Expert Secrets Book Russell Brunson – Book Review

In DotCom Secrets, you discovered what sales funnels are, and how they can assist you offer your items on the internet.

If you have not finished reading DotCom Secrets yet, then you must proceed and do that.

But if you have actually completed reading among my favorite books, then you need to follow that up by getting Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of creating a loyal following of fans who will buy your items.

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Inside, you’ll find an extensive guide on how to become an expert in your specific niche and constructing a tribe of loyal fans, who resonate with your message and purchase your products.

Sounds intriguing?

That’s what Russell Brunson’s book, Expert Secrets is all about and its a must read book for any marketer and business owner.

Here is what I’m going to be going over in my Expert Secrets examine.

  • What is Expert Secrets?
  • An appearance inside Expert Secrets
  • Expert Secrets Pricing
  • Last Thoughts

If you’re already prepared to acquire Expert Secrets you can get it for Free through this link.

What’s Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s finest selling DotCom Secrets book.

It was published in 2017 and is available in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” consists of 5 various areas, with a total of 22 expert secrets. The very first 4 areas of the book set its structure. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.

In Russell’s hallmark design, you’ll get a lot of examples and stories where he shows how he produced his own faithful following that turned ClickFunnels into a $100 million service.

At the time of this post, Expert Secrets has 4.5 stars and 168 client reviews on Amazon.

The book is targeted at people attempting to run 2 types of companies. The first, is someone who wishes to sell info items straight. This could be selling an ebook, a course, training or consulting.

The 2nd type is someone who wants to leverage information products to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year company.

A look inside Expert Secrets

Section 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The start of the book is everything about finding out how to produce your mass movement.

Russell found that all mass motions have 3 things in common.

They each have a charming leader. Brunson composes how you can end up being an excellent leader, the actions you must take and concerns you require to ask yourself. He goes on to let you understand you might not be a born leader, however you can become one by following some easy but vital rules. Brunson likewise teaches you how to find your target audience, and figuring out those people who will react best to your items. He also provides you pointers on how to write a good marketing message tailored specifically for your target audience.

Each concentrated on a future based cause that was larger than themselves. Here Russell teaches you how to show individuals your brand-new chance and get them to believe in your cause. He teaches how you can produce true fans for yourself and your brand.

They each provided their audience a brand-new chance. Brunson teaches you how to provide your brand-new opportunity to your target audience and how to persuade them to select your company or brand name.

To end up being a leader (or expert), you first require to determine what market you wish to serve.

The 3 core markets to select from are wealth, health and relationships. Under these three core markets are hundreds of submarkets. Under wealth topics that intrigue me include online marketing, stock market investing and bitcoin.

What Russell highlights though is that these submarkets are still too broad. There is so much competitors and it will be difficult for you to stick out.

So you require to drill down another level into specific more niches.

For example, if you remained in the online marketing specific niche, you may decide to end up being an expert in composing everyday emails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which provides you a chance to discover your own unique area to prosper.

When you’ve selected your specific niche, you can then proceed to establishing your Attractive Character.

Expert Secrets Attractive Character Russell enters into what it takes to create a persona that people wish to follow and become like you. He reveals you how not to be uninteresting and how to be persuasive. This is how you will start constructing the very first of your true fans.v

When that’s in location, it makes building your motion a lot simpler since you can create your content and funnels based around it.

By the end of this section, you’ll understand exactly who you wish to deal with, how to reach them, and what you require to do to deliver the results they desire.

Area 2: Creating Beliefs

This area focuses on how to find out how to understand the minds of your followers to turn them into customers.

Russell starts this section concentrating on your “One Thing” aka “The Domino”. It’s the one thing you require to get someone to think that will tear down all of their objections. This secret reveals you the most crucial thing you need to convince your target audience to buy from you.

When you determine your “something” the method he explains it, it will change the way you work.

