If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a genuine service marketing software worth attempting, or just overhyped.
ClickFunnels has made a quite big name for itself because it began, ending up being one of the largest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a short duration of time.
There is no denying it’s popular, however does that suggest it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and lots of other bells and whistles. I’ll also offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you select to use it or not, it’s an important gamer anyone in e-commerce and online marketing must be familiar with. With some downsides, it’s definitely excellent.
ClickFunnels Review Highlights
Here’s a brief list of ClickFunnels’ review highlights– keep an eye out for these in this short article.
ClickFunnels is an excellent landing page contractor, with an easy drag-and-drop editor
Easy and sufficient combinations that enable you to catch emails and take payments right inside ClickFunnels
Built with A/B testing capabilities
Easy to discover and use
Focused on generating its users more money
They have a 2 week free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “quietly transforming the online marketing industry.” Here’s the essence of ClickFunnels: It makes it simpler for services and business owners to offer stuff online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his production, and for good factor. He’s made a fortune, not just from ClickFunnels, but other marketing experiences. He played around with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a way to assist Brunson and his group develop funnels more quickly for different endeavors, as developing funnels would typically take weeks. They soon realized their production would be useful to others and had excellent potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a website visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and rather of actual components to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
That still does not turn numerous of your visitors into consumers. In a traditional shop, that’s like people strolling into your store however not knowing where the sales register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your consumers into buying something.
In a digital shop, you may be a little bit more distant from your visitors. This is where your funnel is available in– it’s created to interest your customers’ through concepts of psychology. The funnel works detailed, bring traffic in more detailed and closer until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for internet marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, however by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is intended to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a variety of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the best aspects of ClickFunnels is its focus on earning money for the user. They make it very simple to make your account, set up your material, and start taking payments. Plus, it’s quite simple to select everything up– it’ll probably take you a couple hours to figure out the majority of what you need, max.
Drag and Drop Builder
Their page home builder is a pretty important function, and they’ve pulled it off well. When you get used to it, it’s a simple to use drag and drop home builder.
Integrated in A/B testing is great too. All you need to do is replicate a page, make your changes, and choose the amounts of your traffic you wish to see variation A or B.
Great choice of Integrations
I think ClickFunnels deals with API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are easy to manage.
You’ll also discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s fantastic to have things so centralized: I can build my landing pages, develop forms and order forms, and trigger emails all from one platform.
All of this truly does save you time and money, resources you ‘d otherwise need to spend on developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good investment– what you’re allowed for a StartUp account is quite decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not ideal, however it does an excellent task of packaging fantastic tools together and making them accessible. It perhaps conserves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is in general strong, it has many areas that need work.
A little drawback is the rate. There are only 2 prices choices, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big disadvantage, just another investment in your company, and like I’ve said, you get an excellent plan for it.
Dull Customer Service
Beyond that, customer assistance is undecided at best. In my experience, they’ve been great with fundamental concerns, but if you ask harder things, particularly about more advanced features, they won’t be extremely useful.
Cult-like user base and software too dependent on Founder
This is not an unbiased criticism of their item but I take a minor issue with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get sucked into among their funnels, it’s difficult to get away the hype surrounding it. They have an excellent marketing for sure. From a user experience point of view, it can get meddlesome. Once you sign up for the software, you can attempt to take a look at the objective functions of the software application and integrate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing approaches.
This suggests you’ll discover yourself purchasing online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped people do excellent things, however it’s also assisted proliferate fast abundant plans, online courses, saturation of coaches and professionals, and other spammy web online marketer stuff.
We all understand the founder is a marketing wizard, however so much of the product is connected to his brand and his viewpoint. As much as I value the landing page home builder, whatever around it appears like an extension of Brunson’s platform.
Often it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than necessary, especially when some aspects of their product (i.e., customer care) can still utilize some work.
While you have the ability to customize extensively within ClickFunnels, lots of people use similar styles. Considering the popularity of ClickFunnels, this has actually led to a large amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every so often, ClickFunnels will go down or experience some errors. This actually does not occur typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a great deal of money.
It’s also hard to know when your pages are working or not, unless you constantly check or wait till you speak with angry customers. Disallowing uptime, I also handle some glitches when I clone pages utilizing the HTML publishing option.
User experience modifications … a lot
The dashboard changes frequently, the flow of producing new pages and funnels changes, a button will walk around, pricing alternatives change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s an organisation option.
