If you’re in touch with the world of digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a legitimate service marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty big name for itself since it began, ending up being one of the largest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has grown so much in such a short period of time.
There is no rejecting it’s popular, however does that mean it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and plenty of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will concur with me on the final decision.
Regardless of whether you pick to utilize it or not, it’s an essential player anybody in e-commerce and online marketing must be familiar with. Before you jump in, what’s our ranking? I’ll put it at a solid 4 stars. With some downsides, it’s definitely good. Keep checking out to learn why!
ClickFunnels Review Highlights
Here’s a short selection of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a good landing page builder, with a simple drag-and-drop editor
Very easy and adequate integrations that allow you to capture e-mails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to discover and utilize
Focused on generating its users more cash
They have a 2 week free trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in simply three years it’s been, in the words of Forbes, “quietly reinventing the internet marketing market.” Here’s the essence of ClickFunnels: It makes it easier for services and business owners to sell stuff online utilizing otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing adventures. He played around with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels began as a method to assist Brunson and his team produce funnels faster for various endeavors, as developing funnels would normally take weeks. They quickly realized their creation would be helpful to others and had great prospective as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to guide a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
That still doesn’t turn many of your visitors into customers. In a brick and mortar shop, that’s like individuals strolling into your store however not knowing where the sales register is, so they leave the store without buying anything. In a physical shop, you can talk your customers into purchasing something.
In a digital store, you may be a bit more distant from your visitors. This is where your funnel can be found in– it’s developed to appeal to your clients’ through principles of psychology. The funnel works detailed, bring traffic in better and better up until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a big deal for internet marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is intended to conserve you time and energy– to do what otherwise requires a lot of technological efficiency and/or a selection of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the best things about ClickFunnels is its focus on generating income for the user. They make it very simple to make your account, put up your material, and start taking payments. Plus, it’s quite easy to select everything up– it’ll most likely take you a couple hours to determine the majority of what you need, max.
Drag and Drop Builder
Several functions are very helpful here. I like how simple it is to duplicate pages, and the reality I can save templates to be used once again later. Their page contractor is a quite crucial feature, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B screening is terrific too. All you have to do is duplicate a page, make your changes, and choose the quantities of your traffic you want to see version A or B.
Great choice of Integrations
I think ClickFunnels manages API combinations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are easy to manage.
You’ll likewise find a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s great to have things so centralized: I can develop my landing pages, develop forms and order forms, and activate emails all from one platform.
All of this really does conserve you time and money, resources you ‘d otherwise require to spend on developers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a good financial investment– what you’re permitted a StartUp account is quite decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not best, however it does an excellent task of packaging great tools together and making them available. It probably saves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has several areas that require work.
A little drawback is the rate. There are only two pricing choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, simply another investment in your business, and like I’ve said, you get a good bundle for it.
Uninspired Customer Service
Beyond that, customer support is undecided at finest. In my experience, they’ve been fine with standard concerns, but if you ask more difficult things, especially about advanced features, they will not be really practical.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their item however I take a slight concern with their marketing that I think is worth pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to escape the hype surrounding it. From a user experience perspective, it can get interfering.
This suggests you’ll find yourself purchasing online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and a lot of posts consists of individuals extoling just how much cash they made and flashing their cars. Though these numbers are genuine, the users give an impression that they’re more focused on making quick cash rather than constructing terrific products and services. ClickFunnels has actually assisted individuals do fantastic things, but it’s also helped multiply quick rich schemes, online courses, saturation of coaches and specialists, and other spammy web online marketer things.
All of us understand the creator is a marketing wizard, however so much of the product is connected to his brand and his viewpoint. As much as I appreciate the landing page home builder, whatever around it looks like an extension of Brunson’s platform.
In some cases it’s difficult to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, particularly when some elements of their item (i.e., customer care) can still utilize some work.
While you have the ability to customize extensively within ClickFunnels, lots of people utilize comparable designs. Thinking about the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks drifting around.
Software Outages and Bugs
From time to time, ClickFunnels will go down or experience some mistakes. This really does not take place frequently, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s likewise hard to know when your pages are working or not, unless you constantly inspect or wait until you speak with upset consumers. Barring uptime, I likewise handle some glitches when I clone pages utilizing the HTML publishing alternative.
User experience changes … a lot
The control panel modifications typically, the circulation of producing brand-new pages and funnels changes, a button will walk around, pricing alternatives change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a company service.
Far too Simple
Finally, a criticism I’ve heard however do not quite agree with personally: it’s too simple, and too pricey for its simplicity. These criticisms tend to describe diy approaches which can be less expensive upfront and yield more control over handling specific details. For less knowledgeable users who are primarily looking for effectiveness and an easy to utilize package of tools, I wouldn’t highlight this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay every year rather of month-to-month, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty great task.
