If you’ve been in the world of digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a genuine business marketing software worth attempting, or simply overhyped.
ClickFunnels has made a quite huge name for itself given that it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a short period of time.
There is no denying it’s popular, but does that indicate it’s worth it? How much can we rely on the crowd on this one? It appears it’s just another website and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels features and a lot of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you pick to utilize it or not, it’s an important player anybody in e-commerce and online marketing must be familiar with. Before you leap in, what’s our score? I’ll put it at a solid 4 stars. With some downsides, it’s definitely good. Keep checking out to discover why!
ClickFunnels Review Highlights
Here’s a short selection of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a good landing page home builder, with a simple drag-and-drop editor
Easy and sufficient combinations that enable you to catch emails and take payments ideal inside ClickFunnels
Built with A/B testing capabilities
Easy to find out and use
Concentrated on earning its users more money
They provide a 2 week free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in just three years it’s been, in the words of Forbes, “silently reinventing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for services and business owners to sell things online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his production, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing experiences. He experimented with email marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started as a method to help Brunson and his team create funnels more quickly for different endeavors, as developing funnels would generally take weeks. They soon realized their creation would be beneficial to others and had terrific prospective as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to guide a site visitor to the checkout page.
There’s a less uninteresting method of thinking about it. Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of actual components to pour down the funnel, you have metaphorical ingredients you call web traffic or site visitors. Your website visitors are looking around, checking things out. Your site is perfectly created, and your content is top notch!
That still does not turn many of your visitors into customers. In a physical shop, that’s like people strolling into your store but not knowing where the sales register is, so they leave the store without purchasing anything. In a physical store, you can talk your clients into purchasing something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel comes in– it’s developed to attract your clients’ through principles of psychology. The funnel works detailed, bring traffic in better and closer till visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a substantial offer for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is meant to save you time and energy– to do what otherwise requires a great deal of technological proficiency and/or a range of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
One of the very best things about ClickFunnels is its focus on generating income for the user. They make it extremely simple to make your account, put up your content, and begin taking payments. Plus, it’s quite easy to pick whatever up– it’ll most likely take you a couple hours to find out most of what you need, max.
Drag and Drop Builder
Numerous functions are very beneficial here. I like how simple it is to replicate pages, and the reality I can save design templates to be utilized once again later. Their page contractor is a pretty important feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop contractor.
Built in A/B screening is fantastic too. All you have to do is replicate a page, make your modifications, and select the amounts of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll likewise discover a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s fantastic to have actually things so centralized: I can construct my landing pages, develop forms and order forms, and activate e-mails all from one platform.
All of this actually does save you time and money, resources you ‘d otherwise require to invest in developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is an excellent financial investment– what you’re allowed for a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be too much to ask.
ClickFunnels is not ideal, however it does a great job of product packaging great tools together and making them accessible. It perhaps saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has quite a few areas that need work.
A little drawback is the price. There are only two rates options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge downside, just another financial investment in your company, and like I’ve said, you get a good plan for it.
Dull Customer Service
Beyond that, consumer support is undecided at finest. In my experience, they’ve been fine with fundamental concerns, but if you ask them harder things, especially about more advanced features, they will not be really valuable.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their product however I take a small issue with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to get away the buzz surrounding it. They have a great marketing for sure. From a user experience point of view, it can get interfering. As soon as you register for the software, you can try to look at the objective features of the software application and incorporate it into your own workflow, or you’ll be lost and forced to find out Russell Brunson’s marketing approaches.
This indicates you’ll discover yourself buying online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do fantastic things, but it’s also assisted proliferate fast abundant plans, online courses, saturation of coaches and professionals, and other spammy web marketer things.
All of us understand the founder is a marketing wizard, but a lot of the item is tied to his brand and his viewpoint. As much as I appreciate the landing page home builder, whatever around it appears like an extension of Brunson’s platform.
Often it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than necessary, especially when some elements of their item (i.e., customer care) can still utilize some work.
While you have the ability to personalize extensively within ClickFunnels, numerous people utilize comparable styles. Considering the popularity of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks drifting around.
Software Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. This actually does not take place typically, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of cash.
It’s also tough to know when your pages are working or not, unless you constantly inspect or wait till you speak with mad customers. Barring uptime, I also handle some glitches when I clone pages using the HTML publishing option.
User experience changes … a lot
The dashboard modifications frequently, the flow of developing brand-new pages and funnels changes, a button will walk around, rates options modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a service solution.
