If you pay attention to digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a legitimate company marketing software worth trying, or just overhyped.
ClickFunnels has made a quite huge name for itself considering that it began, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has grown so much in such a brief duration of time.
There is no denying it’s popular, but does that mean it’s worth it? Just how much can we trust the crowd on this one? It seems it’s just another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels features and a lot of other bells and whistles. I’ll also give a nod towards other reviews I’ve seen, as not every user will agree with me on the last verdict.
Despite whether you select to use it or not, it’s a crucial gamer anybody in e-commerce and online marketing ought to recognize with. Before you leap in, what’s our score? I’ll put it at a strong 4 stars. With some downsides, it’s absolutely great. Keep reading to find out why!
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review highlights– watch out for these in this short article.
ClickFunnels is a great landing page builder, with a simple drag-and-drop editor
Easy and ample integrations that enable you to catch emails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to find out and use
Focused on earning its users more money
They provide a 2 week totally free trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply 3 years it’s been, in the words of Forbes, “quietly revolutionizing the online marketing market.” Here’s the essence of ClickFunnels: It makes it simpler for services and business owners to sell stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his development, and for good reason. He’s succeeded, not only from ClickFunnels, however other marketing adventures. He played around with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide individuals through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started out as a way to assist Brunson and his team develop funnels more quickly for different endeavors, as establishing funnels would usually take weeks. They soon realized their development would be useful to others and had excellent possible as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to guide a site visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and rather of actual ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or website visitors.
That still does not turn numerous of your visitors into clients. In a brick and mortar store, that’s like individuals walking into your shop but not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your customers into buying something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s designed to appeal to your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and better till visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial deal for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is planned to conserve you time and energy– to do what otherwise requires a lot of technological proficiency and/or a range of third party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the very best aspects of ClickFunnels is its concentrate on generating income for the user. They make it very simple to make your account, put up your content, and start taking payments. Plus, it’s quite simple to select whatever up– it’ll probably take you a couple hours to determine the majority of what you need, max.
Drag and Drop Builder
Their page contractor is a pretty essential function, and they’ve pulled it off well. As soon as you get used to it, it’s a simple to utilize drag and drop home builder.
Built in A/B screening is terrific too. All you need to do is duplicate a page, make your changes, and pick the quantities of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels handles API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to manage.
You’ll likewise discover an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s terrific to have things so centralized: I can build my landing pages, create kinds and order forms, and set off emails all from one platform.
All of this truly does conserve you time and money, resources you ‘d otherwise need to invest in designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re permitted a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the complete suite might not be too much to ask.
ClickFunnels is not ideal, but it does an excellent job of packaging great tools together and making them accessible. It arguably saves most users a headache they ‘d have if they tried to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has many locations that need work.
A small disadvantage is the cost. There are only two prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a big drawback, simply another financial investment in your organisation, and like I’ve stated, you get an excellent plan for it.
Uninspired Customer Service
Beyond that, consumer support is iffy at finest. In my experience, they’ve been fine with basic questions, but if you ask them harder things, specifically about advanced functions, they will not be very handy.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their product however I take a slight issue with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s difficult to get away the hype surrounding it. From a user experience viewpoint, it can get interfering.
This means you’ll find yourself purchasing online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and many posts consists of individuals bragging about just how much cash they made and flashing their cars. Though these numbers are genuine, the users offer an impression that they’re more concentrated on making quick money rather than constructing excellent services and products. ClickFunnels has actually helped individuals do terrific things, however it’s likewise helped multiply quick rich schemes, online courses, saturation of coaches and experts, and other spammy internet marketer stuff.
We all understand the founder is a marketing wizard, but a lot of the product is tied to his brand and his philosophy. As much as I value the landing page home builder, whatever around it appears like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the feeling that ClickFunnels spends more resources on self-promotion than required, specifically when some aspects of their product (i.e., customer care) can still use some work.
This one isn’t on ClickFunnels but more on the community. While you have the capability to customize extensively within ClickFunnels, many individuals utilize similar styles. Thinking about the appeal of ClickFunnels, this has resulted in a large amount of ClickFunnel-y looks floating around. Variety is essential.
Software Application Outages and Bugs
Every once in a while, ClickFunnels will go down or experience some mistakes. Though this really does not happen frequently, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a lot of money.
It’s also tough to know when your pages are working or not, unless you continuously check or wait till you speak with upset customers. Barring uptime, I also deal with some glitches when I clone pages utilizing the HTML publishing choice.
User experience modifications … a lot
The control panel changes often, the circulation of producing new pages and funnels modifications, a button will walk around, rates options change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s an organisation option.
Way too Simple
A criticism I’ve heard however don’t rather agree with personally: it’s too simple, and too expensive for its simplicity. These criticisms tend to refer to do-it-yourself techniques which can be cheaper upfront and yield more control over handling particular information. For less experienced users who are mainly seeking effectiveness and a simple to use bundle of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. If you pay yearly instead of monthly, you get 2 months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however definitely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite excellent task.
