Expert Secrets Vs Dotcom Secrets – Book Review

If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.

I just recently ended up reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I found out, much more, reading it the second time around.

It’s one of those books that you need to read numerous times to fully grasp it. And even then, it’s still not enough.

Brunson stated in the introduction of the book that his goal was to keep the book evergreen for years and years to come.

By evergreen, he wishes to keep the book appropriate. Even with marketing methods constantly changing, this book will remain exceptionally beneficial in marketing no matter the year (possibly not the year 2700, but you never understand).

What’s in the book?

In the book, there are 5 different sections.

Area One; Ladders and Funnels

In this area, Brunson discusses value ladders and funnels.

The worth ladder is what you’re offering to your consumers. So to use the example in the book, the worth ladder for a dental expert would look something like this:

  • Teeth cleansing
  • Lightening
  • Retainer
  • Cosmetic

Those 4 steps in this particular worth ladder are examples of what a dental expert can provide.

The customer comes in for a regular tooth cleansing. And then after the lightening, he up-sells the retainer by saying that you might benefit from the use of a retainer.

Each step up the ladder, the rate goes up and up.

Think of your company and see what you can consist of in your worth ladder.


In the other parts of this area, Russell tells you how to best tackle beginning your sales funnel( s).

A funnel relocations people through the sales procedure. The objective is to have them get in the funnel and transform as many of them as possible and have them come back for more.

However before all of that, you first need to figure out who your dream consumers are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running effective funnels.

I’m not going to try and ruin excessive for you, but the tail end of section one is “the 3 kinds of traffic”.

The three types of traffic are 1.
Brunson goes into great information on the three types of traffic so I suggest you take a look at the book for yourself (click here for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this area, Brunson discusses the appealing character and what it means for your funnels (if you don’t have an appealing character, then your funnels will not be successful).

The appealing character is someone customers can relate too (i.e somebody who remained in a comparable position as the customer, or an influencer of sorts).

Brunson also talks about the correct emails you need to send to your customers after they have actually registered for your email list. He even offers you scripts!

Before he closes out the chapter, he gives you his “daily Seinfeld series” for emails. Who does not love Seinfeld?? This chapter was pure gold, so once again, I suggest you get a copy of the book to discover more!

Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This area is everything about funnels. How to develop them, how to handle them, how to use them in the very best possible way so you can see the very best results.

He discusses the different types of funnels and the correct method to use each of those, where to put them, and he discusses the foundation of a funnel which was really cool to see.

I was amazed by simply just how much info he gave away in this section. He could’ve kept back a bit, but he went full throttle in supplying detail.

Section Four; Funnels and Scripts.

In this section, Brunson discusses the different kinds of deals you can do for your funnels.
Do you understand what else he performs in this area? He provides more e-mail scripts!

The scripts he gives work for the various types of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.

He goes into greater detail about the various types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).

Section Five; Clickfunnels.

In the last section, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is just a website where you can choose design templates for a funnel and edit it to your taste.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is a thorough refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience helping countless other individuals construct successful business.

If you’ve invested any amount of time in the world of internet marketing, then you’ve most likely become aware of Russell before. He’s authored a few books already and has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.

If you wish to achieve success selling online, you should definitely take a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.

Brunson is the genuine deal, therefore is DotCom Secrets. It’s full of actual, actionable steps for structure and growing any business online. No gimmicks, no fluff.

It is essential to comprehend that despite the fact that I’m qualifying internet marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You might see internet marketing and think “that’s for those internet expert men who offer courses and things. I have a physical service business, so that’s not for me” and completely disregard what I’m about to say.

That’s when I would scream “WRONG”!

Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.

I state this due to the fact that we’re getting to the point where we do not even require to qualify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.

It’s simply the way customer habits is heading. Even for services that have a physical existence, the majority of consumers will have their first interaction with the company online long before they ever show up in person.

Here are the facts: year after year, more individuals are investing more of their cash online. Check this out from Business Insider (focus mine):.

The variety of online shoppers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more frequently, as the number of online deals has actually increased by 115 million from 2015 to 2016.

Is it actually all that unexpected? I’m not that stunned. You can buy anything online at this moment, even a significant other (they do not ship by means of Prime, however, so it’s not worth it to wait for more than 2 days).

Understand that you need to understand how to reach and sell to individuals online? Good.

Keep reading.

Go beyond the book. Make the most of almost 50 pages of notes that work as the best buddy to DotCom Secrets.

Why DotCom Secrets?

Given the aforementioned truths about customer habits and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has become important.

Business that wish to make it through, grow, and grow now and into the future should therefore understand how to reach and offer to people online.

It’s that easy.

Just because the sale happens in digital space, or at least partially in digital space, does not indicate you need to reassess everything you understand about sales and selling. A lot of the attempted and true sales principles that have actually been used considering that services first existed are still being utilized effectively, however they are being combined and hybridized to ideal effect for the digital frontier.

