Expert Secrets Russell Brunson – Book Review

In DotCom Secrets, you discovered what sales funnels are, and how they can assist you offer your items on the internet.

If you haven’t completed reading DotCom Secrets yet, then you should go ahead and do that.

However if you have actually finished reading one of my favorite books, then you must follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a loyal following of fans who will buy your items.

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Inside, you’ll find a comprehensive guide on how to become an expert in your niche and building a people of faithful followers, who resonate with your message and purchase your products.

Sounds fascinating, best?

That’s what Russell Brunson’s book, Expert Secrets is everything about and its a should read book for any marketer and entrepreneur.

Here is what I’m going to be covering in my Expert Secrets review.

  • What is Expert Secrets?
  • A look inside Expert Secrets
  • Expert Secrets Pricing
  • Final Thoughts

If you’re currently all set to acquire Expert Secrets you can get it free of charge through this link.

What is Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.

It was published in 2017 and can be found in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 various areas, with an overall of 22 expert secrets. The very first four areas of the book set its structure. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.

In Russell’s hallmark style, you’ll get plenty of examples and stories where he shows how he produced his own devoted following that turned ClickFunnels into a $100 million organisation.

At the time of this post, Expert Secrets has 4.5 stars and 168 client reviews on Amazon.

The book is focused on individuals attempting to run 2 types of businesses. The first, is someone who wants to sell info products directly. This could be selling an ebook, a course, training or consulting.

The 2nd type is someone who wishes to take advantage of details products to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year service.

An appearance inside Expert Secrets

Section 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The beginning of the book is everything about finding out how to create your mass motion.

Russell found that all mass motions have 3 things in common.

Brunson likewise teaches you how to discover your target audience, and figuring out those people who will react best to your items. He also offers you suggestions on how to compose a great marketing message customized specifically for your target audience.

Each focused on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal people your new chance and get them to believe in your cause. He teaches how you can create real followers on your own and your brand.

They each provided their audience a brand-new opportunity. Brunson teaches you how to present your brand-new chance to your target audience and how to convince them to pick your service or brand name.

To become a leader (or expert), you initially need to figure out what market you wish to serve.

The 3 core markets to choose from are wealth, health and relationships. However under these 3 core markets are numerous submarkets. For example, under wealth subjects that interest me consist of internet marketing, stock market investing and bitcoin.

What Russell emphasizes though is that these submarkets are still too broad. There is a lot competitors and it will be hard for you to stand apart.

So you need to drill down one more level into specific more niches.

If you were in the online marketing specific niche, you might decide to become an expert in writing everyday emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which provides you an opportunity to discover your own unique location to flourish.

When you’ve selected your specific niche, you can then proceed to developing your Attractive Character.

Expert Secrets Attractive Character Russell goes into what it requires to develop a personality that people wish to follow and become like you. He reveals you how not to be dull and how to be persuasive. This is how you will begin developing the first of your true fans.v

When that’s in location, it makes building your movement a lot easier since you can develop your content and funnels based around it.

By the end of this area, you’ll know precisely who you wish to deal with, how to reach them, and what you require to do to deliver the results they desire.

Area 2: Creating Beliefs

This area concentrates on how to learn how to understand the minds of your fans to turn them into consumers.

Russell starts this area focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that will tear down all of their objections. This secret reveals you the most important thing you need to convince your target market to buy from you.

Once you figure out your “one thing” the method he describes it, it will change the method you do business.

Then, in order to much better get in touch with your audience, Russell speaks about developing your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the psychological experience that got you thrilled about the opportunity you are showing them.

And if you inform this story about how you got your own “aha” minute, and structure it in the way that Russell explains, then your audience will have the very same epiphany themselves about whatever you are talking about.

This will get them delighted to read more about it on their own, and most significantly, get them excited to buy.

You will find out how to encourage individuals to buy from you, through feelings and storytelling. Russell will also teach his secrets to get customers to comprehend you and your brand.

I love this part of the book, since this is where Russell teaches you the framework to becoming a much better storyteller.

You’ll discover the “kinda like” bridge to help you simplify more complex principles and how to get people to “feel” when listening to your stories.

Next you’ll learn more about a story structure called The Hero’s 2 Journeys and it’s a formula that motion pictures have been following for years.How to build your personal brand and story individuals can easily connect to. You will learn how to achieve it through storytelling.

It’s a proven structure you can use for any story you wish to tell.

Russell has actually simplified the whole process into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.

What’s cool is that you simply address the 8 concerns that he has come up with, and it will essentially compose the story for you itself.

Then Russell teaches you how to break your client’s false beliefs and replace them with new beliefs through your surprise bridge. Russell introduces you to the 3 primary beliefs you need to break in order to make sales. He teaches you how to achieve it via your epiphany script.

Section 3: The Stack: Selling with Authenticity

The next area of the book is everything about taking what you found out in the first two sections and transforming that into sales.

The main point that Russell talks about here is the Stack Slide which helps you increase the general value of your item.

Expert Secrets – Stack Slide

The Stack Slide is essential to your marketing, specifically when used on a sales page or inside a webinar. Russell shows you how to effectively build your own and make it into your irresistible offer. You will discover how to offer your target market massive worth and what you require to present to convince them to buy from you.

Once you have this in place, you can sell it by means of an online webinar. Webinars are most likely the very best method to sell your item since you can run several webinars daily, as frequently as you ‘d like.

And they do not always need to be live occasions. You can really just do a single presentation and have it cost for months.

Russell has invested years doing live webinars so he might perfect the formula with time. When he got it right, he had the ability to make consistent sales day in and day out, netting him millions of dollars.

This is what he called the Perfect Webinar, and he enters into excellent information of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to effectively sell your services online via a webinar and how to put the pieces together from area two to attain this.

You’ll discover how to structure your webinar to take a possibility from a state of interest to the point where they are ready to dish out their cash for the worth you are supplying them.

No matter the product, you can use this script to explain how important your item is to your client (presuming it really is valuable) and how to market it properly throughout your webinar.

If you’ve been on any marketing associated webinars recently, you probably have actually currently seen the Perfect Webinar in action. That’s due to the fact that it works and it’s pretty simple for even newbies to get.

Expert Secrets Pricing

You can find the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can grab the Kindle variation for $8.69.

However, if you want to get a pretty big discount, Russell is distributing Expert Secrets totally free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.

I actually do suggest going through the main site to buy the book. Due to the fact that you’ll get to see directly among the most effective sales funnels out there, and experience some of the lessons very first hand that you’ll learn in the book.

Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you choose that medium instead.

Final Thoughts

I completely enjoyed Expert Secrets. Expert Secrets provides you a chance to gain access to inexpensive but high value organisation guidance from someone who has an effective online company.

While there is no direct earnings associated with the book, the author guarantees the understanding included in the book will help enhance your internet sales and marketing efforts, leading to greater earnings.

By establishing a following of crazy fans, you’re making sure that you can develop a defensible moat around your company. You’re no longer at the mercy of other platforms like Facebook or Google.

Rather, you have individuals following every word you state, and purchasing when you desire them too.

Expert Secrets is a book worth investing in. If you are looking to improve your online marketing abilities, sales strategies or earnings, this book contains important knowledge.

It features a 100% fulfillment warranty, implying you are not even on the hook if you aren’t delighted with the purchase.

Get your copy of Expert Secrets here.

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