If you love marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a genuine business marketing software application worth trying, or just overhyped.
ClickFunnels has made a quite huge name for itself since it started, ending up being one of the largest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has grown so much in such a short duration of time.
There is no denying it’s popular, but does that mean it’s worth it? How much can we rely on the crowd on this one? It seems it’s simply another website and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer care, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp strategy, which features the core ClickFunnels functions and lots of other bells and whistles. I’ll likewise give a nod towards other evaluations I’ve seen, as not every user will concur with me on the final verdict.
Regardless of whether you choose to utilize it or not, it’s a crucial gamer anybody in e-commerce and online marketing need to be familiar with. With some downsides, it’s absolutely good.
ClickFunnels Review High Points
Here’s a short selection of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is a great landing page home builder, with a simple drag-and-drop editor
Easy and ample integrations that permit you to record e-mails and take payments ideal inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and use
Focused on earning its users more money
They have a 2 week complimentary trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply three years it’s been, in the words of Forbes, “quietly transforming the internet marketing market.” Here’s the gist of ClickFunnels: It makes it much easier for organisations and entrepreneurs to sell stuff online utilizing otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing experiences. He played around with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide individuals through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a method to help Brunson and his team produce funnels more quickly for different ventures, as developing funnels would usually take weeks. They soon realized their development would be useful to others and had great possible as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to assist a site visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of actual ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or website visitors.
Sadly, that still doesn’t turn a number of your visitors into customers. In a traditional store, that’s like individuals strolling into your shop but not knowing where the sales register is, so they leave the store without buying anything. In a physical store, you can talk your customers into purchasing something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel comes in– it’s designed to attract your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and more detailed up until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a big deal for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or an array of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on generating income for the user. They make it extremely simple to make your account, installed your material, and start taking payments. Plus, it’s pretty simple to pick whatever up– it’ll probably take you a couple hours to find out the majority of what you need, max.
Drag and Drop Builder
Quite a few functions are extremely beneficial here. I like how easy it is to duplicate pages, and the reality I can conserve templates to be used again later on. Their page builder is a quite important feature, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop builder.
Built in A/B screening is great too. All you have to do is duplicate a page, make your changes, and select the amounts of your traffic you wish to see variation A or B.
Great selection of Integrations
I believe ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to manage.
You’ll likewise find an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a lot of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s excellent to have actually things so centralized: I can develop my landing pages, produce types and order forms, and trigger emails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to invest in designers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a good investment– what you’re enabled a StartUp account is pretty good. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not ideal, however it does an excellent task of packaging terrific tools together and making them available. It perhaps saves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has several locations that require work.
A small drawback is the rate. There are only 2 pricing options, at either $97 a month or $297 a month. In the grand plan of things, this is not a big disadvantage, simply another investment in your company, and like I’ve stated, you get an excellent package for it.
Dull Customer Service
Beyond that, customer support is undecided at finest. In my experience, they’ve been great with basic questions, however if you inquire more difficult things, especially about advanced features, they won’t be very valuable.
Cult-like user base and software application too reliant on Founder
This is not an unbiased criticism of their product but I take a slight issue with their marketing that I think is worth pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to get away the buzz surrounding it. They have a fantastic marketing for sure. Nevertheless, from a user experience viewpoint, it can get noticeable. As soon as you sign up for the software, you can try to take a look at the objective features of the software and incorporate it into your own workflow, or you’ll be lost and required to discover Russell Brunson’s marketing methods.
This suggests you’ll find yourself buying online courses, books, attending seminars, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and the majority of posts includes individuals extoling how much money they made and flashing their cars. These numbers are genuine, the users provide an impression that they’re more focused on making fast money rather than constructing great items and services. ClickFunnels has actually assisted people do fantastic things, but it’s also assisted multiply fast abundant plans, online courses, saturation of coaches and specialists, and other spammy web online marketer things.
We all know the creator is a marketing wizard, but a lot of the product is tied to his brand and his approach. As much as I appreciate the landing page contractor, whatever around it looks like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than required, particularly when some elements of their product (i.e., client service) can still use some work.
While you have the capability to personalize thoroughly within ClickFunnels, lots of people use similar designs. Thinking about the popularity of ClickFunnels, this has actually led to a large amount of ClickFunnel-y looks drifting around.
Software Outages and Bugs
Every so often, ClickFunnels will go down or experience some errors. This truly does not take place frequently, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of cash.
It’s likewise tough to understand when your pages are working or not, unless you constantly examine or wait up until you speak with mad customers. Barring uptime, I likewise deal with some glitches when I clone pages utilizing the HTML publishing choice.
