In DotCom Secrets, you discovered what sales funnels are, and how they can help you sell your items online.
If you have not ended up reading DotCom Secrets yet, then you should go ahead and do that.
If you have actually completed checking out one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of developing a faithful following of fans who will purchase your products.
Inside, you’ll discover a thorough guide on how to end up being an expert in your specific niche and developing a people of faithful fans, who resonate with your message and purchase your items.
Sounds interesting, right?
That’s what Russell Brunson’s book, Expert Secrets is all about and its a must read book for any online marketer and business owner.
Here is what I’m going to be going over in my Expert Secrets examine.
- What is Expert Secrets?
- An appearance inside Expert Secrets
- Expert Secrets Pricing
- Final Thoughts
If you’re already ready to purchase Expert Secrets you can get it for Free through this link.
What is Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best offering DotCom Secrets book.
It was published in 2017 and comes in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different areas, with a total of 22 expert secrets. The first 4 sections of the book set its foundation. Here is an in depth evaluation of each of the 4 areas in our Expert Secrets Review.
In Russell’s hallmark design, you’ll get plenty of examples and stories where he highlights how he produced his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 168 client evaluations on Amazon.
The book is targeted at individuals trying to run 2 types of companies. The first, is someone who wants to sell details items directly. This could be offering an ebook, a course, coaching or consulting.
The 2nd type is somebody who wants to leverage info products to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year service.
An appearance inside Expert Secrets
Area 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is all about discovering how to produce your mass movement.
Russell discovered that all mass motions have 3 things in common.
They each have a charismatic leader. Brunson composes how you can end up being a great leader, the steps you should take and questions you require to ask yourself. He goes on to let you know you may not be a born leader, but you can become one by following some easy however important guidelines. Brunson also teaches you how to discover your target market, and identifying those individuals who will react best to your products. He likewise provides you tips on how to compose a good marketing message tailored particularly for your target market.
Each focused on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal people your new chance and get them to believe in your cause. He teaches how you can develop real followers for yourself and your brand.
They each used their audience a new opportunity. Brunson teaches you how to provide your new chance to your target audience and how to encourage them to choose your organisation or brand name.
To end up being a leader (or expert), you initially need to find out what market you want to serve.
The 3 core markets to choose from are wealth, health and relationships. Under these 3 core markets are hundreds of submarkets. Under wealth subjects that intrigue me include online marketing, stock market investing and bitcoin.
What Russell highlights however is that these submarkets are still too broad. There is so much competition and it will be tough for you to stick out.
So you need to drill down one more level into particular more specific niches.
If you were in the online marketing niche, you might decide to become an expert in writing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which provides you an opportunity to discover your own unique area to grow.
Once you’ve chosen your niche, you can then carry on to developing your Attractive Character.
Expert Secrets Attractive Character Russell enters into what it requires to create a persona that individuals want to follow and become like you. He reveals you how not to be uninteresting and how to be convincing. This is how you will start developing the first of your true fans.v
As soon as that’s in place, it makes constructing your motion a lot easier because you can produce your material and funnels based around it.
By the end of this area, you’ll know precisely who you wish to work with, how to reach them, and what you require to do to deliver the outcomes they want.
Area 2: Creating Beliefs
This area focuses on how to discover how to comprehend the minds of your followers to turn them into clients.
Russell starts this area focusing on your “One Thing” aka “The Domino”. It’s the something you need to get somebody to think that will knock down all of their objections. This secret reveals you the most crucial thing you need to persuade your target market to buy from you.
When you determine your “one thing” the way he describes it, it will alter the method you work.
Then, in order to better get in touch with your audience, Russell discusses creating your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the emotional experience that got you thrilled about the opportunity you are sharing with them.
And if you tell this story about how you got your own “aha” minute, and structure it in the manner in which Russell explains, then your audience will have the same epiphany themselves about whatever you are talking about.
This will get them excited to find out more about it by themselves, and most significantly, get them excited to buy.
You will learn how to encourage people to purchase from you, through emotions and storytelling. Russell will also teach his secrets to get clients to comprehend you and your brand.
I enjoy this part of the book, because this is where Russell teaches you the framework to ending up being a much better storyteller.
You’ll learn about the “kinda like” bridge to help you simplify more complex principles and how to get people to “feel” when listening to your stories.
Next you’ll learn more about a story structure called The Hero’s 2 Journeys and it’s a formula that motion pictures have been following for years.How to develop your personal brand name and story people can easily relate to. You will discover how to achieve it through storytelling.
It’s a proven structure you can use for any story you want to tell.
Nevertheless, Russell has simplified the entire process into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.
What’s awesome is that you just respond to the 8 questions that he has developed, and it will basically write the story for you itself.
Then Russell teaches you how to break your customer’s false beliefs and replace them with new beliefs via your epiphany bridge. And lastly, Russell introduces you to the three main beliefs you require to break in order to make sales. He teaches you how to achieve it through your epiphany script.
Area 3: The Stack: Selling with Authenticity
The next area of the book is all about taking what you learned in the first 2 sections and converting that into sales.
The essence that Russell speak about here is the Stack Slide which helps you increase the general value of your product.
Expert Secrets – Stack Slide
The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you how to effectively construct your own and make it into your irresistible offer. You will discover how to provide your target audience huge value and what you require to provide to encourage them to purchase from you.
Once you have this in place, you can offer it by means of an online webinar. Webinars are probably the best approach to offer your item due to the fact that you can run numerous webinars per day, as frequently as you ‘d like.
And they do not always need to be live occasions. You can really simply do a single presentation and have it cost for months.
Russell has invested years doing live webinars so he could ideal the formula gradually. As soon as he got it right, he had the ability to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he enters into terrific information of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to effectively sell your services online through a webinar and how to put the pieces together from area 2 to attain this.
You’ll discover how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the worth you are offering them.
Regardless of the product, you can use this script to explain how important your product is to your customer (presuming it actually is valuable) and how to market it correctly throughout your webinar.
If you’ve been on any marketing associated webinars recently, you probably have already seen the Perfect Webinar in action. That’s due to the fact that it works and it’s pretty simple for even novices to pick up.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can grab the Kindle version for $8.69.
Nevertheless, if you wish to get a pretty huge discount rate, Russell is handing out Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I actually do suggest going through the primary site to purchase the book. Due to the fact that you’ll get to see straight one of the most effective sales funnels out there, and experience a few of the lessons very first hand that you’ll discover in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium instead.
I really delighted in Expert Secrets. Expert Secrets gives you a chance to access cost effective however high worth service guidance from somebody who has a successful online service.
While there is no direct earnings connected with the book, the author assures the knowledge consisted of in the book will help enhance your web sales and marketing efforts, leading to greater income.
By establishing a following of insane fans, you’re ensuring that you can construct a defensible moat around your organisation. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have people following every word you state, and buying when you desire them too.
Expert Secrets is a book worth investing in. If you are wanting to enhance your online marketing abilities, sales techniques or income, this book contains valuable knowledge.
It features a 100% fulfillment warranty, suggesting you are not even on the hook if you aren’t pleased with the purchase.
Grab your copy of Expert Secrets here.