If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to identify if ClickFunnels is a genuine company marketing software application worth attempting, or just overhyped.
ClickFunnels has made a pretty huge name for itself given that it began, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a short period of time.
There is no denying it’s popular, but does that suggest it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another website and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and a lot of other bells and whistles. I’ll also provide a nod towards other reviews I’ve seen, as not every user will concur with me on the final decision.
Regardless of whether you select to use it or not, it’s an important gamer anyone in e-commerce and online marketing need to be familiar with. With some disadvantages, it’s definitely excellent.
ClickFunnels Review Highlights
Here’s a brief selection of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Easy and adequate integrations that enable you to capture e-mails and take payments ideal inside ClickFunnels
Constructed with A/B testing abilities
Easy to learn and use
Concentrated on making its users more money
They offer a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in just 3 years it’s been, in the words of Forbes, “silently transforming the online marketing industry.” Here’s the essence of ClickFunnels: It makes it much easier for companies and business owners to offer stuff online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his production, and for good factor. He’s succeeded, not just from ClickFunnels, but other marketing experiences. He played around with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a way to assist Brunson and his team produce funnels quicker for various ventures, as developing funnels would normally take weeks. They quickly understood their production would be helpful to others and had great prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to assist a website visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and rather of actual active ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
Unfortunately, that still does not turn many of your visitors into consumers. In a physical shop, that’s like individuals strolling into your store however not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical store, you can talk your customers into buying something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel is available in– it’s created to interest your consumers’ through principles of psychology. The funnel works detailed, bring traffic in more detailed and more detailed up until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial deal for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, however by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is meant to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a selection of third party applications. In this regard, ClickFunnels prospers.
Makes You Money
Among the best features of ClickFunnels is its concentrate on generating income for the user. They make it very easy to make your account, installed your content, and begin taking payments. Plus, it’s pretty easy to choose whatever up– it’ll most likely take you a couple hours to find out the majority of what you need, max.
Drag and Drop Builder
Their page home builder is a pretty essential function, and they’ve pulled it off well. As soon as you get used to it, it’s a simple to use drag and drop home builder.
Built in A/B screening is great too. All you need to do is duplicate a page, make your changes, and pick the amounts of your traffic you want to see variation A or B.
Great selection of Integrations
I think ClickFunnels manages API integrations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to handle.
You’ll likewise discover a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s great to have things so centralized: I can construct my landing pages, create kinds and order forms, and set off emails all from one platform.
All of this really does save you money and time, resources you ‘d otherwise need to spend on developers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a good financial investment– what you’re allowed for a StartUp account is pretty good. If you have more than 20,000 visitors and need over 100 pages, the complete suite might not be too much to ask.
ClickFunnels is not perfect, but it does a great job of product packaging fantastic tools together and making them available. It arguably conserves most users a headache they ‘d have if they attempted to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: despite the fact that ClickFunnels is in general strong, it has quite a few locations that require work.
A small drawback is the cost. There are just two pricing choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial downside, just another financial investment in your company, and like I’ve stated, you get a great package for it.
Uninspired Customer Service
Beyond that, customer support is undecided at best. In my experience, they’ve been fine with basic concerns, however if you ask them more difficult things, specifically about more advanced features, they won’t be really practical.
Cult-like user base and software application too reliant on Founder
This is not an unbiased criticism of their product but I take a slight concern with their marketing that I believe deserves mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s tough to escape the hype surrounding it. They have a terrific marketing for sure. Nevertheless, from a user experience perspective, it can get interfering. As soon as you sign up for the software, you can attempt to take a look at the objective functions of the software and incorporate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing methods.
This indicates you’ll find yourself buying online courses, books, attending workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes individuals extoling just how much cash they made and flashing their sports cars. These numbers are genuine, the users provide an impression that they’re more focused on making quick money rather than constructing terrific items and services. ClickFunnels has helped people do excellent things, but it’s likewise assisted multiply fast rich plans, online courses, saturation of coaches and professionals, and other spammy internet marketer things.
We all know the creator is a marketing wizard, but a lot of the product is connected to his brand name and his approach. As much as I appreciate the landing page builder, everything around it appears like an extension of Brunson’s platform.
Often it’s tough to not get the feeling that ClickFunnels invests more resources on self-promotion than needed, specifically when some elements of their product (i.e., customer service) can still use some work.
While you have the capability to tailor extensively within ClickFunnels, many people use similar styles. Thinking about the popularity of ClickFunnels, this has led to a large amount of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every once in a while, ClickFunnels will decrease or experience some errors. Though this really doesn’t take place typically, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s likewise hard to understand when your pages are working or not, unless you constantly check or wait till you hear from angry consumers. Barring uptime, I likewise deal with some problems when I clone pages utilizing the HTML publishing alternative.
