If you pay attention to digital marketing, you’ve most likely a minimum of heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a genuine company marketing software worth attempting, or just overhyped.
ClickFunnels has made a pretty huge name for itself since it started, becoming one of the biggest marketing SaaS (Software as a Service) companies around. I suppose it’s not a surprise that individuals like ClickFunnels because it’s everything about making its users cash. More specifically, it’s about giving businesses software that assists them turn their site visitors into consumers. It’s no surprise ClickFunnels has grown so much in such a short period of time.
There is no denying it’s popular, but does that suggest it’s worth it? How much can we rely on the crowd on this one? It appears it’s just another site and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which features the core ClickFunnels features and plenty of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you choose to utilize it or not, it’s a crucial player anyone in e-commerce and online marketing ought to be familiar with. With some downsides, it’s definitely great.
ClickFunnels Review Highlights
Here’s a short selection of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a good landing page home builder, with a simple drag-and-drop editor
Very easy and ample combinations that enable you to catch e-mails and take payments right inside ClickFunnels
Built with A/B testing capabilities
Easy to discover and utilize
Concentrated on making its users more money
They provide a 2 week totally free trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in simply three years it’s been, in the words of Forbes, “calmly revolutionizing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it much easier for organisations and entrepreneurs to offer things online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his creation, and for good factor. He’s succeeded, not just from ClickFunnels, however other marketing adventures. He played around with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started out as a way to assist Brunson and his team produce funnels more quickly for various endeavors, as developing funnels would usually take weeks. They quickly recognized their production would be beneficial to others and had excellent potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to direct a site visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and rather of real components to pour down the funnel, you have metaphorical components you call web traffic or site visitors.
That still does not turn numerous of your visitors into customers. In a physical shop, that’s like people strolling into your store however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your customers into purchasing something.
In a digital store, you may be a little bit more distant from your visitors. This is where your funnel can be found in– it’s created to appeal to your consumers’ through principles of psychology. The funnel works step-by-step, bring traffic in better and closer until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge deal for internet marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to conserve you time and energy– to do what otherwise requires a lot of technological proficiency and/or a variety of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the very best aspects of ClickFunnels is its focus on generating income for the user. They make it extremely simple to make your account, set up your material, and begin taking payments. Plus, it’s pretty easy to pick whatever up– it’ll probably take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Their page contractor is a pretty essential feature, and they’ve pulled it off well. As soon as you get used to it, it’s a simple to utilize drag and drop builder.
Built in A/B testing is great too. All you have to do is replicate a page, make your changes, and pick the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I believe ClickFunnels handles API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are easy to manage.
You’ll also discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s excellent to have actually things so centralized: I can develop my landing pages, develop forms and order forms, and trigger emails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to spend on designers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a good investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not ideal, however it does a fantastic task of packaging excellent tools together and making them accessible. It probably conserves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has many areas that require work.
A little disadvantage is the cost. There are only two prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge drawback, just another financial investment in your business, and like I’ve said, you get a good package for it.
Lackluster Customer Service
Beyond that, consumer support is undecided at finest. In my experience, they’ve been great with fundamental concerns, but if you inquire harder things, particularly about more advanced features, they will not be extremely useful.
Cult-like user base and software too dependent on Founder
This is not an objective criticism of their product but I take a slight problem with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to get away the hype surrounding it. From a user experience point of view, it can get obtrusive.
This means you’ll find yourself buying online courses, books, going to seminars, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and a lot of posts consists of people extoling just how much cash they made and flashing their cars. Though these numbers are genuine, the users offer an impression that they’re more focused on making quick cash instead of developing terrific products and services. ClickFunnels has helped people do great things, but it’s also assisted multiply quick rich schemes, online courses, saturation of coaches and professionals, and other spammy web online marketer stuff.
We all understand the founder is a marketing wizard, but so much of the product is tied to his brand and his viewpoint. As much as I appreciate the landing page home builder, whatever around it appears like an extension of Brunson’s platform.
In some cases it’s difficult to not get the feeling that ClickFunnels spends more resources on self-promotion than required, particularly when some aspects of their item (i.e., customer support) can still use some work.
While you have the capability to customize thoroughly within ClickFunnels, lots of people utilize similar styles. Thinking about the popularity of ClickFunnels, this has led to a large amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some errors. Though this truly doesn’t take place often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can possibly lose a great deal of money.
It’s also hard to understand when your pages are working or not, unless you constantly examine or wait up until you hear from mad clients. Barring uptime, I likewise handle some problems when I clone pages using the HTML publishing choice.
User experience modifications … a lot
The control panel changes frequently, the circulation of creating brand-new pages and funnels modifications, a button will move, pricing choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s an organisation solution.
