If you’ve been looking for a book to read that will take your marketing skills to the next level, then keep reading this.
I recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I discovered, a lot more, reading it the 2nd time around.
It’s one of those books that you need to check out multiple times to completely grasp it. And even then, it’s still not enough.
Brunson stated in the intro of the book that his goal was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book relevant. Even with marketing approaches continuously changing, this book will stay extremely useful in marketing no matter the year (maybe not the year 2700, but you never ever know).
What is in the book?
In the book, there are 5 various sections.
Area One; Ladders and Funnels
In this area, Brunson speaks about value ladders and funnels.
The worth ladder is what you’re selling to your consumers. To use the example in the book, the value ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental professional can offer.
The consumer comes in for a routine tooth cleansing. And then after the lightening, he up-sells the retainer by saying that you might benefit from the use of a retainer.
Each step up the ladder, the price goes up and up.
Consider your service and see what you can include in your value ladder.
In the other parts of this area, Russell informs you how to best tackle starting your sales funnel( s).
A funnel moves individuals through the sales procedure. The objective is to have them get in the funnel and convert as much of them as possible and have them return for more.
However before all of that, you initially have to determine who your dream clients are. Russell made it pretty clear in the book that without this knowledge, you will not be successful in running effective funnels.
I’m not going to attempt and spoil excessive for you, but the tail end of section one is “the 3 types of traffic”.
The three types of traffic are 1.
Brunson enters into terrific detail on the 3 kinds of traffic so I recommend you check out the book on your own (click here for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this section, Brunson talks about the appealing character and what it implies for your funnels (if you do not have an attractive character, then your funnels won’t succeed).
The appealing character is somebody consumers can relate too (i.e someone who remained in a comparable position as the customer, or an influencer of sorts).
Brunson also talks about the proper e-mails you require to send out to your customers after they have actually signed up for your email list. He even offers you scripts!
Before he liquidates the chapter, he offers you his “daily Seinfeld sequence” for emails. Who does not like Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to learn more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to develop them, how to handle them, how to use them in the best possible method so you can see the best outcomes.
He discusses the various kinds of funnels and the proper way to use each of those, where to place them, and he discusses the building blocks of a funnel which was really cool to see.
I was surprised by just how much info he handed out in this section. He might’ve held back a little bit, but he went full throttle in providing information.
Area Four; Funnels and Scripts.
In this area, Brunson discusses the different types of deals you can do for your funnels.
Do you know what else he performs in this section? He provides more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. For example; there is a chapter in this area titled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a site where you can decide on templates for a funnel and edit it to your taste.
DotCom Secrets is an extensive crash course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience helping thousands of other people develop successful business.
If you’ve spent any amount of time in the world of internet marketing, then you’ve most likely heard of Russell prior to. He’s authored a few books already and has developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to be successful selling online, you must definitely have a look at ClickFunnels. They make it easy to try prior to you buy with a 14 day totally free trial.
Brunson is the genuine deal, therefore is DotCom Secrets. It’s complete of actual, actionable steps for building and growing any business online. No gimmicks, no fluff.
It is necessary to comprehend that despite the fact that I’m certifying internet marketing as if it’s something different completely than plain old standard marketing, it’s not. You may see online marketing and think “that’s for those internet master men who sell courses and stuff. I have a brick and mortar service organisation, so that’s not for me” and entirely overlook what I will say.
That’s when I would yell “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I state this since we’re getting to the point where we do not even need to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s just shopping and commerce.
It’s just the way consumer behavior is heading. Even for organisations that have a physical existence, many customers will have their very first interaction with the company online long prior to they ever appear in person.
Here are the realities: every year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online buyers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the overall quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more regularly, as the number of online deals has increased by 115 million from 2015 to 2016.
However is it really all that unexpected? I’m not that shocked. You can purchase anything online at this point, even a significant other (they don’t deliver via Prime, however, so it’s not worth it to await more than 2 days).
Recognize that you require to know how to reach and sell to individuals online? Great.
Go beyond the book. Benefit from almost 50 pages of notes that work as the best buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the previously mentioned realities about consumer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has ended up being important.
Companies that wish to survive, grow, and grow now and into the future needs to therefore comprehend how to reach and offer to individuals online.
It’s that simple.
Even if the sale occurs in digital space, or at least partially in digital space, doesn’t indicate you need to reconsider everything you understand about sales and selling. Much of the attempted and true sales concepts that have been used considering that services initially existed are still being utilized effectively, but they are being integrated and hybridized to optimum impact for the digital frontier.