The main differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the quantity of pages (100 ), check outs (20,000), custom domains (3 ), and only a few of the full list of features.
Nevertheless, both strategies have limitless contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment product for your payment gateways); membership strategies (another Backpack function, however unlike one-time payments, this lets your consumers spend for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, check outs, and customized domains; top priority assistance and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I believe ClickFunnels could really tidy up. We’ll enter into more information in the following section of this ClickFunnels evaluation.
To sum up the distinctions, StartUp basically carries the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the complete set of ClickFunnels features. You can see the full official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re solid and you get whatever you need. They’re mainly instinctive and offer you a good amount of control. The template editor and combination management system are good examples of this and are very crucial functions, so I’ll be giving them separate sections.
A/B split testing is a smaller function, however definitely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test generally lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates very easily. It’s a terrific function and really easy to use.
I likewise believe ClickFunnels is overall versatile and uncomplicated for other settings, like your account information or integrations. Possibly very tech literate people would find them limiting (a common theme amongst some criticisms), however as the service is expected to be easy to use, I believed the standard features were respectable.
There are several kinds of readily available pre-made funnels, oriented to various kinds of businesses, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is smart analytics that result in clever auto-responding, however the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
But are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an iffy email auto-responder to me, but maybe I’m just cynical. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to devote special attention to it. In fact, I believe a large part of why I gave ClickFunnels a high ranking pertains to it being a really solid landing page builder. ClickFunnels distances itself from page structure software and promotes its funnel method, however fact be informed, I use it mostly for this landing page home builder.
Anyhow, there is quite a selection of design templates with excellent designs, though as you may anticipate, only the templates developed by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can likewise save particular design templates and make personal page templates, and it’s quite easy to find them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll essentially be dealing with a drag and drop contractor. It’s a bit more complicated than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and components. Think about these parts as fitting within each other (this article has a helpful diagram). Basically: rows, columns, and aspects go inside of sections. You can have several areas per page. Rows and columns go inside sections, however columns specifically go into rows. By doing this you can have a row with one column, or up to four. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s quite simple to master. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box due to the fact that it’s a section, however if I was hovering over an element, it would be orange.
You can also modify by section, row, column, and so on, through the side bar. All the little details and parts of your page can be moved or altered.
A little criticism I’ve heard (however don’t have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a big issue and the home builder gives you enough manage without sacrificing ease of use, however it might be worth a mention.
In general, I like the page builder a lot. It makes developing your landing page very simple, and it serves ClickFunnels’ goal: to make it simpler for you to make money online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has numerous notable partners you can add to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll turn up. It’s quite self-explanatory, just click the one you desire and include it.
The procedure for handling integrations is also simple, though you may need to examine your 3rd party software’s documentation to discover precisely what ClickFunnels needs. Overall, you’ll discover the procedure pretty easy. Combinations are a little more technical conceptually than some functions, such as the page builder, so it’s much valued to have an extremely simple method of adding and managing integrations.
Payment gateways get incorporated and on other software application platforms are just called integrations, however on ClickFunnels they get an area separate from integrations. They might likewise be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is quite easy– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these integrations generally run smoothly and you don’t need to stress much about them.
Alleviate of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t lose any more time with ‘tech guys!'” As I’ve stated in this ClickFunnels review, the main service ClickFunnels provides is providing tools that permit the less experienced to conserve time and money. That holding true, assessing ease of use is quite important.
Short answer: It’s easy to use, however you must still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I indicate new to the world of e-commerce and marketing– but the learning curve is far from impossible. For many people, I would state the learning curve would be just a couple hours max. If you’re actually behind, pick up Russell Brunson’s books mentioned previously in the review.
Anyhow, ClickFunnels is certainly much easier than developing funnels by yourself. They have a reasonable amount of documents, and it may not be ideal, however it appears to me like many concerns must be covered, and you can always get in touch with a customer care representative if it comes to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it easy to browse to all parts of your funnel managing procedure, from selecting templates to the drag and drop editor.
Some settings concerning e-mail integrations or payment processors will need a bit of understanding, however it’s nowhere near the amount of understanding you would need to in fact code the funnels– it’s things you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly simple, however it is total structured with an instinctive user-interface. They do tend to change things often, but it most likely won’t suffice to significantly hamper you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with convenience, and while I would suggest all potential users enter with some basic technological literacy, it essentially is successful where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some businesses more than others.