User experience modifications … a lot
The control panel modifications frequently, the circulation of developing new pages and funnels modifications, a button will move around, rates options modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a business service.
Way too Simple
A criticism I’ve heard however don’t quite concur with personally: it’s too simple, and too costly for its simplicity. These criticisms tend to refer to diy techniques which can be less expensive in advance and yield more control over managing certain details. For less skilled users who are primarily seeking efficiency and an easy to use bundle of tools, I would not emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay every year rather of monthly, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit hefty huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, however definitely not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a quite great job. I personally consider it a great financial investment.
The main distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), sees (20,000), custom-made domains (3 ), and only a few of the full list of features.
Nevertheless, both strategies have endless contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you define an item as a one-time payment item for your payment gateways); subscription plans (another Backpack function, but unlike one-time payments, this lets your clients pay for a membership service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, check outs, and custom-made domains; top priority support and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels might actually clean up. We’ll enter into more information in the following section of this ClickFunnels review.
To sum up the distinctions, StartUp basically brings the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the full set of ClickFunnels features. You can view the full authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I think they’re solid and you get everything you require.
A/B split testing is a smaller sized feature, however certainly a noteworthy one.
If you replicate a page and make changes to the copy, the split test basically lets you choose what percentages of your traffic you want to see per page, letting you test conversion rates really conveniently. It’s an excellent function and really easy to use.
I also think ClickFunnels is general flexible and uncomplicated for other settings, like your account information or combinations. Perhaps very tech literate people would find them restrictive (a typical theme among some criticisms), but as the service is expected to be easy to use, I believed the basic features were pretty good.
There are quite a few types of available pre-made funnels, oriented to various kinds of services, and you can obviously construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is smart analytics that result in clever auto-responding, but the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program easier and more effective.
Are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, but maybe I’m simply negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to dedicate unique attention to it. I believe a large part of why I gave ClickFunnels a high ranking has to do with it being a truly solid landing page home builder. ClickFunnels distances itself from page building software application and advertises its funnel method, however fact be informed, I utilize it mainly for this landing page builder.
Anyway, there is rather a variety of templates with good styles, though as you may anticipate, just the templates developed by ClickFunnels are complimentary. Templates are organized by funnel type, so poking around isn’t too tough.
You can also save certain templates and make personal page templates, and it’s pretty easy to find them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll basically be working with a drag and drop home builder. It’s a bit more complicated than some other light page builders, but it’s still easy to use.
The editor utilizes a page structure with 4 main parts: areas, rows, columns, and elements. You can have numerous areas per page. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complex, but it’s pretty simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box since it’s an area, however if I was hovering over an element, it would be orange.
A small criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a substantial problem and the home builder gives you enough manage without sacrificing ease of use, however it might be worth a mention.
In general, I like the page home builder a lot. It makes creating your landing page very easy, and it serves ClickFunnels’ objective: to make it easier for you to generate income online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a few different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several significant partners you can add to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or simply click the search bar, and they’ll turn up. It’s pretty self-explanatory, simply click the one you desire and add it.
The process for managing combinations is likewise uncomplicated, though you might need to inspect your third party software’s paperwork to discover exactly what ClickFunnels needs. Overall, you’ll discover the process quite simple. Integrations are a little more technical conceptually than some features, such as the page home builder, so it’s much valued to have a very simple way of including and managing integrations.
Associated with integrations are payment gateways. Payment entrances get incorporated and on other software application platforms are simply called combinations, however on ClickFunnels they get an area different from combinations. They may likewise be known to ClickFunnels as billing integrations. Payment entrances are also what they sound like: they’re the combinations that allow your consumers to pay for your things. Your shop will not truly be much of a shop unless you’re using a payment entrance.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these combinations usually run efficiently and you don’t need to stress much about them.
Ease of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t squander any more time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels provides is supplying tools that allow the less skilled to conserve time and money. That holding true, evaluating ease of use is quite essential.
Short answer: It’s easy to use, but you should still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I imply new to the world of e-commerce and marketing– however the learning curve is far from impossible. For most people, I would say the learning curve would be simply a couple hours max. If you’re actually behind, get Russell Brunson’s books discussed earlier in the review.
Anyway, ClickFunnels is definitely simpler than creating funnels on your own. They have a fair amount of paperwork, and it may not be best, however it appears to me like the majority of questions must be covered, and you can always call a client service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the real funnels– are relatively easy to handle. A cohesive menu makes it simple to browse to all parts of your funnel handling process, from picking templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will need a little bit of understanding, however it’s no place near the amount of understanding you would need to in fact code the funnels– it’s things you can find out by Googling around or checking out the docs center.
