If you’ve been looking for a book to check out that will take your marketing skills to the next level, then keep reading this.
I just recently completed reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, even more, reading it the second time around.
It’s one of those books that you have to read multiple times to fully comprehend it. And even then, it’s still insufficient.
Brunson said in the introduction of the book that his goal was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book appropriate. Even with marketing techniques continuously altering, this book will remain extremely helpful in marketing no matter the year (maybe not the year 2700, but you never ever understand).
What is in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this section, Brunson speaks about value ladders and funnels.
The value ladder is what you’re selling to your consumers. To use the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental professional can provide.
The customer comes in for a routine tooth cleaning. The dentist states that your teeth could be whitened a little bit. So he then up-sells you on teeth bleaching. And then after the lightening, he up-sells the retainer by saying that you could benefit from the use of a retainer. And finally, the dentist states that you can gain from cosmetic dentistry.
Each step up the ladder, the rate goes up and up.
Think of your company and see what you can consist of in your worth ladder.
In the other parts of this section, Russell tells you how to best go about beginning your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them go into the funnel and transform as a lot of them as possible and have them return for more.
Before all of that, you initially have to figure out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to try and ruin too much for you, however the last part of area one is “the 3 types of traffic”.
The three types of traffic are 1. traffic you manage 2. traffic you don’t control 3. traffic you own.
Brunson enters into terrific detail on the three kinds of traffic so I suggest you have a look at the book for yourself (click on this link for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this section, Brunson discusses the appealing character and what it implies for your funnels (if you do not have an attractive character, then your funnels won’t achieve success).
The attractive character is someone customers can relate too (i.e somebody who remained in a similar position as the consumer, or an influencer of sorts).
Brunson likewise discusses the proper emails you need to send to your consumers after they have registered for your email list. He even gives you scripts!
Prior to he liquidates the chapter, he gives you his “day-to-day Seinfeld sequence” for emails. Who doesn’t love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to find out more!
Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to produce them, how to handle them, how to use them in the best possible method so you can see the best results.
He talks about the various kinds of funnels and the appropriate method to use each of those, where to put them, and he speaks about the foundation of a funnel which was really cool to see.
I was amazed by just just how much info he handed out in this area. He could’ve kept back a little bit, but he went full throttle in supplying information.
Section Four; Funnels and Scripts.
In this section, Brunson talks about the different kinds of offers you can do for your funnels.
Do you understand what else he performs in this section? He offers more email scripts!
The scripts he gives work for the various kinds of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And finally, he enters into higher information about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last section, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is simply a site where you can decide on design templates for a funnel and modify it to your liking.
DotCom Secrets is a comprehensive refresher course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience helping countless other individuals construct effective business.
If you’ve spent any quantity of time in the world of internet marketing, then you’ve most likely become aware of Russell prior to. He’s authored a couple of books already and has developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to be successful selling online, you must absolutely take a look at ClickFunnels. They make it simple to attempt prior to you purchase with a 14 day complimentary trial.
Brunson is the real offer, and so is DotCom Secrets. It’s complete of actual, actionable steps for building and growing any business online. No tricks, no fluff.
It is very important to comprehend that even though I’m certifying online marketing as if it’s something different totally than plain old traditional marketing, it’s not. You might see internet marketing and believe “that’s for those internet guru guys who sell courses and stuff. I have a brick and mortar service company, so that’s not for me” and entirely neglect what I’m about to state.
That’s when I would scream “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this since we’re getting to the point where we don’t even require to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.
It’s merely the method customer habits is heading. Even for services that have a physical existence, most consumers will have their first interaction with the company online long before they ever show up personally.
Here are the truths: year after year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the overall amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These customers are negotiating more often, as the number of online transactions has increased by 115 million from 2015 to 2016.
However is it actually all that unexpected? I’m not that stunned. You can purchase anything online at this point, even a significant other (they do not ship via Prime, however, so it’s not worth it to wait on more than 2 days).
Recognize that you need to know how to reach and offer to people online? Great.
