In DotCom Secrets, you discovered what sales funnels are, and how they can help you offer your products online.
If you haven’t finished reading DotCom Secrets yet, then you must go ahead and do that.
If you have completed checking out one of my preferred books, then you need to follow that up by selecting up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of developing a loyal following of fans who will buy your products.
Inside, you’ll discover a comprehensive guide on how to become an expert in your niche and constructing a tribe of devoted fans, who resonate with your message and purchase your items.
Sounds fascinating, right?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a need to check out book for any marketer and entrepreneur.
Here is what I’m going to be covering in my Expert Secrets examine.
- What is Expert Secrets?
- An appearance inside Expert Secrets
- Expert Secrets Pricing
- Last Thoughts
If you’re already ready to buy Expert Secrets you can get it for Free through this link.
What’s Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s finest selling DotCom Secrets book.
It was released in 2017 and can be found in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different sections, with a total of 22 expert secrets. The first four areas of the book set its structure. Here is an in depth evaluation of each of the 4 areas in our Expert Secrets Review.
In Russell’s trademark design, you’ll get lots of examples and stories where he shows how he produced his own devoted following that turned ClickFunnels into a $100 million service.
At the time of this post, Expert Secrets has 4.5 stars and 168 client reviews on Amazon.
The book is targeted at individuals trying to run two types of companies. The first, is somebody who wishes to sell info items directly. This could be offering an ebook, a course, training or consulting.
The second type is someone who wishes to utilize information items to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.
A look inside Expert Secrets
Area 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is all about discovering how to create your mass motion.
Russell found that all mass movements have 3 things in common.
Brunson also teaches you how to find your target audience, and identifying those people who will respond best to your products. He likewise provides you suggestions on how to compose a good marketing message tailored particularly for your target audience.
Each focused on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal people your new opportunity and get them to believe in your cause. He teaches how you can create real fans on your own and your brand.
They each provided their audience a brand-new chance. Brunson teaches you how to provide your new chance to your target market and how to convince them to choose your company or brand name.
To become a leader (or expert), you first need to determine what market you wish to serve.
The 3 core markets to pick from are wealth, health and relationships. But under these 3 core markets are hundreds of submarkets. Under wealth subjects that intrigue me consist of online marketing, stock market investing and bitcoin.
What Russell emphasizes though is that these submarkets are still too broad. There is a lot competitors and it will be tough for you to stick out.
You require to drill down one more level into specific more specific niches.
If you were in the online marketing specific niche, you may choose to end up being an expert in composing daily e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which offers you a chance to find your own distinct area to thrive.
Once you’ve picked your specific niche, you can then carry on to establishing your Attractive Character.
Expert Secrets Attractive Character Russell goes into what it requires to produce a personality that individuals wish to follow and become like you. He shows you how not to be boring and how to be convincing. This is how you will begin constructing the very first of your real fans.v
Once that’s in location, it makes developing your movement a lot much easier since you can create your content and funnels based around it.
By the end of this area, you’ll understand precisely who you want to work with, how to reach them, and what you require to do to provide the results they desire.
Section 2: Creating Beliefs
This section concentrates on how to discover how to understand the minds of your fans to turn them into clients.
Russell starts off this section concentrating on your “One Thing” aka “The Domino”. It’s the something you need to get somebody to think that will knock down all of their objections. This secret shows you the most important thing you require to convince your target audience to purchase from you.
Once you figure out your “something” the method he discusses it, it will alter the way you do business.
Next, in order to much better connect with your audience, Russell speaks about creating your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the psychological experience that got you excited about the opportunity you are sharing with them.
And if you tell this story about how you got your own “aha” minute, and structure it in the manner in which Russell describes, then your audience will have the exact same epiphany themselves about whatever you are speaking about.
This will get them delighted to get more information about it on their own, and most importantly, get them delighted to purchase.
You will discover how to persuade people to purchase from you, through emotions and storytelling. Russell will likewise teach his secrets to get customers to understand you and your brand.
I love this part of the book, since this is where Russell teaches you the framework to becoming a better writer.
You’ll learn about the “kinda like” bridge to help you simplify more complicated concepts and how to get individuals to “feel” when listening to your stories.
Next you’ll find out about a story structure called The Hero’s 2 Journeys and it’s a formula that movies have been following for years.How to construct your individual brand and story individuals can easily associate with. You will learn how to achieve it through storytelling.
It’s a tested structure you can utilize for any story you wish to tell.
Russell has actually streamlined the entire process into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to execute your character and story.
What’s awesome is that you simply respond to the 8 concerns that he has actually created, and it will basically write the story for you itself.
Russell teaches you how to break your client’s false beliefs and change them with new beliefs via your surprise bridge. And lastly, Russell introduces you to the 3 main beliefs you require to break in order to make sales. He teaches you how to accomplish it via your epiphany script.
Section 3: The Stack: Selling with Authenticity
The next area of the book is everything about taking what you found out in the very first 2 areas and converting that into sales.
The essence that Russell discuss here is the Stack Slide which helps you increase the general value of your item.
Expert Secrets – Stack Slide
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to efficiently construct your own and make it into your alluring deal. You will discover how to offer your target market massive worth and what you require to provide to convince them to buy from you.
When you have this in place, you can offer it by means of an online webinar. Webinars are most likely the best technique to sell your product since you can run several webinars daily, as frequently as you ‘d like.
And they don’t always have to be live events. You can in fact just do a single presentation and have it cost for months.
Russell has actually invested years doing live webinars so he might best the formula gradually. As soon as he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.
This is what he called the Perfect Webinar, and he enters into fantastic detail of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to effectively offer your services online through a webinar and how to put the pieces together from section two to accomplish this.
You’ll discover how to structure your webinar to take a prospect from a state of interest to the point where they are ready to shell out their money for the worth you are providing them.
Regardless of the item, you can utilize this script to discuss how valuable your item is to your customer (assuming it actually is important) and how to market it correctly throughout your webinar.
If you’ve been on any marketing associated webinars just recently, you probably have actually currently seen the Perfect Webinar in action. That’s because it works and it’s pretty easy for even newbies to pick up.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can get the Kindle version for $8.69.
If you desire to get a pretty big discount rate, Russell is providing away Expert Secrets for totally free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do suggest going through the main website to purchase the book. Because you’ll get to see straight among the most successful sales funnels out there, and experience a few of the lessons very first hand that you’ll discover in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel also, if you choose that medium instead.
I completely enjoyed Expert Secrets. Expert Secrets gives you an opportunity to access cost effective however high worth business recommendations from somebody who has a successful online service.
While there is no direct income related to the book, the author assures the knowledge consisted of in the book will assist improve your web sales and marketing efforts, resulting in higher income.
By developing a following of insane fans, you’re making sure that you can build a defensible moat around your organisation. You’re no longer at the grace of other platforms like Facebook or Google.
Instead, you have people following every word you say, and purchasing when you desire them too.
Expert Secrets is a book worth buying. If you are wanting to enhance your online marketing abilities, sales methods or income, this book contains valuable knowledge.
It comes with a 100% satisfaction guarantee, meaning you are not even on the hook if you aren’t pleased with the purchase.
Grab your copy of Expert Secrets here.