From crossover sales to selling online one-for-one, there are several distinct tools, methods, and methods particular to the online landscape that build on fundamental sales principles.
This blend of the old and the new is at the foundation of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.
If you want to achieve success online, you need to understand what these strategies are and how to utilize them.
Russell Brunson didn’t create the majority of the strategies and methods in the book, nor does he claim to. You can discover educational items that similarly outline many of the topics he presents in DotCom Secrets.
None of these other products, however, present the details in such an easy-to-follow format as DotCom Secrets. In many cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while also making sure the reader never loses sight of the big picture: exponential business development.
Not just does he break down how current organisations effectively market and sell their items online, he provides a step-by-step plan for you to reproduce it within your own company. It has actually been my experience that this is the location where numerous similar guides most importantly fail. They focus on theory and fail on actionable information.
In other words, if you wish to find out how to offer online– be it physical items, digital items, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the structure of revealing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that easy.
Let me be clear: this book is not a guide to getting rich fast, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals buy.
That hardwiring will be with us permanently, which implies that the tools you use to perform the strategies in the book might change, however the techniques will stay the exact same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, strategies, and methods down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the development and implementation of various types of sales funnels online.
However what exactly are sales funnels?
Sales funnels are the sequence of interactions a consumer has with a business online during the purchase procedure. It’s the actual pages they visit in the past, during, and after they buy something.
You might feel daunted initially, considering constructing sales funnels.
You can quash any concerns or fears you have relating to the technical aspects of structure sales funnels, or any webpages online for that matter, as quickly as you get this book.
Brunson doesn’t desire you to get hung up on this when you’re dealing with your technique.
This is NOT where entrepreneur and entrepreneurs need to be spending their time. Everything gone over in the book can be developed quickly, without any prior technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.
ClickFunnels was created by Russell Brunson so that business owners like you and I can focus on the important things that drive our business forward– not on the technical elements. My team and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a sturdy sales funnels, but if you believe you belong in the advanced placement class you can avoid right to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you utilize a simplified service is up to you, but the concepts that drive the success of sales funnels apply across any number of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for offering things online (as you definitely must), then by utilizing sales funnels, as well as the ideas in DotCom Secrets, you’ll have the ability to manage this entire process. It it also crucial to remember that sales funnels aren’t just for offering products.
In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out numerous methods for developing sales funnels for any type of service or product.
It all starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure business– with no upward boundary for potential future growth.
At the danger of sounding like a broken record, this book isn’t about a get rich fast plan. And I was hesitant at first that it might be yet another pump and discard details product.
Not the case in the least.
The beauty of Brunson’s description is that he focuses on the mental aspects at play that are affecting the decision-making of a consumer. By doing things such as developing trust, allaying worries, and removing risk, DotCom Secrets details how you can not only increase the revenue capacity of a single customer, but you can also develop a long-lasting fan of your business.
In this way, sales funnels are really no different than the traditional selling procedure old-fashioned salespeople have been sharpening for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the purchasing experience for your customers and optimize your earnings.
… Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things and finding clients/customers from the web (i.e., virtually all services), then the response is an unwavering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.
He also provides links to totally free digital resources that assist readers internalize and act upon the ideas provided in the book. Packed with highly consumable graphics, funnel plans, sales scripts, and evergreen methods, this book has ended up being a (dog-eared) staple of the tiny library of company books I keep on a shelf beside my desk.
Most importantly, you can get a free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away totally free permanently, so make certain you claim your copy before they are all gone– or before he starts charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize crucial passages.
You need to see my copy. Every page is bright yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter addict prior to however, so that’s simply me.
The bottom line is that I like DotCom Secrets. It is all information and no frills. The writing design is concise and structured and the accompanying graphics are super easy to understand and are “crafted for immediate recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I understand it seems like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been a valuable tool. Marketing and sales in digital areas can seem so frustrating. There are many moving pieces and variables that a book like DotCom Tricks that makes sense of the madness in such an useful method really stands apart from the crowd.
It’s full of real, actionable steps for building and growing any business online. And these 224 million shoppers are investing more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present services successfully market and sell their products online, he supplies a detailed blueprint for you to duplicate it within your own service. Brunson begins with the structure of revealing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else prior to you start offering online, read this book.
Check out Dotcom Secrets for FREE Here.