Far too Simple
Finally, a criticism I’ve heard but don’t quite agree with personally: it’s too simple, and too expensive for its simpleness. These criticisms tend to refer to do-it-yourself approaches which can be cheaper in advance and yield more control over managing specific details. Nevertheless, for less experienced users who are primarily seeking effectiveness and an easy to use bundle of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. StartUp is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you likewise get a 14 day free trial to try out the service, so at least you do not require to dedicate to a pricey strategy right now. If you pay each year instead of monthly, you get 2 months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit hefty huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, but absolutely not similar) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty great job. I personally consider it an excellent financial investment.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the quantity of pages (100 ), visits (20,000), customized domains (3 ), and just a few of the full list of features.
Nevertheless, both strategies have unlimited contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you characterize an item as a one-time payment product for your payment gateways); membership strategies (another Backpack function, however unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP combinations (StartUp has 1); endless funnels, pages, visits, and custom-made domains; priority support and template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I think ClickFunnels could really tidy up. We’ll go into more detail in the following section of this ClickFunnels review.
To summarize the differences, StartUp basically carries the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels features. You can view the complete official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get whatever you require.
A/B split testing is a smaller feature, however definitely a notable one.
If you duplicate a page and make changes to the copy, the split test essentially lets you select what percentages of your traffic you want to see per page, letting you test conversion rates really handily. It’s a terrific function and extremely easy to use.
I likewise think ClickFunnels is overall flexible and simple for other settings, like your account information or integrations. Perhaps very tech literate individuals would discover them restrictive (a typical theme amongst some criticisms), however as the service is supposed to be easy to use, I thought the basic features were respectable.
There are quite a few types of offered pre-made funnels, oriented to various types of services, and you can obviously build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is wise analytics that result in smart auto-responding, but the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program simpler and more efficient.
Are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, but possibly I’m just negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wished to dedicate unique attention to it. I believe a large part of why I offered ClickFunnels a high ranking has to do with it being a truly strong landing page builder. ClickFunnels distances itself from page structure software application and markets its funnel technique, but truth be told, I utilize it mainly for this landing page contractor.
Anyhow, there is quite a selection of design templates with great designs, though as you may anticipate, only the design templates developed by ClickFunnels are complimentary. Templates are arranged by funnel type, so poking around isn’t too hard.
You can also conserve specific design templates and make personal page templates, and it’s pretty easy to discover them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll essentially be working with a drag and drop home builder. It’s a bit more complicated than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with 4 primary parts: sections, rows, columns, and components. You can have numerous areas per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s quite easy to master. Everything is color-coded– for example, in the above screenshot, the choice is a light green box since it’s an area, however if I was hovering over a component, it would be orange.
A small criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a huge concern and the builder gives you enough manage without compromising ease of use, however it might be worth a reference.
Overall, I like the page contractor a lot. It makes developing your landing page really simple, and it serves ClickFunnels’ objective: to make it simpler for you to make money online.
Combinations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of combinations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has quite a few notable partners you can contribute to your integrations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or just click the search bar, and they’ll turn up. It’s quite self-explanatory, just click the one you desire and add it.
The process for managing combinations is also simple, though you may have to examine your third party software’s documentation to discover precisely what ClickFunnels requires. In general, you’ll discover the process quite basic. Combinations are a little more technical conceptually than some features, such as the page builder, so it’s much valued to have an extremely basic method of adding and handling combinations.
Connected to integrations are payment gateways. Payment entrances get integrated and on other software application platforms are just called integrations, but on ClickFunnels they get an area separate from integrations. They might also be known to ClickFunnels as billing combinations. Payment gateways are also what they sound like: they’re the combinations that allow your clients to pay for your things. Your shop will not actually be much of a store unless you’re using a payment entrance.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these combinations normally run efficiently and you do not need to stress much about them.
Relieve of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad states, “Don’t waste any more time with ‘tech guys!'” As I’ve stated in this ClickFunnels review, the primary service ClickFunnels uses is supplying tools that allow the less experienced to save time and money. That holding true, assessing ease of use is pretty important.
Short answer: It’s easy to use, but you must still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I mean new to the world of e-commerce and marketing– however the learning curve is far from impossible. For the majority of people, I would state the knowing curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books discussed earlier in the review.
Anyhow, ClickFunnels is certainly much easier than developing funnels by yourself. They have a fair amount of paperwork, and it may not be best, however it seems to me like a lot of questions ought to be covered, and you can always call a client service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively simple to handle. A cohesive menu makes it simple to navigate to all parts of your funnel handling process, from selecting templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will need a little understanding, but it’s no place near the amount of knowledge you would need to in fact code the funnels– it’s stuff you can determine by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly simple, however it is general streamlined with an intuitive user-interface. They do tend to alter things regularly, but it probably will not suffice to considerably obstruct you.
We offer it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would recommend all prospective users go into with some standard technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some businesses more than others.
