you can do for your funnels.
Do you know what else he performs in this section? He offers more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.
He goes into higher detail about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is merely a website where you can pick and choose templates for a funnel and modify it to your preference.
DotCom Secrets is a comprehensive refresher course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar organisations online and his experience assisting thousands of other individuals develop effective business.
If you’ve spent any quantity of time in the world of web marketing, then you’ve most likely heard of Russell prior to. He’s authored a few books currently and has built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to succeed selling online, you ought to definitely check out ClickFunnels. They make it simple to try prior to you buy with a 14 day complimentary trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s complete of real, actionable steps for building and growing any company online. No gimmicks, no fluff.
It is necessary to comprehend that even though I’m certifying online marketing as if it’s something various completely than plain old traditional marketing, it’s not. You might see internet marketing and believe “that’s for those internet guru guys who offer courses and things. I have a brick and mortar service business, so that’s not for me” and completely overlook what I’m about to say.
That’s when I would scream “WRONG”!
Call it what you want– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this because we’re getting to the point where we do not even require to certify shopping online as online shopping any longer, or shops online as e-commerce; it’s just shopping and commerce.
It’s merely the method customer behavior is heading. Even for businesses that have a physical existence, the majority of customers will have their first interaction with the company online long prior to they ever show up personally.
Here are the realities: every year, more people are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online shoppers has grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the overall amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Lastly, these consumers are negotiating more often, as the number of online transactions has actually increased by 115 million from 2015 to 2016.
Is it actually all that unexpected? I’m not that stunned. You can buy anything online at this point, even a significant other (they do not deliver through Prime, though, so it’s not worth it to await more than 2 days).
Realize that you require to know how to reach and sell to people online? Good.
Exceed the book. Benefit from almost 50 pages of notes that serve as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Given the aforementioned realities about consumer behavior and the basic direction of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being important.
Business that want to make it through, grow, and grow now and into the future should for that reason understand how to reach and offer to people over the internet.
It’s that basic.
Even if the sale happens in digital area, or at least partly in digital space, does not mean you require to reconsider whatever you know about sales and selling. A lot of the tried and true sales principles that have been used given that organisations first existed are still being used successfully, however they are being integrated and hybridized to optimum effect for the digital frontier.
From crossover sales to selling online one-for-one, there are several unique tools, strategies, and techniques specific to the online landscape that build on basic sales principles.
This blend of the old and the brand-new is at the foundation of what makes up web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say masterpiece?) DotCom Secrets.
If you want to be successful online, you have to know what these methods are and how to use them.
Russell Brunson didn’t develop the majority of the strategies and strategies in the book, nor does he claim to. You can discover informational products that likewise lay out a number of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. Oftentimes they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online business, while also making certain the reader never forgets the big picture: exponential business growth.
Not just does he break down how current companies effectively market and offer their items online, he provides a detailed plan for you to duplicate it within your own business. It has actually been my experience that this is the area where many comparable guides crucially fail. They concentrate on theory and fall short on actionable information.
Simply put, if you wish to discover how to offer online– be it physical products, digital items, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to find out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a quick dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which suggests that the tools you utilize to carry out the strategies in the book may change, but the techniques will remain the same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the variety of tools, methods, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the production and release of different types of sales funnels online.
But exactly what are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a company online during the purchase procedure. It’s the actual pages they visit previously, throughout, and after they buy something.
You may feel frightened at first, thinking about constructing sales funnels.
You can quash any issues or fears you have relating to the technical elements of structure sales funnels, or any websites online for that matter, as quickly as you get this book.
Brunson does not desire you to get hung up on this when you’re working on your method.
This is NOT where business owners and business owners need to be spending their time. Everything discussed in the book can be produced quickly, with no prior technical or coding knowledge, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can concentrate on the things that drive our service forward– not on the technical aspects. My team and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the advanced positioning class you can skip right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a streamlined solution depends on you, but the ideas that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you definitely should), then by making use of sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to manage this entire procedure. It it likewise crucial to keep in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out numerous techniques for building sales funnels for any type of product or service.
Everything starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure organisation into a 7- or 8-figure company– without any upward boundary for possible future growth.
At the threat of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was doubtful in the beginning that it might be yet another pump and discard information product.
Not the case in the least.
The charm of Brunson’s explanation is that he concentrates on the psychological aspects at play that are impacting the decision-making of a customer. By doing things such as building trust, allaying fears, and removing threat, DotCom Tricks information how you can not only increase the income capacity of a single customer, but you can likewise construct a long-lasting fan of your business.
In this way, sales funnels are truly no different than the conventional selling process traditional salespeople have been refining for years. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and optimize the buying experience for your consumers and optimize your earnings.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all companies), then the answer is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else prior to you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Tricks either.
He also supplies links to complimentary digital resources that assist readers internalize and act upon the concepts presented in the book. Jam-packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually become a (dog-eared) staple of the tiny library of company books I keep a rack next to my desk.
Most importantly, you can get a free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be giving this book away for free forever, so make sure you declare your copy before they are all gone– or prior to he starts charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.
You must see my copy. Every page is intense yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict before however, so that’s simply me.
The Bottom Line.
The bottom line is that I love DotCom Secrets. It is all information and no frills. The writing style is succinct and structured and the accompanying graphics are extremely easy to understand and are “engineered for instantaneous recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it appears like I have actually been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a valuable method actually stands apart from the crowd.
It’s full of actual, actionable actions for building and growing any business online. And these 224 million consumers are spending more, as the total amount invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present companies effectively market and offer their products online, he provides a step-by-step blueprint for you to duplicate it within your own business. Brunson begins with the foundation of revealing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you check out absolutely nothing else before you begin selling online, read this book.
Check out Dotcom Secrets for FREE Here.