Far too Simple
A criticism I’ve heard however don’t rather concur with personally: it’s too easy, and too expensive for its simpleness. These criticisms tend to describe do-it-yourself approaches which can be less expensive upfront and yield more control over handling certain details. Nevertheless, for less experienced users who are mainly looking for effectiveness and an easy to use package of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay every year rather of regular monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit large huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but certainly not similar) service which starts at $25 a month. Nevertheless, it is essential to bear in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty good job. I personally consider it a great investment.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the amount of pages (100 ), gos to (20,000), customized domains (3 ), and only some of the full list of functions.
Nevertheless, both plans have unrestricted contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment gateways); subscription plans (another Backpack function, however unlike one-time payments, this lets your customers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, check outs, and customized domains; top priority support and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not stress, it is confusing. This part I think ClickFunnels could truly clean up. We’ll go into more detail in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the complete set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features general? I believe they’re solid and you get everything you require.
A/B split testing is a smaller feature, however certainly a notable one.
If you duplicate a page and make changes to the copy, the split test essentially lets you select what portions of your traffic you wish to see per page, letting you test conversion rates really smoothly. It’s a great function and very easy to use.
I also think ClickFunnels is overall versatile and straightforward for other settings, like your account details or integrations. Possibly very tech literate individuals would find them restrictive (a common theme amongst some criticisms), however as the service is supposed to be easy to use, I thought the standard features were respectable.
There are many kinds of available pre-made funnels, oriented to different kinds of businesses, and you can naturally build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is clever analytics that result in clever auto-responding, however the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program easier and more effective.
Are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided email auto-responder to me, however possibly I’m simply negative. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to devote special attention to it. I believe a large part of why I gave ClickFunnels a high rating has to do with it being a truly solid landing page home builder. ClickFunnels distances itself from page structure software and promotes its funnel technique, but truth be informed, I utilize it primarily for this landing page builder.
Anyway, there is quite a range of templates with great styles, though as you may anticipate, just the templates developed by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too tough.
You can also save specific design templates and make individual page templates, and it’s pretty easy to find them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll basically be dealing with a drag and drop builder. It’s a little more complicated than some other light page builders, however it’s still easy to use.
The editor uses a page structure with 4 primary parts: areas, rows, columns, and aspects. You can have several areas per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s quite simple to master. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s a section, however if I was hovering over an aspect, it would be orange.
You can likewise edit by area, row, column, and so on, through the side bar. All the little information and parts of your page can be moved or changed.
A small criticism I’ve heard (but don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally don’t think this is a huge problem and the contractor gives you enough manage without sacrificing ease of use, however it might be worth a mention.
In general, I like the page contractor a lot. It makes developing your landing page very simple, and it serves ClickFunnels’ goal: to make it much easier for you to generate income online.
Integrations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few different types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has many notable partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or simply click the search bar, and they’ll come up. It’s pretty obvious, just click the one you want and add it.
The procedure for handling combinations is likewise uncomplicated, though you may have to examine your third party software’s documents to find precisely what ClickFunnels requires. In general, you’ll find the process quite simple. Integrations are a little bit more technical conceptually than some features, such as the page contractor, so it’s much valued to have an extremely basic method of including and managing integrations.
Related to combinations are payment entrances. Payment gateways get integrated and on other software platforms are simply called combinations, however on ClickFunnels they get a section separate from integrations. They might also be understood to ClickFunnels as billing combinations. Payment gateways are likewise what they sound like: they’re the integrations that allow your consumers to spend for your stuff. Your shop will not truly be much of a store unless you’re utilizing a payment gateway.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you should not have any issues adding it to ClickFunnels. In my experience, these integrations typically run efficiently and you do not require to fret much about them.
Reduce of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t waste anymore time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels offers is providing tools that allow the less skilled to conserve time and money. That holding true, evaluating ease of use is quite important.
Short answer: It’s easy to use, but you should still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I mean new to the world of e-commerce and marketing– however the finding out curve is far from difficult. For the majority of people, I would state the learning curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books discussed previously in the review.
Anyway, ClickFunnels is certainly much easier than creating funnels on your own. They have a fair quantity of paperwork, and it may not be best, but it seems to me like most concerns need to be covered, and you can always get in touch with a client service agent if it concerns it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it simple to browse to all parts of your funnel managing process, from choosing design templates to the drag and drop editor.
Some settings regarding email integrations or payment processors will require a bit of understanding, however it’s no place near the quantity of knowledge you would require to in fact code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Ultimately, ClickFunnels is not mind-blowingly basic, but it is general structured with an instinctive user-interface. They do tend to alter things often, however it most likely will not suffice to considerably hamper you.
We give it a 4 out of 5 in ease of use. It integrates option and customizability with benefit, and while I would recommend all prospective users enter with some standard technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some organisations more than others.
Professional, speakers, coaches, expert service companies, people solely in e-commerce or network marketing, and even those providing B2B services would probably be most healthy for ClickFunnels. ClickFunnels in basic does well with those offering more creative items or independent endeavors.
