If you pay attention to digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a legitimate company marketing software application worth attempting, or just overhyped.
ClickFunnels has actually made a quite huge name for itself considering that it started, turning into one of the biggest marketing SaaS (Software as a Service) business around. I expect it’s not a surprise that people enjoy ClickFunnels since it’s everything about making its users cash. More specifically, it’s about providing services software that assists them turn their website visitors into consumers. It’s not surprising that ClickFunnels has actually grown a lot in such a short amount of time.
There is no denying it’s popular, however does that mean it’s worth it? Just how much can we trust the crowd on this one? It seems it’s simply another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels features and a lot of other bells and whistles. I’ll also offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the last decision.
Regardless of whether you select to utilize it or not, it’s an important gamer anyone in e-commerce and online marketing must be familiar with. With some drawbacks, it’s definitely good.
ClickFunnels Review Highlights
Here’s a short list of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is an excellent landing page home builder, with a simple drag-and-drop editor
Very easy and ample integrations that enable you to catch emails and take payments ideal inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and use
Focused on making its users more money
They have a 2 week complimentary trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in simply 3 years it’s been, in the words of Forbes, “calmly reinventing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it much easier for services and business owners to sell stuff online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his production, and for good reason. He’s succeeded, not only from ClickFunnels, however other marketing experiences. He played around with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels began as a method to assist Brunson and his group create funnels quicker for different endeavors, as developing funnels would usually take weeks. They quickly recognized their development would be useful to others and had terrific possible as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to assist a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in truth a metaphor, and rather of real active ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
That still doesn’t turn many of your visitors into consumers. In a traditional shop, that’s like individuals strolling into your store however not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical store, you can talk your customers into purchasing something.
In a digital shop, you may be a little bit more distant from your visitors. This is where your funnel is available in– it’s designed to interest your customers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and closer until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a huge offer for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is intended to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a range of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the best aspects of ClickFunnels is its concentrate on generating income for the user. They make it really simple to make your account, installed your material, and begin taking payments. Plus, it’s quite simple to pick whatever up– it’ll probably take you a couple hours to determine most of what you require, max.
Drag and Drop Builder
Quite a few features are extremely useful here. I like how easy it is to duplicate pages, and the reality I can save design templates to be used again later. Their page home builder is a quite crucial function, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to use drag and drop home builder.
Integrated in A/B screening is excellent too. All you have to do is replicate a page, make your changes, and select the amounts of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are easy to manage.
You’ll also find a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s great to have things so centralized: I can construct my landing pages, create forms and order forms, and activate e-mails all from one platform.
All of this truly does save you time and money, resources you ‘d otherwise require to invest in designers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re permitted a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the full suite may not be too much to ask.
ClickFunnels is not best, however it does a great job of packaging fantastic tools together and making them available. It arguably conserves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has numerous locations that need work.
A little drawback is the rate. There are only 2 pricing alternatives, at either $97 a month or $297 a month. In the grand plan of things, this is not a big drawback, simply another financial investment in your company, and like I’ve said, you get an excellent package for it.
Lackluster Customer Service
Beyond that, client support is undecided at finest. In my experience, they’ve been great with fundamental concerns, however if you ask harder things, particularly about more advanced functions, they won’t be extremely valuable.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item however I take a slight problem with their marketing that I think is worth pointing out in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s tough to escape the hype surrounding it. From a user experience perspective, it can get noticeable.
This means you’ll find yourself purchasing online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes individuals extoling just how much cash they made and flashing their cars. These numbers are real, the users give an impression that they’re more focused on making quick cash rather than constructing great items and services. ClickFunnels has actually assisted individuals do great things, however it’s also helped multiply fast rich plans, online courses, saturation of coaches and specialists, and other spammy web marketer things.
We all understand the founder is a marketing wizard, however so much of the product is connected to his brand name and his philosophy. As much as I appreciate the landing page home builder, everything around it seems like an extension of Brunson’s platform.
Often it’s hard to not get the sensation that ClickFunnels invests more resources on self-promotion than needed, specifically when some elements of their item (i.e., customer service) can still use some work.
While you have the capability to tailor thoroughly within ClickFunnels, many people use similar styles. Considering the popularity of ClickFunnels, this has led to a big quantity of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. Though this truly does not occur frequently, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a great deal of money.
It’s also hard to understand when your pages are working or not, unless you constantly check or wait up until you hear from angry customers. Barring uptime, I likewise handle some problems when I clone pages utilizing the HTML publishing alternative.
User experience changes … a lot
The dashboard modifications often, the flow of developing brand-new pages and funnels modifications, a button will move, rates choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s an organisation option.
