In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your items online.
If you haven’t completed reading DotCom Secrets yet, then you must proceed and do that.
If you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a devoted following of fans who will purchase your products.
Inside, you’ll discover a thorough guide on how to become an expert in your niche and constructing a people of loyal fans, who resonate with your message and purchase your items.
Sounds interesting, right?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a need to read book for any online marketer and entrepreneur.
Here is what I’m going to be covering in my Expert Secrets review.
- What is Expert Secrets?
- An appearance inside Expert Secrets
- Expert Secrets Pricing
- Last Thoughts
If you’re already all set to buy Expert Secrets you can get it free of charge through this link.
What is Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.
It was published in 2017 and comes in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 various sections, with a total of 22 expert secrets. The first 4 areas of the book set its foundation. Here is an in depth review of each of the 4 sections in our Expert Secrets Review.
In Russell’s trademark style, you’ll get a lot of examples and stories where he shows how he created his own devoted following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 168 consumer reviews on Amazon.
The book is focused on individuals attempting to run two types of services. The first, is someone who wants to offer info products directly. This could be selling an ebook, a course, coaching or consulting.
The second type is somebody who wants to utilize info items to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.
An appearance inside Expert Secrets
Area 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is all about discovering how to produce your mass motion.
Russell discovered that all mass motions have 3 things in common.
They each have a charismatic leader. Brunson writes how you can end up being an excellent leader, the actions you should take and concerns you need to ask yourself. He goes on to let you know you might not be a born leader, however you can turn into one by following some easy but critical guidelines. Brunson likewise teaches you how to find your target market, and figuring out those people who will react best to your products. He also provides you tips on how to compose a great marketing message customized particularly for your target market.
Each focused on a future based cause that was larger than themselves. Here Russell teaches you how to show people your brand-new opportunity and get them to believe in your cause. He teaches how you can produce true followers for yourself and your brand name.
They each provided their audience a brand-new opportunity. Brunson teaches you how to present your new opportunity to your target market and how to persuade them to pick your organisation or brand.
To become a leader (or expert), you initially require to determine what market you want to serve.
The 3 core markets to pick from are wealth, health and relationships. However under these three core markets are numerous submarkets. Under wealth subjects that intrigue me consist of online marketing, stock market investing and bitcoin.
What Russell stresses however is that these submarkets are still too broad. There is a lot competition and it will be difficult for you to stand out.
So you need to drill down another level into particular more specific niches.
For instance, if you were in the internet marketing specific niche, you may decide to end up being an expert in composing everyday emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which offers you a chance to discover your own special area to flourish.
When you’ve selected your specific niche, you can then carry on to developing your Attractive Character.
Expert Secrets Attractive Character Russell enters into what it takes to produce a persona that individuals want to follow and become like you. He reveals you how not to be uninteresting and how to be convincing. This is how you will start developing the first of your real fans.v
When that’s in place, it makes constructing your motion a lot easier due to the fact that you can create your content and funnels based around it.
By the end of this area, you’ll know exactly who you wish to work with, how to reach them, and what you need to do to deliver the outcomes they want.
Area 2: Creating Beliefs
This section focuses on how to learn how to comprehend the minds of your fans to turn them into clients.
Russell starts this area concentrating on your “One Thing” aka “The Domino”. It’s the something you require to get someone to think that will knock down all of their objections. This secret shows you the most essential thing you need to convince your target market to purchase from you.
When you find out your “something” the way he discusses it, it will change the way you operate.
Next, in order to much better connect with your audience, Russell discusses developing your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the emotional experience that got you thrilled about the opportunity you are showing them.
And if you inform this story about how you got your own “aha” moment, and structure it in the way that Russell discusses, then your audience will have the exact same epiphany themselves about whatever you are talking about.
This will get them excited for more information about it on their own, and most importantly, get them excited to purchase.
You will learn how to encourage individuals to buy from you, through emotions and storytelling. Russell will likewise teach his secrets to get customers to comprehend you and your brand name.
I enjoy this part of the book, because this is where Russell teaches you the framework to becoming a much better writer.
You’ll learn more about the “kinda like” bridge to assist you streamline more complicated concepts and how to get individuals to “feel” when listening to your stories.
Next you’ll find out about a story structure called The Hero’s 2 Journeys and it’s a formula that motion pictures have actually been following for years.How to construct your personal brand name and story people can quickly relate to. You will find out how to achieve it through storytelling.
It’s a proven structure you can use for any story you wish to tell.
Russell has simplified the entire process into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.
What’s great is that you just respond to the 8 concerns that he has actually come up with, and it will basically write the story for you itself.
Then Russell teaches you how to break your consumer’s false beliefs and change them with brand-new beliefs through your surprise bridge. Russell introduces you to the three primary beliefs you need to break in order to make sales. He teaches you how to accomplish it via your surprise script.
Area 3: The Stack: Selling with Authenticity
The next area of the book is everything about taking what you learned in the first two areas and transforming that into sales.
The essence that Russell discuss here is the Stack Slide which assists you increase the general worth of your item.
Expert Secrets – Stack Slide
The Stack Slide is essential to your marketing, especially when used on a sales page or inside a webinar. Russell reveals you how to successfully develop your own and make it into your alluring deal. You will find out how to offer your target market huge value and what you require to provide to convince them to purchase from you.
Once you have this in place, you can offer it via an online webinar. Webinars are probably the best approach to offer your product because you can run numerous webinars each day, as typically as you ‘d like.
And they don’t always have to be live occasions. You can in fact simply do a single discussion and have it cost for months.
Russell has actually spent years doing live webinars so he might best the formula over time. As soon as he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he goes into terrific detail of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to successfully offer your services online via a webinar and how to put the pieces together from section two to attain this.
You’ll discover how to structure your webinar to take a possibility from a state of interest to the point where they are ready to fork over their cash for the worth you are supplying them.
Regardless of the item, you can use this script to explain how important your product is to your consumer (assuming it actually is valuable) and how to market it properly throughout your webinar.
If you’ve been on any marketing associated webinars just recently, you most likely have actually currently seen the Perfect Webinar in action. That’s due to the fact that it works and it’s pretty simple for even newbies to get.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle variation for $8.69.
If you want to get a pretty big discount rate, Russell is providing away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I actually do advise going through the main site to buy the book. Due to the fact that you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons very first hand that you’ll learn in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium rather.
I completely enjoyed Expert Secrets. Expert Secrets provides you an opportunity to gain access to affordable but high value company recommendations from somebody who has an effective online business.
While there is no direct earnings connected with the book, the author assures the knowledge contained in the book will help improve your web sales and marketing efforts, resulting in greater income.
By establishing a following of crazy fans, you’re making sure that you can develop a defensible moat around your organisation. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have individuals following every word you say, and buying when you want them too.
Expert Secrets is a book worth buying. If you are wanting to enhance your online marketing skills, sales strategies or earnings, this book contains valuable wisdom.
It includes a 100% satisfaction warranty, implying you are not even on the hook if you aren’t happy with the purchase.
Get your copy of Expert Secrets here.