Go beyond the book. Benefit from almost 50 pages of notes that work as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the aforementioned realities about customer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital area has become necessary.
Companies that wish to endure, grow, and grow now and into the future needs to therefore understand how to reach and sell to people online.
It’s that simple.
Even if the sale happens in digital area, or at least partly in digital area, doesn’t indicate you require to reconsider whatever you understand about sales and selling. Much of the attempted and true sales concepts that have actually been used because businesses initially existed are still being utilized successfully, but they are being combined and hybridized to optimum result for the digital frontier.
From crossover sales to selling online one-for-one, there are several unique tools, strategies, and methods specific to the online landscape that build on fundamental sales concepts.
This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you wish to achieve success online, you need to know what these techniques are and how to utilize them.
Russell Brunson didn’t create most of the methods and methods in the book, nor does he declare to. You can find educational items that similarly lay out many of the topics he presents in DotCom Secrets.
None of these other products, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they also do not take such a holistic method.
In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while likewise making certain the reader never forgets the big picture: rapid company development.
Not only does he break down how current organisations effectively market and sell their products online, he supplies a step-by-step plan for you to replicate it within your own company. It has actually been my experience that this is the location where numerous similar guides most importantly fail. They focus on theory and fail on actionable info.
In other words, if you want to learn how to sell online– be it physical products, digital items, training, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or using some loophole to rank on Google or Amazon.
The strength of this book is that the content is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which indicates that the tools you use to perform the strategies in the book may change, however the methods will stay the same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the range of tools, techniques, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the production and release of various kinds of sales funnels online.
What precisely are sales funnels?
Sales funnels are the sequence of interactions a customer has with a company online throughout the purchase procedure. It’s the actual pages they visit before, throughout, and after they buy something.
You may feel frightened in the beginning, thinking of constructing sales funnels.
You can quash any concerns or fears you have concerning the technical elements of building sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your strategy.
This is NOT where entrepreneur and entrepreneurs need to be investing their time. Whatever gone over in the book can be developed quickly, without any previous technical or coding knowledge, using the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can focus on the things that drive our organisation forward– not on the technical elements. My team and I utilize ClickFunnels and we like it.
DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, however if you believe you belong in the innovative positioning class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether you utilize a simplified service depends on you, but the concepts that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you absolutely ought to), then by making use of sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to control this entire process. It it also important to remember that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He lays out numerous strategies for building sales funnels for any kind of services or product.
Everything starts with the Secret Formula (which isn’t that secret really). By using pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure business– without any upward border for possible future growth.
At the threat of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant at first that it might be yet another pump and dispose info item.
Not the case in the least.
The appeal of Brunson’s explanation is that he concentrates on the mental components at play that are impacting the decision-making of a customer. By doing things such as building trust, easing fears, and eliminating danger, DotCom Secrets information how you can not only increase the income capacity of a single customer, but you can also build a long-lasting fan of your company.
In this way, sales funnels are truly no different than the conventional selling procedure old school salespeople have been sharpening for years. Sales funnels just adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your customers and maximize your profits.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be selling things and discovering clients/customers from the internet (i.e., virtually all companies), then the response is an unwavering YES. Yes, this book is for you. If you read nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He also offers links to totally free digital resources that assist readers internalize and act upon the principles provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually ended up being a (dog-eared) staple of the small library of company books I continue a shelf next to my desk.
Best of all, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be offering this book away free of charge forever, so make sure you claim your copy before they are all gone– or prior to he begins charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight crucial passages.
You need to see my copy. Every page is bright yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter addict prior to however, so that’s simply me.
The bottom line is that I like DotCom Tricks. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it seems like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a valuable method actually stands apart from the crowd.
It’s full of real, actionable actions for structure and growing any business online. And these 224 million consumers are investing more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing organisations effectively market and sell their products online, he supplies a detailed plan for you to reproduce it within your own service. Brunson begins with the structure of showing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else before you start selling online, read this book.