In DotCom Secrets, you learned what sales funnels are, and how they can assist you sell your items on the internet.
If you haven’t completed reading DotCom Secrets yet, then you need to go on and do that.
If you have finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a devoted following of fans who will buy your products.
Inside, you’ll find an extensive guide on how to become an expert in your niche and constructing a people of loyal followers, who resonate with your message and buy your products.
Sounds intriguing, right?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a must check out book for any marketer and entrepreneur.
Here is what I’m going to be going over in my Expert Secrets evaluate.
- What is Expert Secrets?
- An appearance inside Expert Secrets
- Expert Secrets Pricing
- Last Thoughts
If you’re currently ready to purchase Expert Secrets you can get it for Free through this link.
What is Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best offering DotCom Secrets book.
It was published in 2017 and comes in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” consists of 5 different areas, with an overall of 22 expert secrets. The first four areas of the book set its foundation. Here is an in depth evaluation of each of the 4 areas in our Expert Secrets Review.
In Russell’s trademark style, you’ll get plenty of examples and stories where he highlights how he created his own faithful following that turned ClickFunnels into a $100 million organisation.
At the time of this post, Expert Secrets has 4.5 stars and 168 consumer reviews on Amazon.
The book is targeted at individuals trying to run 2 kinds of businesses. The first, is somebody who wants to offer info items straight. This could be offering an ebook, a course, training or consulting.
The second type is someone who wants to leverage information items to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year company.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is all about learning how to produce your mass motion.
Russell found that all mass movements have 3 things in common.
They each have a charismatic leader. Brunson writes how you can end up being an excellent leader, the actions you must take and questions you require to ask yourself. He goes on to let you know you may not be a born leader, but you can become one by following some basic but critical rules. Brunson likewise teaches you how to find your target audience, and identifying those individuals who will react best to your items. He likewise provides you tips on how to write a good marketing message tailored particularly for your target market.
Each focused on a future based cause that was larger than themselves. Here Russell teaches you how to show individuals your brand-new chance and get them to believe in your cause. He teaches how you can create real followers for yourself and your brand name.
They each offered their audience a new chance. Brunson teaches you how to present your new opportunity to your target market and how to persuade them to select your business or brand name.
To become a leader (or expert), you first need to figure out what market you wish to serve.
The 3 core markets to pick from are wealth, health and relationships. Under these 3 core markets are hundreds of submarkets. For instance, under wealth topics that interest me include online marketing, stock market investing and bitcoin.
What Russell highlights though is that these submarkets are still too broad. There is a lot competition and it will be hard for you to stick out.
So you need to drill down one more level into particular more specific niches.
For example, if you were in the online marketing specific niche, you might decide to end up being an expert in writing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which offers you a chance to discover your own special area to prosper.
As soon as you’ve chosen your niche, you can then move on to establishing your Attractive Character.
Expert Secrets Attractive Character Russell goes into what it requires to create a persona that people want to follow and become like you. He shows you how not to be uninteresting and how to be convincing. This is how you will start constructing the first of your true fans.v
Once that’s in place, it makes building your motion a lot much easier due to the fact that you can produce your content and funnels based around it.
By the end of this area, you’ll understand exactly who you wish to deal with, how to reach them, and what you need to do to deliver the outcomes they desire.
Area 2: Creating Beliefs
This area focuses on how to find out how to comprehend the minds of your followers to turn them into clients.
Russell starts this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that will tear down all of their objections. This secret reveals you the most important thing you require to convince your target audience to buy from you.
Once you find out your “one thing” the method he describes it, it will alter the method you work.
Then, in order to much better connect with your audience, Russell discusses creating your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the emotional experience that got you excited about the opportunity you are showing them.
And if you tell this story about how you got your own “aha” moment, and structure it in the way that Russell explains, then your audience will have the exact same surprise themselves about whatever you are discussing.
This will get them delighted to find out more about it by themselves, and most significantly, get them delighted to purchase.
You will find out how to encourage individuals to purchase from you, through emotions and storytelling. Russell will likewise teach his secrets to get clients to comprehend you and your brand name.
I love this part of the book, since this is where Russell teaches you the structure to ending up being a much better writer.
You’ll learn more about the “kinda like” bridge to assist you simplify more complex principles and how to get individuals to “feel” when listening to your stories.
Next you’ll learn about a story framework called The Hero’s 2 Journeys and it’s a formula that movies have been following for years.How to build your personal brand and story people can easily relate to. You will learn how to accomplish it through storytelling.
It’s a proven structure you can utilize for any story you want to tell.
Russell has actually simplified the entire process into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to execute your character and story.
What’s awesome is that you just address the 8 concerns that he has come up with, and it will basically compose the story for you itself.
Then Russell teaches you how to break your customer’s false beliefs and replace them with brand-new beliefs by means of your surprise bridge. And lastly, Russell introduces you to the 3 main beliefs you require to break in order to make sales. He teaches you how to accomplish it through your epiphany script.
Area 3: The Stack: Selling with Authenticity
The next section of the book is everything about taking what you discovered in the first two areas and transforming that into sales.
The essence that Russell discuss here is the Stack Slide which helps you increase the overall worth of your item.
Expert Secrets – Stack Slide
The Stack Slide is important to your marketing, especially when utilized on a sales page or inside a webinar. Russell reveals you how to effectively build your own and make it into your tempting deal. You will find out how to provide your target market huge value and what you need to provide to encourage them to buy from you.
As soon as you have this in place, you can offer it through an online webinar. Webinars are most likely the best approach to offer your product since you can run several webinars each day, as frequently as you ‘d like.
And they do not always need to be live occasions. You can really simply do a single presentation and have it cost for months.
Russell has invested years doing live webinars so he could best the formula gradually. Once he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he goes into fantastic detail of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to effectively offer your services online by means of a webinar and how to put the pieces together from area 2 to accomplish this.
You’ll find out how to structure your webinar to take a possibility from a state of interest to the point where they are ready to hand over their money for the worth you are supplying them.
Regardless of the item, you can utilize this script to discuss how valuable your item is to your consumer (presuming it really is valuable) and how to market it properly throughout your webinar.
If you’ve been on any marketing related webinars just recently, you probably have actually currently seen the Perfect Webinar in action. That’s since it works and it’s pretty simple for even novices to pick up.
Expert Secrets Pricing
You can find the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can get the Kindle version for $8.69.
However, if you wish to get a pretty huge discount, Russell is giving away Expert Secrets free of charge if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I actually do advise going through the main site to purchase the book. Because you’ll get to see directly among the most effective sales funnels out there, and experience a few of the lessons first hand that you’ll discover in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel also, if you prefer that medium instead.
I completely delighted in Expert Secrets. Expert Secrets offers you a chance to access inexpensive but high value business suggestions from someone who has an effective online organisation.
While there is no direct earnings related to the book, the author guarantees the understanding included in the book will assist improve your internet sales and marketing efforts, leading to higher income.
By establishing a following of crazy fans, you’re making sure that you can construct a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them too.
Expert Secrets is a book worth purchasing. If you are looking to improve your web marketing skills, sales techniques or income, this book contains important knowledge.
It includes a 100% fulfillment assurance, meaning you are not even on the hook if you aren’t happy with the purchase.
Get your copy of Expert Secrets here.