Expert Secrets” Book Written by Another “Guru” Russell Brunson – Book Review

In DotCom Secrets, you discovered what sales funnels are, and how they can assist you sell your products online.

If you haven’t completed reading DotCom Secrets yet, then you must go on and do that.

If you have completed reading one of my preferred books, then you must follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of developing a devoted following of fans who will purchase your products.

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Inside, you’ll discover a thorough guide on how to become an expert in your specific niche and developing a tribe of loyal fans, who resonate with your message and buy your items.

Sounds intriguing, ideal?

That’s what Russell Brunson’s book, Expert Secrets is everything about and its a should read book for any online marketer and entrepreneur.

Here is what I’m going to be covering in my Expert Secrets review.

  • What is Expert Secrets?
  • A look inside Expert Secrets
  • Expert Secrets Pricing
  • Last Thoughts

If you’re currently all set to purchase Expert Secrets you can get it for Free through this link.

What’s Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s finest offering DotCom Secrets book.

It was published in 2017 and comes in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” consists of 5 various areas, with an overall of 22 expert secrets. The first 4 sections of the book set its structure. Here is an in depth evaluation of each of the 4 areas in our Expert Secrets Review.

In Russell’s hallmark design, you’ll get plenty of examples and stories where he illustrates how he produced his own loyal following that turned ClickFunnels into a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 168 consumer reviews on Amazon.

The book is aimed at people attempting to run 2 kinds of companies. The first, is somebody who wants to sell information items straight. This could be selling an ebook, a course, coaching or consulting.

The 2nd type is somebody who wants to take advantage of information products to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year service.

A look inside Expert Secrets

Area 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The start of the book is everything about finding out how to develop your mass movement.

Russell discovered that all mass movements have 3 things in common.

Brunson also teaches you how to find your target audience, and figuring out those individuals who will react best to your products. He likewise gives you tips on how to write a good marketing message tailored specifically for your target audience.

Each focused on a future based cause that was larger than themselves. Here Russell teaches you how to show individuals your new chance and get them to believe in your cause. He teaches how you can develop true followers for yourself and your brand name.

They each used their audience a new opportunity. Brunson teaches you how to present your brand-new opportunity to your target market and how to convince them to pick your organisation or brand name.

To become a leader (or expert), you initially require to determine what market you wish to serve.

The 3 core markets to pick from are wealth, health and relationships. Under these three core markets are hundreds of submarkets. For example, under wealth topics that intrigue me consist of internet marketing, stock exchange investing and bitcoin.

What Russell highlights though is that these submarkets are still too broad. There is so much competition and it will be hard for you to stick out.

You require to drill down one more level into specific more niches.

For example, if you remained in the internet marketing niche, you might decide to end up being an expert in writing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which provides you an opportunity to discover your own unique area to grow.

When you’ve selected your specific niche, you can then move on to establishing your Attractive Character.

Expert Secrets Attractive Character Russell goes into what it takes to develop a persona that individuals wish to follow and become like you. He reveals you how not to be uninteresting and how to be convincing. This is how you will begin constructing the first of your real fans.v

Once that’s in location, it makes building your motion a lot easier due to the fact that you can develop your material and funnels based around it.

By the end of this section, you’ll understand precisely who you want to work with, how to reach them, and what you need to do to deliver the outcomes they desire.

Section 2: Creating Beliefs

This area concentrates on how to learn how to understand the minds of your fans to turn them into clients.

Russell begins this area concentrating on your “One Thing” aka “The Domino”. It’s the one thing you need to get somebody to believe that will tear down all of their objections. This secret shows you the most essential thing you need to persuade your target market to purchase from you.

As soon as you figure out your “something” the way he describes it, it will alter the way you work.

Then, in order to much better get in touch with your audience, Russell talks about creating your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the psychological experience that got you excited about the opportunity you are showing them.

And if you inform this story about how you got your own “aha” minute, and structure it in the way that Russell describes, then your audience will have the same epiphany themselves about whatever you are speaking about.

This will get them thrilled to read more about it by themselves, and most importantly, get them delighted to purchase.

You will find out how to persuade people to purchase from you, through feelings and storytelling. Russell will also teach his secrets to get consumers to comprehend you and your brand name.

I enjoy this part of the book, because this is where Russell teaches you the structure to ending up being a better writer.

You’ll learn about the “kinda like” bridge to assist you simplify more complex principles and how to get people to “feel” when listening to your stories.

Next you’ll find out about a story structure called The Hero’s 2 Journeys and it’s a formula that motion pictures have actually been following for years.How to construct your individual brand and story individuals can easily relate to. You will discover how to achieve it through storytelling.

It’s a tested structure you can use for any story you wish to inform.

Nevertheless, Russell has actually streamlined the whole process into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.

What’s cool is that you simply answer the 8 concerns that he has created, and it will essentially write the story for you itself.

Russell teaches you how to break your client’s false beliefs and change them with new beliefs by means of your surprise bridge. And finally, Russell presents you to the three main beliefs you need to break in order to make sales. He teaches you how to accomplish it via your epiphany script.

Area 3: The Stack: Selling with Authenticity

The next area of the book is all about taking what you learned in the first two areas and converting that into sales.

The main idea that Russell talks about here is the Stack Slide which helps you increase the general value of your item.

Expert Secrets – Stack Slide

The Stack Slide is important to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to successfully construct your own and make it into your alluring offer. You will find out how to offer your target audience enormous value and what you require to provide to convince them to purchase from you.

When you have this in place, you can offer it through an online webinar. Webinars are most likely the very best method to sell your item because you can run several webinars daily, as typically as you ‘d like.

And they do not necessarily need to be live events. You can actually simply do a single presentation and have it sell for for months.

Russell has actually spent years doing live webinars so he could perfect the formula over time. As soon as he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.

This is what he called the Perfect Webinar, and he goes into great detail of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to effectively offer your services online by means of a webinar and how to put the pieces together from section 2 to attain this.

You’ll discover how to structure your webinar to take a possibility from a state of interest to the point where they are ready to shell out their cash for the worth you are providing them.

Despite the product, you can utilize this script to explain how important your item is to your customer (presuming it actually is important) and how to market it correctly throughout your webinar.

If you’ve been on any marketing associated webinars recently, you most likely have already seen the Perfect Webinar in action. That’s due to the fact that it works and it’s quite simple for even novices to get.

Expert Secrets Pricing

You can find the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can get the Kindle version for $8.69.

However, if you wish to get a pretty big discount rate, Russell is giving away Expert Secrets totally free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.

I truly do recommend going through the main site to buy the book. Due to the fact that you’ll get to see straight among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll find out in the book.

Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium rather.

Last Thoughts

I really enjoyed Expert Secrets. Expert Secrets offers you an opportunity to gain access to budget-friendly but high worth service recommendations from someone who has a successful online company.

While there is no direct income related to the book, the author promises the understanding included in the book will help enhance your web sales and marketing efforts, leading to greater income.

By developing a following of insane fans, you’re guaranteeing that you can develop a defensible moat around your service. You’re no longer at the grace of other platforms like Facebook or Google.

Instead, you have individuals following every word you say, and purchasing when you desire them too.

Expert Secrets is a book worth purchasing. If you are aiming to enhance your web marketing abilities, sales techniques or earnings, this book contains important knowledge.

It comes with a 100% complete satisfaction assurance, meaning you are not even on the hook if you aren’t delighted with the purchase.

Get your copy of Expert Secrets here.

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