Expert Secrets Russell Brunson Book Review – Book Review

In DotCom Secrets, you discovered what sales funnels are, and how they can help you sell your products online.

If you have not ended up reading DotCom Secrets yet, then you need to proceed and do that.

If you have actually completed reading one of my favorite books, then you should follow that up by choosing up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of developing a faithful following of fans who will purchase your items.

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Inside, you’ll find a thorough guide on how to become an expert in your niche and constructing a tribe of devoted followers, who resonate with your message and purchase your items.

Sounds fascinating?

That’s what Russell Brunson’s book, Expert Secrets is everything about and its a must read book for any online marketer and entrepreneur.

Here is what I’m going to be covering in my Expert Secrets examine.

  • What is Expert Secrets?
  • A look inside Expert Secrets
  • Expert Secrets Pricing
  • Final Thoughts

If you’re currently ready to acquire Expert Secrets you can get it for Free through this link.

What’s Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s best offering DotCom Secrets book.

It was released in 2017 and comes in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” consists of 5 different areas, with an overall of 22 expert secrets. The first 4 sections of the book set its structure. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.

In Russell’s trademark style, you’ll get lots of examples and stories where he highlights how he produced his own faithful following that turned ClickFunnels into a $100 million company.

At the time of this post, Expert Secrets has 4.5 stars and 168 customer evaluations on Amazon.

The book is targeted at individuals attempting to run two kinds of organisations. The very first, is someone who wishes to offer information products straight. This could be selling an ebook, a course, training or consulting.

The 2nd type is somebody who wishes to leverage details products to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.

A look inside Expert Secrets

Section 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The beginning of the book is all about discovering how to develop your mass motion.

Russell found that all mass movements have 3 things in common.

Brunson also teaches you how to find your target audience, and determining those people who will respond best to your products. He also gives you ideas on how to compose a great marketing message customized particularly for your target audience.

Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to show people your brand-new opportunity and get them to believe in your cause. He teaches how you can develop true followers for yourself and your brand.

They each used their audience a brand-new chance. Brunson teaches you how to present your new opportunity to your target audience and how to encourage them to select your business or brand name.

To become a leader (or expert), you first need to determine what market you wish to serve.

The 3 core markets to choose from are wealth, health and relationships. Under these 3 core markets are hundreds of submarkets. For example, under wealth topics that interest me consist of internet marketing, stock exchange investing and bitcoin.

What Russell emphasizes however is that these submarkets are still too broad. There is a lot competition and it will be difficult for you to stand out.

You need to drill down one more level into specific more specific niches.

For instance, if you remained in the online marketing specific niche, you may choose to become an expert in composing day-to-day e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which provides you an opportunity to discover your own unique location to thrive.

When you’ve picked your niche, you can then move on to developing your Attractive Character.

Expert Secrets Attractive Character Russell enters into what it takes to produce a personality that people want to follow and become like you. He shows you how not to be uninteresting and how to be convincing. This is how you will start constructing the first of your true fans.v

As soon as that’s in location, it makes developing your movement a lot much easier since you can develop your content and funnels based around it.

By the end of this area, you’ll know precisely who you want to work with, how to reach them, and what you require to do to deliver the results they want.

Area 2: Creating Beliefs

This area focuses on how to discover how to understand the minds of your followers to turn them into consumers.

Russell starts off this area concentrating on your “One Thing” aka “The Domino”. It’s the something you require to get someone to believe that will knock down all of their objections. This secret shows you the most crucial thing you need to encourage your target market to buy from you.

As soon as you determine your “something” the method he describes it, it will alter the method you do business.

Next, in order to better connect with your audience, Russell discusses creating your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the emotional experience that got you thrilled about the opportunity you are showing them.

And if you tell this story about how you got your own “aha” moment, and structure it in the way that Russell describes, then your audience will have the very same surprise themselves about whatever you are speaking about.

This will get them excited to learn more about it on their own, and most notably, get them delighted to purchase.

You will discover how to convince people to purchase from you, through feelings and storytelling. Russell will likewise teach his secrets to get consumers to understand you and your brand.

I like this part of the book, because this is where Russell teaches you the framework to ending up being a better storyteller.

You’ll discover the “kinda like” bridge to help you simplify more intricate ideas and how to get people to “feel” when listening to your stories.

Next you’ll learn more about a story structure called The Hero’s 2 Journeys and it’s a formula that films have actually been following for years.How to build your individual brand and story individuals can quickly connect to. You will discover how to achieve it through storytelling.

It’s a tested structure you can use for any story you want to inform.

Russell has simplified the whole procedure into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to execute your character and story.

What’s cool is that you simply respond to the 8 questions that he has developed, and it will basically write the story for you itself.

Russell teaches you how to break your consumer’s false beliefs and replace them with new beliefs through your surprise bridge. Russell introduces you to the three main beliefs you require to break in order to make sales. He teaches you how to accomplish it by means of your surprise script.

Section 3: The Stack: Selling with Authenticity

The next area of the book is all about taking what you found out in the first two areas and transforming that into sales.

The main idea that Russell talks about here is the Stack Slide which assists you increase the overall worth of your product.

Expert Secrets – Stack Slide

The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to successfully construct your own and make it into your alluring deal. You will find out how to provide your target market massive value and what you need to present to convince them to purchase from you.

Once you have this in place, you can sell it through an online webinar. Webinars are most likely the best approach to sell your product since you can run numerous webinars daily, as frequently as you ‘d like.

And they don’t always need to be live occasions. You can in fact simply do a single discussion and have it cost for months.

Russell has spent years doing live webinars so he could perfect the formula over time. When he got it right, he had the ability to make consistent sales day in and day out, netting him countless dollars.

This is what he called the Perfect Webinar, and he enters into fantastic detail of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to effectively sell your services online via a webinar and how to put the pieces together from section 2 to accomplish this.

You’ll find out how to structure your webinar to take a prospect from a state of interest to the point where they are ready to shell out their money for the value you are supplying them.

No matter the item, you can use this script to explain how important your item is to your client (assuming it in fact is valuable) and how to market it properly throughout your webinar.

If you’ve been on any marketing associated webinars recently, you probably have actually currently seen the Perfect Webinar in action. That’s since it works and it’s pretty simple for even novices to pick up.

Expert Secrets Pricing

You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle variation for $8.69.

If you desire to get a pretty huge discount, Russell is giving away Expert Secrets for totally free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.

I truly do recommend going through the main site to purchase the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons very first hand that you’ll discover in the book.

Plus you’ll have the ability to acquire the Expert Secrets audiobook through the funnel too, if you choose that medium rather.

Final Thoughts

I completely took pleasure in Expert Secrets. Expert Secrets provides you an opportunity to gain access to inexpensive but high value company recommendations from someone who has an effective online company.

While there is no direct income related to the book, the author guarantees the knowledge included in the book will help enhance your web sales and marketing efforts, leading to greater income.

By establishing a following of crazy fans, you’re making sure that you can build a defensible moat around your organisation. You’re no longer at the mercy of other platforms like Facebook or Google.

Instead, you have people following every word you say, and purchasing when you desire them too.

Expert Secrets is a book worth purchasing. If you are wanting to enhance your web marketing abilities, sales methods or earnings, this book includes important knowledge.

It includes a 100% fulfillment assurance, indicating you are not even on the hook if you aren’t happy with the purchase.

Get your copy of Expert Secrets here.

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