Expert Secrets Book Review Russell Brunson – Book Review

In DotCom Secrets, you learned what sales funnels are, and how they can assist you offer your products on the internet.

If you haven’t ended up reading DotCom Secrets yet, then you must go on and do that.

If you have completed reading one of my preferred books, then you must follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a loyal following of fans who will purchase your products.

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Inside, you’ll find an extensive guide on how to end up being an expert in your specific niche and developing a tribe of devoted followers, who resonate with your message and purchase your items.

Sounds intriguing, best?

That’s what Russell Brunson’s book, Expert Secrets is everything about and its a must read book for any online marketer and business owner.

Here is what I’m going to be covering in my Expert Secrets examine.

  • What is Expert Secrets?
  • A look inside Expert Secrets
  • Expert Secrets Pricing
  • Final Thoughts

If you’re currently all set to purchase Expert Secrets you can get it free of charge through this link.

What’s Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s finest offering DotCom Secrets book.

It was released in 2017 and comes in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 various areas, with an overall of 22 expert secrets. The very first four sections of the book set its foundation. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.

In Russell’s trademark style, you’ll get a lot of examples and stories where he highlights how he produced his own loyal following that turned ClickFunnels into a $100 million organisation.

At the time of this post, Expert Secrets has 4.5 stars and 168 consumer evaluations on Amazon.

The book is focused on individuals attempting to run 2 types of services. The very first, is someone who wishes to offer info products straight. This could be selling an ebook, a course, training or consulting.

The 2nd type is somebody who wishes to utilize info items to grow their own company. This is what Russell did to grow ClickFunnel’s into a $100 million a year company.

A look inside Expert Secrets

Area 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The beginning of the book is all about discovering how to produce your mass movement.

Russell discovered that all mass movements have 3 things in common.

Brunson likewise teaches you how to find your target audience, and determining those people who will react best to your items. He also gives you suggestions on how to compose an excellent marketing message tailored specifically for your target audience.

Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal individuals your new opportunity and get them to believe in your cause. He teaches how you can develop real followers for yourself and your brand name.

They each offered their audience a brand-new opportunity. Brunson teaches you how to present your new opportunity to your target market and how to encourage them to choose your business or brand.

To become a leader (or expert), you initially require to figure out what market you wish to serve.

The 3 core markets to select from are wealth, health and relationships. But under these three core markets are numerous submarkets. Under wealth subjects that interest me include online marketing, stock market investing and bitcoin.

What Russell emphasizes however is that these submarkets are still too broad. There is so much competition and it will be hard for you to stand out.

So you need to drill down another level into specific more specific niches.

For example, if you remained in the online marketing niche, you might choose to end up being an expert in composing everyday emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which gives you a chance to find your own distinct area to flourish.

When you’ve chosen your niche, you can then move on to developing your Attractive Character.

Expert Secrets Attractive Character Russell enters into what it requires to develop a personality that individuals wish to follow and become like you. He shows you how not to be dull and how to be persuasive. This is how you will start building the very first of your real fans.v

Once that’s in place, it makes building your motion a lot easier since you can develop your content and funnels based around it.

By the end of this area, you’ll understand precisely who you wish to deal with, how to reach them, and what you need to do to provide the results they desire.

Section 2: Creating Beliefs

This area focuses on how to learn how to comprehend the minds of your followers to turn them into clients.

Russell starts off this area concentrating on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that will tear down all of their objections. This secret shows you the most crucial thing you need to encourage your target market to purchase from you.

As soon as you figure out your “one thing” the method he explains it, it will alter the method you work.

Next, in order to better get in touch with your audience, Russell talks about creating your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the psychological experience that got you delighted about the chance you are showing them.

And if you tell this story about how you got your own “aha” moment, and structure it in the way that Russell describes, then your audience will have the very same epiphany themselves about whatever you are speaking about.

This will get them thrilled to find out more about it on their own, and most importantly, get them thrilled to buy.

You will learn how to persuade people to purchase from you, through feelings and storytelling. Russell will likewise teach his secrets to get customers to understand you and your brand.

I like this part of the book, due to the fact that this is where Russell teaches you the structure to ending up being a much better storyteller.

You’ll discover the “kinda like” bridge to assist you simplify more complicated ideas and how to get individuals to “feel” when listening to your stories.

Next you’ll find out about a story structure called The Hero’s 2 Journeys and it’s a formula that movies have been following for years.How to build your personal brand and story people can quickly associate with. You will learn how to achieve it through storytelling.

It’s a tested structure you can use for any story you wish to inform.

Nevertheless, Russell has simplified the whole procedure into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.

What’s great is that you just address the 8 questions that he has created, and it will essentially compose the story for you itself.

Russell teaches you how to break your client’s incorrect beliefs and change them with new beliefs through your surprise bridge. And finally, Russell introduces you to the 3 primary beliefs you need to break in order to make sales. He teaches you how to achieve it via your surprise script.

Section 3: The Stack: Selling with Authenticity

The next area of the book is all about taking what you discovered in the very first two areas and transforming that into sales.

The main point that Russell talks about here is the Stack Slide which assists you increase the overall value of your item.

Expert Secrets – Stack Slide

The Stack Slide is crucial to your marketing, specifically when used on a sales page or inside a webinar. Russell reveals you how to efficiently build your own and make it into your alluring deal. You will find out how to offer your target market huge value and what you need to provide to persuade them to buy from you.

As soon as you have this in place, you can sell it by means of an online webinar. Webinars are probably the very best method to offer your product due to the fact that you can run several webinars per day, as often as you ‘d like.

And they do not necessarily have to be live occasions. You can really simply do a single discussion and have it cost for months.

Russell has spent years doing live webinars so he could perfect the formula gradually. Once he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.

This is what he called the Perfect Webinar, and he goes into fantastic information of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to effectively sell your services online by means of a webinar and how to put the pieces together from section two to accomplish this.

You’ll learn how to structure your webinar to take a possibility from a state of interest to the point where they are ready to fork over their money for the worth you are providing them.

Regardless of the product, you can use this script to explain how valuable your product is to your consumer (presuming it actually is important) and how to market it correctly throughout your webinar.

If you’ve been on any marketing related webinars just recently, you most likely have already seen the Perfect Webinar in action. That’s since it works and it’s quite easy for even novices to get.

Expert Secrets Pricing

You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle version for $8.69.

Nevertheless, if you wish to get a pretty huge discount, Russell is giving away Expert Secrets totally free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.

I actually do suggest going through the primary website to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons very first hand that you’ll discover in the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium rather.

Final Thoughts

I thoroughly enjoyed Expert Secrets. Expert Secrets offers you a chance to gain access to budget friendly but high worth company recommendations from someone who has an effective online organisation.

While there is no direct income connected with the book, the author guarantees the understanding included in the book will help enhance your internet sales and marketing efforts, leading to greater income.

By developing a following of crazy fans, you’re guaranteeing that you can construct a defensible moat around your service. You’re no longer at the grace of other platforms like Facebook or Google.

Instead, you have people following every word you state, and purchasing when you want them too.

Expert Secrets is a book worth purchasing. If you are looking to improve your online marketing skills, sales strategies or earnings, this book includes important knowledge.

It features a 100% fulfillment guarantee, indicating you are not even on the hook if you aren’t pleased with the purchase.

Grab your copy of Expert Secrets here.

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