Professional, speakers, coaches, expert company, people specifically in e-commerce or multi level marketing, and even those offering B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general does well with those offering more imaginative products or independent endeavors. The pre-made funnels are extremely oriented towards these industries: for example, if you’re a florist, you might find the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re trying to center whatever around yourself and your brand, there would be good support too. The very same opts for individuals selling material like courses or books.
Obviously, you can always begin with a blank funnel, and I do not think you should choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller service, okay with the cost, and you require to make your traffic work for you much better, I question you ‘d be squandering your money or time with ClickFunnels. I would specifically recommend it to anyone who wants to keep a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is a location that consists of some nuances. I commend ClickFunnels for having good paperwork on-site. I believe their documentation is just barely industry-standard for SaaS companies, but still enough. Their docs page has a series of categories, each with their own posts. It might be simple, however content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the dashboard after you log in, however I’m not too pleased with it. They’ve normally been useful for simple concerns and basic troubleshooting … but when I’ve had more advanced questions, I’ve discovered them pretty unhelpful. I offer ClickFunnels congratulations for attempting.
Furthermore, I’ve noticed a consistency among reviews mentioning disappointments with customer support. Notably, in circumstances when functions have not worked as guaranteed or when there were unusual website malfunctions, client service representatives were apparently either unresponsive or unhelpful. One notorious customer in particular states how, due to site mistake, a few of his customers were locked out and how other non-paying visitors accessed to members-only content. When he called customer support, he found they were apathetic and unhelpful. It may be an odd, improbable situation, however it highlights the point.
Overall Support Rating
I would not say ClickFunnels stops working in client assistance– I think the group mostly understand that their services are not completely easy to utilize and/or include tools new to their users, and they have actually put adequate resources into their assistance to make it decent. Possibly most users, myself included, would not say ClickFunnels has remarkable customer support, however it mainly satisfies a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I think many people will look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not require a separate web host or a separate email marketing or a separate shopping cart option. Remember from earlier, if you compute how much you ‘d pay for all of these tools separately, you ‘d in fact end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty affordable in its own right.
I do think Leadpages is an incredible choice in some situations. If you want to crank out landing pages rapidly, without much modification, LeadPages is terrific.
So, which should you select?
Go with ClickFunnels if you want to develop a series of efficient, conversion optimized funnel pages without finding out HTML.
Go with Leadpages if you’re searching for a spending plan marketing choice that finishes the job. Produce lovely sales pages without knowing a lick of code.
Go with ClickFunnels if you do not wish to cobble together a billions different systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one option, due to the fact that it’s really time-consuming to run backward and forward between programs, trying to make them talk to each other.
Go with Leadpages if you only need to produce a simple one-step landing page.
Opt for ClickFunnels if you want to produce an actual funnel with numerous pages, in addition to the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both use different things or rather different amounts of things.
Builderall takes the approach of offering as lots of digital marketing services as possible. You can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you choose which software application would be much better fit to your service.
One reason Builderall is great is it allows you to continue top of a big percentage of your digital marketing technique … all in one location. You can build marketing funnels, produce blog sites, style and automate your e-mail marketing and even develop apps.
As permitting you to develop auto-responses for your e-mail projects, it offers Facebook combination. You can, for that reason, continue top of your social media leads also without having to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly new, ending up being an affiliate would be helpful as all their money currently goes towards the program.
Clickfunnels don’t require an extra fee to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
General though, Builderall’s prices are very reasonable. Specifically when you consider the variety and variety of functions their software application deals. You essentially get more digital marketing tools, for a lower expense. However, don’t forget this might not be as much of an advantage as you think. It’s essential to remember the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you need to choose. The response depends on the kind of service. If you are a small independent company with a limited spending plan and time to spare to cover your head around Builderall, then opt for that one. All the digital marketing tools you will need are on there and it will probably match your needs well.
Nevertheless, if you are a recognized or growing company wanting to broaden legitimately … Clickfunnels is the one for you. There need to be a good reason that all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall offers such a big amount of features suggests they spread themselves thin.
Clickfunnels concentrate on a couple of elements and ensure they are provided at a high requirement. So if marketing funnels are your focus, it goes without stating that you need to opt for the software application with the funnel function being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your company will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a legitimate contender in the marketing software space and worth experimenting with.
Yeah, there are a few drawbacks: If you require a more hands-on solution to your marketing needs with higher customization capabilities, you may wish to check out 3rd party choices you can loop. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up dealing with unhelpful customer service representatives, or some glitches in the software application. You may likewise be frustrated by their self-promotion.
You understand what? Considering whatever, I don’t think any of these outweigh the solid landing page home builder, not to mention other positives such as the short knowing curve, solid integrations, and good templates.
I’m quite sure that for the large majority of prospective users, the page home builder uses sufficient choice. If you’re looking first and foremost for an easy however strong sales service or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.