The primary differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), check outs (20,000), custom domains (3 ), and just some of the complete list of features.
Both strategies have unrestricted contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you define an item as a one-time payment product for your payment gateways); subscription strategies (another Backpack feature, but unlike one-time payments, this lets your consumers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, gos to, and custom domains; priority assistance and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not worry, it is confusing. This part I think ClickFunnels might actually clean up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the complete set of ClickFunnels features.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re strong and you get whatever you require.
A/B split screening is a smaller feature, however absolutely a notable one.
If you replicate a page and make changes to the copy, the split test generally lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates very smoothly. It’s a fantastic function and extremely easy to use.
I likewise believe ClickFunnels is total flexible and simple for other settings, like your account information or integrations. Maybe really tech literate people would find them restrictive (a common theme amongst some criticisms), however as the service is supposed to be easy to use, I believed the basic functions were respectable.
There are many types of offered pre-made funnels, oriented to different kinds of services, and you can naturally develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is wise analytics that result in wise auto-responding, but the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program much easier and more effective.
But are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided email auto-responder to me, but maybe I’m just negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to commit unique attention to it. In fact, I believe a big part of why I provided ClickFunnels a high rating involves it being an actually solid landing page home builder. ClickFunnels ranges itself from page building software application and promotes its funnel method, however fact be told, I utilize it mainly for this landing page home builder.
Anyway, there is rather a selection of templates with excellent styles, though as you may expect, only the design templates developed by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also conserve specific templates and make individual page templates, and it’s pretty simple to find them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a little more complex than some other light page builders, but it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and aspects. Think of these parts as fitting within each other (this short article has a practical diagram). Essentially: rows, columns, and aspects go inside of sections. You can have several areas per page. Rows and columns go inside sections, however columns specifically enter into rows. This way you can have a row with one column, or up to four. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s quite simple to get the hang of. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box since it’s an area, however if I was hovering over an aspect, it would be orange.
A little criticism I’ve heard (but don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a substantial concern and the builder provides you enough control without sacrificing ease of use, but it might be worth a mention.
Overall, I like the page home builder a lot. It makes designing your landing page really easy, and it serves ClickFunnels’ objective: to make it much easier for you to make money online.
Combinations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous noteworthy partners you can contribute to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can search for these or just click the search bar, and they’ll turn up. It’s pretty obvious, just click the one you desire and add it.
The procedure for handling integrations is likewise uncomplicated, though you might have to check your third party software application’s paperwork to find exactly what ClickFunnels requires. Overall, you’ll find the procedure quite easy. Combinations are a bit more technical conceptually than some features, such as the page contractor, so it’s much valued to have an extremely basic way of including and managing integrations.
Payment entrances get integrated and on other software platforms are just called integrations, however on ClickFunnels they get an area separate from integrations. They might likewise be understood to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these integrations typically run smoothly and you do not need to stress much about them.
Reduce of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t waste any more time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels uses is offering tools that permit the less knowledgeable to save time and money. That holding true, evaluating ease of use is quite crucial.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I imply brand-new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For most people, I would state the knowing curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books discussed earlier in the review.
Anyhow, ClickFunnels is definitely easier than developing funnels on your own. They have a reasonable amount of paperwork, and it may not be best, however it seems to me like the majority of concerns should be covered, and you can always get in touch with a customer service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly easy to handle. A cohesive menu makes it simple to navigate to all parts of your funnel handling process, from choosing design templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will require a little understanding, but it’s no place near the quantity of knowledge you would require to in fact code the funnels– it’s stuff you can figure out by Googling around or checking out the docs center.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is total streamlined with an instinctive user-interface. They do tend to alter things often, but it probably won’t suffice to substantially obstruct you.
We provide it a 4 out of 5 in ease of use. It combines option and customizability with convenience, and while I would recommend all possible users get in with some fundamental technological literacy, it essentially prospers where user-friendliness is worried.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some services more than others.
Consultants, speakers, coaches, expert provider, people solely in e-commerce or multi level marketing, and even those offering B2B services would probably be most fit for ClickFunnels. ClickFunnels in general succeeds with those offering more innovative items or independent ventures. The pre-made funnels are extremely oriented towards these markets: for example, if you’re a flower shop, you may discover the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re attempting to focus whatever around yourself and your brand, there would be excellent support too. The exact same opts for individuals selling content like courses or books.