From crossover sales to selling online one-for-one, there are numerous distinct tools, strategies, and techniques specific to the online landscape that build on essential sales ideas.

This blend of the old and the new is at the structure of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I say work of art?) DotCom Secrets.

If you want to be successful online, you have to know what these strategies are and how to utilize them.

Russell Brunson didn’t invent the majority of the techniques and strategies in the book, nor does he claim to. You can discover informative items that likewise lay out many of the subjects he provides in DotCom Secrets.

None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. In most cases they likewise do not take such a holistic technique.

In DotCom Secrets, Brunson links all the small details that comprise a successful online company, while likewise making certain the reader never loses sight of the big picture: exponential organisation growth.

Not just does he break down how present businesses successfully market and sell their items online, he offers a detailed plan for you to reproduce it within your own service. It has actually been my experience that this is the location where lots of similar guides most importantly fail. They concentrate on theory and fail on actionable information.

In short, if you wish to learn how to offer online– be it physical items, digital items, training, or in-person services– you simply HAVE to read this book.


Brunson begins with the foundation of revealing you how to find out who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your deals, and BAM– you’ll be swimming in money within 12 hours …

Okay, so it’s not that basic.

Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why people buy.

That hardwiring will be with us forever, which indicates that the tools you utilize to carry out the techniques in the book may alter, but the methods will stay the same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the range of tools, methods, and strategies to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets goes over the development and implementation of different kinds of sales funnels online.

However what exactly are sales funnels?

Sales funnels are the sequence of interactions a customer has with a company online throughout the purchase procedure. It’s the literal pages they visit previously, during, and after they buy something.

You might feel frightened at first, thinking about developing sales funnels.

You can quash any issues or worries you have regarding the technical elements of structure sales funnels, or any web pages online for that matter, as quickly as you pick up this book.

Brunson does not want you to get hung up on this when you’re dealing with your technique.

This is NOT where business owners and business owners require to be investing their time. Whatever talked about in the book can be developed quickly, with no prior technical or coding understanding, utilizing the drag-and-drop page builder in ClickFunnels.

ClickFunnels was developed by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our business forward– not on the technical aspects. My team and I utilize ClickFunnels and we love it.

DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, but if you believe you belong in the innovative placement class you can skip best to the free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.

Whether or not you use a streamlined service is up to you, however the principles that drive the success of sales funnels hold true throughout any variety of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they work in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.

When you have your own website and platform for selling things online (as you definitely need to), then by utilizing sales funnels, as well as the principles in DotCom Secrets, you’ll have the ability to manage this entire process. It it also essential to keep in mind that sales funnels aren’t just for selling items.

In Secrets, Brunson keeps this versatility well within the book’s scope and always in focus. He sets out several methods for developing sales funnels for any type of product or service.

All of it starts with the Secret Formula (which isn’t that secret actually). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure organisation– with no upward limit for potential future development.

At the danger of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was doubtful in the beginning that it might be yet another pump and dispose info item.

Not the case in the least.

The beauty of Brunson’s description is that he focuses on the psychological aspects at play that are affecting the decision-making of a customer. By doing things such as constructing trust, allaying fears, and getting rid of risk, DotCom Tricks details how you can not only increase the profits capacity of a single customer, but you can also develop a long-lasting fan of your company.

In this way, sales funnels are actually no different than the standard selling procedure traditional salespeople have actually been developing for years. Sales funnels simply adjust sales letters, sales calls, and knocking on doors to the digital space and optimize the buying experience for your clients and optimize your earnings.

So … Should I Read It?

If you have actually been interested enough to read this far, then this book is for you.

If you presently are or will in the future be selling things and discovering clients/customers from the web (i.e., virtually all services), then the response is an unwavering YES. Yes, this book is for you. If you read nothing else prior to you start selling online, read this book.

Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.

He also offers links to complimentary digital resources that help readers internalize and act on the principles presented in the book. Packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen strategies, this book has ended up being a (dog-eared) staple of the small library of service books I keep a rack beside my desk.

Most importantly, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book away for free forever, so ensure you claim your copy before they are all gone– or before he starts charging what this book is actually worth.

It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight vital passages.

You must see my copy. Every page is intense yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict prior to though, so that’s simply me.

Final Thoughts

The bottom line is that I enjoy DotCom Tricks. It is all details and no frills. The composing style is succinct and structured and the accompanying graphics are extremely easy to understand and are “crafted for immediate recall.”.

Those are Brunson’s words, not mine, however he struck the nail on the head.

I understand it seems like I have been gushing about this title and yes, I might have a male crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can seem so overwhelming. There are numerous moving pieces and variables that a book like DotCom Tricks that understands the madness in such an useful method truly sticks out from the crowd.

It’s complete of actual, actionable actions for building and growing any company online. And these 224 million buyers are spending more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present services successfully market and sell their products online, he provides a step-by-step plan for you to reproduce it within your own company. Brunson starts with the foundation of revealing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you read absolutely nothing else prior to you start selling online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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