Way too Simple
A criticism I’ve heard however do not quite concur with personally: it’s too basic, and too pricey for its simpleness. These criticisms tend to refer to do-it-yourself approaches which can be cheaper in advance and yield more control over handling particular information. However, for less knowledgeable users who are generally looking for efficiency and an easy to use package of tools, I wouldn’t stress this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp begins on the pricier side. Start-up is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day complimentary trial to try out the service, so a minimum of you don’t require to dedicate to an expensive strategy immediately. If you pay annually instead of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, however certainly not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good task.
The main differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), check outs (20,000), custom-made domains (3 ), and just a few of the full list of features.
Nevertheless, both strategies have endless contacts, unrestricted members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack function that lets you characterize a product as a one-time payment item for your payment entrances); membership strategies (another Backpack function, however unlike one-time payments, this lets your customers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, sees, and custom domains; priority assistance and template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t worry, it is confusing. This part I think ClickFunnels could really clean up. We’ll enter into more detail in the following area of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the complete set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get everything you require. They’re mainly user-friendly and provide you a good amount of control. The design template editor and combination management system are fine examples of this and are very essential functions, so I’ll be giving them separate sections.
A/B split testing is a smaller function, however certainly a notable one.
If you duplicate a page and make changes to the copy, the split test basically lets you pick what percentages of your traffic you want to see per page, letting you test conversion rates really easily. It’s a fantastic function and very easy to use.
I likewise think ClickFunnels is general flexible and uncomplicated for other settings, like your account information or combinations. Possibly extremely tech literate individuals would find them limiting (a typical style among some criticisms), but as the service is supposed to be easy to use, I thought the basic functions were pretty good.
There are several kinds of available pre-made funnels, oriented to different kinds of organisations, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an email auto-responder or just an auto-responder, however it’s a little bit more complicated. The primary goal of Follow-Up Funnels is clever analytics that lead to clever auto-responding, however the auto-responding includes general delivery as well as email, and a few other goodies. Together With Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program simpler and more efficient.
But are these functions, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided email auto-responder to me, however perhaps I’m just negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to commit unique attention to it. In fact, I believe a big part of why I provided ClickFunnels a high score involves it being an actually solid landing page home builder. ClickFunnels distances itself from page structure software and advertises its funnel approach, however truth be informed, I utilize it mainly for this landing page contractor.
Anyway, there is quite a selection of templates with excellent designs, though as you may expect, just the templates produced by ClickFunnels are complimentary. Templates are organized by funnel type, so poking around isn’t too difficult.
You can also save particular templates and make individual page design templates, and it’s pretty easy to find them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll essentially be dealing with a drag and drop home builder. It’s a little bit more complicated than some other light page home builders, but it’s still easy to use.
The editor uses a page structure with 4 primary parts: areas, rows, columns, and aspects. You can have several areas per page. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s pretty easy to master. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box since it’s an area, but if I was hovering over a component, it would be orange.
You can likewise edit by section, row, column, and so on, by means of the side bar. All the little information and parts of your page can be moved or altered.
A small criticism I’ve heard (but do not have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally don’t think this is a substantial concern and the contractor gives you enough control without compromising ease of use, however it might be worth a reference.
Overall, I like the page home builder a lot. It makes developing your landing page really easy, and it serves ClickFunnels’ goal: to make it easier for you to make money online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of various types of combinations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous notable partners you can add to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or just click the search bar, and they’ll show up. It’s pretty self-explanatory, just click the one you want and include it.
The process for managing combinations is likewise straightforward, though you might need to examine your 3rd party software’s documents to discover precisely what ClickFunnels needs. Overall, you’ll find the procedure pretty simple. Combinations are a bit more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have a really easy method of adding and handling combinations.
Payment gateways get integrated and on other software platforms are just called combinations, but on ClickFunnels they get an area separate from integrations. They might also be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are trying to incorporate with, you should not have any issues including it to ClickFunnels. In my experience, these integrations typically run efficiently and you don’t require to worry much about them.
Ease of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ main sell is its ease of use– as their ad states, “Don’t lose any more time with ‘tech guys!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels uses is supplying tools that allow the less experienced to save time and money. That holding true, evaluating ease of use is pretty important.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it may be a bit overwhelming– and by first-timer, I mean new to the world of e-commerce and marketing– but the finding out curve is far from difficult. For many people, I would say the learning curve would be just a couple hours max. If you’re truly behind, pick up Russell Brunson’s books pointed out previously in the review.
Anyhow, ClickFunnels is certainly much easier than producing funnels by yourself. They have a fair amount of documents, and it may not be best, but it seems to me like the majority of concerns ought to be covered, and you can constantly get in touch with a customer service representative if it pertains to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel handling process, from choosing templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will require a bit of understanding, but it’s nowhere near the quantity of knowledge you would need to really code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly basic, however it is overall streamlined with an instinctive user-interface. They do tend to change things often, however it most likely will not be enough to considerably hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would suggest all potential users enter with some fundamental technological literacy, it basically is successful where user-friendliness is worried.