Consultants, speakers, coaches, expert service providers, individuals specifically in e-commerce or internet marketing, and even those offering B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general does well with those providing more imaginative products or independent ventures. The pre-made funnels are extremely oriented towards these industries: for example, if you’re a flower shop, you may find the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re trying to center whatever around yourself and your brand, there would be excellent assistance too. The very same opts for people selling material like courses or books.
Of course, you can constantly start from a blank funnel, and I don’t think you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller company, okay with the price tag, and you require to make your traffic work for you much better, I doubt you ‘d be squandering your cash or time with ClickFunnels. I would especially recommend it to anyone who wishes to preserve a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer assistance is a location that consists of some subtleties. I applaud ClickFunnels for having good documents on-site. I believe their documents is just barely industry-standard for SaaS business, however still adequate. Their docs page has a series of classifications, each with their own articles. It might be simple, however content-wise it’s not too shabby.
When it comes to the direct customer support, they have a chat function inside the dashboard after you visit, but I’m not too delighted with it. They’ve generally been valuable for easy questions and basic troubleshooting … but when I’ve had advanced concerns, I’ve discovered them pretty unhelpful. With one particular HTML publishing question, they took 3 months to get back to me. Already, I found out a workaround. The majority of users will not need that sort of support and to be truthful, the majority of SaaS companies do not offer that level of assistance. So I provide ClickFunnels congratulations for attempting.
Additionally, I’ve seen a consistency amongst evaluations pointing out bad experiences with consumer service. When he called customer service, he found they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels fails in customer assistance– I think the team mainly comprehend that their services are not completely easy to use and/or include tools brand-new to their users, and they have actually put adequate resources into their assistance to make it good. Possibly most users, myself consisted of, would not say ClickFunnels has extraordinary client support, but it mainly meets a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think many people will look at … Price and ease of use.
When it pertains to cost, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
However, there’s a reason Leadpages is a lot more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not require a different web host or a different email marketing or a different shopping cart option. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools separately, you ‘d actually end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty affordable in its own.
I do think Leadpages is an awesome choice in some circumstances. If you want to crank out landing pages quickly, without much personalization, LeadPages is fantastic.
Which should you pick?
Opt for ClickFunnels if you want to produce a series of efficient, conversion optimized funnel pages without finding out HTML.
Choose Leadpages if you’re searching for a budget marketing choice that finishes the job. Create stunning sales pages without knowing a lick of code.
Go with ClickFunnels if you do not want to cobble together a billions various systems to create a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, since it’s very lengthy to run back and forth in between programs, attempting to make them speak with each other.
Go with Leadpages if you only require to create a basic one-step landing page.
Opt for ClickFunnels if you wish to produce an actual funnel with several pages, along with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both use different things or rather various quantities of things.
Builderall takes the method of offering as lots of digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you choose which software application would be better matched to your organisation.
One factor Builderall is great is it enables you to keep on top of a big proportion of your digital marketing method … all in one place. You can construct marketing funnels, produce blog sites, design and automate your e-mail marketing and even create apps.
Along with allowing you to produce auto-responses for your email projects, it provides Facebook combination. You can, for that reason, continue top of your social networks leads as well without having to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly new, ending up being an affiliate would be advantageous as all their cash presently goes towards the program.
Clickfunnels don’t need an additional cost to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Total though, Builderall’s rates are extremely sensible. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you must go for. If you are a small independent organisation with a restricted spending plan and time to spare to wrap your head around Builderall, then go for that one.
If you are a recognized or growing company looking to expand legally … Clickfunnels is the one for you. There must be a good reason that all the big names use the software and it is down to the large quality and results that Clickfunnels’ products bring. The reality that Builderall offers such a large amount of functions means they spread themselves thin.
Clickfunnels focus on a couple of aspects and make certain they are offered at a high requirement. If marketing funnels are your focus, it goes without stating that you ought to go for the software application with the funnel function being the main focus.
Ultimately, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your service will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s good– 4 out of 5 stars! It’s a genuine contender in the marketing software area and worth trying out.
Yeah, there are a couple of downsides: If you require a more hands-on solution to your marketing requires with higher personalization abilities, you may wish to check out third party alternatives you can loop. If you are going with ClickFunnels after all, you might find yourself unfortunate and wind up handling unhelpful customer support agents, or some glitches in the software application. You may also be irritated by their self-promotion.
However you know what? Considering whatever, I don’t think any of these exceed the solid landing page builder, let alone other positives such as the short learning curve, strong combinations, and great design templates.
I’m quite sure that for the vast bulk of potential users, the page contractor provides adequate option. If you’re looking first and foremost for an easy however solid sales service or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.