Far too Simple
A criticism I’ve heard but don’t rather agree with personally: it’s too easy, and too pricey for its simpleness. These criticisms tend to refer to do-it-yourself methods which can be less expensive upfront and yield more control over handling specific information. For less experienced users who are primarily seeking effectiveness and an easy to use bundle of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing strategies– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. StartUp is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you also get a 14 day complimentary trial to try out the service, so at least you don’t require to dedicate to a costly strategy right now. If you pay every year instead of month-to-month, you get 2 months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but absolutely not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite excellent task.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), visits (20,000), customized domains (3 ), and just a few of the full list of functions.
Both plans have endless contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment item for your payment gateways); membership strategies (another Backpack function, but unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, check outs, and customized domains; priority support and design template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t stress, it is confusing. This part I think ClickFunnels could really tidy up. We’ll go into more information in the following area of this ClickFunnels evaluation.
To sum up the distinctions, StartUp basically carries the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels functions. You can view the complete authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I believe they’re strong and you get everything you require. They’re largely intuitive and offer you a great quantity of control. The template editor and integration management system are fine examples of this and are really important functions, so I’ll be providing separate sections.
A/B split screening is a smaller function, but certainly a notable one.
If you duplicate a page and make changes to the copy, the split test basically lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates extremely handily. It’s a terrific function and extremely easy to use.
I also believe ClickFunnels is overall versatile and uncomplicated for other settings, like your account information or integrations. Possibly very tech literate people would discover them limiting (a common theme among some criticisms), however as the service is expected to be easy to use, I believed the fundamental features were pretty good.
There are several kinds of readily available pre-made funnels, oriented to various kinds of businesses, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is clever analytics that result in wise auto-responding, however the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program easier and more effective.
Are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided email auto-responder to me, however possibly I’m simply negative. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to dedicate unique attention to it. In fact, I think a big part of why I offered ClickFunnels a high score involves it being a really strong landing page home builder. ClickFunnels distances itself from page structure software and advertises its funnel technique, however fact be told, I use it primarily for this landing page contractor.
Anyway, there is rather a variety of templates with great designs, though as you may anticipate, just the templates developed by ClickFunnels are complimentary. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve certain templates and make personal page design templates, and it’s quite easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be working with a drag and drop contractor. It’s a little bit more complicated than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with 4 main parts: areas, rows, columns, and aspects. Think of these parts as fitting within each other (this article has a handy diagram). Generally: rows, columns, and aspects go inside of sections. You can have numerous areas per page. Rows and columns go inside sections, however columns specifically go into rows. By doing this you can have a row with one column, or as much as four. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s quite simple to master. Everything is color-coded– for example, in the above screenshot, the choice is a light green box because it’s an area, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however don’t have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a big concern and the builder provides you enough manage without sacrificing ease of use, however it might be worth a reference.
In general, I like the page builder a lot. It makes developing your landing page extremely easy, and it serves ClickFunnels’ goal: to make it easier for you to earn money online.
Integrations are exactly what they seem like: other marketing tools you incorporate into the ClickFunnels software. There are a few various types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. You may include MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has quite a few notable partners you can contribute to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or simply click the search bar, and they’ll show up. It’s pretty obvious, simply click the one you desire and include it.
The process for handling combinations is likewise uncomplicated, though you may need to examine your 3rd party software’s documentation to find precisely what ClickFunnels needs. In general, you’ll find the procedure pretty basic. Integrations are a bit more technical conceptually than some features, such as the page builder, so it’s much valued to have an extremely easy way of including and managing integrations.
Payment entrances get integrated and on other software application platforms are just called integrations, but on ClickFunnels they get an area separate from integrations. They may also be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any problems including it to ClickFunnels. In my experience, these integrations generally run smoothly and you don’t require to worry much about them.
Alleviate of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t waste any more time with ‘tech guys!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels offers is offering tools that permit the less experienced to save time and money. That holding true, examining ease of use is quite crucial.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I mean brand-new to the world of e-commerce and marketing– but the finding out curve is far from difficult. For many people, I would state the learning curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books discussed previously in the review.
Anyhow, ClickFunnels is definitely simpler than producing funnels by yourself. They have a fair amount of paperwork, and it might not be perfect, however it appears to me like the majority of questions should be covered, and you can constantly call a customer service representative if it comes to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively simple to handle. A cohesive menu makes it simple to browse to all parts of your funnel managing process, from choosing design templates to the drag and drop editor.