Who is ClickFunnels for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some organisations more than others.
Professional, speakers, coaches, expert provider, people solely in e-commerce or multi level marketing, and even those using B2B services would probably be most suitable for ClickFunnels. ClickFunnels in general does well with those offering more creative items or independent ventures. The pre-made funnels are highly oriented towards these industries: for instance, if you’re a floral designer, you might find the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re attempting to focus whatever around yourself and your brand name, there would be good assistance too. The same chooses people selling material like courses or books.
Of course, you can always begin with a blank funnel, and I don’t think you ought to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller service, all right with the cost, and you require to make your traffic work for you much better, I question you ‘d be wasting your cash or time with ClickFunnels. I would specifically suggest it to anybody who wishes to preserve a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some nuances. I applaud ClickFunnels for having decent documents on-site. I believe their documentation is just barely industry-standard for SaaS business, but still enough. Their docs page has a series of categories, each with their own short articles. It might be simple, however content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the dashboard after you log in, but I’m not too pleased with it. They’ve generally been useful for simple questions and standard troubleshooting … however when I’ve had more advanced concerns, I’ve discovered them pretty unhelpful. I offer ClickFunnels kudos for trying.
Additionally, I’ve observed a consistency among reviews pointing out bad experiences with consumer service. When he contacted client service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not state ClickFunnels fails in client assistance– I think the team mainly understand that their services are not completely easy to use and/or involve tools new to their users, and they have actually put enough resources into their support to make it decent. A minimum of standard questions will be answered, and they’re pretty responsive. Perhaps most users, myself consisted of, would not state ClickFunnels has remarkable client support, however it primarily satisfies a bare minimum that makes it at least sufficient. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe the majority of people will look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
Nevertheless, there’s a reason why Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a different webhosting or a different email marketing or a separate shopping cart option. Heck, you don’t even need a different affiliate program. Whatever is consisted of in one plan. Keep in mind from earlier, if you determine just how much you ‘d spend for all of these tools separately, you ‘d in fact end up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of fees into one ClickFunnels subscription.
If you take a look at it that way, ClickFunnels is quite affordable in its own right.
I do believe Leadpages is an awesome choice in some circumstances. If you wish to crank out landing pages quickly, without much customization, LeadPages is terrific. This is initially what it was developed for … Simply select a page that’s currently been made for you, that’s shown to convert, plug your own text and images into it, and drive traffic. The appeal is in the simplicity and lack of options.
So, which should you pick?
Go with ClickFunnels if you wish to create a series of efficient, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re searching for a budget plan marketing option that does the job. Produce lovely sales pages without knowing a lick of code.
Go with ClickFunnels if you don’t want to patch together a gazillion various systems to produce a frankenstein marketing program. You’ll save a lot of time with an all-in-one solution, since it’s really time-consuming to run backward and forward between programs, attempting to make them talk to each other.
Opt for Leadpages if you just need to create a simple one-step landing page.
Go with ClickFunnels if you wish to develop a real funnel with numerous pages, along with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both offer various things or rather different amounts of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they have in common is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can assist you choose which software would be much better matched to your company.
One factor Builderall is excellent is it allows you to keep on top of a large proportion of your digital marketing strategy … all in one location. You can develop marketing funnels, produce blogs, style and automate your e-mail marketing and even develop apps.
As enabling you to develop auto-responses for your email projects, it provides Facebook combination. You can, for that reason, keep on top of your social media leads as well without having to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being largely new, becoming an affiliate would be advantageous as all their cash currently goes towards the program.
Clickfunnels don’t require an additional fee to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
General though, Builderall’s rates are really affordable. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you must go for. The answer depends on the type of company. If you are a little independent company with a limited spending plan and time to spare to wrap your head around Builderall, then opt for that one. All the digital marketing tools you will need are on there and it will most likely suit your needs well.
If you are an established or growing organisation looking to expand legitimately … Clickfunnels is the one for you. There need to be a good reason why all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ products bring. The truth that Builderall offers such a big amount of features indicates they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make certain they are used at a high requirement. So if marketing funnels are your focus, it goes without stating that you should choose the software application with the funnel function being the main focus.
Ultimately, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your service will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a genuine contender in the marketing software space and worth trying.
Yeah, there are a few downsides: If you need a more hands-on service to your marketing requires with greater personalization capabilities, you might wish to look into 3rd party options you can loop. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up handling unhelpful customer care agents, or some problems in the software. You may also be frustrated by their self-promotion.
However you understand what? Thinking about whatever, I do not think any of these surpass the solid landing page contractor, not to mention other positives such as the short learning curve, solid integrations, and excellent design templates.
I’m pretty sure that for the large majority of prospective users, the page home builder uses adequate choice. If you’re looking first and foremost for a simple however solid sales solution or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.