Of course, you can constantly begin with a blank funnel, and I do not believe you should decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller service, fine with the cost, and you require to make your traffic work for you better, I question you ‘d be squandering your cash or time with ClickFunnels. I would specifically suggest it to anyone who wants to maintain a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client support is an area that consists of some subtleties. I commend ClickFunnels for having decent documents on-site. I think their documents is just barely industry-standard for SaaS companies, however still sufficient. Their docs page has a series of classifications, each with their own short articles. It may be simple, but content-wise it’s not too shabby.
As for the direct customer care, they have a chat function inside the dashboard after you log in, however I’m not too happy with it. They’ve generally been useful for easy questions and fundamental troubleshooting … however when I’ve had more advanced questions, I’ve found them pretty unhelpful. With one particular HTML publishing concern, they took 3 months to return to me. By then, I figured out a workaround. Many users won’t need that sort of assistance and to be sincere, most SaaS companies do not supply that level of support. I give ClickFunnels kudos for attempting.
Furthermore, I’ve seen a consistency among reviews pointing out disappointments with customer service. Notably, in circumstances when functions have actually not worked as assured or when there were weird site breakdowns, customer support associates were allegedly either unresponsive or unhelpful. One notorious customer in particular states how, due to site error, a few of his consumers were locked out and how other non-paying visitors got to members-only material. When he got in touch with customer support, he found they were apathetic and unhelpful. It might be an odd, unlikely circumstance, however it illustrates the point.
General Support Rating
I would not state ClickFunnels stops working in customer support– I think the group mainly understand that their services are not completely easy to utilize and/or involve tools new to their users, and they have put sufficient resources into their assistance to make it good. Possibly most users, myself included, would not state ClickFunnels has exceptional client support, but it mostly fulfills a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I think the majority of people will take a look at … Price and ease of use.
When it concerns rate, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You do not require a separate web host or a different e-mail marketing or a different shopping cart service. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools individually, you ‘d actually end up spending less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is pretty affordable in its own right.
I do believe Leadpages is an incredible option in some scenarios. If you want to crank out landing pages quickly, without much modification, LeadPages is excellent. This is initially what it was created for … Simply pick a page that’s already been made for you, that’s shown to transform, plug your own text and images into it, and drive traffic. The charm is in the simpleness and absence of choices.
So, which should you pick?
Go with ClickFunnels if you want to create a series of effective, conversion optimized funnel pages without learning HTML.
Go with Leadpages if you’re trying to find a budget plan marketing option that gets the job done. Develop stunning sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t wish to patch together a billions various systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one solution, because it’s very time-consuming to run back and forth between programs, attempting to make them speak with each other.
Choose Leadpages if you just require to create an easy one-step landing page.
Opt for ClickFunnels if you want to create a real funnel with multiple pages, together with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both offer various things or rather various quantities of things.
Builderall takes the method of offering as many digital marketing services as possible. For example, you can do anything from creating a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can assist you choose which software application would be better fit to your company.
One factor Builderall is great is it allows you to continue top of a big percentage of your digital marketing method … all in one place. You can construct marketing funnels, develop blog sites, style and automate your email marketing and even produce apps.
As well as enabling you to produce auto-responses for your e-mail projects, it offers Facebook combination. You can, therefore, keep on top of your social networks leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being largely new, ending up being an affiliate would be beneficial as all their money currently goes towards the program.
Clickfunnels don’t require an additional cost to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
General though, Builderall’s rates are very reasonable. You essentially receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s summarize which one you ought to opt for. The answer depends on the type of organisation. If you are a small independent organisation with a limited budget and time to spare to wrap your head around Builderall, then go for that a person. All the digital marketing tools you will require are on there and it will most likely fit your needs well.
Nevertheless, if you are a recognized or growing organisation wanting to broaden legally … Clickfunnels is the one for you. There need to be a great reason why all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The reality that Builderall uses such a big amount of functions suggests they spread themselves thin.
Clickfunnels focus on a number of aspects and make certain they are offered at a high requirement. So if marketing funnels are your focus, it goes without stating that you should choose the software with the funnel function being the main focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your company will all figure out the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a legitimate competitor in the marketing software space and worth trying.
Yeah, there are a couple of drawbacks: If you need a more hands-on solution to your marketing requires with greater personalization abilities, you may wish to look into 3rd party alternatives you can tie together. If you are opting for ClickFunnels after all, you may find yourself unfortunate and end up dealing with unhelpful customer service representatives, or some problems in the software. You might also be irritated by their self-promotion.
But you understand what? Thinking about everything, I do not believe any of these exceed the solid landing page home builder, not to mention other positives such as the brief knowing curve, strong combinations, and excellent templates.
All-in-all, ClickFunnels prospers in its core objective– to make it easier for you to funnel traffic and reach greater conversion rates. Even unfavorable ClickFunnels reviews acknowledge it can be pretty useful for less internet-exposed entrepreneurs. I’m pretty sure that for the vast bulk of potential users, the page contractor offers sufficient choice. If you’re looking first and foremost for a simple but solid sales service or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.