Obviously, you can always begin with a blank funnel, and I don’t believe you should decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, fine with the price tag, and you need to make your traffic work for you better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would especially advise it to anyone who wishes to maintain a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ consumer assistance is an area that consists of some nuances. Their docs page has a series of categories, each with their own articles.
As for the direct customer service, they have a chat feature inside the control panel after you log in, but I’m not too happy with it. They’ve generally been practical for basic concerns and basic troubleshooting … however when I’ve had advanced concerns, I’ve found them pretty unhelpful. With one particular HTML publishing question, they took 3 months to get back to me. By then, I determined a workaround. The majority of users will not need that type of assistance and to be honest, most SaaS business do not supply that level of support. So I provide ClickFunnels kudos for trying.
Additionally, I’ve noticed a consistency among reviews mentioning bad experiences with customer care. Significantly, in circumstances when functions have actually not worked as promised or when there were weird site malfunctions, customer service reps were apparently either unresponsive or unhelpful. One notorious customer in particular recounts how, due to website error, some of his consumers were locked out and how other non-paying visitors accessed to members-only material. When he called client service, he found they were apathetic and unhelpful. It may be a weird, improbable situation, however it illustrates the point.
General Support Rating
I would not say ClickFunnels fails in consumer support– I believe the group mainly comprehend that their services are not completely easy to use and/or involve tools brand-new to their users, and they have actually put adequate resources into their support to make it decent. Possibly most users, myself included, would not say ClickFunnels has exceptional client support, however it primarily fulfills a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I think many people will take a look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t need a different web host or a separate e-mail marketing or a separate shopping cart service. Heck, you don’t even need a separate affiliate program. Everything is consisted of in one package. Remember from earlier, if you determine just how much you ‘d pay for all of these tools separately, you ‘d really end up spending less by opting for ClickFunnels. You ‘d consolidate about $1,441/ month of charges into one ClickFunnels membership.
If you look at it that way, ClickFunnels is quite affordable in its own.
I do believe Leadpages is an incredible option in some scenarios. If you wish to crank out landing pages rapidly, without much customization, LeadPages is great. This is originally what it was developed for … Simply pick a page that’s currently been made for you, that’s shown to transform, plug your own text and images into it, and drive traffic. The appeal remains in the simplicity and lack of choices.
So, which should you pick?
Choose ClickFunnels if you want to create a series of efficient, conversion optimized funnel pages without discovering HTML.
Go with Leadpages if you’re trying to find a budget marketing choice that does the job. Produce lovely sales pages without knowing a lick of code.
Opt for ClickFunnels if you don’t wish to patch together a gazillion different systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one option, because it’s extremely lengthy to run backward and forward between programs, trying to make them speak to each other.
Choose Leadpages if you only require to produce an easy one-step landing page.
Opt for ClickFunnels if you wish to develop an actual funnel with numerous pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both provide different things or rather various quantities of things.
Builderall takes the method of offering as many digital marketing services as possible. You can do anything from creating a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can assist you choose which software application would be much better matched to your business.
One factor Builderall is great is it permits you to keep top of a large percentage of your digital marketing strategy … all in one place. You can develop marketing funnels, create blog sites, style and automate your e-mail marketing and even produce apps.
As allowing you to create auto-responses for your email campaigns, it offers Facebook combination. You can, therefore, keep on top of your social networks leads too without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be advantageous as all their money currently goes towards the program.
Clickfunnels do not require an extra charge to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
General though, Builderall’s costs are really affordable. Particularly when you think about the range and variety of features their software deals. You basically get more digital marketing tools, for a lower expense. Nevertheless, do not forget this may not be as much of an advantage as you believe. It’s important to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to go for. If you are a small independent business with a restricted spending plan and time to spare to cover your head around Builderall, then go for that one.
Nevertheless, if you are an established or growing service wanting to expand legally … Clickfunnels is the one for you. There need to be a good reason why all the big names use the software and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall offers such a big amount of features implies they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are provided at a high standard. So if marketing funnels are your focus, it goes without stating that you must opt for the software with the funnel function being the main focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your service will all determine the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate contender in the marketing software application area and worth trying.
Yeah, there are a few disadvantages: If you need a more hands-on service to your marketing needs with greater modification capabilities, you might want to check out 3rd party options you can tie together. If you are going with ClickFunnels after all, you may find yourself unlucky and wind up handling unhelpful customer care representatives, or some glitches in the software. You might likewise be annoyed by their self-promotion.
But you understand what? Considering everything, I don’t think any of these outweigh the strong landing page home builder, not to mention other positives such as the brief learning curve, solid combinations, and excellent templates.
I’m quite sure that for the large majority of prospective users, the page home builder provides adequate option. If you’re looking first and foremost for a simple but solid sales option or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.