Eventually, ClickFunnels is not mind-blowingly basic, however it is total streamlined with an intuitive user-interface. They do tend to alter things often, however it most likely won’t suffice to substantially hinder you.
We give it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would recommend all possible users enter with some fundamental technological literacy, it basically is successful where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some services more than others.
Professional, speakers, coaches, professional service providers, people solely in e-commerce or mlm, and even those using B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general succeeds with those providing more creative products or independent endeavors. The pre-made funnels are highly oriented towards these markets: for example, if you’re a florist, you might find the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re trying to focus whatever around yourself and your brand name, there would be great support too. The exact same chooses people selling content like courses or books.
Of course, you can constantly start from a blank funnel, and I do not think you must choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller service, all right with the cost, and you need to make your traffic work for you much better, I doubt you ‘d be wasting your money or time with ClickFunnels. I would specifically recommend it to anyone who wants to keep a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ client assistance is an area that includes some subtleties. I commend ClickFunnels for having good paperwork on-site. I believe their paperwork is just barely industry-standard for SaaS business, however still enough. Their docs page has a series of categories, each with their own short articles. It may be basic, however content-wise it’s not too shabby.
When it comes to the direct customer support, they have a chat feature inside the control panel after you log in, however I’m not too pleased with it. They’ve normally been helpful for basic questions and basic troubleshooting … but when I’ve had more advanced questions, I’ve found them quite unhelpful. With one particular HTML publishing question, they took three months to get back to me. By then, I determined a workaround. A lot of users won’t need that kind of support and to be truthful, many SaaS business don’t supply that level of support. I offer ClickFunnels congratulations for trying.
Additionally, I’ve seen a consistency among evaluations pointing out bad experiences with customer service. When he contacted consumer service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels stops working in consumer support– I believe the group largely understand that their services are not perfectly easy to utilize and/or include tools brand-new to their users, and they have actually put sufficient resources into their assistance to make it decent. Maybe most users, myself included, would not state ClickFunnels has extraordinary consumer assistance, however it mainly fulfills a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I think many people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is so much less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You don’t need a different web host or a separate e-mail marketing or a different shopping cart service. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools separately, you ‘d really end up spending less by going with ClickFunnels.
If you look at it that method, ClickFunnels is pretty affordable in its own.
I do think Leadpages is an awesome choice in some situations. If you desire to crank out landing pages rapidly, without much customization, LeadPages is terrific.
Which should you select?
Go with ClickFunnels if you want to create a series of efficient, conversion enhanced funnel pages without finding out HTML.
Opt for Leadpages if you’re trying to find a spending plan marketing alternative that does the job. Create gorgeous sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t wish to cobble together a billions various systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one solution, since it’s very time-consuming to run back and forth between programs, attempting to make them speak with each other.
Choose Leadpages if you only need to produce an easy one-step landing page.
Go with ClickFunnels if you wish to produce a real funnel with numerous pages, together with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both provide different things or rather different amounts of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from developing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they share is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can assist you decide which software application would be much better fit to your organisation.
One reason Builderall is excellent is it allows you to continue top of a large percentage of your digital marketing technique … all in one location. You can construct marketing funnels, develop blog sites, design and automate your email marketing and even create apps.
As allowing you to produce auto-responses for your email campaigns, it provides Facebook integration. You can, therefore, continue top of your social networks leads too without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be helpful as all their money presently goes towards the program.
Clickfunnels do not require an additional charge to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Overall though, Builderall’s rates are extremely reasonable. You basically receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you should go for. If you are a little independent business with a restricted budget and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing company looking to broaden legally … Clickfunnels is the one for you. There must be a good reason why all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a big quantity of functions indicates they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make sure they are provided at a high standard. So if marketing funnels are your focus, it goes without saying that you ought to choose the software application with the funnel function being the main focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your service will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application space and worth trying.
Yeah, there are a few disadvantages: If you require a more hands-on solution to your marketing requires with higher modification capabilities, you may want to check out 3rd party choices you can loop. If you are going with ClickFunnels after all, you might find yourself unfortunate and end up handling unhelpful customer service agents, or some glitches in the software. You might also be annoyed by their self-promotion.
You know what? Considering everything, I do not think any of these exceed the strong landing page builder, not to mention other positives such as the short learning curve, solid combinations, and good templates.
I’m pretty sure that for the large majority of prospective users, the page home builder offers adequate option. If you’re looking initially and foremost for an easy but solid sales service or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.