User experience changes … a lot
The control panel modifications frequently, the circulation of producing new pages and funnels changes, a button will move around, prices choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a service option.
Finally, a criticism I’ve heard however do not rather agree with personally: it’s too basic, and too pricey for its simpleness. These criticisms tend to describe diy techniques which can be more affordable in advance and yield more control over handling particular details. For less skilled users who are mainly seeking efficiency and an easy to utilize package of tools, I would not stress this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp begins on the pricier side. Start-up is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you likewise get a 14 day complimentary trial to experiment with the service, so at least you don’t need to commit to a costly strategy right now. If you pay yearly instead of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nonetheless, a bit substantial huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, however definitely not identical) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty good task. I personally consider it a great financial investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the quantity of pages (100 ), check outs (20,000), custom domains (3 ), and only a few of the complete list of features.
However, both plans have endless contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack feature that lets you define an item as a one-time payment item for your payment gateways); membership strategies (another Backpack feature, but unlike one-time payments, this lets your clients pay for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, sees, and custom domains; priority assistance and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t stress, it is confusing. This part I think ClickFunnels could actually clean up. We’ll enter into more information in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the complete set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I believe they’re strong and you get everything you require. They’re largely instinctive and offer you an excellent quantity of control. The design template editor and integration management system are good examples of this and are really crucial functions, so I’ll be giving them separate areas.
A/B split testing is a smaller function, however certainly a significant one.
If you replicate a page and make changes to the copy, the split test generally lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates really handily. It’s a great function and very easy to use.
I also believe ClickFunnels is general versatile and uncomplicated for other settings, like your account information or integrations. Possibly really tech literate individuals would discover them limiting (a common style amongst some criticisms), but as the service is supposed to be easy to use, I thought the basic features were respectable.
There are many kinds of offered pre-made funnels, oriented to various kinds of services, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an e-mail auto-responder or just an auto-responder, however it’s a bit more complicated. The main goal of Follow-Up Funnels is wise analytics that result in smart auto-responding, but the auto-responding includes general delivery along with e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
Are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided e-mail auto-responder to me, but possibly I’m simply negative. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to commit special attention to it. In fact, I think a big part of why I provided ClickFunnels a high rating has to do with it being a truly solid landing page contractor. ClickFunnels ranges itself from page building software and advertises its funnel technique, but truth be informed, I utilize it mainly for this landing page contractor.
Anyway, there is rather an array of design templates with good designs, though as you may expect, only the templates produced by ClickFunnels are totally free. Templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve specific design templates and make individual page templates, and it’s quite simple to find them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll basically be dealing with a drag and drop builder. It’s a little bit more complicated than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with four main parts: areas, rows, columns, and aspects. Consider these parts as fitting within each other (this post has an useful diagram). Basically: rows, columns, and aspects go inside of areas. You can have multiple sections per page. Rows and columns go inside sections, but columns particularly go into rows. By doing this you can have a row with one column, or as much as 4. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s quite simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over a component, it would be orange.
You can also modify by area, row, column, and so on, via the side bar. All the little information and parts of your page can be moved or modified.
A little criticism I’ve heard (however don’t have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a huge concern and the builder gives you enough control without compromising ease of use, however it might be worth a reference.
In general, I like the page home builder a lot. It makes creating your landing page very easy, and it serves ClickFunnels’ objective: to make it simpler for you to make money online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of various types of combinations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has several noteworthy partners you can add to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or just click the search bar, and they’ll come up. It’s pretty obvious, simply click the one you desire and add it.
The procedure for managing combinations is also uncomplicated, though you might have to check your 3rd party software’s documents to discover precisely what ClickFunnels needs. Overall, you’ll find the process quite easy. Combinations are a little bit more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have a really basic method of adding and handling combinations.
Payment gateways get incorporated and on other software application platforms are simply called integrations, however on ClickFunnels they get a section separate from integrations. They may likewise be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these combinations typically run smoothly and you don’t need to stress much about them.
Relieve of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t lose anymore time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels offers is providing tools that permit the less skilled to save money and time. That being the case, evaluating ease of use is pretty important.
Short answer: It’s easy to use, however you must still have some experience.
Longer answer: For a first-timer, it may be a bit frustrating– and by first-timer, I suggest new to the world of e-commerce and marketing– but the discovering curve is far from difficult. For many people, I would state the learning curve would be simply a couple hours max. If you’re truly behind, pick up Russell Brunson’s books pointed out previously in the review.