Next, in order to much better get in touch with your audience, Russell talks about coming up with your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the emotional experience that got you excited about the opportunity you are sharing with them.

And if you tell this story about how you got your own “aha” minute, and structure it in the manner in which Russell explains, then your audience will have the same surprise themselves about whatever you are discussing.

This will get them delighted to read more about it on their own, and most importantly, get them thrilled to buy.

You will discover how to persuade individuals to buy from you, through emotions and storytelling. Russell will likewise teach his secrets to get customers to understand you and your brand.

I enjoy this part of the book, because this is where Russell teaches you the structure to becoming a much better writer.

You’ll find out about the “kinda like” bridge to help you simplify more complicated ideas and how to get individuals to “feel” when listening to your stories.

Next you’ll learn about a story structure called The Hero’s 2 Journeys and it’s a formula that films have been following for years.How to develop your individual brand name and story individuals can quickly connect to. You will learn how to achieve it through storytelling.

It’s a proven structure you can use for any story you wish to inform.

Russell has actually streamlined the entire process into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.

What’s great is that you just address the 8 concerns that he has come up with, and it will basically write the story for you itself.

Russell teaches you how to break your customer’s false beliefs and change them with brand-new beliefs by means of your surprise bridge. And lastly, Russell introduces you to the three primary beliefs you require to break in order to make sales. He teaches you how to achieve it via your epiphany script.

Area 3: The Stack: Selling with Authenticity

The next area of the book is everything about taking what you learned in the first two areas and transforming that into sales.

The essence that Russell talks about here is the Stack Slide which helps you increase the overall worth of your product.

Expert Secrets – Stack Slide

The Stack Slide is essential to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to successfully develop your own and make it into your tempting deal. You will find out how to offer your target audience massive worth and what you require to present to encourage them to purchase from you.

When you have this in place, you can offer it via an online webinar. Webinars are most likely the best method to offer your product because you can run several webinars daily, as frequently as you ‘d like.

And they don’t always have to be live occasions. You can in fact just do a single discussion and have it cost for months.

Russell has invested years doing live webinars so he could best the formula over time. As soon as he got it right, he had the ability to make consistent sales day in and day out, netting him millions of dollars.

This is what he called the Perfect Webinar, and he goes into fantastic information of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to successfully offer your services online through a webinar and how to put the pieces together from section two to attain this.

You’ll discover how to structure your webinar to take a prospect from a state of interest to the point where they are ready to shell out their cash for the worth you are supplying them.

Despite the item, you can use this script to describe how valuable your item is to your client (presuming it in fact is valuable) and how to market it properly throughout your webinar.

If you’ve been on any marketing related webinars recently, you probably have actually currently seen the Perfect Webinar in action. That’s since it works and it’s pretty easy for even beginners to pick up.

Expert Secrets Pricing

You can find the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can get the Kindle version for $8.69.

If you desire to get a quite big discount rate, Russell is providing away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.

I really do suggest going through the main website to buy the book. Because you’ll get to see straight among the most effective sales funnels out there, and experience some of the lessons first hand that you’ll discover in the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you choose that medium rather.

Last Thoughts

I completely enjoyed Expert Secrets. Expert Secrets gives you a chance to gain access to inexpensive but high worth business suggestions from somebody who has a successful online company.

While there is no direct earnings connected with the book, the author guarantees the understanding contained in the book will help enhance your internet sales and marketing efforts, leading to higher earnings.

By establishing a following of crazy fans, you’re guaranteeing that you can build a defensible moat around your business. You’re no longer at the grace of other platforms like Facebook or Google.

Instead, you have individuals following every word you say, and buying when you desire them too.

Expert Secrets is a book worth investing in. If you are seeking to enhance your internet marketing skills, sales methods or earnings, this book includes important wisdom.

It comes with a 100% fulfillment warranty, implying you are not even on the hook if you aren’t delighted with the purchase.

Grab your copy of Expert Secrets here.

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