Some settings concerning email integrations or payment processors will need a bit of understanding, but it’s nowhere near the quantity of knowledge you would require to actually code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Eventually, ClickFunnels is not mind-blowingly easy, however it is total streamlined with an intuitive user-interface. They do tend to alter things frequently, however it probably won’t be enough to considerably hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would recommend all prospective users go into with some fundamental technological literacy, it essentially is successful where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some services more than others.
Professional, speakers, coaches, expert service providers, individuals specifically in e-commerce or network marketing, and even those offering B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in basic does well with those providing more innovative products or independent endeavors.
Obviously, you can always start from a blank funnel, and I don’t think you ought to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized service, all right with the cost, and you need to make your traffic work for you much better, I doubt you ‘d be losing your money or time with ClickFunnels. I would particularly recommend it to anybody who wants to maintain a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is a location that consists of some nuances. Their docs page has a series of categories, each with their own short articles.
As for the direct customer service, they have a chat feature inside the control panel after you log in, however I’m not too pleased with it. They’ve usually been helpful for simple questions and standard troubleshooting … but when I’ve had more advanced concerns, I’ve found them quite unhelpful. I give ClickFunnels kudos for attempting.
Furthermore, I’ve seen a consistency among evaluations pointing out bad experiences with customer service. When he contacted customer service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels stops working in consumer support– I think the group mostly comprehend that their services are not completely easy to use and/or involve tools brand-new to their users, and they have actually put enough resources into their support to make it good. At least standard questions will be answered, and they’re quite responsive. Possibly most users, myself included, would not state ClickFunnels has extraordinary customer assistance, but it primarily meets a bare minimum that makes it a minimum of sufficient. In this classification, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I think the majority of people will take a look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You do not need a separate webhosting or a different email marketing or a different shopping cart solution. Heck, you don’t even require a separate affiliate program. Everything is included in one plan. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d really wind up investing less by choosing ClickFunnels. You ‘d combine about $1,441/ month of fees into one ClickFunnels membership.
If you take a look at it that way, ClickFunnels is pretty affordable in its own right.
I do think Leadpages is an amazing option in some circumstances. If you want to crank out landing pages rapidly, without much personalization, LeadPages is excellent.
So, which should you select?
Choose ClickFunnels if you wish to produce a series of efficient, conversion enhanced funnel pages without learning HTML.
Opt for Leadpages if you’re trying to find a budget plan marketing option that finishes the job. Develop gorgeous sales pages without knowing a lick of code.
Opt for ClickFunnels if you don’t want to patch together a billions various systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, since it’s very lengthy to run back and forth in between programs, attempting to make them talk to each other.
Choose Leadpages if you only require to create an easy one-step landing page.
Choose ClickFunnels if you wish to create an actual funnel with numerous pages, in addition to the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both use various things or rather various quantities of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. For example, you can do anything from creating a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can help you decide which software application would be better fit to your organisation.
One reason Builderall is great is it enables you to keep top of a large proportion of your digital marketing method … all in one location. You can build marketing funnels, create blog sites, design and automate your e-mail marketing and even develop apps.
Along with allowing you to develop auto-responses for your email projects, it uses Facebook integration. You can, therefore, keep on top of your social networks leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly new, ending up being an affiliate would be beneficial as all their money currently goes towards the program.
Clickfunnels do not need an extra cost to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
Total though, Builderall’s costs are extremely sensible. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you must go for. If you are a little independent company with a limited budget and time to spare to wrap your head around Builderall, then go for that one.
However, if you are an established or growing business seeking to broaden legally … Clickfunnels is the one for you. There need to be a good reason that all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a big amount of functions implies they spread themselves thin.
Clickfunnels concentrate on a number of elements and ensure they are provided at a high requirement. So if marketing funnels are your focus, it goes without stating that you should go for the software application with the funnel feature being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your business will all figure out the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth trying.
Yeah, there are a few downsides: If you require a more hands-on service to your marketing needs with greater modification capabilities, you might wish to look into third party options you can tie together. If you are going with ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful customer care agents, or some glitches in the software application. You might also be frustrated by their self-promotion.
You understand what? Considering whatever, I don’t think any of these exceed the strong landing page home builder, not to mention other positives such as the brief learning curve, solid integrations, and excellent templates.
I’m quite sure that for the vast majority of potential users, the page home builder offers sufficient option. If you’re looking initially and foremost for a simple however strong sales service or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.