In DotCom Secrets, you discovered what sales funnels are, and how they can help you sell your items online.
If you have not ended up reading DotCom Secrets yet, then you must go on and do that.
If you have finished reading one of my favorite books, then you should follow that up by choosing up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of creating a loyal following of fans who will buy your products.
Inside, you’ll find a detailed guide on how to become an expert in your niche and constructing a tribe of loyal followers, who resonate with your message and buy your items.
Sounds intriguing, ideal?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a must read book for any marketer and entrepreneur.
Here is what I’m going to be covering in my Expert Secrets evaluate.
- What is Expert Secrets?
- A look inside Expert Secrets
- Expert Secrets Pricing
- Final Thoughts
If you’re currently all set to acquire Expert Secrets you can get it for Free through this link.
What’s Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.
It was released in 2017 and is available in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different sections, with a total of 22 expert secrets. The first four sections of the book set its foundation. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.
In Russell’s trademark design, you’ll get plenty of examples and stories where he shows how he developed his own devoted following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 168 customer reviews on Amazon.
The book is targeted at individuals trying to run two types of businesses. The first, is someone who wishes to sell details products directly. This could be offering an ebook, a course, training or consulting.
The second type is somebody who wishes to leverage information items to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is all about discovering how to create your mass movement.
Russell discovered that all mass movements have 3 things in common.
Brunson likewise teaches you how to find your target audience, and identifying those individuals who will respond best to your items. He likewise offers you pointers on how to write a great marketing message tailored particularly for your target audience.
Each focused on a future based cause that was larger than themselves. Here Russell teaches you how to reveal individuals your brand-new opportunity and get them to believe in your cause. He teaches how you can develop true fans on your own and your brand.
They each provided their audience a new chance. Brunson teaches you how to present your new chance to your target market and how to convince them to select your service or brand name.
To end up being a leader (or expert), you first need to determine what market you wish to serve.
The 3 core markets to choose from are wealth, health and relationships. However under these 3 core markets are hundreds of submarkets. Under wealth topics that intrigue me include online marketing, stock market investing and bitcoin.
What Russell emphasizes however is that these submarkets are still too broad. There is a lot competitors and it will be hard for you to stand apart.
So you need to drill down one more level into particular more specific niches.
For example, if you remained in the online marketing niche, you may choose to end up being an expert in composing day-to-day emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which offers you a chance to find your own unique location to grow.
Once you’ve chosen your niche, you can then move on to establishing your Attractive Character.
Expert Secrets Attractive Character Russell goes into what it requires to create a personality that people want to follow and become like you. He shows you how not to be boring and how to be persuasive. This is how you will begin building the first of your real fans.v
Once that’s in place, it makes building your movement a lot easier because you can create your content and funnels based around it.
By the end of this section, you’ll understand precisely who you want to deal with, how to reach them, and what you require to do to deliver the outcomes they desire.
Section 2: Creating Beliefs
This area concentrates on how to learn how to understand the minds of your fans to turn them into customers.
Russell starts this section concentrating on your “One Thing” aka “The Domino”. It’s the one thing you require to get someone to think that will knock down all of their objections. This secret shows you the most essential thing you require to convince your target audience to buy from you.
Once you determine your “something” the method he discusses it, it will change the method you do business.
Next, in order to better get in touch with your audience, Russell speaks about coming up with your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the psychological experience that got you thrilled about the opportunity you are sharing with them.
And if you inform this story about how you got your own “aha” minute, and structure it in the way that Russell describes, then your audience will have the same epiphany themselves about whatever you are speaking about.
This will get them delighted to read more about it by themselves, and most notably, get them thrilled to buy.
You will find out how to persuade people to purchase from you, through emotions and storytelling. Russell will also teach his secrets to get clients to comprehend you and your brand.
I love this part of the book, since this is where Russell teaches you the framework to becoming a better writer.
You’ll discover the “kinda like” bridge to help you simplify more intricate principles and how to get people to “feel” when listening to your stories.
Next you’ll discover a story framework called The Hero’s 2 Journeys and it’s a formula that motion pictures have been following for years.How to build your individual brand and story people can easily connect to. You will find out how to accomplish it through storytelling.
It’s a tested structure you can utilize for any story you wish to tell.
Russell has actually streamlined the whole process into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to execute your character and story.
What’s cool is that you just address the 8 questions that he has come up with, and it will essentially compose the story for you itself.
Russell teaches you how to break your consumer’s incorrect beliefs and change them with brand-new beliefs via your epiphany bridge. Russell introduces you to the 3 main beliefs you require to break in order to make sales. He teaches you how to achieve it through your epiphany script.
Section 3: The Stack: Selling with Authenticity
The next area of the book is all about taking what you found out in the very first two sections and converting that into sales.
The main point that Russell speak about here is the Stack Slide which helps you increase the total value of your product.
Expert Secrets – Stack Slide
The Stack Slide is essential to your marketing, especially when utilized on a sales page or inside a webinar. Russell reveals you how to efficiently develop your own and make it into your tempting offer. You will find out how to offer your target market huge value and what you need to provide to encourage them to buy from you.
As soon as you have this in place, you can offer it by means of an online webinar. Webinars are most likely the very best approach to sell your item due to the fact that you can run numerous webinars each day, as frequently as you ‘d like.
And they don’t always need to be live events. You can really just do a single discussion and have it sell for for months.
Russell has actually invested years doing live webinars so he could perfect the formula in time. Once he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he goes into fantastic information of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to successfully sell your services online by means of a webinar and how to put the pieces together from section two to accomplish this.
You’ll find out how to structure your webinar to take a possibility from a state of interest to the point where they are ready to hand over their cash for the worth you are providing them.
No matter the product, you can utilize this script to discuss how important your item is to your customer (assuming it actually is important) and how to market it properly throughout your webinar.
If you’ve been on any marketing related webinars recently, you probably have actually already seen the Perfect Webinar in action. That’s because it works and it’s quite simple for even newbies to pick up.
Expert Secrets Pricing
You can find the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can get the Kindle version for $8.69.
However, if you want to get a quite big discount rate, Russell is giving away Expert Secrets totally free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the primary website to purchase the book. Since you’ll get to see straight among the most successful sales funnels out there, and experience some of the lessons very first hand that you’ll learn in the book.
Plus you’ll have the ability to acquire the Expert Secrets audiobook through the funnel as well, if you prefer that medium instead.
I thoroughly enjoyed Expert Secrets. Expert Secrets offers you a chance to gain access to budget-friendly however high worth organisation guidance from somebody who has a successful online organisation.
While there is no direct income associated with the book, the author guarantees the understanding contained in the book will assist improve your web sales and marketing efforts, resulting in greater earnings.
By developing a following of insane fans, you’re ensuring that you can develop a defensible moat around your company. You’re no longer at the grace of other platforms like Facebook or Google.
Rather, you have individuals following every word you say, and purchasing when you desire them too.
Expert Secrets is a book worth investing in. If you are looking to enhance your web marketing abilities, sales strategies or income, this book contains important knowledge.
It includes a 100% fulfillment warranty, suggesting you are not even on the hook if you aren’t delighted with the purchase.
Get your copy of Expert Secrets here.