In DotCom Secrets, you learned what sales funnels are, and how they can help you offer your products on the internet.
If you have not ended up reading DotCom Secrets yet, then you need to go on and do that.
But if you have completed checking out one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a devoted following of fans who will buy your products.
Inside, you’ll find a detailed guide on how to end up being an expert in your specific niche and developing a people of devoted followers, who resonate with your message and buy your items.
Sounds interesting, ideal?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a should read book for any marketer and entrepreneur.
Here is what I’m going to be going over in my Expert Secrets review.
- What is Expert Secrets?
- A look inside Expert Secrets
- Expert Secrets Pricing
- Last Thoughts
If you’re already prepared to buy Expert Secrets you can get it free of charge through this link.
What is Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s finest offering DotCom Secrets book.
It was published in 2017 and is available in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” consists of 5 different sections, with a total of 22 expert secrets. The very first four sections of the book set its structure. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.
In Russell’s trademark style, you’ll get lots of examples and stories where he shows how he created his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 168 client reviews on Amazon.
The book is aimed at individuals trying to run 2 kinds of companies. The very first, is somebody who wishes to offer information items directly. This could be selling an ebook, a course, training or consulting.
The second type is somebody who wants to utilize details items to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year service.
An appearance inside Expert Secrets
Area 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The beginning of the book is all about finding out how to develop your mass movement.
Russell discovered that all mass motions have 3 things in common.
Brunson also teaches you how to find your target audience, and identifying those people who will respond best to your products. He also provides you pointers on how to write an excellent marketing message tailored specifically for your target audience.
Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal individuals your brand-new opportunity and get them to believe in your cause. He teaches how you can produce true fans for yourself and your brand.
They each offered their audience a brand-new chance. Brunson teaches you how to present your new opportunity to your target audience and how to persuade them to select your company or brand.
To end up being a leader (or expert), you initially require to figure out what market you want to serve.
The 3 core markets to select from are wealth, health and relationships. Under these three core markets are hundreds of submarkets. For example, under wealth topics that intrigue me consist of online marketing, stock exchange investing and bitcoin.
What Russell emphasizes however is that these submarkets are still too broad. There is a lot competition and it will be hard for you to stick out.
You require to drill down one more level into particular more specific niches.
For instance, if you remained in the online marketing niche, you may choose to end up being an expert in writing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which gives you a chance to find your own special location to grow.
When you’ve picked your specific niche, you can then carry on to developing your Attractive Character.
Expert Secrets Attractive Character Russell goes into what it requires to create a persona that individuals wish to follow and become like you. He shows you how not to be dull and how to be persuasive. This is how you will begin constructing the first of your true fans.v
As soon as that’s in location, it makes developing your motion a lot simpler due to the fact that you can develop your material and funnels based around it.
By the end of this area, you’ll know precisely who you want to deal with, how to reach them, and what you need to do to deliver the results they want.
Area 2: Creating Beliefs
This section focuses on how to learn how to comprehend the minds of your fans to turn them into consumers.
Russell begins this section focusing on your “One Thing” aka “The Domino”. It’s the something you require to get someone to believe that will knock down all of their objections. This secret shows you the most crucial thing you require to encourage your target market to purchase from you.
As soon as you determine your “something” the way he discusses it, it will change the method you do business.
Next, in order to much better connect with your audience, Russell talks about developing your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the psychological experience that got you delighted about the opportunity you are sharing with them.
And if you tell this story about how you got your own “aha” minute, and structure it in the manner in which Russell describes, then your audience will have the very same surprise themselves about whatever you are talking about.
This will get them delighted to find out more about it on their own, and most notably, get them thrilled to buy.
You will learn how to persuade individuals to buy from you, through feelings and storytelling. Russell will also teach his secrets to get customers to understand you and your brand.
I love this part of the book, because this is where Russell teaches you the structure to becoming a better storyteller.
You’ll discover the “kinda like” bridge to help you streamline more intricate concepts and how to get individuals to “feel” when listening to your stories.
Next you’ll find out about a story structure called The Hero’s 2 Journeys and it’s a formula that motion pictures have actually been following for years.How to develop your personal brand name and story people can quickly connect to. You will learn how to accomplish it through storytelling.
It’s a tested structure you can utilize for any story you wish to inform.
However, Russell has simplified the whole procedure into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.
What’s awesome is that you just answer the 8 questions that he has created, and it will basically compose the story for you itself.
Then Russell teaches you how to break your client’s false beliefs and replace them with brand-new beliefs through your epiphany bridge. And lastly, Russell introduces you to the 3 main beliefs you require to break in order to make sales. He teaches you how to accomplish it through your epiphany script.
Section 3: The Stack: Selling with Authenticity
The next section of the book is all about taking what you found out in the very first 2 sections and converting that into sales.
The essence that Russell talks about here is the Stack Slide which assists you increase the total value of your item.
Expert Secrets – Stack Slide
The Stack Slide is essential to your marketing, specifically when utilized on a sales page or inside a webinar. Russell shows you how to efficiently develop your own and make it into your alluring deal. You will discover how to offer your target market huge value and what you need to provide to persuade them to purchase from you.
Once you have this in place, you can sell it through an online webinar. Webinars are most likely the very best technique to offer your item because you can run numerous webinars daily, as frequently as you ‘d like.
And they don’t always need to be live events. You can actually just do a single discussion and have it sell for for months.
Russell has spent years doing live webinars so he could ideal the formula in time. When he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he enters into fantastic information of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to successfully offer your services online through a webinar and how to put the pieces together from section 2 to accomplish this.
You’ll discover how to structure your webinar to take a possibility from a state of interest to the point where they are ready to fork over their cash for the value you are offering them.
No matter the item, you can utilize this script to describe how important your item is to your customer (presuming it actually is valuable) and how to market it properly throughout your webinar.
If you’ve been on any marketing associated webinars just recently, you most likely have currently seen the Perfect Webinar in action. That’s due to the fact that it works and it’s quite easy for even newbies to get.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can get the Kindle variation for $8.69.
However, if you wish to get a quite huge discount, Russell is giving away Expert Secrets totally free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do suggest going through the main site to purchase the book. Since you’ll get to see directly among the most effective sales funnels out there, and experience some of the lessons very first hand that you’ll find out in the book.
Plus you’ll be able to acquire the Expert Secrets audiobook through the funnel also, if you choose that medium rather.
I really took pleasure in Expert Secrets. Expert Secrets offers you a chance to gain access to inexpensive however high value service guidance from somebody who has a successful online business.
While there is no direct earnings connected with the book, the author promises the knowledge contained in the book will assist improve your internet sales and marketing efforts, resulting in higher income.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your service. You’re no longer at the mercy of other platforms like Facebook or Google.
Rather, you have people following every word you state, and purchasing when you want them too.
Expert Secrets is a book worth investing in. If you are seeking to enhance your internet marketing skills, sales techniques or earnings, this book contains valuable knowledge.
It features a 100% complete satisfaction guarantee, suggesting you are not even on the hook if you aren’t pleased with the purchase.
Grab your copy of Expert Secrets here.