Anyhow, ClickFunnels is certainly simpler than producing funnels by yourself. They have a fair quantity of documents, and it may not be perfect, but it seems to me like a lot of questions need to be covered, and you can constantly contact a customer support agent if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively simple to manage. A cohesive menu makes it simple to navigate to all parts of your funnel managing process, from selecting design templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will need a bit of understanding, however it’s no place near the quantity of knowledge you would require to in fact code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly simple, but it is total streamlined with an user-friendly user-interface. They do tend to alter things regularly, however it probably will not suffice to substantially obstruct you.
We give it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all prospective users go into with some fundamental technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some services more than others.
Professional, speakers, coaches, expert service providers, people exclusively in e-commerce or network marketing, and even those offering B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in general does well with those using more creative items or independent ventures.
Obviously, you can always start from a blank funnel, and I don’t believe you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized service, alright with the cost, and you require to make your traffic work for you much better, I question you ‘d be squandering your cash or time with ClickFunnels. I would especially advise it to anyone who wants to keep a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client assistance is a location that consists of some subtleties. Their docs page has a series of classifications, each with their own short articles.
When it comes to the direct customer service, they have a chat feature inside the control panel after you visit, but I’m not too delighted with it. They’ve typically been helpful for basic concerns and basic troubleshooting … but when I’ve had advanced concerns, I’ve discovered them quite unhelpful. With one specific HTML publishing question, they took 3 months to get back to me. By then, I figured out a workaround. Most users won’t require that sort of support and to be sincere, many SaaS business do not supply that level of assistance. So I provide ClickFunnels congratulations for trying.
Additionally, I’ve seen a consistency amongst reviews explaining bad experiences with customer care. Especially, in instances when functions have actually not worked as promised or when there were weird site breakdowns, customer support associates were apparently either unresponsive or unhelpful. One infamous reviewer in particular states how, due to site mistake, some of his customers were locked out and how other non-paying visitors accessed to members-only content. When he called customer support, he discovered they were apathetic and unhelpful. It might be an odd, unlikely scenario, but it illustrates the point.
Overall Support Rating
I would not state ClickFunnels stops working in client support– I think the team largely understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have actually put enough resources into their support to make it good. At least standard concerns will be addressed, and they’re quite responsive. Possibly most users, myself consisted of, would not say ClickFunnels has exceptional consumer assistance, however it mostly fulfills a bare minimum that makes it at least good enough. In this classification, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I believe the majority of people will look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not need a different web host or a different e-mail marketing or a different shopping cart service. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d actually end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite affordable in its own.
I do believe Leadpages is an amazing choice in some scenarios. If you want to crank out landing pages rapidly, without much customization, LeadPages is fantastic.
So, which should you choose?
Opt for ClickFunnels if you wish to create a series of reliable, conversion optimized funnel pages without finding out HTML.
Opt for Leadpages if you’re trying to find a budget plan marketing choice that finishes the job. Produce gorgeous sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to cobble together a billions various systems to develop a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, due to the fact that it’s extremely lengthy to run back and forth between programs, attempting to make them talk to each other.
Choose Leadpages if you just require to develop an easy one-step landing page.
Choose ClickFunnels if you wish to produce an actual funnel with several pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both offer various things or rather different amounts of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. For instance, you can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they share is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software would be much better suited to your company.
One factor Builderall is great is it permits you to continue top of a large percentage of your digital marketing strategy … all in one place. You can build marketing funnels, create blog sites, style and automate your email marketing and even produce apps.
As allowing you to produce auto-responses for your email campaigns, it uses Facebook integration. You can, therefore, keep on top of your social media leads too without having to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly brand-new, ending up being an affiliate would be useful as all their money presently goes towards the program.
Clickfunnels don’t need an additional cost to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s prices are very affordable. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s amount up which one you must go for. If you are a little independent organisation with a restricted budget plan and time to spare to cover your head around Builderall, then go for that one.
However, if you are an established or growing service wanting to broaden legitimately … Clickfunnels is the one for you. There should be a great reason that all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ items bring. The fact that Builderall uses such a big amount of functions indicates they spread themselves thin.
Clickfunnels focus on a number of elements and make certain they are provided at a high standard. If marketing funnels are your focus, it goes without saying that you must go for the software with the funnel function being the main focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your organisation will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth checking out.
Yeah, there are a couple of drawbacks: If you require a more hands-on service to your marketing needs with higher personalization abilities, you may wish to look into third party options you can loop. If you are going with ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful customer support agents, or some glitches in the software. You might likewise be frustrated by their self-promotion.
You understand what? Considering whatever, I don’t think any of these exceed the strong landing page builder, not to mention other positives such as the brief knowing curve, solid combinations, and great design templates.
I’m quite sure that for the huge majority of prospective users, the page home builder offers sufficient choice. If you’re looking initially and foremost for a simple but strong sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.